Bar Business TT Magazine

The Leading Bar Business Publication in Trinidad and Tobago

WHO ARE THE MAJOR PARTICIPANTS IN THE

in the food and beverage industry

JUICE CURES

Home remedies for common ailments

Vol.1 Issue No.1 2017

BEVERAGE INDUSTRY? Great Q&A Potential WITH

ISLAND BEER CHILL & GRILL pg 40

barbusinesstt.com

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Volume 1 Issue No.1 2017

CONTENTS 10 pg 12 pg 14 pg 16 pg 18 pg 22 pg

The beginning of something new

24 pg 26 pg 27 pg 28 pg 32 pg 34

The importance of Customer Service

pg

Great Potential in the food & beverage industry On the Rocks Juice Cures Top 5 Cocktails

Q&A WITH

ISLAND BEER CHILL & GRILL pg 40 PHOTO: ISLAND BEER CHILL & GRILL | SOUTHPARK

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Garnishes Glassware Disposable Drinkware Still or Sparkling?

Who are the major participants in the beverage industry?

World Food Day CARIRI

36 pg 37 pg 38 pg 39 pg 42 pg 44 pg

How it’s made Did you know?

Hosting a Cocktail Party?

Trinidad and Tobago Hospitality and Tourism Institute Drink Responsibly Directory Listing

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Volume 1 Issue No.1 2017

PUBLISHER Eureka Communications Limited EXECUTIVE EDITOR David Grillet

SPICE NIGHT

CREATIVE DIRECTOR Jason Grillet

Ingredients: 1/2 ounce whiskey 2 ounces Ocean Spray Cranberry Juice Cocktail RXQFH FLQQDPRQ LQIXVHG VLPSOH V\UXS (equal parts boiling water & sugar cinnamon sticks) 3 ounces beer -XLFH RI OLPH ZHGJH /LPH ZHGJH JDUQLVK

ACCOUNT EXECUTIVE Giselle Gioannetti ADVERTISING COORDINATOR Janine Deosaran DESIGN & LAYOUT Rene Rochford PRODUCTION JG Design Caribbean

Directions: 3XW LFH LQ JODVV DGG ZLWK ZKLVNH\ Cranberry Juice Cocktail & cinnamon LQIXVHG VLPSOH V\UXS 7RS ZLWK EHHU VTXHH]H LQ D ZHGJH RI OLPH *DUQLVK ZLWK D OLPH ZHGJH

CONTRIBUTORS CARIRI, TTMA, TTHTI, TTBAA PHOTOGRAPHER Bruce Pena ADVERTISING INQUIRIES 1 (868) 628-1555

Bar Business TTâ„¢ Magazine is a registered trademark owned by Eureka Communications Limited.

Bar Business TTâ„¢ Magazine is published every three (3) months by Eureka Communications Limited.

Address: #9 Avenue First, Suite 2, St. James, Trinidad, W.I. • Tel: (868) 628-1555 • (868) 622-2017 • Fax: (868) 622-4475 • Email: info@jgeurekatt.com • Website: jgeurekatt.com

ISLAND CRANBERRY COCKTAIL Ingredients: 4 cups Ocean Spray White Cranberry Juice Drink 2 cups pineapple juice 2 cups coconut rum (optional) 1/4 cup fresh lime juice Lemon twists, garnish Directions: Combine Ocean White Cranberry Juice Drink, pineapple juice, rum & lime juice.

3RXU LQWR LFH ÀOOHG JODVVHV Garnish with lemon twists.

EUREKA

C O M M U N I C AT I O N S L I M I T E D

TEAM •IDEA • STRATEGY • SUCCESS

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THE BEGINNING OF SOMETHING NEW Dear readers, We are pleased to present to you the highly anticipated local magazine called “Bar Business TT”, a platform to highlight interesting facts about products, brands, and companies in the beverage industry. Our goal is to feature businesses built on the manufacturing, distribution and the sale of both alcoholic & non-alcoholic beverages. With every issue, we intend to showcase many successful companies that contribute significantly towards building Trinidad & Tobago’s beverage sector. Food and beverage is the largest non-energy manufacturing sector and it’s the most viable option to diversify our economy. We should take every opportunity to celebrate this area of commerce so it can reach its full potential. Presently, there are a lot of responsible and dedicated businesses who are passionate about their craft, and we want to highlight their efforts.

In a world in which consumers have a wide range of options to choose from, companies that adopt best practices and value their customers will no doubt achieve success. This sort of mindset, will contribute towards improving profits, employee morale, as well as the standards of customer service in Trinidad & Tobago. With its clean and modern design, you will find Bar Business TT very easy to read and notice it includes engaging articles, info-graphics, and fantastic photography. We cover everything that’s best about this growing market. Not only do we visit the well-known bars & restaurants but we’ll also venture off the beaten track to find T&T’s undiscovered attractions and accomplishments.

The magazine highlights how vibrant and exciting the beverage market is and includes the introduction of new products, business strategies, recipes and the best trends in drinks. Our feature story, ‘Who are the major participants in the beverage industry’ is simple, but very stylish, and shot using the most dominant brands in the market. So, let’s celebrate those companies in our first issue!

Our second issue will be published in January 2018, so look out for your copy or find the digital edition online at barbusinesstt.com We welcome your feedback, so please feel free to contact us. We hope you enjoy this Issue, and I would like to take this opportunity to thank all our clients who supported our vision. We wish you all the very best for the future. “Let’s make our drinks Great Again!”

David Grillet, Publisher

E X P E R I E N C E

The Milano 1 Ounce Campari 1 Ounce Sweet Red Vermouth Served: On Ice 10

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garnish: Orange Slice

2. Strengthen your Brand Excellent customer service will ensure that your reputation is protected and it will add tremendous value to your brand.

Word of mouth is the most powerful asset that you can have on your side. If one person believes in your brand rest assured others will follow.

3. Repeat Business Existing customers are far easier to attract than new customers as they have a positive experience in which to make a decision.

THE IMPORTANCE OF

Customer Service T

o many bar & restaurant owners, service is the primary asset of their brand. To others, service is no longer the main priority, quality; value, speed and accuracy are the most important parts of the transaction.

For anyone who is serious about making their business successful, it’s imperative to realize the importance of customer service. It’s not just about the customer always being right. It’s about the way you treat your customers. You should treat them like you’d treat your family.

4. Reduce problems Treat your customers poorly, and you can almost be certain that you’ll run into problems at one point or another. Treat you customers with care and dedication. You will notice that everything will move forward.

5. Increase life expectancy Only four out of every 100 businesses go beyond the 10-year mark. When you ignore the needs of your customers, you’re cutting short the potential for longevity in business. With so many obligations and responsibilities, if you’re serious about your business, you must focus on your customers. Without them, you have no business!

Keep these points in mind when running your company and watch your business grow. Excellent customer service is a by product of excellent leadership, and no one knows that more than those in the food & beverage industry.

Source: Entrepreneur

By talking down to them or not making them feel valued is not going to help you build your business. It will actually do the opposite. Customer service is going out of your way for your clients and showing them that extra effort you make to show them how much you appreciate their business.

There is a common saying in the beverage industry that states “People will come for food and drinks, but what makes them come back again is the service!â€? While the menu, value, dĂŠcor and cleanliness all play a part, it’s customer service and hospitality that makes that memory positive and drives loyalty and repeat business.

People will come for food & drinks, but what makes them come back again is the Service So what are some key points to remember in customer service? Here’s some tips to follow:1. Build Trust People will only be loyal to a bar or restaurant if they have a very good reason. Otherwise, there so many other options available. By providing the best in customer service, you will increase trust, and that could mean the difference between customer loyalty and customers who you will never see again.

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The Magic of MovieTowne

COME TO MOVIETOWNE, IT’ S ALL HAPPENING HERE!

Great Potential

in the food and beverage industry

I

t’s no surprise when we say that Trinidad & Tobago’s economy is heavily dependent on oil & gas. Therefore, it should also come as no surprise that we have been experiencing adverse effects of a recession as a result of falling oil prices. The balance of trade in 2008 in comparison to 2017 shows that our trade balance is in a deficit once again.

The government has introduced certain measures in this year’s budget to combat this deficit to ensure we continue developing this nation. Some may agree or disagree with the government’s plan but what is certain is that prices for oil & natural gas prices may not increase significantly anytime soon. So the question then is, what do we do?

Over the last decade, many economists have identified diversification as the only solution for our economic dependency on energy and say we should focus more on manufacturing as we did in the 1980s, in particular the largest non-energy manufacturing sector, the food and beverage industry. This sector plays a critical role in not only diversifying our reliance on oil but also reducing T&T’s food import bill and generating crucial foreign exchange. Our local beverage industry produces beer, rum, soft drinks, exotic fruit juices, flavored and bottled water among other things.

This sector is a vibrant area of commerce in T&T. The industry generates significant employment and creates business for other industries, for example, printing, packaging, training, research and development, to name a few. This sector will continue to grow if food and beverage companies focus

on exploring new markets regionally and internationally.

This industry has not even come close to reaching its full potential and there is so much room for increasing output and introducing new products. The formula for export is already tried and tested by market leaders that have already expanded their production, created new products and established local brands in new markets.

Trinidad & Tobago is considered one of the most educated countries in the world with a literacy rate exceeding 98% and therefore we cannot sit back and wait for something to happen. It’s up to companies to be creative and ensure that their businesses change with the times and find new ways to operate efficiently, minimize cost and diversify their portfolios.

Trinidad & Tobago holds a lot of opportunities in niche products that are unique to the Caribbean and it’s time we focus our attention on developing new products as well as promote established brands outside the country.

Where does T&T export beverages to?

You can find a Trinbagonian almost anywhere in the world.

The same can be said about our brands. Based on “The Observatory of Economic Complexity” export data for Trinidad & Tobago in 2015, let’s have a look at some places that we export our beverages in order of highest dollar value and % of volume shipped. (i.e. beer, hard liquor, juice, bottled water and flavoured water).

Source: TTMA, The Oxford Business Group, Economy Watch & OEC

TOP EXPORT DESTINATIONS BEER Guyana United States France Barbados Jamaica Canada Antigua United Kingdom St. Vincent & the Grenadines The Bahamas Greece Hong Kong Sweden

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October 2017

HARD LIQUOR United States Netherlands Canada Australia United Kingdom France Germany South Africa Guyana Barbados St. Vincent & the Grenadines Singapore Mexico ™

JUICE Guyana Jamaica Antigua St. Vincent & the Grenadines United States Barbados Canada United Kingdom Guatemala

WATER Guyana Barbados Antigua Jamaica

FLAVOURED WATER Jamaica Barbados Guyana United States Antigua St. Vincent & the Grenadines Canada France Panama Dominican Republic The United Kingdom The Bahamas Colombia

T

On the Rocks

he term “rocks” refers to ice in the world of The best ice for your scotch on the rocks is:bartending. When someone orders a “Scotch on • Large. The more surface area an ice cube has, the slower the rocks,” they are asking for a straight pour of it dilutes your drink. That is why ice balls and 2 inch ice “Scotch” served over ice. Any liquor can be served on the cubes have become so popular in recent years. rocks. Expensive rums and scotches are most often ordered this way.

• Clean. Not only should ice be made with the cleanest water available, but it should be frozen away from things What does ice bring to liquor? When it dilutes ice opens that could contaminate it. Something as simple as sealing up the spirit’s flavors and aromas. A few pieces of ice can ice trays in plastic bags can make a big difference if making replace a splash of water in your rum or scotch while cooling ice in your home freezer. the drink at the same time. All ice are not created equal.

• An alternative to ice is whiskey stones. Made of materials The average ice that your bartender scoops out of the bin to like stainless steel or soapstone, these tiny cubes get ice shake up a mojito is not going to be the best choice for your cold in the freezer and can be added to any drink for an scotch on the rocks. It is small, dilutes very quickly, and is instant chill. You just have to remember to rinse them off not guaranteed to be made with the cleanest water. after each use and refreeze them.

Source: The Spruce

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October 2017

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EYES CARROT, CELERY

STRESS BANANA, PEAR & STRAWBERRY

HIGH BLOOD PRESSURE CELERY, APPLE, BEETROOT, GINGER & CUCUMBER

DIABETES SPINACH, CELERY & CARROT

COLD GARLIC, PINEAPPLE, CARROT & GINGER

HANGOVER

JUICE CURES

LEMON, CARROT, APPLE & BEETROOT

KIDNEY STONE ORANGE, APPLE, WATERMELON & LEMON

HEADACHE CUCUMBER, GINGER, KALE, APPLE & CELERY

Home remedies for common ailments

J

CONSTIPATION

uice cure is also known as raw juice therapy. This is a method of treating special conditions by drinking the juice of fruits and vegetables.

There are other treatments available in the market, but treating it with natural juices is a healthy alternative. Juicing is the most effective way to restore health, rejuvenate and detoxify the body. Here are the most popular combinations.

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October 2017

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APPLE, CARROT & FRESH CABBAGE

ASTHMA SPINACH, CARROT, LEMON, APPLE & GARLIC

Choose the Complete Program O] \gf l bmkl hjg\m[] l`] `a_`]kl imYdalq ^jgr]f \jafc eap]k af l`] foodservice industry. We also make it easy. Choose Island Oasis and put l`] hgo]j g^ affgnYlan] \jafc%eYcaf_ ]imahe]fl$ eYjc]l kmhhgjl$ Yf\ impeccable service behind you.

Island Oasis mixes are packed in 12/32 oz cartons and shipped to you frozen to ensure quality.

Yield: 384 oz per case or approximately 96/12 oz cocktails or 76/12oz smoothies.

October 2017 | Bar Business TT Magazine

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FEATURE

Serving Signature B L E N D

P R OU D LY RIT UA L S

TOP

5

Cocktails

APEROL SPRITZ INGREDIENTS: 2 oz Prosecco

1 1/4 oz Aperol, Splash of soda SERVED: On Ice GARNISH: Orange Wedge DRINKWARE: Wine Glass

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MONKEY GLAND Ingredients: 2 Drops Grenadine 1 3/4 Ounce Gin 2 Drops Absinthe 1 Ounce Orange Juice

Served: Straight up garnish: Orange wedge Drinkware: Stemmed Glass (Chilled)

CAMPARI ORANGE

INGREDIENTS: 1/4 Ounce Campari

3 parts Orange Juice

SERVED: On Ice GARNISH: Orange Slice DRINKWARE: High Ball or Collins Glass

MARTINI

Ingredients: 1 1/2 Ounces Dry Gin 1 1/2 Ounces Dry Vermouth 3/4 Ounce Olive Brine Olives Served: Straight up garnish: Olives Drinkware: Martini Glass

OLD FASHIONED

Ingredients: 2 Ounces Whiskey 2 Dashes of Angostura bitters 1 Sugar Cube

Served: On Ice garnish: Orange & Cherry Drinkware: Rocks Glass

barbusinesstt.com

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Garnishes F

or many drinkers, a Martini wouldn’t be a Martini without its gin-and-vermouth soaked olive, nor would a Mojito seem quite so enticing without its mint leaves. Whether it contributes flavor or merely beauty, the garnish or accent often makes the drink.

An ingredient can serve as a garnish, an accent or both. For example, the pineapple spear in a Pina Colada is exclusively a garnish, since it doesn’t contribute a new flavor; however, the grating of pungent nutmeg atop Ponche de Crème is both an accent and a garnish, since it adds both taste and visual appeal.

Although certain garnishes and accents are traditional, there’s no requirement that you stick to. Many bartenders improvise these days by adding the likes of coffee beans or tiny pickled onions to Martini’s, floating a slice of strawberry in a champagne cocktail, or hanging a crescent of watermelon off the lip of a Daiquiri. Nowadays, it seems almost any ingredient is fair game as a cocktail garnish, so let your imagination and good sense be your guides.

Following is a list of the garnishes and accents commonly used in a professional cocktail bar. Unless you are planning a large gathering with a tended bar, you won’t need all of them. But it helps to keep the essentials on hand.

Mint

Sprigs of fresh mint can add great visual appeal to drinks such as the “Mojito”.

Keep the mint refrigerated until use and wash them thoroughly before adding to the drink.

Olives

A jar of pimento stuffed green cocktail olives in brine is necessary to any bar serving Martinis (and the brine itself is the accent in a dirty Martini).

Limes

Used as garnishes and accents as well as sources of fresh juice, citrus fruits are indispensable at any bar.

Chanka’s

Veggie and Fruit Imports

Coffee Beans

Three beans are often dropped into Sambuca, which is then flamed to release the coffee flavor.

Corner of Patna & Bengal Street, St. James, P.O.S.

•P: 745-0740 • E: chankavege@hotmail.com Bar Business TT’s preferred wholesale and retail supplier for a wide variety of fresh local and foreign fruits, vegetables and organic garnishes. Available each and every week.

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Maraschino Cherry

This is the most common garnish found in most bars and restaurants and can be used in many cocktails.

Source: The Bar Guide by William Sonoma

October 2017

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GlASSWARE LEARN YOUR glassware & WHEN TO USE IT

TURN A BOTTLE INTO A GLASS

RED WINE STEP 1.

Soak string in lighter fluid then wrap around bottle 4-5 times and tie.

Smaller in size than their red wine counterparts, white wine glasses have a narrower mouth since this helps the wine retain its lighter and subtle flavours for a longer period.

CHAMPAGNE

MARTINI

Nothing says celebration like a glass of champagne. Sparkling wine or champagne cocktails require even less surface area than white wine

STEP 2.

Wipe off excess lighter fluid and light string. Rotate lit bottle 3-4 times.

glasses. This is why champagne flutes are long and narrow, to enhance the champagne’s sparkle while ensuring that its flavours don’t go flat too soon.

HIGHBALL GLASS The highball is a tall and narrow tumbler that is often used to serve cocktails or mixed drinks. Think vodka & cranberry, rum & coke, etc. You can use the highball to serve drinks with a higher ratio of mixture to alcohol. They’re also great to use as water glasses.

STEP 3.

Submerge bottle in iced water and rotate as you hear glass cracking. Gently pull apart bottle.

SHOT GLASS A shot glass is a small glass designed to hold a certain measure of alcohol.

The drink is usually consumed quickly as a “shot.”

STEP 4.

Use sand paper to smooth over edges.

WARNING! Try at your own risk!

EXQUISITE GLASSWARE &

FINE DINING CUTLERY RENTAL

MACKNUNEVENTS@GMAIL.COM

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October 2017

• (868) 287-0186 | (868) 477-2102 ™

WHITE WINE

A large bowl-shaped glass with long stems. This shape offers more surface area for the wine’s aromas to be released, allowing you to enjoy its rich flavours.

The martini glass is the most iconic of the lot. You’ll recognize it instantly thanks to its broad V-shaped bowl and long stem.

SCOTCH GLASS The scotch glass is a flat-bottomed tumbler with short sides. This one’s great for a variety of scotch-based cocktails and is a staple in many bars.

BEER MUG This mug is tall and thick with a handle on one side. The thickness ensures the beer remains cool, while the handle keeps hands from warming the drink.

DISPOSABLE DRINKWARE The best alternative to glassware

Plastic drinkware can rival any glassware at half the cost and 100% less risk of breakage.

If you are entertaining large numbers, plastic disposables are safer than glassware if you don’t want to risk breakage or misplaced glasses. You’d be surprised to know the wide variety of modern disposable drinkware available.

BAR TIPS

NO OPENER? NO PROBLEM. Check out this hack to open bottles with everyday items that may impress your friends.

THE RING

Hook ring under cap, grip firmly and push up.

Plastic CHAMPAGNE FLUTES A great alternative to glass

NOVELTY CUPS Available in different sizes & colors

THE CAR DOOR

Firmly hook cap on the inside of door latch and pull down with steady even force.

BOTTLE TO BOTTLE

8oz, 12OZ, 16oz cups The go-to party cups

SHOT cups Perfect for jello shots

Hold first bottle at the neck, place cap of second bottle under the cap of the first.

Using second bottle as leverage, press down with your hand.

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Still OR SPARKLING?

The Difference between wine, prosecco & Champagne

WINE

PROSECCO

Wine is an alcoholic beverage made with the fermented juice of grapes.

Technically, wine can be made with any fruit. There are several facets that explain wine’s unique flavor: acidity, sweetness, alcohol, tannin, and aroma compounds produced in fermentation.

Prosecco is a sparkling wine made with Glera grapes in the Veneto region of Italy around the city of Treviso about 24 km North of Venice.

Popular White Wines • Chardonnay • Pinot Grigio • Sauvignon blanc Popular Red Wines • Merlot • Cabernet sauvignon • Pinot Noir

TOP WINE PRODUCERS 2016 ITALY

50,900

FRANCE

43,500

SPAIN

39,300

USA

23,900

Prosecco tends to have more present fruit and flower aromas which are a product of the grape because the wines are aged in large tanks with less pressure.

Prosecco bubbles are lighter, frothy and spritzy with less persistence. Finer Prosecco wines often exhibit notes of tropical fruits, banana cream, hazelnut, vanilla and honeycomb. Carpene Malvolti produces the 1st sparkling version of Prosecco in 1868.

AUSTRALIA 13,000 *PER THOUSAND HECTOLITRES

CHAMPAGNE

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Champagne is a sparkling wine made with Chardonnay, Pinot Noir and Pinot Meunier grapes in the Champagne region of France around the city of Reims about 130 km Northeast of Paris.

sharp. Vintage-dated Champagnes often have almond-like flavors along with orange-zest and white cherry.

Dom Perignon produces the 1st sparkling version of Champagne in 1693.

Since Champagne is aged longer on the yeast particles (called lees), it will often have a cheese rind like flavor that in finer examples come across as toasty or biscuity. Since the wines are aged in bottles under high pressure the bubble finesse is fine, persistent and

Why Does Champagne Cost So Much More than Prosecco?

Champagne is more expensive to make than Prosecco, another factor is market demand. Champagne is perceived as a region for luxury wines hence it commands a higher price.

Source: Wine Folly

October 2017

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䰀䤀 嘀䔀

䐀刀䤀 一䬀 刀䔀匀倀伀一匀䤀 䈀䰀夀 䌀漀爀 渀攀爀

漀昀

吀爀 愀最愀爀 攀琀 攀 刀漀愀搀 ☀ 䜀爀 愀礀 匀琀 爀 攀攀琀

圀漀漀搀戀爀 漀漀欀Ⰰ

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猀漀氀 攀爀 愀䀀愀渀最漀猀琀 甀爀 愀⸀ 挀漀洀

∠

眀眀眀⸀ 愀渀最漀猀琀 甀爀 愀⸀ 挀漀洀

圀䤀 吀䠀

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October 2017

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WHO ARE THE MAJOR PARTICIPANTS IN THE

T

BEVERAGE INDUSTRY?

he beverage industry in Trinidad & Tobago refers to the sector that produces drinks, particularly “ready to serve” alcoholic and non-alcoholic beverages. In the broadest terms, this industry consists of all companies that participate in the supply chain, and so contribute to bringing drinks to consumers across the country. These companies fall into five (5) categories:-

Manufacturers

Distributors & Wholesalers

Vendors

• Angostura Ltd • Blue Waters • Carib Brewery Ltd • Iceland Distributors • Nestlé • S.M. Jaleel • Vemco Ltd

• Almandoz Wholesale & Retail • AMCO Ltd • A.S. Bryden • Hadco Ltd • Massy Distribution • Malabar Farms • Vembev Ltd

• 5 Islands Waterpark • Hyatt • Island Beer Chill & Grill • Rizzoni’s • Tropikist Hotel • Trotters • Zanzibar

These are the companies that manufacture beverages, managing the processes such as freezing, blending, mixing, brewing, distilling and bottling.

A few examples of manufacturers in Trinidad & Tobago include:-

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October 2017

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These are the companies who connect to manufacturers & producers typically storing and distributing products across the nation. A few examples of distributors in Trinidad & Tobago include:-

These are companies where drinks are purchased and consumed on the premises (i.e. bars, restaurants, hotels, nightclubs, etc.) A few examples of ON premise license businesses in Trinidad & Tobago include:-

VENDORS (CONTINUED) Other vendors include companies where drinks are purchased to be taken away to be consumed (i.e. Groceries, wine merchants, liquor marts, etc.)

A few examples of OFF premise license businesses in Trinidad & Tobago include:-

Promoters These are instances where special licenses are granted to promoters and Carnival Bands for a specific period of time where drinks are purchased and consumed on location. A few examples of events & Carnival Bands in Trinidad & Tobago include:-

Suppliers & Contractors Suppliers and Contractors - Companies that supply services to any of the above, for example, providing raw materials, machinery, equipment, freight services, marketing, consultancy, etc. A few examples of suppliers and contractors in Trinidad & Tobago include:-

• Bottle Stop • Massy Stores • Naughty Grape • Singh’s Liquor Mart • Solera Wines & Spirits • Vintage Imports

• Army Fete • Fantasy Carnival • Machel Monday • Panorama Semi Finals • Tribe/BLISS Carnival • Yuma Carnival

• Bar Garden Ltd - Bar Services • Diamond Motors Ltd - Trucks • Eureka Communications Limited Advertising & Publishing • Mecalfab Ltd - Refrigeration & truck bodies • RBC - Banking & Finance • U-Pick Farms - Fresh produce

These five (5) categories make up the beverage industry in Trinidad & Tobago and every sector plays an important role in reaching consumers. It’s one of the most diverse industries where new companies and products are being launched daily all over the world, so let’s continue to lead the innovation in drinks across the Caribbean and recognize the efforts of all the companies that make up this lucrative industry.

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1.

4. holy. It’s about sharing. It’s about honesty.

It’s about identity.”

Our approach for this National festival is geared towards Inclusive Innovation, which is “More for Less for More”.

Simply put more events and activities which promote innovation for more persons, in all areas of our society. This is exemplified in this year’s theme “Change the future of Migration: Invest in Food Security and Rural Development.”

T

he Caribbean Industrial Research Institute (CARIRI) today stands as a national focal point for innovation. We operate on the basis that “Innovation is Creativity Being Implemented” and that every individual possesses the innate ability to innovate.

It has been widely established in many societies and successful companies that diversity and a meeting of the minds at the intersection of innovation can facilitate idea generation. The process of implementation is not necessarily about large quantum leaps but rather small incremental stages.

In this regard, CARIRI ventured to bring together Diversity and Creativity with the introduction of our World Food Day 2017 celebrations on Saturday 23rd September 2017 at the Centre of Excellence, Macoya. Every year, World Food Day is celebrated globally and focuses on a theme that underpins work done by the Food and Agriculture Organization (FAO) and represents a key issue affecting the world.

Food is our common ground. Put more eloquently by Louise Fresco, “Food, in the end, in our own tradition, is something

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By reaching out to different facets of society throughout Trinidad and Tobago under the umbrellas of food security and rural development to create a catalyst of Inclusive Innovation and sustainable Growth, our investments can harness the development of food security and also build resilience of communities throughout the nation.

Rural development can address factors that compel people to move by creating business opportunities and jobs for young people that are not only crop-based (such as small dairy or poultry production, food processing or horticulture enterprises). It can also lead to increased food security, more resilient livelihoods, better access to social protection, and reduced conflict over natural resources and solutions to environmental degradation and climate change.

Agriculture and rural development can address issues such as rural poverty, food insecurity, inequality, unemployment and natural resource depletion.

The participation from rural areas was astounding as evidenced by the numerous proposals received for our Rural Development Grant Project.

2.

3.

5.

6.

The Alliance of Rural Communities of Trinidad and Tobago won the grant of $20,000 for their project on, “Utilizing the Cacao Sector to further Human Development in Rural Communities.”

The Communities which will benefit from this grant include Brasso Seco, Biche and Cushe, Grand Riviere, Matelot, Las Cuevas and Louis D’Or (Tobago). Another innovative proposal was received from Maria’s CountryStyle Pastelles of the quiet community of Lopinot who was the recipient of a scholarship courtesy of CARIRI’s Business Hatchery.

Prior to this, the Minister delivered the feature address. In his speech, Senator Rambharat expounded on the need for greater involvement by both state enterprises and private companies in the thrust towards food security. He urged all persons present to take an active role in becoming more “food safe” through further education and by simply being aware of your environment.

Other speakers included Dr. Krystel Ramdathsingh who brought regards from the Ministry of Rural Development and Local Government and Aurora Bitayson of CARIRI’s Business Hatchery Alumni, comprising Lyndi and Lynissa Jordan of La Fillette. Their presentation spoke on the innovative linkages in food security utilizing their business of organic artisan fruit wines and jellies as an example.

The program also featured the exclusive launch of Triniweenie Enterprises Limited, by local agro-entrepreneur and savvy businesswoman Mrs. Roxanne Omala.

Triniweenie exemplifies local food innovation with her fish and vegetarian links that are made

PHOTO CAPTIONS 1) L-R: Mr. Liaquat Ali Shah, Chief Executive Officer, CARIRI, Members of Alliance of Rural Communities of Trinidad and Tobago, Senator the Honourable, Clarence Rambharat, Minister in the Ministry of Agriculture, Land and Fisheries.

2) Senator the Honourable, Clarence Rambharat, Minister in the Ministry of Agriculture, Land and Fisheries.

3) Mrs. Roxanne Omala, Owner of Triniweenie.

4) L-R: Mr. Wayne Inniss, Deputy Chairman, NAMDEVCO, Senator the Honourable, Clarence Rambharat, Minister in the Ministry of Agriculture, Land and Fisheries, Mr. Liaquat Ali Shah, Chief Executive Officer, CARIRI, Mr. Vishnu Charran, President, Chaguanas Chamber of Industry and Commerce & Jessica Ramoutar, Marketing Officer, CARIRI. 5) Senator the Honourable Clarence Rambharat presenting the winners of CARIRI’s Food Safety Champion- Team Arawak with their trophy.

6) Chuck E. Cheese presented the prizes for the Poster Competition to the winners.

using 100% local ingredients and manufactured in the lovely town of Sangre Grande. Roxanne gave an inspirational speech on her struggles to overcome hurdles such as getting her product to market and praised the staff of CARIRI for their support throughout her journey. Her parting words were her slogan: “Triniweenie, the best weenie in Trini!”

Closing off our formal ceremony was Marilissa Farms owned by successful

businessman, Mr. Lincoln Thackorie.

Though his core focus is construction, his true passion is animals as evidenced by his extensive farm in Penal. With literally thousands of goats, Mr. Thackorie has introduced pasteurized goat milk into the local market and has partnered with CARIRI in the development of several innovative goat milk products, such as Chocolate Goat Milk, which will launch in the near future.

After the formal proceedings, Senator Rambharat, alongside Mr. Shah, officially opened our exhibition area. Our exhibitors included our key sponsors Marlissa Farms and the Agricultural Development Bank alongside CARIRI’s Business Hatchery Alumni, EximBank, Blue Waters, Unit Trust Corporation, KC Candy, Arawak, RODCO, Cheesecake House, ARCTT, Eco Truffles, Nik Nak Sweet Shack, TriniWeenie, Ultimate flavors, Great Foods and Chatak Food Products. Seventy-five percent (75%) of the exhibitors were from Rural areas located throughout Trinidad and Tobago.

The celebrations also included CARIRI’s Food Safety Champion competition which included seven (7) teams battling it out for bragging rights as the ultimate Food Safety Expert. After two grueling rounds, Arawak Co. Ltd emerged as

our 2017 Food Safety Champions with National Flour Mills coming in 2nd place.

Their prizes were sponsored by Caribbean Airlines, Magdelena Grand, Grafton Beach Resort and Associated Brands.

The winners of our poster competition were also announced and included 12 winners (1st/2nd and 3rd) in our four categories which were 5-8, 9-12, 1315 and 16-19 years old. These prizes were sponsored by Mario’s Pizza, MovieTowne, Charrans Chaguanas and Chuck E. Cheese.

CARIRI would like to say a special THANK YOU to all the Ministries that supported, judges, sponsors, exhibitors, concessionaires, entertainers, competitors, staff members, volunteers and most importantly the general public for joining us in pioneering a food phenomenon. Your support and hunger for innovation is what constantly motivates us to continue to develop ideas and events such as this!

For more information on our World Food Day 2017 or to view the full album please check our website at: www.cariri.com/wfdtt/

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HOW IT’S MADE

| How the most popular alcoholic drinks are created for you to enjoy! |

RUM

ALCOHOL PROCESS

BOILED & FERMENTED (WITH YEAST)

FILTERED WATER

DISTILLED

AGEING

BOTTLING

BEER

SUGAR CANE / MOLASSES

WHISKEY

MALTED BARLEY

FILTERED WATER

FILTERED WATER

AGEING / CONDITIONING

FERMENTING (WITH YEAST)

BOILED & FERMENTED (WITH YEAST)

DISTILLED

AGEING

BOTTLING & KEGGING

BOTTLING

VODKA

GRAIN / MALT

BREWING (WITH HOPS)

FILTERED WATER

BOILED & FERMENTED (WITH YEAST)

TRIPLE DISTILLED

WINE

GRAIN / POTATOES

CRUSHED GRAPES

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PRESSING

FERMENTED (WITH YEAST)

AGEING

BOTTLING

BOTTLING

DID YOU KNOW? A BRIEF HISTORY OF

Our Carib!

1880 - Beer is introduced to the Caribbean by the British.

1947 - The Caribbean Development Company Limited (CDC) was formed.

1957 - CDC bought Walters’ Brewery and became the sole brewer of bottled beer and stout in Trinidad & Tobago.

1977 - The brewery increased its production to over 250,000 hectoliters a year.

1987 - An automated brew house increased production to 400,000 hectoliters a year.

1990 - CDC acquires the National Brewing Company (i.e. Stag, Heineken, Mackeson, etc.)

2002 - CDC begins producing Smirnoff Ice under license from Diagio.

Today - The largest manufacturer of beer in the Caribbean!

For more information on the history of Carib, visit www.caribbrewery.com

A BRIEF HISTORY OF

Our Bitters!

1824 - Dr. Siegert perfects the formula for aromatic bitters to use in his medical practice in the town of Angostura in Venezuela.

1875 - Carlos, Alfredo and Luis Siegert sons of Dr. Siegert moved the business to Trinidad.

1904 - Alfredo Siegert was appointed purveyor of Angostura aromatic bitters to the King of Prussia and in 1907 to King Alfonso XIII of Spain. In 1912 the company was appointed purveyors of AAB to his majesty King George V.

1955 - The company appointed manufacturers of Angostura aromatic bitters to Her Majesty Queen Elizabeth II. This followed the 1952 appointment of as manufacturers of Angostura aromatic bitters to His Majesty King Gustav VI Adolph of Sweden.

Today - An essential part in every cocktail bar all over the world since it was first shipped abroad in 1853. It’s revered for its unique flavor and the exact formula is a closely guarded secret, with less than five (5) people in the world knowing the entire recipe.

1921 - Angostura Bitters (Dr. J.G.B Siegert & Sons) Limited was formed on August 30, 1921.

For more information on the history of Angostura bitters, visit www.angostura.com

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The “DON’T-FORGET” List Non-alcoholic options - You might have pregnant guests or people who simply don’t drink alcohol. Don’t leave them out! Let your guests enjoy their non-alcoholic cocktails, which is very easy to make. If you don’t have time to make them yourself, you can call a bar service company who can handle this and so much more.

Hosting a Cocktail Party?

THIS IS WHAT YOU HAVE TO DO

T

he Holiday season always calls for drinks, celebrations and more drinks. With just the right stocked bar, you can host the most amazing cocktail party.

Whether the gathering is small and informal or large and lavish, the overall process can be very demanding. If you want the event to run smoothly you must decide what to serve, how much to buy, how to setup the bar, and who will tend it.

Stop and think for a minute: Is it a wedding, special occasion or a simple get-together? Are your guests friends or business associates? How many guests are you inviting? Once you’ve defined the scope of the event, you’ll have a better idea of what suits you and what doesn’t.

The standard types of alcohol you would need for a small party is rum, scotch, vodka, wine, and beer. For mixers, make sure to have coconut water, cranberry juice, orange juice, club soda, coke, ginger ale, tonic water, and lots of limes.

You would also have to supply cups or glassware, napkins, straws, ice, etc.

When you can’t tell in advance what your guests want to drink, try to limit the menu, for example by serving only wine and beers or maybe just prosecco, a huge decanter of sangria also satisfies many drinkers and you can prepare it well in advance. Most people prefer having premade mixed drinks and will gladly drink whatever is in front of them.

As a rule of thumb, plan on 2 drinks per person for the first 2 hours and 1 drink per hour after that. Take into consideration if your crowd drinks more beers rather than liquor, more prosecco than wine or vice versa.

Mixers & ICE - A basic stash of mixers include coconut water, cranberry juice, orange juice, club soda, coke, ginger ale, tonic water, and lots of limes. Usually 1lb of ice per guest should be enough.

Cutters - All those people drinking on an empty stomach can’t be a good idea. Look for carb-heavy finger foods (or a vegetable plate for those counting calories).

Bar tools - It’s important to have at least some tools, including a bottle opener, wine opener, and shot glasses.

Enough drinks - Plan on 2 drinks per person for the first 2 hours and 1 drink per hour after. Individual bottles of beer and sparkling fruit juice serve 1 person. One bottle of wine serves about 6 glasses.

Water - Don’t be so hung up on what liquor you’re going to serve that you completely forget the basics. Water is essential to have around to keep everyone hydrated, as well as coffee, to make sure guests are alert before they leave.

UBER - You never know what you’ll deal with by the end of the night!

Source: The Bar Guide by William Sonoma

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Trinidad and Tobago Hospitality and Tourism Institute

TTHTI MISSION To develop for the Hospitality and Tourism industry, human resources capable of delivering quality products and services at international standards of excellence.

LL@LA k FglYZd] 9[`a]n]jk Daniyel Jones

• 2011 and 2012 National Bartender of the Year; • Taste of the Caribbean 2011 and 2012 Winner - Best rum cocktail; Winner - Best vodka cocktail; Gold winner - Most creative cocktail; Gold winner - Mystery bar; • 2013 Angostura Global Competition – Winner; • Global Ambassador with House of Angostura.

Iron Chef Competition

Iron Chef Competition

Iron Chef Competition

Iron Chef Competition

Iron Chef Competition

Taste of Carnival 2017

Marketing Initiative at Fhob^mhpg^% IHL

Marketing Initiative at Fhob^mhpg^% IHL

Marketing Initiative at Fhob^mhpg^% IHL

Taste of Carnival 2017

Clinton Ramdhan –Taste of the Caribbean 2017

Clinton Ramdhan

• 2017 Taste of the Caribbean – Gold winner in the category of Caribbean Bartender of the Year; Special Award - Best Vodka drink. • 2016 Marie Brizard Masters Cocktail competition Taste of – Winner of the Trinidad & Tobago leg. • Represented Trinidad & Tobago as a member of the Carnival 2017 National Culinary Team in 2013, 2016 and 2017.

Bernard Glaude

• Owner and Manager of Belvedere, a top Restaurant and Bar located in Australia.

Jordan Cox

• 2017 Making the CuTT Competition – Special award – Best Rum Drink.

Chk]Zg <hq & FZdbg` ma^ Taste of Carnival 2017 Chk]Zg <hq & FZdbg` ma^ CuTT Awards Ceremony 2017 CuTT Awards Ceremony 2017

The Trinidad and Tobago Hospitality and Tourism Institute Food & Beverage Programme The Trinidad and Tobago Hospitality and Tourism Institute (TTHTI) prides itself as the premier training and development institution in the hospitality, and food and beverage sectors of the tourism industry of Trinidad and Tobago.

Bml \nkkb\neZ l^^dl mh ^gkb\a lmn]^gml Z\Z]^fb\ life preparing them for the world of work. The Beverage curricula of TTHTI, comprises three courses: Introduction to Bar Service; Wine Education; and Beverage Management. Current trends in bartending require extensive and adaptable courses that capture modern cocktail trends within the parameters of classic cocktail methodologies. The curricula at TTHTI meet those challenges giving students the skill sets, the knowledge and the abilities required to function effectively within different bar structures.

sectors, where he believes Trinidad and Tobago has a cultural and geographical comparative advantage for sustained long-term growth. It is in this capacity he strongly advocates for TTHTI to be the conduit and main facilitator, given its educational offerings and training initiatives.

The Bar Service course emphasizes the essentials of effective bar service for the contemporary food and beverage operation, with an orientation towards the responsible service of alcohol in a professional manner. Core areas covered in the course include; proper use and care of glassware, bar tools and equipment, beers and wines & spirits, classic cocktails, contemporary cocktail trends, and professional mixology techniques.

All those areas, on completion, allow the bartender to be highly creative and innovative.

TTHTI boasts of having the most experienced, The Wine Education course introduces students competent, and knowledgeable lecturer to the main grape varieties and to wine making responsible for the education and training of regions of the Old and New World. Students lmn]^gml bg ma^ Ă&#x203A;^e] h_ ;Zkm^g]bg`' A^ aZl phg explore the major categories and styles of many awards and accolades during his eight (8) wine, with an emphasis being placed upon the year tenure as a bartender, as well as conducting pbg^ l Zii^ZkZg\^% ZkhfZ Zg] Ă&#x153;Zohk' Lmn]^gml training workshops throughout the Caribbean are also given practical experience in pairing for The House of Angostura and the Caribbean wines with food menus, wine etiquette and Hotel and Tourism Association (CHTA). He has storage conditions. The Beverage Management _neĂ&#x203A;ee^] abl mph !+" r^Zk i^kbh] !+))-&+))." course focuses on the management of bars and on The Trinidad and Tobago National Culinary beverage operations, with strong emphasis on Team, with him being the Caribbean Bartender lmkZm^`b\ ieZggbg` Zg] Ă&#x203A;gZg\bZe i^k_hkfZg\^ h_ ma^ R^Zk bg +)). Zg] [^bg` bg]n\m^] bgmh ma^ for customer-driven beverage operations, while CHTA Hall of Fame. With distinguished passion, maintaining management control and foresight he is also a trainer for all bartenders on The of beverage control systems.

National Culinary Team, all of whom have done extremely well in major bar competitions and are All aspects of the curricula allow students of industry professionals in their own right. Besides bartending to meet the demanding challenges his many accomplishments as an award winning of the marketplace in a professional manner. mixologist and distinguished beverage trainer, At TTHTI, Bartending is a profession with he also focused on his academic growth and specialized knowledge and intensive academic development, being the holder of a Master of and practical training in cocktail history, product Science in Project Management, attained from knowledge, responsible bar service, human the University of the West Indies (UWI). ilr\aheh`r% lmre^ Zg] Ă&#x153;Zbk% e^`Ze k^lihglb[bebmb^l and beverage management.

Currently he is a Senior Beverage Judge for Taste of the Caribbean and has been a presiding judge We focus on training students in exceptional for the past eight (8) years. It is his career goal service so that patrons they serve can leave to specialize and excel in Food and Beverage with satisfaction when they recognize that operations and also professionally evolve as a the bartender is knowledgeable and able to lecturer in this area of specialization. He sees expertly mix drinks. Our graduates learn that his future role as making the TTHTI a premier the making of the perfect cocktail requires a learning and developmental organization [Zkm^g]^k l bgm^gmbhg% bgm^kZ\mbhg pbma `n^lml Zg] in expanding the growth of the tourism and communication to build rapport and trust. The hospitality sectors of Trinidad and Tobago. He spirit of the age of bartending has truly evolved bl Z lmkhg` Z]oh\Zm^ _hk ma^ ]bo^klbĂ&#x203A;\Zmbhg Zg] Zg] lab_m^]% Zg] lh mhh aZl MMAMB l [^o^kZ`^ paradigm shift of the local economy towards curricula in order to be relevant in meeting the growth in the hospitality and food and beverage changing needs of the industry.

Quotes from Current Students â&#x20AC;˘ Leanne Richardson: â&#x20AC;&#x153;Bar Service was a very informative course and we got to experiment with Beers, Wines and Spirits. My most memorable experiences were when we went on The House of Angostura Tour and when I obtained my Membership Card from Solera Ltd.â&#x20AC;? â&#x20AC;˘ Dennis Ishak: â&#x20AC;&#x153;What I enjoyed most about MMAMB l ;Zk Ikh`kZff^ pZl e^Zkgbg` ahp mh fbq these beautiful classic cocktails, and also it made me acquainted with the easy and logical way of mixing cocktails during my student internship.â&#x20AC;? â&#x20AC;˘ Ronaldo Auguste: â&#x20AC;&#x153;The most enjoyable part of the bar class was learning about the different styles of bar service and the different ways in which you can create a cocktail. What I really [^g^Ă&#x203A;m^] _khf [Zk \eZll pZl ma^ bg&]^ima product knowledge and how easy making a cocktail really is.â&#x20AC;? â&#x20AC;˘ Jordan Cox: â&#x20AC;&#x153;As a current student, the Food & Beverage programme afforded me personal and professional development since I won best Rum Cocktail as a runner up to The Trinidad Hotels, Restaurants and Tourism Association selection of The National Culinary Team of Trinidad and Tobago in 2017. Also, both the Wine Service and Beverage Management programmes afforded me the entrepreneurial opportunity to start my own bar service company.â&#x20AC;? â&#x20AC;˘ Yohance Dickson: :ee Zk^Zl h_ MMAMB l [^o^kZ`^ \nkkb\neZ bglmbee^] pbmabg f^ ma^ \hgĂ&#x203A;]^g\^ mh ghm only represent the Institute at various cocktail competitions, but also to assist in the marketing initiatives at the various Mall Tours in the Bglmbmnm^ l k^\knbmf^gm ]kbo^ _hk g^p lmn]^gml' The Trinidad and Tobago Hospitality and Tourism Institute (TTHTI) also offers a number of short courses under the Bar Programme which includes:

â&#x20AC;˘ Bar Service Skills Ikh_^llbhgZe [Zkm^g]bg` â&#x20AC;˘ Advanced Mixology â&#x20AC;˘ Bar Management â&#x20AC;˘ Wine tasting seminar Mh ]Zm^ MMAMB aZl \^kmbĂ&#x203A;^] /)) ienl i^klhgl ^qiehkbg` ma^ Ă&#x203A;^e] h_ [Zkm^g]bg` lbg\^ ma^ introduction of its short courses in 2009.

For more information please contact 634-2144 X4005 or 4022 barbusinesstt.com

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Q& A

How did you decide on the venue of your second branch?

After visiting quite a few locations we felt SouthPark had what we needed in terms of location and parking.

We also knew that customers from south & central Trinidad were tired of having to drive to Port of Spain for the Island Beer Chill and Grill experience.

Tell me about the overall business strategy?

Owner Joe Pires “We want to franchise Island Beer Chill and Grill to any country where there is a presence of Caribbean people and culture, particularly where cricket is played.

Locations at: One Woodbrook Place & South Park

How many locations do you have?

We have two locations. Our first is our One Woodbrook Place branch and the second is our SouthPark branch.

Are you open on Sundays and Public Holidays?

Yes, we are open every day at both locations. Opening hours vary, check out our Facebook Page or Instagram (@islandbeerchillandgrill) for specific hours.

Do you sell drinks other than beer?

Of course we do! We serve Rum, Vodka, Scotch, as well as various traditional cocktails, shots, wine, flavoured drinks and in-house beer/ cocktail creations.

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Do you show live sports?

We show all major sporting events and championships live such as: football, basketball, boxing, tennis and golf to name a few. If there is something in particular you would like to see, you can request it on one of our many screens, based on your preference and availability.

Do you cater to large groups or events?

We have a team in place that can facilitate special requests and prepare packages to suit your needs.

Do you serve draft beer?

We offer over 36 different beers including ciders on draft with 28 available at any one time. Come in and try a refreshing, crisp beer of your choice right off the tap.

Where did the idea come from for Island Beer Chill and Grill?

Owner Joe Pires “As a teenager my Dad always carried me to a smoked meat restaurant whenever we visited Miami.

I grew up loving smoked meats but recognized that Trinidad didn’t have an authentic smoke house that uses wood instead of liquid smoke.

Where are your beers from?

We carry beers from around the globe.

The countries include: Mexico, England, India, Germany, Argentina, China, Jamaica, Japan, Canada, U.S.A and of course all locally made beers.

When we acquired Island Beer Imports a company that imported beers from England it made sense to marry the beers with my love of authentically wood smoked meat... hence the name Island Beer Chill and Grill.”

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With over 120 beers of which 28 are on tap we will focus on beers produced within the Caribbean region. We anticipate our first regional franchised store will open in 2018, at present we have interests in Guyana, Jamaica, Grenada, St. Martin and Barbados.”

What’s unique about your food menu?

Of course our smoked meats are our highlight. We slow smoke our Beef Brisket for 15 hours, Baby Back Ribs for 8 hours and Bacon Wrapped Wings, which are smoked for a few hours before we deep fry them… they are a crowd favourite!

What are your plans for the future?

Owner Joe Pires, “We wish to grow by at least one franchise a year for the next 2-3 years and by 2025 we anticipate that Island Beer Chill and Grill will have locations in Trinidad (3 locations), Jamaica, Barbados, Guyana, Grenada, Bahamas, Antigua, Miami, NYC, Toronto and London.

By 2030 we want to be in the Cricket playing countries like Australia, New Zealand, India, Pakistan and South Africa as they are aware of the Caribbean thanks to the West Indies Cricket team and we hopefully will be a major sponsor to the team by then.”

â&#x201E;¢

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home so that you’re more likely to stick to them throughout the night.

• Don’t drink on an empty stomach. You will feel the effects of alcohol a lot faster if you drink on an empty stomach and increase the likelihood of feeling sick. Try to eat a more hearty meal that is rich in carbs and proteins that can help you absorb the alcohol, instead of just eating some fruit or a salad. Having a meal before you go out will make you much less likely to drink over your limit.

• Stay hydrated. Alcohol dehydrates and draws vitamins and minerals out of your body. Drink water or soda to restore your lost vitamins.

Drink Responsibly

I

f you drink alcohol, it’s important to know how to drink responsibly and to stay within your alcohol tolerance level. If you don’t, then you could hurt your friends and family and put yourself in grave danger. If you want to know how to drink responsibly, whether you’re at a bar, a fete, or any other place where people are drinking, then you have to make a game plan, know your limits, and know how to spot and avoid dangerous situations. It’s very encouraging to see associations like Trinidad and Tobago Beverage Alcohol Alliance (TTBAA) taking the lead to bring awareness to our nation to consume alcohol responsibly.

TTBAA is the largest non-profit association made up of beverage alcohol producers, distributors and marketers who encourage and promote responsible distribution and alcohol consumption. For 7 years, the organization has worked to unite the nation’s alcohol industry and encourage consumers to exercise responsible drinking patterns. Their mission is widely supported by the largest brewery, distillery and distribution houses in T&T to increase public awareness of the problems that are associated with excessive alcohol consumption.

If you want to know how to enjoy alcohol instead of letting alcohol take control of you, just follow these guidelines.

• Know your limits. Before all else, know yourself and your own limits. It doesn’t take long to learn how little or how much alcohol you can tolerate and everybody is different.

Listen to your body and respond in a way that nurtures it rather than abuse it. Set your limits, it could be “four glasses of wine in six hours,” “four beers a night,” or “two mixed drinks a night.” Tell yourself what your limits are before you leave

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• Pace yourself. It’s important to keep a steady pace when you’re drinking. You might feel okay for another shot after a couple of minutes, but keep in mind that you probably haven’t felt its effects just yet. Eat something or drink some water in the meantime, to allow the alcohol to diffuse through your body.

• Stop drinking if you start to feel drunk. Symptoms of intoxication include feeling a loss of control over your thoughts, blurry vision, slurred speech, and difficulty with maintaining your balance. It’s never a good idea to drink more when you feel this way.

• Don’t leave your drink unattended. Your drink should be in your hand or at least in your sight at all times, whether you’re at a party or at a bar. If you set your drink down and walk away, someone could mess with your drink, or you could even end up picking up a stronger drink by mistake, thinking it was yours. If you get up to go to the restroom, get a close friend to hold your drink for you or take it with you.

This will help you avoid anyone tampering with your drink.

• If you drink, don’t even think about driving! Walk home, contact UBER, or ask someone for a ride.

• If you get wasted every time you drink and do stupid things, or your friends have to take you home because you are knocked out all the time, you may have a serious problem.

Seek help immediately.

• Be determined to pace your consumption, give yourself 45 minutes to enjoy each alcoholic drink, don’t rush to the bar immediately when your cup is empty.

• Do not take sleeping pills, or any prescription or nonprescription drugs with alcohol.

• Do not mix energy drinks with alcohol. The feeling of drunkenness is subdued by energy drinks which is dangerous because it inhibits one’s ability to judge one’s limit and increases one’s risk of alcohol poisoning.

Be aware that any amount of alcohol can risk affecting your coordination and state of mind. The extent to which it does this will depend on what you drink, your age, your body mass, and how fast you are drinking. Responsible drinking entails knowing your own limits, drinking in moderation, and being mature about it.

ENJOY $35 OFF

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DIRECTORY LISTING ASSOCIATIONS & RESEARCH The Caribbean Industrial Research Institute (CARIRI) University of the West Indies, St. Augustine Campus, Trinidad P: 1-868-299-0210 E: mail@cariri.com W: www.cariri.com Trinidad and Tobago Beverage Alcohol Alliance (TTBAA) #127 Henry Street, Port-of-Spain, Trinidad P: 1-868-321-5356 E: info@ttbaa.org W: www.ttbaa.org Trinidad and Tobago Manufacturers Association (TTMA) #42 Tenth Street, Barataria, Trinidad P: 1-868-675-8862 E: research@ttma.com W: www.ttma.com

BARS & RESTAURANTS Island Beer Chill & Grill One Woodbrook Place, Woodbrook, Port-of-Spain P: 1-868-235-BEER Rahael Boulvevard, South Park, San Fernando, Trinidad P: 1-868-220-4224 Krave Restaurant Tarouba Plaza, Marabella, Trinidad P: 1-868-658-5728 E: reservations@kravedining.com W: www.krave.tt More Vino 23 O’Connor St., Port-of-Spain, 33 Scott St. San Fernando P: 1-868-622-8466 E: sales@morevino.com Rizzoni’s Restaurante Italiano Movie Towne Level 2, Port-ofSpain, C3 Centre, San Fernando P: 1-868-627-7499 W: www.rizzoni-italiano.com Ruby Tuesday Port-of-Spain, Grand Bazaar, Price Plaza, Gulf City, C3 Centre P: 1-868-624-6566 W: www.rubytuesdaytt.com Shade Night Club #15 Mt. Pleasant Boulevard, Bon Accord, Tobago P: 1-868-329-0082

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Texas de Brazil 2nd Floor Fiesta Plaza, Movie Towne, Port-of-Spain, Trinidad P: 1-868-623-0022 W: www.texasdebrazil.com Trotters Corner of Sweet Briar & Maraval Road, St. Clair, Port-of-Spain, Trinidad P: 1-868-627-8768 W: http://trotters.net The Rise Grill & Bar Restaurant LP #62 Rodney Road, Endeavor Rd. Lange Park Rd., Chaguanas P: 1-868-321-5356 E: theriseonline@gmail.com Zanzibar Invaders Bay, Chaguanas & Chaguaramas P: 1-868-627-0719 P: 1-868-634-3346 E: info@zanzibartt.com

BAR SERVICES Bar Garden Limited Lot 6 Sadoo Trace Extension, Don Miguel Rd. South, San Juan P: 1-868-289-0224 E: info@bargardenltd.com W: www.bargardenltd.com

COFFEE HOUSE Rituals Coffee House/ Global Brands Group of Companies 80 Lower Boundary Road, San Juan, Trinidad P: 1-868-225-5242 E: feedback@pizzaboys.com W: www.ritualscoffeehouse.com

DECOR, EVENTS & SUPPLIES Balroop’s Sound System Corner of Crown Street and Eastern Main Road, Tacarigua, Trinidad P: 1-868-640-3816 (TT) P: 1-305-280-6022 (US) E: info@balroopstt.com W: www.thebalroopsgroup.com Bouge Events P: 1-868-395-9320 E: laura@thebougeway.com

Container Central Unit #903 Fernandes Industrial Centre, Eastern Main Road, Laventille, Trinidad P: 1-868-225-7575 E: sales@containercentralltd.com W: www.containercentralltd.com Events by Tricia St. Joseph, Trinidad P: 1-868-740-2015 E: eventsbytricia@hotmail.com Jennifer Goberdhan Signature Weddings B16 St. Benedict Gardens, St. Augustine, Trinidad P: 1-868-383-8669 E: jgsignatureweddings@gmail.com W: www.jennifergoberdhan.com Strictly FX #30 Sandale Avenue, Diamond Vale, Diego Martin, Trinidad P: 1-868-222-8870 E: info@strictlyfxtt.com W: www.strictlyfxtt.com The Party & Event Company #9 Central Warehousing Complex Chaguanas, Trinidad P: 1-868-671-3172 E: info@partyandevent-tt.com W: www.partyandevent-tt.com

DISTRIBUTORS Alstons Marketing Company Limited (AMCO) Uriah Butler Highway & Endeavour Road, Chaguanas, Trinidad P: 1-868-671-2713 E: amcoworldofwines@ ansamcal.com W: www.amcoworldtt.com A.S Bryden & Sons (Trinidad) Limited #1 Ibis Avenue, San Juan, Trinidad P: 1-868-674-9191 W: www.brydenstt.com Chanka’s Veggie and Fruit Imports Corner of Patna and Bengal Street, St. James, Port-of-Spain P: 1-868-745-0740 E: chankavege@hotmail.com

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FOR FURTHER INFORMATION CALL OR VISIT US: HOTLINE NUMBERS

8 Carmody Road, St. Augustine 65 Carlos St., Woodbrook, POS 11-17 Fran St. Cocoyea, San Fernando

868-662-9261 686-628-0044 868-653-4873

800-FIND 627-0000 800-4SOS 627-3463 800-DTSL

Email: carsearchtt@gmail.com Website: www.carsearchtt.com

barbusinesstt.com

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DIRECTORY LISTING DISTRIBUTORS (Continued) Hadco Limited JRJ Warehousing Compound Bhagoutie Trace, San Juan, Trinidad P: 1-868-675-7628 E: info@hadcoltd.com Malabar Farms Food Service Limited O’Meara Ferry Road, Carapo Village, Arima, Trinidad P: 1-868-642-3631 E: info@malabarfarms.biz W: www.malabarfarms.biz Massy Distribution Macoya Road & Churchill Roosevelt Highway, Trincity P: 1-868- 645-4434 Vembev LP#4, Alexandra Trace, Munroe Road, Cunupia, Trinidad P: 1-868-299-0199

EDUCATION Arthur Lok Jack School of Business Uriah Butler Highway, Mt. Hope P: 1-868-645-6700 W: www.lokjackgsb.edu.tt College of Science, Technology and Applied Arts of Trinidad & Tobago (COSTAATT) 9-11 Melville Lane, Port-of-Spain P: 1-868-625-5030 W: www.costaatt.edu.tt Trinidad & Tobago Hospitality & Tourism Institute (TTHTI) Airways Road, Hilltop Lane, Chaguaramas P: 1-868-634-1315/4250/4456 E: info@tthti.edu.tt The University of the West Indies (UWI) St. Augustine Campus, St. Augustine, Trinidad P: 1-868-662-2002 W: www.sta.uwi.edu University of Trinidad & Tobago (UTT) Wrightson Road, Port-of-Spain P: 1-868-642-8888 W: www.u.tt/

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ENTERTAINMENT Five Islands Water & Amusement Park Chagville Beach, Western Main Road, Chaguaramas P: 1-868-612-7275 E: info@fiveislandswaterpark.com W: www.fiveislandswaterpark.com Movie Towne Multicinemas Trinidad Limited Port of Spain.

Chaguanas, San Fernando, & Tobago P: 1-868-627-8277 E: info@movietowne.com W: www.movietowne.com

HOTELS & ACCOMMODATIONS Adventure Eco Villas Arnos Vale Road, Plymouth, Tobago P: 1-868-639-2839 E: adventureecovillastobago@gmail.com W: www.adventure-ecovillas.com Hilton Trinidad and Conference Centre #1B Lady Young Road, Port-of-Spain, Trinidad P: 1-868-624-3211 E: reservations.trinidad@hilton.com W: www.trinidad.hilton.com Hyatt Regency Trinidad #1 Wrightson Road, Port-of-Spain, Trinidad P: 1-868-623-2222 W: www.trinidad.regency.hyatt.com Kapok Hotel #16-18 Cotton Hill, St. Clair, Trinidad P: 1-868-622-5765 E: stay@kapokhotel.com W: www.kapokhotel.com Tropikist Beach Hotel and Resort Old Store Bay Road, Crown Point, Tobago P: 1-868-671-9143 E: tropikistbeachhotelresort@gmail.com W: www.tropikist.com

LIQUOR MARTS Icebox Liquors #14 Riverside Road, Curepe, Trinidad P: 1-868-223-1786 E: info@theiceboxliquors.com W: www.theiceboxliquors.com Look ah Liquor Mart #75 Roberts Street, Woodbrook, Port-of-Spain P: 1-868-222-3131 E: lookahliquormart@gmail.com Singh’s Liquor Mart #16 Bournes Road, St. James, Trinidad P: 1-868-628-6252 E: singhsliquormart@gmail.com

MANUFACTURERS Angostura Corner of Eastern Main Road and Trinity Avenue, Laventille, Trinidad P: 1-868-623-1841 E: css@angostura.com W: www.angostura.com Blue Waters Products Limited #2 Orange Grove Estate, Trincity, Trinidad P: 1-868-640-8824 W: www.bluewaterstt.com Carib Brewery Eastern Main Road, Champs Fleurs, Trinidad P: 1-868-645-2337 E: askus@caribbrewery.com W: www.caribbrewery.com Iceland Distributors Limited #17B O’Meara Industrial Estate, Trinidad P: 1-868-642-4225 E: info@geticeland.com W: www.geticeland.com Nestlé Trinidad and Tobago Limited Churchill Roosevelt Highway, Valsayn, Trinidad P: 1-868-696-6323 E: consumer.services1@tt.nestle.com W: www.nestle.tt S. M. Jaleel & Company Limited Otaheite Industrial Estate, South Oropouche, Fyzabad, Trinidad P: 1-868-677-7520 W: www.smjaleel.net

We can help you achieve your corporate objectives through advertising JG DESIGN CARIBBEAN #9 Avenue First, Suite 2, St. James Trinidad and Tobago, W.I. • T: 628-1555, 622-2017 • T/F: 622-4475

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THE RAJ COLLECTION

INTRODUCING OUR NEW LUXURY TENT LINE

The Raj Collection is a stunning line of hand-crafted luxury tents that has raised the bar internationally in the special event industry. The Party and Event Company Ltd can beautifully execute several event themes with our exclusive inventory including – Indian, Moroccan, Classic White and Beach Chic. Manufactured in India, the exquisite craftsmanship and attention to detail is guaranteed to create a spectacular look at your event. Our Tuscan Collection that includes wooden tables, chairs and umbrellas pairs beautifully with this new line.

www.partyandevent-tt.com 868.672.3748 info@partyandevent-tt.com thepartyandeventcoTT thepartyandeventco_tt

P: 395-9320 E: laura@thebougeway.com barbusinesstt.com

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DIRECTORY LISTING MANUFACTURERS (Continued) Vemco Ltd Lot 7 Diamond Vale Industrial Estate, Diego Martin, Trinidad P: 1-868-632-5438 E: vembox@vemcott.com

PRINT & SIGNS Ink Stop #93 Tragarete Road, Port-of-Spain, Trinidad P: 1-868-622-7834 SCRIP-J #1 Fernandes Business Centre, Eastern Main Road, Trinidad P: 1-868-626-1234 E: print@scripj.com W: www.scripj.com Sign Post Ltd #64 Eight Avenue, Barataria P: 1-868-285-SIGN E: info@signpost.co.tt Sign Tech Limited #41-43 Cornelio Street, Woodbrook, Trinidad P: 1-868-628-4752 The TSL Group #80 Woodford Street, Port-of-Spain, Trinidad P: 1-868-628-9330 W: www.thetslgroup.com

FIRE & SAFETY Amalgamated Security Services Ltd Corner Churchill Roosevelt Highway & Macoya Road, Trincity P: 1-868-626-2775 E: assl@assl.com Car Search #8 Carmody Road, St. Augustine, Trinidad P: 1-868-662-9261 E: carsearchtt@gmail.com W: www.carsearchtt.com IRP Fire and Safety #119 Boundary Road, San Juan, Trinidad P: 1-868-674-0693 E: csr.fse@irpltd.com W: www.irpltd.com

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WINE MERCHANTS Supreme Service Technologies #4 Dundonald Street, Port-of-Spain, Trinidad P: 1-868-625-7568 E: mwilson@sst-tt.com Safetec Limited Corner of Clare Street & Eastern Main Road, Laventille, Trinidad P: 1-868-674-0693 E: csr.fse@irpltd.com W: www.irpltd.com Telecom Security Services Limited #41-43 Cornelio Street, Woodbrook, Trinidad P: 1-868-628-3251 W: http://www.telecomtt.com

SUPERMARKETS J.T.A. Supermarkets Limited Carlton Centre, 61 St. James Street, San Fernando, Trinidad P: 1-868-652-3611 E: info@jtasupermarkets.com W: http://jtasupermarkets.com Massy Stores #39A Wrightson Road, Port-of-Spain, Trinidad P: 1-868-609-4456 E: customercare.tt@ massystores.com W: http://massystorestt.com Penny Savers Carnbee, Scarborough & Canaan, Tobago P: 1-868-639-8992 Persad’s D Food King Mayaro, New Grant, Point Fortin, Princess Town, Rio Claro P: 1-868-665-7030 Xtra Foods Arima, Grand Bazaar, Endeavour and Chaguanas, Trinidad P: 1-868-285-9872

B3 Wines & Spirits 10 Nook Avenue, Cascade, Trinidad P: 1-868-624-1184 E: b3wine.spirits@gmail.com Bottle Stop Co. Ltd #43A Saddle Road, Boissiere Village, Maraval, Trinidad P: 1-868-222-4229 E: info@bottlestop.net Miles Almandoz & Company Limited #39B Wilson Road, Scarborough, Tobago P: 1-868-639-2631 E: milesalmandozcoltd@gmail.com W: www.milesalmandoztobago.com Solera Wines and Spirits Corner Tragarete Road & Gray Street, Woodbrook, Trinidad P: 1-868-628-7258 E: solera@angostura.com W: www.angostura.com The Naughty Grape #81A Mucurapo Road, St. James, Trinidad P: 1-868-628-9165 #14E Saddle Road, Maraval, Trinidad P: 1-868-628-9165 E: info@thenaughtygrape.com W: www.naughtygrapett.com Vintage Imports #42 Hunter Street, Port-of-Spain, Trinidad P: 1-868-622-2883 Bon Accord, Tobago P: 1-868-660-8845 E: vintageimportsltdtt@gmail.com W: www.vintageimportsltd.com

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