Issuu

SL 25

About us

Designed for a life lived under the sun, SUNNYLIFE is the world's leading summer lifestyle brand. Born on the beaches of Sydney in 2003 the brand was established with a simple goal: to share Australia’s authentic summer style with the rest of the world.

Today our products can be found on beaches, in pools and at sun drenched holiday destinations across the globe. SUNNYLiFE is recognised for its vast seasonal collections featuring every must-have summer item imaginable.

Bold graphics, show-stopping prints and trend-setting packaging are all part of our trademark look. We are committed to creating a range of sunny essentials that deliver on quality, style, functionality and innovation; the perfect summer lifestyle solution.

Best sellers

Bestsellers products that have had consistent sell-in and sell-through in all markets

Luxe Lie-On Lounger

Luxe Twin Hammock Float

Underwater Camera

Light Cooler Bag

Inflatable Beach Ball

Hammock Float

Deluxe Beach Chair

Luxe Beach Umbrella

Beach Paddle Set

La Palma

Colour & print palette

Inspired by coastal living, relaxed and casual with a sun-bleached pallet of sage green and creamy hues adding a cool accent to neutrals. Reflective of sandy shores, the ocean, and its surrounds this is a collection perfect for the modern sun seeker: uncomplicated, understated and under the sun.

Compact Beach Umbrella

Solo Sun Shader

Deluxe Beach Chair

Take Anywhere Folding Chair

Carryall Beach Bag

Beach Towel

Inflatable Beach Pillow

Terry Beach Pouch

Light Cooler Bag

Light Cooler Drinks Bag

Vintage Beach Paddles

Luxe Lie-On Lounger

La Palma Collection

Beach Umbrella Sage Stripe

Sun Shader Sage Stripe

House Daybed Sage Stripe

House Daybed Casa

Beach Chair Sage Stripe

Anywhere Folding Chair Sage

Anywhere Folding Chair Casa

Beach Bag Sage Stripe

Towel Olive Stripe

Beach Pillow Olive Stripe

Beach Pouch Olive Stripe

Cooler Bag Sage Stripe

Cooler Drinks Bag Sage Stripe

Cooler Tote Sage Stripe

Beach Paddles Sage Stripe

Lie-On Lounger Sage Stripe

Camera Tides Out

Rustico

Colour & print palette

Imagine coastal morning walks with an iced latte in hand. Sandy toes, collecting ocean treasures of seashells and driftwood foliage along the seashore. Made for the low-key beach lover who values an unpretentious earthy pallet.

Compact Beach Umbrella

Reclining Beach Chair

Deluxe Beach Chair

Luxe Floating Chair

Luxe Twin Hammock Float

Slim Tube Pool Ring

Rustico Collection

Compact Beach Umbrella Rustico

Deluxe Beach Chair Rustico

Slim Tube Pool Ring Rustico

Luxe Twin Hammock Float Rustico

Reclining Beach Chair Rustico

Luxe Floating Chair Rustico

Lazy Days

Colour & print palette

Find us in the summer haze where colours have gently faded under the Australian sun. Tones of duck egg blue paint the backdrop to this collection, calming your mind and soothing your soul. Classic beach stripes, a modern floral print and pops of gelato pink is our fresh take on summer blue.

Carryall Beach Bag

Light Cooler Bag

Light Cooler Drinks Bag

Sid The Seagull Blue Wave

Stole My Heart Pink Floral

S51CAMPK

Pickleball Set

Tube Pool Ring

Luxe Lie-On Lounger

Lazy Days Collection

Cooler Bag Pink Stripe

Cooler Drinks Bag Pink Stripe

Repeats

Repeats Products that have sold-in or sold-through well in one or more market, but not reached all markets sell-through yet.

Luxe Lie-On Lounger

Large Picnic Basket

Portable Picnic Table

Reclining Beach Chair

Pickleball Set

Portable Travel Speaker

Luxe Lilo

Catch Ball Set

The Lounger Chair

Carryall Beach Bag

Lucite Jumbling Tower

Lucite Backgammon

Lucite Chess & Checkers

SL 25

Dex the Duck

Colour & print palette

Say hello to our new baby collection designed for the bubs who love to eat, sleep, float, repeat. This little duckling is our newest addition to the range - he’s cute, fuzzy and the perfect pop of yellow amongst the natural sages and duck egg blue stripes. Follow him to the water’s edge and enjoy a moment with bub as they encounter the joy of splishing and splashing this summer.

Float Together Baby Seat EU

Kids Canvas Beach Bag

Dex the Duck Collection

Strawberry Sunshine

Colour & print palette

A deliciously sweet burst of strawberries and sunshine. A beautiful baby collection designed for moments best spent together. This berry cute collection is dripping in soft pink stripes and a berry adorable strawberry print. Summer’s sweetest treat will have bub splishing and splashing all summer long.

Interactive Baby Float

Silicone Bucket and Spade

Strawberry Sunshine Collection

Sand Claws Lobster

Silicone Bucket and Spade Apple Sorbet

Sid the Seagull

Colour & print palette

Catch him if you can! Sid the Seagull is here for the sea, sun and snacks! Sid makes for the perfect friend to follow on seaside adventures all summer long. You’ll spot him in pops of neon, skyblue stripes with fish friends in tow. A collection designed to inspire water confidence and fun!

Kids Swim Vest 1-2 & 2-3

Kids Swim Vest 3-6

Kids Inflatable Arm Bands

Kids Swim Goggles

Kids Swim Mask

Kids Swimming Cap

Kids Character Hooded Towel

Dive Buddies Set of 6

Dive Buddies

Kids Inflatable Noodle

Kids Velcro Beach Bats

Kids Wet Bag

Kids Lie-On Float

Sid the Seagull Collection

Bonnie the Butterfly

Colour & print palette

Fly into the magical world of Bonnie the Butterfly!

This collection is the cherry on top to your little one’s summer featuring a burst of cherry prints and candy pink stripes. An explosion of glitter, a fluttering butterfly motif and a touch of magic. Sprinkle the magic of summer and inspire little one’s water confidence with our most whimsical collection yet.

Kids Swim Vest 1-2 & 2-3

Kids Swim Vest 3-6

Kids Inflatable Arm Bands

Kids Swim Mask

Kids Swimming Cap

Kids Character Hooded Towel

Kids Tube Pool Ring

Kids Lie-On Float

Kids Inflatable Noodle

Inflatable Beach Ball

3D Inflatable Beach Ball

Kids Inflatable Pool

Kids Wet Bag

Kids Velcro Beach Bats

Bonnie the Butterfly Collection

Sleeptime

Colour & print palette

Monsters under the bed is a thing of the past. This sleepy collection has been curated for the dreamers, the free spirited, the wild wanderers, Introducing sleeptime - a dreamy capsule taking them on adventures beyond their wildest imaginations.

Kids Sleepover Bed

Tides Out

Colour & print palette

For the coolest kids under the sun. Meet Tides Out, a capsule for young thrill seekers who ride to the sea on their skateboards. With acid wash yellow, and khaki ombre, this collection is all about embracing adventures and exuding effortless coolness. Hit the waves and ride into summer with our first 10+ boys collection.

Slim Tube Pool Ring

INFLATABLES HAVE IMPORTANT SAFETY LABELS.

Underwater Camera

Tides Out Collection

01. Slim Tube Pool Ring Tides Out

Underwater Camera Tides Out

Neoprene Football Tides Out

Skim Ball Set Tides Out

Stole My Heart Colour & print palette

On holidays we wear pink. Sherbet pink. Introducing our first 10+ girl’s collection. A curation of summer essentials for summer loving babes who want to float all summer long. This capsule is made for the gram. Grab your BFF and take on summer with a collection that is sure to steal their heart.

Luxe Tube Pool Ring

Twin Heart Lie-On

Stole my Heart Collection

01. Luxe Tube Pool Ring Stole my Heart 02. Bolster Hammock Stole my Heart 03. Twin Heart Lie-On Stole my Heart 04. Underwater Camera Stole my Heart

Poolside Fun

Colour & print palette

Meet you poolside! Slip, slide and have FUN this summer with our ultra cool retro inspired 10+ kids collection.

Injected with bold coloured stripes and a free flowing tye die inspired pattern. It’s colourful, cool and will be the envy of all the kids on the block.

Giant Inflatable Noodle

Foam Beach Bats

Poolside

01. Giant Inflatable Noodle Poolside

02. Foam Beach Bats Poolside

Best sellers

Bestsellers products that have had consistent sell-in and sell-through in all markets

Kids Swim Vest 3-6

Mini Swim Goggles

Dive Buddies

Inflatable Giant Sprinkler

Kids Swim Vest 1-2 & 2-3

Kids Swim Vest 3-6

Baby Float

Repeats

Repeats Products that have sold-in or sold-through well in one or more market, but not reached all markets sell-through yet.

Inflatable Cubby

Squirters

Inflatable Sprinkler

Kids Tube Pool Ring

S25 Packaging

At SUNNYLiFE we are committed to implementing sustainable and ethical processes.

We are passionate about protecting our beautiful planet and the outdoor lifestyle we have built our brand around.

We are working hard to explore new and innovative ways to reduce our impact on the environment and continue to educate ourselves and evolve in the sustainability space, we acknowledge that this is a journey and we are at the beginning with a big job ahead of us.

As new technology becomes available within our product industry we are committed to exploration, as we are also committed to partnering with global initiatives set up to support recycling in key markets.

REDUCE:

REMOVED ALL POLY BAGS FROM BOXED ITEMS.

REUSE: PACKAGING DESIGNED TO LAST.

(EVA BAGS, SWIM MASK AND GOGGLE CASE)

RECYCLE: ALL CARDBOARD AND PAPER USED ON PACKAGING IS MINIMUM 70% RECYCLABLE.

REMOVED MATTCELO COATING.

VARNISH PRINT IS FULLY RECYCLABLE.