SUMMER 27
WE ARE SUNNYL i FE
SUNNYLiFE is the world’s leading summer lifestyle brand. Found on beaches, in pools & at sun drenched holiday destinations across the globe.
THE TEAM
M +61 428 038 713
T +61 2 8755 1533
E Michelle.carroll@sunnylife.com
M +61 405 452 761 T +61 2 8755 1533 E Joanne.mitchell@sunnylife.com
INDEX
Baby & Kids Collection
Baby & Kids Best Sellers
Moby’s Crew
Little Hearts
Captain Sea
Star Kissed
Beach & Poolside Collection
Beach & Poolside Best Sellers
Greek Blues
Sands Terracotta
Seagrass
BABY & KIDS
COLLECTION
FLOTATION AIDS
SWIM HATS
SWIM ACCESSORIES
DIVE BUDDIES
TOWELS
S61DBJUR
S71DBISD
BEACH BALLS
WATER & SAND TOYS
UNDERWATER CAMERAS
BABY FLOATS
S71IBFLS
S51IBFGR
BODY BOARDS
KIDS INFLATABLE GAMES
KIDS INFLATABLE GAMES
Sprinkler Into the Wild Pink Kids Sprinkler Mat Poppy the Peach Multi
BABY & KIDS
BEST SELLERS
SWIM VEST 1-2 & 2-3 COTTON CANDY
SWIM VEST 1-2 & 2-3 INTO THE WILD
SWIM VEST 3-6 INTO
THE WILD
SWIM VEST 1-2 & 2-3 SALTY THE
VEST 3-6 SALTY THE SHARK
KIDS SWIM MASK POPPY THE PEACH
KIDS SWIM MASK INTO THE JUNGLE
FLOAT TOGETHER BABY SEAT EU DEX
FLOAT TOGETHER BABY SEAT GARDEN
FLOAT TOGETHER BABY SEAT EU STRAWBERRY
FLOAT TOGETHER BABY SEAT STRAWBERRY
INTERACTIVE BABY FLOAT DEX THE DUCK
INTERACTIVE BABY FLOAT STRAWBERRY
GIANT INFLATABLE NOODLE
INFLATABLE SPRINKLER INTO THE WILD
INFLATABLE SPRINKLER POPPY
KIDS INFLATABLE NOODLES POPPY
KIDS SPRINKLER MAT POPPY
DIVE BUDDIES MELODY THE MERMAID
DIVE BUDDIES SALTY THE SHARK
WATER SQUIRTER CROCODILE
UNDERWATER CAMERA
WATER SQUIRTER SHARK
BOYS BEST SELLERS
Collection
01. Interactive Baby Float Dex the Duck | S51IBFGR
02.Float Together Baby Seat Dex S51FBSDS
03.Water Squirter Crocodile Pastel Green | S41ASCRC
04.Float Together Baby Seat Sammy the Seagull | S61FTBSG
05.Float Together Baby Seat EU Dex | S5FBSGREU
06.Float Together Baby Seat EU Sammy the Seagull | S61FTGEU
07. Dino Giant Sprinkler Into the Wild Khaki | S51GISDN
08.Underwater Camera | S61UCPPG
09.Dive Buddies Dino S61DBJUR
10.Swim Vest 1-2 Into the Wild Khaki | S41VVWD1
11. Swim Vest 2-3 Into the Wild Khaki | S41VVWD1
12.Swim Vest 3-6 Into The Wild Khaki | S41VVWD3
13.Water Squirter Shark Pastel Blue S51WSQPB
14.Dive Buddies Salty The Shark | SCDIVAQU
15.Kids Swim Mask Into The Jungle | S61KSMJU
16.Inflatable Sprinkler Into The Wild | S51ISSNK
17.Kids Inflatable Pool Dex The Duck S51KPDEX
18.Swim Vest 1-2 Salty The Shark | SCMSVAQS
19.Swim Vest 2-3 Salty The Shark | SCMSVAQM
20.Swim Vest 3-6 Salty The Shark | SCMSVAQL
21.Kids Sprinkler Mat Into The Wild | S51SMWLD
22.Giant Inflatable Noodle | S51GINML
GIRLS BEST SELLERS
Collection
BABY BOY
MOBY’S CREW
NEW COLLECTION
MOBY’S CREW
Colour & print palette
Meet Moby’s Crew, a dreamy seaside story for tiny explorers, in olive, blue & khaki tones with a splash of acid yellow, where friendly sea companions, playful stripes & sailboat prints drift into ocean days with wonder and adventure.
SWIM VEST 1-2 & 2-3 STINGRAY
SWIM VEST 3-6 STINGRAY
FLOAT TOGETHER BABY SEAT BOATS
FLOAT TOGETHER BABY SEAT EU BOATS
INTERACTIVE BABY FLOAT
INFLATABLE POOL KHAKI BOATS
MINI POOL AND BALL KHAKI MULTI
FLOAT BUDDIES MOBY’S CREW
MOBY’S CREW
BABY GIRL
LITTLE HEARTS
NEW COLLECTION
LITTLE HEARTS
Colour & print palette
A dreamy, sun-kissed capsule of dusty pinks, soft yellow and pale lilac, sprinkled with ditsy hearts and ocean treasures, made for little girls drifting through tiny splashes, playful discoveries and first magical moments by the sea.
SWIM VEST 1-2
& 2-3 LITTLE
HEARTS
SWIM VEST 3-6 LITTLE HEARTS
TOGETHER BABY SEAT EU PEONY
INTERACTIVE BABY FLOAT SAND HEARTS
BABY SEAT FLOAT PEONY MULTI
BABY SEAT FLOAT EU PEONY MULTI
KIDS SWIM HAT LITTLE HEARTS
FLOAT BUDDIES SEA TREASURE
MINI POOL AND BALL PEONY MULTI
INFLATABLE POOL SAND HEARTS
LITTLE HEARTS
BOYS
CAPTAIN SEA
NEW COLLECTION
CAPTAIN SEA
Colour & print palette
A cool, carefree capsule where killer whales, crabs, fish & boats drift through sun-drenched seaside adventures, brought to life in a muted palette of dusty greens, chalky creams and energetic pops of acid yellow, for independent little adventurers ready to ride the tide their own way.
KIDS SWIM HAT OLIVE CHECK
KIDS HOODED TOWEL OLIVE
KIDS SWIM MASK NEON YELLOW
KIDS SWIM GOGGLES KHAKI MULTI
KIDS SWIMMING CAP OLIVE CHECK
INFLATABLE ARM BANDS KHAKI MULTI
KIDDY FLOAT FISH
KIDS LIE-ON FLOAT CRAB
GIANT SPRINKLER BOAT
MINI POOL RING KHAKI MULTI
SLIP AND SLIDE KHAKI MULTI
KIDS INFLATABLE NOODLE FISH
UNDERWATER CAMERA KHAKI STRIPE MULTI
INFLATABLE BEACH BALL KHAKI
KIDS BODY BOARD YELLOW CHECK
BEACH RACKETS KHAKI
SKIM BALL SET ACID YELLOW
NEOPRENE FOOTBALL YELLOW
NEOPRENE BEACH BALL YELLOW
CAPTAIN SEA
23.Dive Buddies Fish | S71DBFFS 24.Dive Buddies Stingrays | S71DBSTG 25.Skim Ball Set Acid Yellow | S71SBSEA
26.Kids Boat Float Olive Check | S71KMPSK
27.Inflatable Arm Bands Khaki | S71IABFT
28.Kids Swim Hat Olive Check S | S71KSHKS
29.Kids Swim Hat Olive Check M | S71KSHKM
30.Kids Swim Hat Olive Check L | S71KSHKL 31. Inflatable Basket Ball Khaki Stripe | S71IBBFT
Cornhole Khaki Stripe S71CHSEA
GIRLS
STAR KISSED
NEW COLLECTION
STAR KISSED
Colour & print palette
A seaside dream bursting with personality and just the right amount of sass, where sunlit adventures and ocean daydreams come to life in gelato tones with pops of neon candy pink & orange. Made for little girls who are part mermaid, part explorer and all sparkle.
SWIM VEST 3-6 STAR KISSED
KIDS HOODED TOWEL PEONY
KIDS SWIM HAT STAR KISSED
KIDS SWIM MASK LILAC MULTI
KIDS SWIM GOGGLES STAR KISSED
KIDS INFLATABLE NOODLES STAR
KIDS RIDE-ON FLOAT DOLPHIN
DIVE BUDDIES ISLAND PRINCESSES
KIDS BOAT FLOAT STAR KISSED
MINI POOL RING PEONY MULTI
MINI POOL RING PEONY SHIMMER
UNDERWATER CAMERA STAR KISSED
UNDERWATER CAMERA PINK SHIMMER
STAR KISSED
BEACH & POOLSIDE
COLLECTION
CHAIRS & LOUNGERS
BEACH BAGS
Compact Beach Cabana Indigo Stripe
Luxe Beach Umbrella Indigo Med Stripe
Comapact Beach Umbrella Burgundy Pinstripe
Comapact
Comapact
Mesh Beach Bag Lemongrass Stripe
Carryall Beach Bag Citrine Stripe
Carryall Beach Bag Marine Stripe
Carryall Beach Bag Burgundy Stripe
Carryall Beach Bag Olive Stripe
S71MBBLG
S71CBCIT
Carryall Beach Bag Milos Blue Stripe S71CBMIL
Mesh Beach Bag Sage Stripe
S71MBBSG
UNDERWATER CAMERAS
BEACH GAMES
TOWELLING
Fouta Towel
Fouta Towel Lemongrass Corfu Stripe Fouta Towel Seagrass Corfu Stripe S71DBTSB S71FTIND
Fouta
BEACH ACCESSORIES
BEACH CART
S51NTCSS
Mesh Beach Pouch Sage Stripe
Mesh Beach Pouch Lemongrass Stripe
Recycled Nylon Drinks Cooler Burgundy Corfu Stripe
Recycled Nylon Drinks Cooler Lemongrass Corfu Stripe
Recycled Nylon Cooler Tote Burgundy Corfu Stripe
S71MBPLM
S71MBPSG S71BBSMD
Mesh Beach Pillow Lemongrass Stripe
Mesh Beach Pillow Sage Stripe
Beach Blanket Seagrass Med Stripe
Portable Picnic Table Natural
S71WCTLG
Recycled Nylon Cooler Tote Lemongrass Corfu Stripe
S71WCLTR
Recycled Nylon Lunch Cooler Burgundy Corfu Stripe
S71WCLLG
Recycled Nylon Lunch Cooler Lemongrass Corfu Stripe
S71WBPTR
Recycled Nylon Pouch Burgundy Corfu Stripe
S71WBPLG
Recycled Nylon Pouch Lemongrass Corfu Stripe
S61BCOYS
Beach Cart Oyster
S61BCSEG
Beach Cart Sage
FABRIC FLOATS
Luxe Lounger
Luxe Lie-On Lounger
Luxe Lounger
Luxe Lounger
Stripe
Luxe Lounger
Luxe Floating Chair
Luxe Floating Chair Citrine
Luxe Floating Chair Rattan
Luxe Floating Chair Seagrass Med Stripe
Luxe Floating Chair Luxe Weave
S61CLTCM
Cloud Lounger Cream
FABRIC FLOATS
FLOATS
LARGE FLOATS
LILO FLOATS
INFLATABLE GAMES
S71FHORC
S61MHFSE
Hammock Orchid
Hammock Lemongrass
Hammock Seat Orchid
Inflatable Volley Ball Set
Out Citrus Hammock Seat Cream
Lilo Hammock Lemongrass Stripe
Lilo Hammock Seagrass Stripe
Lilo Hammock Burgundy Stripe
Lilo Hammock
Lilo Daybed
TUBE POOL RINGS
BEACH & POOLSIDE
BEST SELLERS
BEST SELLERS
Our best sellers are proven favourites year after year. These are the styles that consistently drive sales in all markets across all channels.
LUXE LOUNGER
LUXE LOUNGER
LUXE LIE-ON LOUNGER FLOAT
Casa Blanca
Oyster Stripe
Stripe
LUXE LIE-ON LOUNGER
LUXE LIE-ON LOUNGER
LUXE LIE-ON LOUNGER
Casa Blanca
LUXE LOUNGER
LUXE FLOATING CHAIR
LUXE FLOATING CHAIR
DELUXE TWIN HAMMOCK
DELUXE BEACH CHAIR
DELUXE BEACH CHAIR
TAKE ANYWHERE FOLDING CHAIR
TAKE ANYWHERE FOLDING CHAIR
LUXE TUBE POOL RING
LUXE TUBE POOL RING
POOL RING
TUBE POOL RING
SLIM TUBE POOL RING
TUBE POOL RING
MESH HAMMOCK FLOAT
HAMMOCK FLOAT
UNDERWATER CAMERA
CARRYALL BEACH BAG
CARRYALL BEACH BAG
VINTAGE BEACH PADDLES
PICKLE BALL SET
PORTABLE PICNIC TABLE
ELECTRIC AIR PUMP
BEST SELLERS
BEST SELLERS
BEACH & POOLSIDE
NEW COLLECTION
GREEK BLUES
Colour & print palette
A refined palette of bright blue, rich chambray and timeless marine, drawn from the quiet beauty of the Greek coastline. Crisp, sun-washed and effortlessly composed, it captures the Mediterranean ease of salt-air afternoons, whitewashed walls and slow days by the water.
LUXE LOUNGER INDIGO MED STRIPE
LUXE FLOATING CHAIR INDIGO MED STRIPE
LUXE LIE-ON FABRIC FLOAT GREEK EYE
FABRIC HAMMOCK INDIGO
SLIM TUBE POOL RING MARINE
RECLINING BEACH CHAIR INDIGO MED STRIPE
DELUXE BEACH CHAIR INDIGO MED STRIPE
DELUXE BEACH CHAIR MILOS BLUE PINSTRIPE
COMPACT BEACH CABANA INDIGO STRIPE
COMPACT BEACH CABANA CREAM
MILOS BLUE PINSTRIPE
Milos Blue Pinstripe
Burgundy Pinstripe
Seagrass Pinstripe
LUXE BEACH UMBRELLA INDIGO MED STRIPE
Seagrass Corfu Stripe
DOUBLE BEACH TOWEL MILOS BLUE FISH
Lemongrass Fish
BEACH PILLOW INDIGO CORFU STRIPE
Seagrass Corfu Stripe
Lemongrass Corfu Stripe
CARRYALL BEACH BAG MILOS BLUE STRIPE
Burgundy Stripe
UNDERWATER CAMERA GREEK EYE
PICKLE BALL SET MILOS BLUE MULTI
FOAM BEACH PADDLES NEON ACID
GREEK BLUES
Collection
01. Luxe Lie-On Fabric Float Greek Eye | S71LFFGR 02.Compact Beach Umbrella Milos Blue Pinstripe S71CBUMB 03.Carryall Beach Bag Milos Blue Stripe | S71CBMIL 04.Deluxe Beach Chair Milos Blue Pinstripe | S71DBCMB 05.Foam Beach Paddles Neon Acid | S71FBPZY 06.Double Beach Towel Milos Blue Fish | S71DBTSB
07.Pickle Ball Set Milos Blue Multi | S71PBSSB
08.Underwater Camera Greek Eye Milos Blue | S71UCGRK
GREEK BLUES Collection
SANDS
Colour & print palette
Sun-kissed sand, fresh lemongrass and soft citrine come together in a warm, light-washed palette inspired by pale stone, dry grasses and sandy Greek shores. Grounded and golden, it brings a calm, uplifting glow.
LUXE LOUNGER CITRINE
LUXE FLOATING CHAIR CITRINE
LUXE LILO LEMONGRASS STRIPE
LILO HAMMOCK LEMONGRASS STRIPE
TUBE POOL RING LEMONGRASS
TUBE POOL RING STOLE MY HEART PINK
SLIM TUBE POOL RING MULTI
SLIM TUBE POOL RING STOLE MY HEART PINK
FABRIC HAMMOCK CITRINE
FLOATING HAMMOCK LEMONGRASS
FLOATING HAMMOCK ORCHID
HAMMOCK SEAT CREAM
SLIM TUBE POOL RING ORCHID
SLIM TUBE POOL RING LEMONGRASS
DELUXE BEACH CHAIR CITRINE STRIPE
Seagrass Stripe
LUXE BEACH UMBRELLA CITRINE
DOUBLE BEACH TOWEL LEMONGRASS FISH
BEACH PILLOW LEMONGRASS CORFU STRIPE
Seagrass Corfu Stripe
Indigo Corfu Stripe
CARRYALL BEACH BAG CITRINE STRIPE
COOLER TOTE BAG LEMONGRASS CORFU STRIPE
Lemongrass Corfu Stripe
Burgundy Corfu Stripe
LUNCH COOLER BAG LEMONGRASS CORFU STRIPE
Lemongrass Corfu Stripe
Burgundy Corfu Stripe
DRINKS COOLER BAG LEMONGRASS CORFU STRIPE
Lemongrass Corfu Stripe
Burgundy Corfu Stripe
BEACH POUCH LEMONGRASS CORFU STRIPE
Lemongrass Corfu Stripe
Burgundy Corfu Stripe
MESH BEACH BAG SANDS LEMONGRASS STRIPE
MESH BEACH POUCH LEMONGRASS STRIPE
MESH BEACH PILLOW LEMONGRASS STRIPE
SANDS Collection
SANDS Collection
04.Floating Hammock Lemongrass S71FHLEM
05.Party Pad Lemongrass Stripe S71PPLST 06.Hammock Seat Orchid S71HSORC 07.Hammock Seat Cream | S71HSCRM
01. Luxe Lilo Lemongrass Stripe S71LLLEM
Tube Pool Ring Burgundy Multi | S71STPBU 03.Floating Hammock Orchid S71FHORC
TERRACOTTA
Colour & print palette
A sun-warmed blend of terracotta and burgundy, inspired by clay walls, aged pottery and Mediterranean evenings. Earthy, textural and subtly luxurious, it carries the nostalgia of European escapes, and life well lived.
LUXE LOUNGER TERRACOTTA PINSTRIPE
LUXE FLOATING CHAIR LUXE WEAVE
DELUXE BEACH CHAIR BURGUNDY PINSTRIPE
Burgundy Pinstripe
Milos
LUXE LIE-ON FLOAT THE FISH
LUXE LIE-ON FLOAT CLAM SHELL
SLIM TUBE POOL RING BURGUNDY
Seagrass Corfu Stripe
CARRYALL BEACH BAG BURGUNDY STRIPE
Citrine Stripe
COOLER TOTE BAG BURGUNDY CORFU STRIPE
Burgundy Corfu Stripe
Lemongrass Corfu Stripe
Polyethylene, Polyester, Cotton, Rayon
DRINKS COOLER BAG BURGUNDY CORFU STRIPE
Burgundy Corfu Stripe
Lemongrass Corfu Stripe
LUNCH COOLER BAG BURGUNDY CORFU STRIPE
Burgundy Corfu Stripe
Lemongrass Corfu Stripe
BEACH POUCH BURGUNDY CORFU STRIPE
Burgundy Corfu Stripe
Lemongrass Corfu Stripe
TERRACOTTA
Luxe Lie-On Float The Fish S71LFFSH
Lounger Terracotta Pinstripe | S71LUXTP
Lounger Luxe Weave S71LUXLW 04.Fouta Towel Burgundy Corfu Stripe | S71FTBUR 05.The Lounger Chair Terracotta Pinstripe | S71TLCTP
Luxe Lounger Terracotta Pinstripe | S71DLXTP
Luxe Lounger Luxe Weave S71DLXLW
TERRACOTTA Collection
01. Luxe Lie-On Float Clam Shell | S71LFCLM 02.Compact Beach Umbrella Burgundy Pinstripe | S71CBUBP 03.Lilo Hammock Burgundy Stripe | S71LHBUR 04.Slim Tube Pool Ring Burgundy | S71STPBR 05.Cooler Tote Bag Burgundy Corfu Stripe | S71WCTTR 06.Drinks Cooler Bag Burgundy Corfu Stripe | S71WCDTR 07.Lunch Cooler Bag Burgundy Corfu Stripe | S71WCLTR 08.Beach Pouch Burgundy Corfu Stripe | S71WBPTR 09.Lilo Daybed Burgundy | S71LDORC
10.Carryall Beach Bag Burgundy Stripe | S71CBBUR 11. Deluxe Beach Chair Burgundy Pinstripe S71DBCBU
SEAGRASS
Colour & print palette
Grounded in nature, this muted seagrass green brings a calm, coastal feel. Easy, earthy, and made to move with you— from swim to wander and back again. A go-to for slow, sun-filled days.
LUXE LOUNGER SEAGRASS MED STRIPE
LUXE FLOATING CHAIR SEAGRASS MED STRIPE
RECLINING BEACH CHAIR SEAGRASS MED STRIPE
FLOATING ISLAND SEAGRASS
TUBE POOL RING SEAGRASS
SLIM TUBE POOL RING SEAGRASS
DELUXE MESH BEACH CHAIR SAGE
DELUXE MESH BEACH CHAIR CREAM
DELUXE BEACH CHAIR SAGE PINSTRIPE
DELUXE BEACH CHAIR SEAGRASS MED STRIPE
COMPACT BEACH CABANA SAGE STRIPE
COMPACT BEACH CABANA CREAM
COMPACT BEACH UMBRELLA SAGE PINSTRIPE
Milos Blue Pinstripe
Burgundy Pinstripe
LUXE BEACH UMBRELLA SEAGRASS MED STRIPE
BEACH BLANKET SEAGRASS MED STRIPE
BEACH PILLOW SEAGRASS CORFU STRIPE
Seagrass Corfu Stripe
Lemongrass Corfu Stripe
Indigo Corfu Stripe
Seagrass Corfu Stripe
Indigo Corfu Stripe
Lemongrass Corfu Stripe
MESH BEACH BAG SEAGRASS SAGE STRIPE
MESH BEACH POUCH SAGE STRIPE
MESH BEACH PILLOW SAGE STRIPE
SEAGRASS Collection
SEAGRASS
01. The Floating Island Seagrass | S61FISGE
Beach Cabana Sage Stripe S71BCABS
Pool Ring Seagrass | S71TPRSG
Beach Chair Sage Pinstripe S71DBCSP
PACKAGING
At SUNNYLiFE we are committed to implementing sustainable and ethical processes.
We are passionate about protecting our beautiful planet and the outdoor lifestyle we have built our brand around.
We are working hard to explore new and innovative ways to reduce our impact on the environment and continue to educate ourselves and evolve in the sustainability space, we acknowledge that this is a journey and we are at the beginning with a big job ahead of us.
As new technology becomes available within our product industry we are committed to exploration, as we are also committed to partnering with global initiatives set up to support recycling in key markets.
REDUCE:
REMOVED ALL POLY BAGS FROM BOXED ITEMS.
REMOVED ALL PLASTIC HANDLES FROM BOXED ITEMS.
REUSE: PACKAGING DESIGNED TO LAST.
RECYCLE:
VARNISH PRINT IS FULLY RECYCLABLE
WE HAVE LOVED SHOWING YOU THE NEW SUMMER 27 COLLECTION.
Thank you for taking the time to join us for an exclusive viewing of our collection.
We know there is plenty of excitement around the collection, and we kindly remind you that we share this range in confidence and ask any content captured in today’s showing remains confidential.
We also kindly ask that lifestyle imagery, showroom imagery, or any other range assets you are privy too, are not shared on digital platforms until the range is about to land in your retail stores - March 2027
This is to ensure we protect our IP and the beautiful range our team has worked so hard to deliver. It also ensures you have the best brand experience, and sell through of product once it hits the market.
We thank you for your cooperation.
Team SUNNYLiFE