ARDELL Brow Program

BROW PROGRAM

Brow Pomades $3.60 each/Min 3 Three Products in One – Brow Gel, Pencil and Powder • Precisely define, fill in and set brows with just one product • Stays on all day for long-lasting wearability • Professionally-designed angled brush with built-in spoolie included.

Detailed, Illustrated Instructions Included on Back of Packaging:

Brow Pomade Blonde Item #68270

Brow Pomade Medium Brown Item #68271

Brow Pomade Dark Brown Item #68272

Mechanical Brow Pencils $3.20 each/Min 6 Dual-Purpose Triangular Tipped Brow Pencils • Pointed tip to create fine lines to mimic natural brow hair • Flat tip to define the shape of the brow • Retractable mechanical pencil – no sharpener needed • Attached spoolie to blend for a natural look Detailed, Illustrated Instructions Included on Back of Packaging:

Mechanical Pencil Blonde Item #68273

Mechanical Pencil Medium Brown Item #68274

Mechanical Pencil Dark Brown Item #68275

Brow Building Fiber Gel $3.60 each/Min 3

• PRODUCT DETAILS: – – – –

Creates natural looking defined brows Precision tip applicator 3 beautiful shades for all skin/hair tones Buildable, smudge resistant formula that lasts all day – More fibers and more buildable than leading prestige brands

• COMPETITIVE REFERENCE: – Prestige inspired Brow Fiber products • Benefit Gimme Brow $24.00 at Sephora.com • Anastasia Brow Gel $22.00 at Ulta.com

Brow Building Fiber Gel Taupe Item #65649

Brow Building Fiber Gel – Dark Brown Item #65650

Brow Building Fiber Gel – Soft Black Item #65651

Brow Defining Kit $4.80 each/Min 3 Shape, Fill-in, Define and Highlight Brows Like a Pro • Quad palette with natural shades to fill in brows and highlight the brow arch • Professionally-designed angled brush with built-in spoolie • Set and groom brows with the Wax Grooming Pencil Detailed, Illustrated Instructions Included on Back of Packaging:

Brow Defining Kit - Medium Item #68276 Brow Defining Kit – Dark Item #65641

Brow Display – 19 Pc Filled Display Cost - $72 (limited availability)

Put your best Brow forward!

Create beautiful brows with Ardell’s Brow Studio Display. This display features the new Ardell Pro Brow Building Fiber Gel, Pro Brow Pomade, and Pro Brow Defining Kit in a new Dark shade palette.

19 Pc Filled Display – Item #65783

Description

Qty.

Pro Brow Defining Kit - Dark

3

Pro Brow Pomade - Blonde

2

Pro Brow Pomade - Medium Brown

3

Pro Brow Pomade - Dark Brown

3

Pro Brow Building Fiber Gel - Taupe

2

Pro Brow Building Fiber Gel - Dark Brown

3

Pro Brow Building Fiber Gel - Soft Black

3

Ardell Social Media Program

Consumer Engagement Capture consumers attention by

YouTube and Instagram video collaborating with celebrity makeup content onsocial howinfluencers to get the artists and key by creating brow tutorials inspire and perfect brow lookthat using the invite conversation among consumers. new Ardell brow line.

15 second Brow Tutorial videos on Instagram

YouTube Videos - Perfect Brow Video Tutorials with influential makeup artists.

How- To Brow Pictorials on Instagram