2020 RETAIL Tweezerman New Products UPDATED

2020 NEW PRODUCTS-RETAIL Shipping February 15th

40TH ANNIVERSARY SLANT From thin and dramatic, to brushed up and natural, the evolution of eyebrows has seen some historic changes. As beauty routines strengthened, eyebrows became (and still remain) the most important facial feature. Throughout changing trends, Tweezerman tweezers have remained consistent and complementary in creating those iconic looks.

It's those looks that remind us that you can never underestimate the power of well-groomed brows. For the last 40 years, a perfect arch has been and will always be our brand focus. Year after year, we set the highest standard of quality and reliability in beauty tools. Awardwinning and recognized as the authority for eyebrow shaping, you can be sure that once you try a Tweezerman Tweezer, you will be a fan for life.

This year, as we celebrate our momentous 40th birthday, it is only fitting to commemorate the festivities with the tool that has stood the test of time, that made Tweezerman the iconic brand it is today:

The Slant Tweezer.

ITEM NAME ITEM CODE

40th

Anniversary Slant Tweezer 1256-BDR

RETAIL

$23.00

COST

$11.50

Anniversary activation includes: ▪ Press event and overall press support ▪ Print Advertising ▪ Digital Advertising Campaign ▪ Online content and social media support 2

48% of 1000 US consumers rated this item as the most unique product idea out of 10 concepts surveyed

PORE PREP TOOL REASON TO BE: Everyday your skin is combatting sweat, air pollution and poreclogging makeup, causing congestion that can wreak havoc on your skin.

Clearing your pores allows oxygen to freely pass through, preventing bacteria build-up.

FEATURES + BENEFITS: • Use at the start of your at-home facial to unclog pores gently without using harsh chemicals that can strip skin of natural oils • Dual-sided, designed to cover both large and small areas of the face • Made of stainless steel • Dermatologist tested* • Claims tested: allows better absorption of facial serums and moisturizers into the skin*, does not irritate skin*

ITEM NAME

Pore Prep

ITEM CODE

2730-R

RETAIL

$15

COST

$7.50

Use to unclog pores gently without harsh chemicals that can strip skin of natural oils

Shipping 5/15/2020 Larger end for use on chin and forehead

TIP: Can also be used to apply face masks Recommended weekly for a deep pore cleaning, allowing skincare products to penetrate deeper into the skin

Smaller end for use on and around nose

Dermatologist testing (TBD) and claims testing (TBD) allows better absorption of facial serums and moisturizers into the skin, does not irritate skin

of US consumers surveyed rated this tool as the most unique product idea (in a 2018 survey of 10 concepts with 1000 US female consumers)

*Dermatologist and claims testing not final.

BELL BOTTOM BLUE TWEEZER & CURLER REASON TO BE: 70's inspired style takes center stage in both fashion and accessories and no retro-revival would be complete without bell-bottom blue – a color that defined an era and inspired some of the most revolutionary fashion trends.

FEATURES + BENEFITS: • •

Bell-bottom Blue Classic Lash Curler, expertly crafted best-seller features thick, rounded silicone pads to create intense curl.

Bell-bottom Blue Slant Tweezer, professional quality precision tweezer for brow shaping

ITEM NAME

Bell-Bottom Blue Slant Tweezer

Bell-Bottom Blue Classic Curler

ITEM CODE

1256-TQR

1034-TQR

RETAIL

$23

$15

COST

$11.50

$7.50

SLANT TWEEZER: professional quality precision tweezer for brow shaping

CLASSIC LASH CURLER: expertly crafted best-seller features thick, rounded silicone pads to create intense curl

ROSE GOLD EXPANSION REASON TO BE: Truly feminine and elegant, Rose Gold continues year after year to make its presence known as being a truly classic shade, rather than just a passing trend. It is only fitting to continue to expand the Rose Gold Collection to give all your beauty tools that oh-so enviable subtle pink hue.

MINI SLANT TWEEZER: perfectly aligned, hand-filed tips close evenly and firmly to remove hair from the root

POINT TWEEZER: finely tapered points are hand-filed and perfectly aligned, making them ideal for stubble, ingrown, and baby-fine brow and facial hair

Case included for convenient storage ITEM NAME

Rose Gold Mini Slant

Rose Gold Point Tweezer

ITEM CODE

1254-R

1240-RGR

RETAIL

$17

$24

COST

$8.50

$12

Mini size is perfect for travel and is TSA compliant

(Point Tweezer & Mini Slant sold separately)

PLATINUM TWEEZER REASON TO BE: PLATINUM Platinum joins Rose Gold as must-have metallics of the season.

ITEM NAME

Platinum Slant Tweezer

ITEM CODE

1230-PSR

RETAIL

$23

COST

$11.50

SLANT TWEEZER: professional quality precision tweezer for brow shaping

2020 FASHION COLLECTION VINTAGE FLORAL Old feels new again with this inspo from the 60’s and 70’s and we’re having all the feels over the flirty throwback that vintage florals can offer.

These retro floral prints are boasting bold bright colors and contrasting muted colors giving that bohemian edge.

Mini size is perfect for travel and is TSA compliant ITEM NAME

Vintage Floral Collection Display

ITEM CODE

8848-R

RETAIL

$204

COST

$102

GEAR: BROW GROOMING SET REASON TO BE: Beards formerly took center stage in the male grooming category, and now brows are getting some much-needed attention. Simple cleanup and maintenance goes a long way, with at-home upkeep becoming increasingly popular for the male consumer – inspiring our sure-to-be top seller for 2020: the Brow Grooming Set.

Shipping 4/15/2020

MINI FLAT TIP TWEEZER: for thick brow hair

Designed specifically with the man in mind, both tweezers feature a wider body for more stability and control during use

MINI POINT TWEEZER: for removing ingrown hairs

MINI RAZOR: great for cleaning up area between brows ITEM NAME

Brow Grooming Set

ITEM CODE

42121-MG

RETAIL

$28

COST

$14

FAUX-LEATHER CASE: vegan-friendly

TBD: TSA-Compliant

GEAR: FLAT & POINT TWEEZERS REASON TO BE: Beards formerly took center stage in the male grooming category, and now brows are getting some much-needed male attention. Simple cleanup and maintenance goes a long way, with at-home upkeep becoming increasingly popular for the male consumer – inspiring our sure to be fanfavorite Flat & Point Tweezers for 2020.

ITEM NAME

Flat Tweezer

Point Tweezer

ITEM CODE

12141-MG

12651-MG

RETAIL

$23

$23

COST

$11.50

$11.50

Shipping 5/15/2020

Perfectly aligned, hand-filed tips for grabbing every hair every time

FLAT TIP TWEEZER: Straight flat tip is great for grasping thick, coarse hair from brows or face

POINT TWEEZER: finely tapered points for fine hair and stubborn ingrowns

Wider body provides more stability and control while grooming

THANK YOU