3 minute read
Federation Star - May 2025
By Dale Artis Hackerman
Join me Monday, June 16, 2 p.m. at the Nina Iser Jewish Cultural Center for a free program addressing logos and their impact upon society.
The concept of logos goes back to antiquity. Ancient Egyptians utilized hieroglyphs to brand and identify their possessions. Over time, these symbols developed into more structured forms of identification. For example, during the Middle Ages and Renaissance, coats of arms or heraldic designs distinguished different nobilities. Jumping ahead to the Industrial Revolution, logos became vastly important as businesses grew and competed with one another.
In our fast-paced society and visually driven world today, logos have become a universal language of recognition and trust. Be it the golden arches of McDonald's, the swoosh of Nike or the apple of Apple, logos go far beyond words and speak directly to our emotions, intellect and perceptions.
But how often do we pause to consider the thought, creativity and strategy behind these symbols that we take for granted, and that have become so much a part of our existence?
In my presentation, we will explore the evolution of some of the world’s most recognized logos and discuss how important logos are in our brand-driven society.
About me
In addition to a career in commercial art and trade show exhibit design, I chaired the Fine and Performing Arts Department at Bishop Eustace Preparatory School in Pennsauken, New Jersey, where I also taught advanced placement art history exclusively to college-bound seniors. Throughout my teaching career, I served on several middle states accreditation committees where I was responsible for evaluating information provided by students, employees and others in determining whether an institution’s performance was consistent with the middle states standards of excellence for accreditation.
While teaching, I freelanced as an artist, providing clients with sophisticated graphic design and illustration solutions ranging from logo design, print and online advertising to packaging concepts.
As a fine artist, I exhibited and sold my paintings. One of my paintings is in the permanent collection of the Massachusetts Historical Society in Boston. It depicts one of the oldest weathervanes in America, the 1716 weathervane, “Indian Archer.” The Virginia Historical Society, Richmond, has my interpretation of George Washington’s Mount Vernon weathervane, “Dove of Peace,” 1787. Princeton University owns my painting of their famous “Elongated Tiger” weathervane.
An article I wrote on the importance of art history being integral to both Catholic and public high school curriculums was published in the progressive national newspaper, The National Catholic Reporter.
FAMOUS LOGOS AND THE ART OF VISUAL IDENTITY
With Dale Artis Hackerman
Monday, June 16, 2 p.m.
Nina Iser Jewish Cultural Center
Free program for all.
Please register so we can plan accordingly:
