NYBG Style Guide

Licensing styLe guide spring & summer 2027

romantic nostaLgia

Mood/Inspiration

Romantic Nostalgia is a story of botanical heritage and the enduring emotional pull of gardens, blending precise botanical imagery inspired by rare books with archival references to architecture and grounds via modern interpretations that refresh historical imagery.

romantic nostaLgia

Pantone TCX Palette

Primary Palette

Accent Palette

Surf Spray

Swizzle

Peony

Cameo Brown

Peach Melba

Laurel Green

Skyway

Potting Soil

Ceylon Yellow

romantic nostaLgia

Pantone Solid Coated Palette

romantic nostaLgia

Print & Pattern

romantic nostaLgia

Collections Inspiration

romantic nostaLgia

Product

Inspiration

nouveau BotanicaL

Mood/Inspiration

An ornamental, archive-inspired take on botanicals, blending flowing Art Nouveau linework with the stylized rhythm of Art Deco. Drawing on botanical forms, decorative repeats, and heritage pattern traditions, the direction feels elegant and timeless, with rich color, refined structure, and a subtle artistic nod to contemporary aesthetics.

nouveau BotanicaL

Pantone TCX Palette

Primary Palette

PANTONE 19-5421 TCX

Aventurine

PANTONE 15-1516 TCX

Peach Beige

PANTONE 19-4029 TCX

Navy Peony

PANTONE 19-2024 TCX

Rhododendron

Accent Palette

PANTONE 14-4112 TCX

Skyway

PANTONE 11-0602 TCX

Snow White

PANTONE 14-0952 TCX

Spicy Mustard

PANTONE 16-0220 TCX

Mistletoe

nouveau BotanicaL

Pantone Solid Coated Palette Primary Palette

C

Accent Palette

C

C Opaque Off-white

C

nouveau BotanicaL

Print & Pattern

nouveau BotanicaL

Collections Inspiration

nouveau BotanicaL

Product

Inspiration

HotHouse

Mood/Inspiration

A vivid, immersive celebration of the strange and spectacular in nature, where rare blooms, lush foliage, fruits, and fauna feel heightened and surreal.

Drawing on the richness of NYBG’s renowned living collections and rare botanical artworks, this maximalist direction tells a bold visual story that feels imaginative and full of life.