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LICENSING | MAY 2026

WHO WE ARE & AUDIENCES WE REACH

The New York Botanical Garden has been a connective hub among people, plants, and the planet since 1891. We’re rooted in the cultural fabric of New York City , here in the heart of the Bronx—its greenest borough. For more than 130 years , we’ve invited millions of visitors* to make the Garden a part of their lives, exploring the joy, beauty, and respite of nature. We’re plant people dedicated horticulturists, enthusiastic educators, and scientific adventurers—committed to helping nature thrive so that humanity can thrive. Our expert scientists work across the city, the nation, and the globe to document the plants and fungi of our world and find actionable, nature - based solutions to our planet’s dual climate and biodiversity crises . And our eyes are always looking forward as we train the next generation of botanists, gardeners, landscape designers, and environmental stewards, ensuring a green future for all. At NYBG, we know that it’s nature or nowhere.

51%

Millennial, Gen X, Gen Z

49%

Boomer & Silent

AUDIENCES AND ENGAGEMENT

Cultural icon for more than 130 years

Major New York City cultural institution

National Historic Landmark

One million+ national and international visitors per year

60k+ member households

150k+ member individuals

Immense archive of rare and beautiful art dating back to the 12th century

1M active users across email lists and social media

17M website views and 5.8M web sessions annually

@beyonce

Edible Academy at NYBG

@annehathaway

Photo: Frank Ishman

© Ebony G Patterson NYBG Podcast

@KITH

NYBG SHOP

The NYBG Shop is a mission multi-channel retail destination rooted in one of the world's most recognized botanical institutions.

Serving a highly engaged audience of garden members, cultural enthusiasts, and gift-seekers, the shop translates the NYBG brand into a curated, premium product experience spanning home décor, apparel, live plants, wellness, stationery, and specialty food.

Our retail operation reflects not just sales volume, but the depth of a community that returns season after season membership loyalty, a genuine connection to botanical lifestyle, and sustainable, well-designed products with purpose.

OUR COMMITMENT TO ENVIRONMENTAL ACTION

Plants are at the heart of everything we do. From addressing climate change to protecting biodiversity, NYBG is committed to advancing nature-based solutions to the most urgent environmental challenges of our time.

Our scientists, horticulturalists, and educators work every day to understand and protect plant life, which is why we hold our commercial partners to the same high standards we set for ourselves.

All partnerships are evaluated against strict ESG and sustainability standards to ensure our collaborators share our values — and that every product bearing the NYBG name advances our mission as much as it reflects it.

NYBG LICENSING

With a brand that is as design culturally current as it is iconic, NYBG resonates across every consumer demographic, price point, and aesthetic — from garden to luxury to streetwear, and everywhere in between.

NYBG's licensing program translates 135 years of botanical heritage, including one of the world's most extraordinary rare book and illustration archives, into commercially proven product across fashion, home, beauty, fragrance, and beyond.

And we are just getting started.

2026 PARTERNSHIP LAUNCHES

Thalia, the largest specialty book retailer in German-speaking Europe with over 530 stores, was a natural partner to leverage NYBG's botanical storytelling authority and educational brand positioning for a strategic market entry into Germany, Austria, and Sweden.

Products Include: Stationery, gifts, tabletop, beauty, and accessories

Launch Date: Initial launch February 2026 with a new collection hitting Fall 2026

NYBG X

Inspired by a visit to NYBG and discovering the rare book collection, the teams from the iconic UK print house + retailer created a series of patterns across multiple fabric categories that convey the connection that flowers have between US and the UK.

Products Include: Crafting fabric, fashion fabric, interior fabric, ready to wear, scarves

Launch Dates:

Fashion: SS27 retail launch Nov/Dec 2026; wholesale launched Nov 2025

Interiors: Launch Jan 2027 at Paris Déco Off; global rollout Feb 2027

Crafting: B2B launched May 2026; retail launch Feb 2027

Hunter Douglas, the global leader in window treatments with distribution across 100+ countries, and Select Blinds, one of the largest online window covering retailers in the US, partnered with NYBG to bring botanical floral illustrations into a modern home interiors collection.

Products Include: Curtains, blinds, and shades

Launch Date: Summer 2026

NYBG X

GreenRow, a sustainability-focused home brand known for responsible materials and timeless design, partnered with NYBG to translate its archive of floral illustrations into modern heirlooms designed to live beautifully across the home.

Products Include: Wallpaper, bedding, rugs, lighting, decorative accessories, tabletop, and linens Launch

Date: June 2026

NYBG X

Bloomist, a luxury garden and home brand whose products are handcrafted with sustainability at their core, was a natural fit for NYBG's mission — translating botanical artwork into tactile, plant-inspired lifestyle products.

Products Include: Gardening tools & accessories, home décor, candles, soaps

Launch Date: Summer 2026

NYBG X

Reiss, the London-founded premium fashion brand with a global presence across the UK, Europe, US, Middle East, Australia, and Asia, returns for a second collection with NYBG — continuing to establish the Garden's brand in global fashion through a refined women's ready-to-wear and accessories range.

Products Include: Dresses, blazers, tops, pants, swimwear, and scarves

Launch Date: May 2026

NYBG X REISS SS 2025

NYBG X

Apotheke, a female-founded Brooklyn-based home fragrance brand known for its premium, small-batch candles, partnered with NYBG to translate the Garden's botanical assets – both the artwork and its living collections of fragrant flowers and trees -- into sensory product.

Launch Date: Spring 2027

NYBG X

Rooted in Nordic ingredients and scientific research, MÁDARA is one of the world's leading clean beauty brands — bottling nature's raw power into dermatologically proven formulas. Their first NYBG collaboration draws inspiration from the surreal contrasts found in nature, where the delicate and the wild, the rare and the abundant, exist side by side.

Launching: Fall 2026

NYBG X

Cotton On, the Australian-founded global retailer with thousands of stores across more than 20 countries, partnered with NYBG on a botanical-inspired apparel collection as part of the brand's broader "Ode to New York" campaign — reaching a younger, trend-driven consumer audience at scale.

Launched: May 2025

NYBG X

Lost Pattern, a premium design-forward accessories brand known for its artistically rich textile work, partnered with NYBG to showcase the depth and versatility of its archive — debuting the first of many collections at last year’s New York Fashion Week.

Products Include: Scarves, sleep masks, tote bags, and hats

NYBG X

Alex and Ani, the jewelry brand known for its meaningful, pop-culture inspired collections, brings iconic NYBG botanicals — orchids, poppies, butterflies, and even NYBG’s iconic Holiday Train Show trains — to wearable form.

Products Include: Bracelets, earrings, rings, and necklaces

NYBG X

Tea Forté, the luxury tea brand celebrated for its beautifully designed pyramid infusers and gift collections, partners with NYBG to create seasonally rotating collections that mirror the sensory experience of the Garden's blooms.

Products Include: Handcrafted luxury teas, tea sets, and cups

Tea Forté distributes globally and is working on their 10th collection with NYBG!

NYBG X

Caswell-Massey, America's oldest apothecary founded in 1752 and one of NYBG’s longest running partners, used IFF's proprietary non-destructive fragrance capture technology to extract scents from flowers blooming live at NYBG. Capturing each bloom at its peak without harming the plants, they then worked with Master Perfumers to translate those living florals into a luxury fragrance and bath collection.

NYBG X

NYBG | JAPAN

NYBG has rapidly become one of the most soughtafter botanical brands in the Japanese fashion market, with a growing roster of premium partners that collectively represent thousands of doors across the country's most coveted retail destinations.

From BEAMS, the iconic Harajuku-founded select shop, and United Arrows to the Baycrew's group — home to SNIDEL, IEDIT, and Journal Standard with 500+ locations nationwide — each collection draws from NYBG's archive to create designs that resonate deeply with Japan's design-forward, nature-inspired aesthetic.

With distribution spanning Harajuku, Shibuya, Ginza, and major shopping centers across the country, NYBG's botanical IP is reaching Japan's most trend-conscious consumers at scale.

NYBG | JAPAN

NYBG | KOREA

Korea's fashion and lifestyle market is emerging as a key growth territory for NYBG, with a curated roster of partners spanning fashion, swim, and lifestyle.

Barrel, one of Korea's leading premium swimwear and activewear brands, brought NYBG's botanical designs into apparel and accessories, while Top10 extends reach through broad nationwide apparel distribution and Rowoon translates NYBG's archive into stationery and lifestyle goods.

Together, these partnerships signal strong momentum with Korea's trend-driven, design-savvy consumer base — and a clear appetite for NYBG's blend of heritage IP and fresh, contemporary design..