NYBG Collaborations | BLE 2026 by Jewel Branding & Licensing

LICENSING

Who We Are & Audiences We Reach The New York Botanical Garden has been a connective hub among people, plants, and the planet since 1891. We’re rooted in the cultural fabric of New York City, here in the heart of the Bronx—its greenest borough. For more than 130 years, we’ve invited millions of visitors* to make the Garden a part of their lives, exploring the joy, beauty, and respite of nature. We’re plant people—dedicated horticulturists, enthusiastic educators, and scientific adventurers—committed to helping nature thrive so that humanity can thrive. Our expert scientists work across the city, the nation, and the globe to document the plants and fungi of our world— and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises. And our eyes are always looking forward as we train the next generation of botanists, gardeners, landscape designers, and environmental stewards, ensuring a green future for all. At NYBG, we know that it’s nature—or nowhere.

51% Millennial, Gen X, Gen Z

49% Boomer & Silent

Audiences and Engagement Cultural icon for more than 130 years Major New York City cultural institution National Historic Landmark One million+ national and international visitors per year 60k+ member households 150k+ member individuals Immense archive of rare and beautiful art dating back to the 12th century 1M active users across email lists and social media 17M website views and 5.8M web sessions annually

@beyonce

Edible Academy at NYBG

@annehathaway

NYBG Podcast

©Vogue

©InStyle

@KITH

Photo: Frank Ishman

NYBG SHOP The NYBG Shop is a mission-driven, multichannel retail destination rooted in one of the world's most recognized botanical institutions. Serving a highly engaged audience of garden members, cultural enthusiasts, and gift-seekers, the shop translates the NYBG brand into a curated, premium product experience spanning home décor, apparel, live plants, wellness, stationery, and specialty food. Our retail operation reflects not just sales volume, but the depth of a community that returns season after season — driven by membership loyalty, a genuine connection to botanical lifestyle, and sustainable, welldesigned products with purpose.

Our Commitment to Environmental Action Plants are at the heart of everything we do. From addressing climate change to protecting biodiversity, NYBG is committed to advancing nature-based solutions to the most urgent environmental challenges of our time. Our scientists, horticulturalists, and educators work every day to understand and protect plant life, which is why we hold our commercial partners to the same high standards we set for ourselves.

All partnerships are evaluated against strict ESG and sustainability standards to ensure our collaborators share our values — and that every product bearing the NYBG name advances our mission as much as it reflects it.

CULTIVATING BEAUTY. PRESERVING NATURE.

A Purposeful Platform Today’s consumer seeks brands that combines exceptional craftmanship with authentic environmental and social impact. With a partnership with impact across NYBG’s mission, it creates a powerful platform to engage audiences around sustainability, conservation, and environmental activism – bringing these values to life through products, experiences, content and initiatives that generate lasting impact.

Opportunity: Beauty Inspired by Nature Celebrating nature as a source of artistic inspiration

Opportunity: Science That Protects Nature Protecting biodiversity and advancing plant science

Opportunity: Experiences That Inspire Action Connecting audiences through immersive experiences

SCIENCE THAT PROTECTS Nature.

Science That Protects Nature At the New York Botanical Garden, scientific discovery is the foundation of conservation impact. From documenting and protecting plant diversity around the world to advancing nature-based solutions for climate resilience, NYBG’s scientists, collections, and research initiatives help address some of the most urgent environmental challenges of our time.

Through local and global fieldwork, groundbreaking research, one of the world’s largest herbariums, and the largest botanical library in the Western Hemisphere, NYBG is generating the knowledge needed to protect ecosystems, preserve biodiversity, and build a more sustainable future for generations to come.

Our Scientific Impact: Biological Diversity and Evolution Discovering new species of plants and fungi (including wild relatives of crops), understanding how and why they have evolved, and learning from them to benefit humanity. People, Plants, and Culture Documenting how cultures around the world use plants for food and healing, assessing them scientifically, and leveraging them to inform modern agronomy and medicine. Conservation and Restoration Ecology Understanding how our ecosystems have changed due to human impact, and how we can restore them through innovative nature-based solutions. Training the Next Generation of Scientists Inspiring and instructing budding scientists, from youth internships, to doctoral fellowships, to citizen science initiatives.

7,800,000 Specimens in the William & Lynda Steere Herbarium

750,000 Volumes in 96 languages spanning over 10 centuries in the LuEsther T. Mertz Library

30,000 Works of botanical art

972 New species described since 2000

152 Publications in 2024

Active Projects in

Countries

Beauty Inspired By Nature.

LuEsther T. Mertz Library The LuEsther T. Mertz Library at NYBG is one of the world’s premier repositories of botanical knowledge and the largest botanical library in the Western Hemisphere, serving as an indispensable resource for researchers, students, horticulturists, historians, and conservationists around the globe. With approximately 750,000 volumes in 96 languages, alongside rare books, manuscripts, archives, botanical art, and digital collections, the Library preserves centuries of human understanding about plants while supporting cutting-edge scientific discovery today. Its extraordinary breadth spans ten centuries and incudes botanical science, horticulture, landscape design, ethnobotany, and environmental history, making it a uniquely comprehensive center for scholarship. As a cornerstone of NYBG’s scientific enterprise, the Mertz Library helps advance biodiversity research, conservation efforts and climate solutions while ensuring that generations have access the knowledge needed to better understand and steward the natural world.

NYBG’s Botanical Art & Illustration Collection preserves more than 35,000 works that capture the beauty, precision, and diversity of the plant kingdom, spanning centuries of artistic and scientific discovery. These extraordinary works continue to inspire contemporary artists, designers, and makers while serving as a lasting record of humanity’s relationship with nature.

William and Lynda Steere Herbarium The William & Lynda Steere Herbarium at NYBG is one of the world’s most important scientific collections and the largest herbarium in the Western Hemisphere, housing approximately 7.8 million preserved plant and fungal specimens. These collections serve as an irreplaceable record of Earth’s biodiversity, providing the foundational data used by researchers, conservationists, and policymakers to study plant evolution, document species, monitor environmental change, and address global challenges such as biodiversity loss and climate change. Through our extensive digitization efforts and open-access databases, the Herbarium makes millions of specimen records available to scientists and educators worldwide, supporting thousands of research publications and conservation initiatives. As both a global resource and a center for training future scientists, the Steere Herbarium plays a critical role in advancing botanical knowledge, informing environmental stewardship, and safeguarding our understanding of the natural world for generations to come.

EXPERIENCES THAT INSPIRE ACTION.

Experiences That Inspire Action The most powerful way to build support for the natural world is to help people experience it for themselves. Through immersive themed exhibitions, signature events, retail experiences, and year-round public programming, NYBG transforms curiosity into connection and inspiration into action. Reaching more than one million visitors annually, the Garden creates meaningful opportunities for audiences to engage with nature, embrace sustainable lifestyles, and become advocates for conservation. Together, we can create products and experiences that not only captivate and delight but also deepen awareness of the vital role plants play in sustaining our planet and our future.

Where Every Season Brings the Plant Kingdom to Life NYBG’s Living Collections transform the Garden into a dynamic, ever-changing classroom where visitors can explore beauty, diversity, and the importance of the plant kingdom across every season. From the tropical rainforests of the Enid A. Haupt Conservatory and the native flora of the Thain Family Forest to the vibrant seasonal displays, rare collections, and global plant habitats, NYBG reveals how plants shape ecosystems, support biodiversity, and sustain life on Earth. As a living educational landscape in the heart of New York City, the Garden offers year-round opportunities to discover, experience, and deepen understanding of the natural world through plants and fungi.

Blooms by the Numbers • 6,706 individual azalea and rhododendron plants • Over 500 cherry trees • 80 varieties of crabapples • 1,000,000+ daffodils • 150+ herbaceous peony varieties • 100+ tree peony varieties • 437 individual lilacs • 258 magnolia trees • More than 650 varieties of roses • 90+ daylily cultivars • Thousands of rare and unusual flowering trees, shrubs, annuals, and perennials

Transforming Action into impact.

NYBG LICENSING With a brand that is as design-driven and culturally current as it is iconic, NYBG resonates across every consumer demographic, price point, and aesthetic — from garden to luxury to streetwear, and everywhere in between. NYBG's licensing program translates 135 years of botanical heritage, including one of the world's most extraordinary rare book and illustration archives, into commercially proven product across fashion, home, beauty, fragrance, and beyond. And we are just getting started.

NYBG TOP RETAIL PARTNERS

2026-2027 PARTERNSHIP LAUNCHES

June

July

August

September

October

Nov/Dec

Collections launching across fashion, home, gardening, beauty & wellness

2027

Jan/Feb

Spring/ Summer

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Inspired by a visit to NYBG and discovering the rare book collection, the teams from the iconic UK print house + retailer created a series of patterns across multiple fabric categories that convey the connection that flowers have between US and the UK. Products Include: Crafting fabric, fashion fabric, interior fabric, ready to wear, scarves Launch Dates: Fashion: SS27 retail launch Nov/Dec 2026; wholesale launched Nov 2025 Interiors: Launch Jan 2027 at Paris Déco Off; global rollout Feb 2027 Crafting: B2B launched May 2026; retail launch Feb 2027

Hunter Douglas, the global leader in window treatments with distribution across 100+ countries, and Select Blinds, one of the largest online window covering retailers in the US, partnered with NYBG to bring botanical floral illustrations into a modern home interiors collection. This summer NYBG and Hunter Douglas hosted their launch party to showcase the new product line. A group of key influencers had a private tour of the Garden, enjoyed refreshments, and made their own custom flower bouquet. Products Include: Curtains, blinds, and shades Launch Date: Summer 2026

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GreenRow, a sustainability-focused home brand known for responsible materials and timeless design, partnered with NYBG to translate its archive of floral illustrations into modern heirlooms designed to live beautifully across the home. This summer, NYBG x GreenRow transformed the historic Stone Cottage at the Garden into a thoughtfully designed home showcasing a collection of nature-inspired furnishings across its living spaces, dining room, bedrooms, and more. Products Include: Wallpaper, bedding, rugs, lighting, decorative accessories, tabletop, and linens Launch Dates: June 2026, Holiday 2026, Summer 2027

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Bloomist, a luxury garden and home brand whose products are handcrafted with sustainability at their core, was a natural fit for NYBG's mission — translating botanical artwork into tactile, plant-inspired lifestyle products. Launched online and in-store at NYBG Shop. Products Include: Gardening tools & accessories, home décor, candles, soaps Launch Date: Summer 2026

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NYBG xx NYBG

Apotheke, a female-founded Brooklyn-based home fragrance brand known for its premium, small-batch candles, partnered with NYBG to translate the Garden's botanical assets – both the artwork and its living collections of fragrant flowers and trees -- into sensory product. Launch Date: February 2026

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A full-circle moment for Sprayground founder David Ben David, this collection marks the brand's largest collaboration to date. Born and raised in the Bronx, David returns to his roots with a collection inspired by the iconic Conservatory and blooms of NYBG, just miles from where he grew up. The partnership brings together two proudly Bronx institutions in a way that feels authentic on both sides, with a pop-up activation on NYBG's grounds as the exclusive launch and bringing Sprayground's loyal, streetwear-savvy fanbase directly into the Garden. Launch Date: August 2026

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Reiss, the London-founded premium fashion brand with a global presence across the UK, Europe, US, Middle East, Australia, and Asia, returned for a second collection with NYBG — continuing to establish the Garden's brand in global fashion through a refined women's ready-to-wear and accessories range. The collection received positive feedback and strong sell thru, a 3rd collection is being developed. Products Include: Dresses, blazers, tops, pants, swimwear, and scarves Launch Date: Summer 2026 and Summer 2027

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NYBG x REISS SS 2025

NYBG x REISS KidS SS 2025

Thalia, the largest specialty book retailer in German-speaking Europe with over 530 stores, was a natural partner to leverage NYBG's botanical storytelling authority and educational brand positioning for a strategic market entry into Germany, Austria, and Sweden. Products Include: Stationery, gifts, tabletop, beauty, and accessories Launch Date: Initial launch Spring 2026 with a new collection hitting Fall 2026

NYBG

Apotheke, a female-founded Brooklyn-based home fragrance brand known for its premium, small-batch candles and reed diffusers, partnered with NYBG to translate the Garden's botanical assets – both the artwork and its living collections of fragrant flowers and trees -- into sensory product. Launch Date: February 2026 and Spring 2027

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Softcover journals (in Ultra, Midi, and Mini sizes) and matching double-sided bookmarks created from Rare Book Collection artwork. The binder boards of our books are made with 100% recycled materials.

Launching: Fall 2026

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Rooted in Nordic ingredients and scientific research, MÁDARA is one of the world's leading clean beauty brands — bottling nature's raw power into dermatologically proven formulas. Their first NYBG collaboration draws inspiration from the surreal contrasts found in nature, where the delicate and the wild, the rare and the abundant, exist side by side. For their marketing campaign, MÁDARA team traveled to NYBG from Latvia to shoot on location at NYBG. Launching: October 2026

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Cotton On, the Australian-founded global retailer with thousands of stores across more than 20 countries, partnered with NYBG on a botanical-inspired apparel collection as part of the brand's broader "Ode to New York" campaign — reaching a younger, trend-driven consumer audience at scale.

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Lost Pattern, a premium design-forward accessories brand known for its artistically rich textile work, partnered with NYBG to showcase the depth and versatility of its archive — debuting the first of many collections at last year’s New York Fashion Week. Products Include: Scarves, sleep masks, tote bags, and hats

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Alex and Ani, the jewelry brand known for its meaningful, pop-culture inspired collections, brings iconic NYBG botanicals — orchids, poppies, butterflies, and even NYBG’s iconic Holiday Train Show trains — to wearable form. Products Include: Bracelets, earrings, rings, and necklaces

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Tea Forté, the luxury tea brand celebrated for its beautifully designed pyramid infusers and gift collections, partners with NYBG to create seasonally rotating collections that mirror the sensory experience of the Garden's blooms. Products Include: Handcrafted luxury teas, tea sets, and cups Tea Forté distributes globally and is working on their 10th collection with NYBG!

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Caswell-Massey, America's oldest apothecary founded in 1752 and one of NYBG’s longest running partners, used IFF's proprietary non-destructive fragrance capture technology to extract scents from flowers blooming live at NYBG. Capturing each bloom at its peak without harming the plants, they then worked with Master Perfumers to translate those living florals into a luxury fragrance and bath collection.

The team returned to the Garden this Fall for their 2nd photo and video shoot to create new marketing content for TikTok.

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NYBG | JAPAN NYBG has rapidly become one of the most sought-after botanical brands in the Japanese fashion market, with a growing roster of premium partners that collectively represent thousands of doors across the country's most coveted retail destinations. From BEAMS, the iconic Harajuku-founded select shop, and United Arrows to the Baycrew's group — home to SNIDEL, IEDIT, and Journal Standard with 500+ locations nationwide — each collection draws from NYBG's archive to create designs that resonate deeply with Japan's design-forward, nature-inspired aesthetic.

With distribution spanning Harajuku, Shibuya, Ginza, and major shopping centers across the country, NYBG's botanical IP is reaching Japan's most trend-conscious consumers at scale.

NYBG | JAPAN

NYBG | KOREA Korea's fashion and lifestyle market is emerging as a key growth territory for NYBG, with a curated roster of partners spanning fashion, swim, and lifestyle. Barrel, one of Korea's leading premium swimwear and activewear brands, brought NYBG's botanical designs into apparel and accessories, while Top10 extends reach through broad nationwide apparel distribution and Rowoon translates NYBG's archive into stationery and lifestyle goods. Together, these partnerships signal strong momentum with Korea's trend-driven, design-savvy consumer base — and a clear appetite for NYBG's blend of heritage IP and fresh, contemporary design..

NYBG x ROWOON

NYBG x

MARKETING CAPABILITIES

Hunter Douglas / Select Blinds launch event

Social media posts

Influencer events

Partner together to create unique storytelling and campaign content for social channels, including TikTok.

Host your own launch party with private Garden tours and hands-on experiences!

Photoshoots at the Garden

Sponsorships

On-location photography and video shoots for partner campaigns.

Brand visibility and activations through exhibitions, signature events and NYBG’s mission.

NYBG Shop

NYBG email blasts

Licensed collections displayed and can be sold in-store and online at NYBG Shop.

Feature opportunities in NYBG Member and Garden email lists.

Thank you For more information, please contact:

Christa Boeke Vice President for Retail, E-Commerce, and Brand Licensing cboeke@nybg.org

Glenna Palley Director of Licensing gpalley@nybg.org