The New York Botanical Garden (NYBG) inspires people to value and steward the plants of the world. Founded in 1891, NYBG is the most comprehensive botanical garden in the world and an integral part of the cultural fabric of New York City, anchored in the Bronx.
For more than 130 years, NYBG has served as illuminator and muse for fashion designers, perfumers, artists, horticulturists, scientists, historians, and architects from around the globe. Our 250-acre National Historic site is home to renowned exhibitions, immersive botanical experiences, art and music, and events with some of the most influential figures in plant and fungal science, horticulture, and the humanities.
We’re also stewards of globally significant collections, from the rare botanical works of the LuEsther T. Mertz Library to the plant and fungal specimens in the William and Lynda Steere Herbarium, the largest such collection in the Western Hemisphere.
Our expert scientists work across New York City, the nation, and the globe to document the plants and fungi of our world—and find actionable, nature-based solutions to our planet’s dual climate and biodiversity crises.
At NYBG, we’re committed to helping nature thrive so that humanity can thrive.
Products with a Purpose
NYBG brand partners help people discover beauty, knowledge, and wellbeing in the natural world. Our collaborative licensing program, enriched by NYBG’s extraordinary heritage, beautiful living and herbaria collections, and one-of-a-kind archival botanical artwork collection, offers a unique opportunity to be part of a vibrant community dedicated to sharing and celebrating the wonders of plants and fungi. This flourishing program, which continues to experience significant growth globally, is complemented by cause-related messaging that resonates deeply with many audiences.
By aligning with NYBG, brand partners not only support our mission to study and preserve nature, but also help us educate and inspire diverse audiences to engage with and appreciate the natural world. Join us to tell a powerful story of beauty, discovery, and celebration that reaches people everywhere.
A portion of the purchase price supports NYBG’s work in plant science and conservation, horticulture, and education.
Botanical
World-Renowned
Historic
Expert
Cause-Related
Fashionable
Optimistic
• Cultural icon for more than 130 years
• Largest botanical garden in any city in the United States
• Major New York City cultural institution
• National Historic Landmark
• One million+ national and international visitors per year
• 60k+ member households 150k+ member individuals
• Immense archive of rare and beautiful art dating back to the 12th century
• 550K+ active and dedicated social and web audiences
Our LuEsther T. Mertz Library is one of the world’s premier collections of botanical literature from throughout world history, and the largest of its kind in the Western Hemisphere.
Our vast archives hold a treasure trove of rare and beautiful works dating back to the 12th century.
• Hand-colored illustrations
• Paintings
• Engravings
• Woodblock prints
• Architectural drawings
• Delicate pressed florals
• Original artwork created for licensing
To put it simply, there is a lot to discover.
LuEsther T. Mertz Library Building at The New York Botanical Garden
Architecture & Geometrics
Living Collections
Our 250 acres support over one million living plants in collections of tropical, temperate, and desert flora, arranged in and around historic buildings, meadows, and swaths of the original old-growth forest that once covered New York City.
Together, NYBG's collections are the foundation on which our design stories are built, infused with the colors, patterns, fragrances, and wonder of nature.
24 licensees
10 product categories non-profit organization
5000+ retail doors in 4 continents
550K+ active and engaged social media audience world renowned institution
5 licensing award nominations
Brand
Build the New York Botanical Garden into an award-winning, global licensing program.
Geographies
Enable consumers around the globe to experience NYBG and its heritage.
People
Increase NYBG brand awareness across demographics and maximize consumer touch-points.
Planet
Create meaningful and diversified long-term revenue streams that supports NYBG's work in plant science and conservation, horticulture, and education.
Products
Leverage NYBG’s expertise, heritage, and archival artwork to create beautiful, high quality consumer products.
● Our Licensees
Product Examples
Product Inspiration
Retailers
Partner Support
Marketing & Press
Flavors
Product Inspiration
Our innovative educational programs for kids promote sustainability, healthful eating, and foster the next generation of environmental stewards.
The Edible Academy
Inspires thousands of new green thumbs and healthy eaters each year
Everett Children’s Adventure Garden (STEM)
Provides nature exploration, sensory immersion, and science investigation for every season.
NYBG can be found in many stores across the world, from direct-to-consumer sites to independent retailers, department stores, and both on grounds and on the web at NYBG Shop.
Partner Support
We understand that licensing our brand is a commitment, and we are dedicated to working with our partners to ensure that our collaborations are mutually successful. Here are some ways we can offer support:
• Bi-annual collections of trends, artwork and themes to inspire product development
• In-house marketing and PR teams with engaged audiences and strong press relationships
• Access to an archive with over 900 years of design inspiration
• Talented in-house design teams offering guidance throughout the design process
• Support in building engaging marketing campaigns that celebrate our brand and mission
• Cross-promotional opportunities with other licensing partners
• On-site event opportunities
• Retail presence at NYBG Shop
• Social media and marketing support through @nybgshop account and gift shop customer lists
