LIFESTYLE & HOME BRAND
D E S I G N
V I S I O N
To design an aspirational and attainable assortment of elevated, livable furniture, textiles and home decor that asserts style and comfort, while offering amazing value. Nikki Chu’s philosophy is to create spaces that are personalized, comfortable, yet stylish, with touches of glamour. Her interiors are accented by distinctive pieces, eclectic finds with a sense of timeless style. She mixes modern lines with updated and simplified ethnic patterns to create her unique vision. Her fashion-fused style offers sophisticated designs that represent the best of today’s trends in easy, livable, ”go-to” items that effortlessly layer into anyones home.
Nikki Chu Brand & Design Message TARGET MARKET: 25-45 YEAR OLDS DEMO: SINGLE, YOUNG PROFESSIONALS, FIRST HOME, COUPLES, FAMILIES, INSPIRATIONAL TO SOCIAL MEDIA & BLOGGERS INTERESTED IN DESIGN.
‡ ,QVSLUH KHU WR XSGDWH KHU KRPH ZLWK HOHYDWHG VW\OH WKDW·V HDV\ FRPIRUWDEOH DQG OLYDEOH &UHDWLQJ D UHOD[HG HOHJDQFH LQ WKH KRPH ‡ 'HVLJQ DQG 'HYHORS SURGXFWV DSSURSULDWH IRU \HDU URXQG GLVSOD\ DQG WKDW FDQ OLYH LQ KRPH IRU D VXEVWDQWLDO SHULRG RI WLPH ‡ 6ROYH KHU GHVLJQ LVVXHV ZLWK SUDFWLFDO VROXWLRQV DQG NH\ WUHQG ULJKW LWHPV VKH·OO EH VHHNLQJ
LIVABLE (DV\ SLHFHV WKDW DUH WLPHOHVV \HW RQ WUHQG WKDW HIIRUWOHVVO\ FRPSOH PHQW KHU GHFRU /LYDEOH GRHVQ·W PHDQ EDVLF RU SODLQ EXW UDWKHU H[FHSWLRQDO LWHPV WKDW KHOS SXOO D VSDFH WRJHWKHU DGGLQJ FKDUDFWHU ZKLOH PDNLQJ D VW\OLVK VWDWHPHQW
NATURAL & GLOBAL 3DWWHUQV DQG PDWHULDOV WKDW DUH URRWHG LQ HWKQLF DQG WULEDO FRQFHSWV WKDW KDYH EHHQ VLPSOLILHG DQG PRGLILHG WR FUHDWH D QHZ ORRN 2UJDQLF OLQHV KDQG SDLQWHG RU GUDZQ HOHPHQWV PL[HG ZLWK QHXWUDO FRORUV HOHYDWH WKH GHVLJQV WR KDYH D FOHDQ EXW PRGHUQ WRXFK ZLWK *OREDO LQIOXHQFHV
ARCHITECTURAL & MODERN &OHDQ OLQHV JHRPHWULF IRUPV DQG YLQWDJH LQVSLUHG GHWDLOV WKDW EULQJ VRIW PLG FHQWXU\ LQIOXHQFHV WR VRPH SLHFHV
LUX TOUCHES 0L[HG PHWDOV DQG PHWDOOLFV ZLWK DQ HPSKDVLV RQ URVH JROG EUDVV 0HWDOOLF FRORUV ZLOO VKRZ XS PXWHG EUXVKHG DQG ZLWK D VKLQH 6LOYHU ZLOO DOVR EH LPSRUWDQW ZLWK FRSSHU DFFHQWV
B E D D I N G
L I N E
Nikki Chu is launching her collection of Fashion & Basic Bedding at New York Home Fashion Market 2016.
BATH COLLECTION Nikki’s new collection of bathroom accessories, towels, mats and shower curtains with Popular Bath is launching 2016.
RUGS,PILLOWS POUFS&THROWS Nikki Chu’s line for Jaipur is called “MODERN GLOBALISM.” A sublime mix of global, ethnic and traditional motifs, that have been simplified to create hand drawn geometric patterns. The collection works seamlessly with any decor or style. Linen pillows with metallic embroidery’s and unusual fiber mixing, create a refreshing breeze of contemporary for the home.
Nikki Chu’s exclusive collection of accent furniture and home accessories debuted in IMAX showrooms during Summer markets and was met with enthusiastic response from retailers.
DECORATIVE ACCENTS Nikki’s collection with IMAX rewrites the rules for using metallics. Where others see metallics as merely an accent, Nikki has them take a primary role, accenting with black and white for maximum impact. Metallic shades and finishes are mixed – gold, silver, copper and bronze pieces are featured together in a combination of matte, shiny and even ombré finishes. The designs are bold yet elegant, with inspiration from vintage ornate silhouettes becoming exaggerated and updated to create modern heirlooms. When the elements of her collection are combined, they create an edgy, modern statement, but when featured individually or in smaller groupings, the products show remarkable versatility for use in a wide variety of settings. Awarded Best In Show For her New Collection at Atlanta Gift Market 2015
WALL DECOR Nikki’s collection of wall decor — titled Metallic Ink The Geometry Series, is a line of stylishly framed typography, abstracts on canvas and water color art. Offering a wide selection of designs, large scale formats and layered metallic foils. The line will debut at the Atlanta Market July 2016.
Where others see neutrals merely as boring and dated, Nikki has them take a primary role with her new line created by Prestige Paints. Nikki has hand-selected all the perfect shades of neutrals that are difficult to find. From the best shades of grey, charcoal, and taupe, to soft linens and blush tones, her core collection of colors are soft, muted, and clean. Inspired by Nikki’s own personal fashion sense -- Chu believes your home should reflect your own personal style. Combining the best in quality and durability, Chu’s high performance paint line has great coverage, easy to use and is VOC-free without reproductive toxins or toxic fumes. Each color is available in 4 different finishes.
B R A N D PA R T N E R S H I P S As a highly regarded interior and product designer & known trendsetter, Chu has collaborated with several of the top names and corporations. She filled a void in the market by designing everyday, functional, yet aspirational fashion accessories for NFL Women, Brand Jordan, Fox Racing and Creative Recreation Shoes. Due to overwhelming success and a massive following, she is highly sought after and has since engaged in special projects and crossbranding opportunities with Disney Home, Pier 1 (Design Expert), XBOX and Moet & Chandon. Her latest collaboration with PEPSI COLA is one of the most unique. Creating an entire decor line collection based on 100 years of their advertising archives. The line consists of over 45 items and will launch in 2017 titled “Pespi Pop Life by Nikki Chu.�
NIKKI CHU HIGHLIGHTS During her career, Chu has been awarded several honors for her outstanding accomplishments in her respective field. She was nominated for Best Product Designer for the 25th Annual Arts Awards and recognized for Best Home Textile line via Villa Home Collections and also, won best of show for her new home line at the textile trade show in Atlanta and Las Vegas. Seeking the ‘Nikki Chu’ aesthetic, Access Hollywood sought the acclaimed home designer for a post-election 1 hrs. special featuring Chu’s design ideas for Sasha and Malia Obama’s bedrooms. Since then, she has been considered the lifestyle and design expert for several TV networks such as HGTV, DYI, Food Network, GLAM TV-MODE, Lifetime, Oxygen and E!
PRESS AND NEWS