An evergreen brand with a strong licensing programme that appeals to a wide demographic
Winners of 20 licensing awards in 5 years across children and adult categories
Huge bank of creative assets available exclusively to licensees including 17 style guides and archive with over 9,000 images
2025 February
Dino Show live launched with 60 dates booked across the UK
Space exhibition launches until end of year
2026 May
Jurassic Oceans exhibition launches until Jan ’27
#1 visitor attraction for families
84% brand awareness
11th most visited museum in the world
6.3+ million visitors (2024)
#2 most visited UK attraction
