Helping her do it all, but not alone and not perfectly
DEB
WATERMAN
JOHNS CHIEF CREATIVE OFFICER
THE SCOUT LIFESTYLE
Designed for SCOUT products are lightweight, durable, wipeable, foldable, and affordable. Built to make the more organized, and cuter for all personalities.
WOMEN-LED + DESIGNED
SCOUT was co-founded by Deb Waterman Johns and her husband Ben Johns in 2004. A working mom of four (plus multiple dogs), Deb needed large, sturdy, affordable totes to carry all her family's stuff without getting weighed down. The bags she and Ben needed didn't exist, so they made them.
Today, the team includes over 40 full-time employees, nearly all women.
DEB WATERMAN JOHNS
With 40+ years of fashion and trend-forecasting experience, Deb, our Chief Creative Officer, is the start-to-finish creative force behind every SCOUT product and pattern.
Deb has been featured in Good Housekeeping, Thrive Global, Daily Mail, The Washington Post and multiple television networks.
OUR AUDIENCE
Lifestyle:
• Age 25 – 54
• 65% 2+ children
• Kids ages 6 – 16
• 70% have pets (mostly dogs, then cats)
• 70% live in suburban/rural, 30% city
Occupation:
• 80% working moms
• Top industries: healthcare, medical service, education, IT, HR
Values: Spending time with family, making financially responsible decisions, and challenging herself to be successful.
DISTRIBUTION
Best Overnight Bag for Moms
SCOUT Bags are like the Jennifer Anistons of the Beach Bag World… timeless, beautiful and wildly popular.
The Best Meal-Prep Lunch Boxes to Stylishly Stash Your Food
SCOUT’s Reusable Gift Bags Are the Smartest Thing You'll Buy This Holiday Season. They’re Cute and Sustainable.
Reusable Bags to Make Your Life A Bit Greener
They clean with ease, fold flat for trunk space, and fill fellow Costo shoppers with major envy!
OUR PATTERNS
Our talented pattern designers create hundreds of original designs each year, hand drawing many of them.
Each seasonal pattern is a limited edition and produced only once, making each one unique work of art.
We also have two collections, featuring our Signature and State patterns, available year-round.
AVAILABLE CATEGORIES
Drinkware
Candles
Health & Beauty
Footwear
Apparel
Swimwear
Stationary
Garden accessories
Furniture
Rugs
LICENSED PRODUCT
Full Bedding, Bath, Home Decor
LICENSED PRODUCT
Pet beds, pet toys
LICENSED PRODUCT
Dinnerware, Drinkware, Serveware, Ceramics, Party Cups, Coasters/Trivets, Garden Planters, Watering Cans, Stainless & Titan Hydration (non-exclusive), Filled Vessels - Candles (non-exclusive)
THANK YOU!
