FRANK LLOYD WRIGHT
Frank Lloyd Wright created the principles of a modern American architecture that still advance the way we build and live around the world. More than a designer of buildings, he was an architect of innovative design ideas that make our lives better.
In 1955, Frank Lloyd Wright began to license his works, creating original designs for the Taliesin Ensemble of products in partnership with leading design brands.
Frank Lloyd Wright licensed products represent refined style, through the expression of the integral relationships between the natural and the man-made, and between material and design. Whether a reproduction of his original work or innovative products derived from Wright’s timeless ideas, all products licensed by the Foundation further the Foundation’s mission to make good design accessible to the public. The program encompasses more than one thousand primary design references, accompanied by the most iconic name in architecture and design.
Wright in his Drafting Studio at Taliesin
THE FRANK LLOYD WRIGHT FOUNDATION
OUR MISSION
We connect people to the continued relevance of Frank Lloyd Wright’s architectural legacy; we preserve the buildings, landscapes, and collections of Taliesin and Taliesin West; and we advance the impact of architecture and design. We embrace Wright’s philosophy and transform it into actions for a thriving future.
OUR VISION
We connect people to the continued relevance of Frank Lloyd Wright’s architectural legacy; we preserve the buildings, landscapes, and collections of Taliesin and Taliesin West; and we advance the impact of architecture and design. We embrace Wright’s philosophy and transform it into actions for a thriving future.
Taliesin West. Photo by Andrew Pielage
DESIGN PHILOSOPHY
OF NATURE
Inspired by the forms and the processes of nature.
CONNECTION
Sense of continuity and interdependent connection.
HUMAN ACTIVITY
Connection with (dependence from) human activity.
CHARACTER OF MATERIAL
Intrinsic character of material is respected.
CIRCUMSTANCE
Relevant to its place and circumstance.
COHERENT WHOLE
Integration of form and function into a coherent whole.
Areaware Blockitecture Collection
LICENSING PARTNERS
1000Museums
Airstream
AlaModerna
Alumicolor
American Needle
Architectural Grille
Brizo
Bulova
Carly Quinn
Carousel
Cloud9 Fabrics
Conimar
David Howell & Company
Designtex
DHome
Epicurean Cutting Surfaces
Faribault Mills
Galison
Godinger
Greentouch USA
ID Supply Co.
J Charles
KA&F Group
Levinsohn Textile
Lindal Homes
Moderne Glass Co. Inc.
Modgy
Motawi Tileworks
MuseArta
Nichols Bros-Stonework
Noritake
Oakbrook Esser
P22 Type Foundry
Pacific Trading
Philcos
RainCaper
Replogle Globes
Spokeart
Steelcase
Surya
Tea Forte
Tie Bar
Today is Art Day
Vitra Design Museum
Whitehall Products
Japan Exclusive
Haibara
JOA Inc.
Yamagiwa
Frank Lloyd Wright Brizo Bath Collection
20,000+
Drawings in Foundation Collections
40,000+
Historic Photographs
1,114
Architectural Works of All Types
532
Realized Architectural Works
Wright in his Drafting Studio at Taliesin West
461,695 Visitors to Wright Sites 2021
25,880 Monthly Visitors to franklloydwright.org
12,624 Monthly Visitors to shop.franklloydwright.org
238K Instagram Followers Largest Age Group 65+
75K Facebook Followers Largest Age Group 35-44
Slightly More Male vs. Female Established and Highly Educated Likely Married or Partnered, More likely to have Children
Taliesin West. Photo by Andrew Pielage
BRAND ASSOCIATION
Wright’s name recognition is high and on par with established household brands and well ahead of some contemporary designers and media personalities. By associating with Frank Lloyd Wright, purchase interest in home décor categories increases by 42%.
41% of shoppers likely to purchase Frank Lloyd Wright branded products have children
24% interest in purchasing Children’s Products associated with Frank Lloyd Wright
Consumer Awareness of Frank Lloyd Wright
Consumer Awareness of Frank Lloyd Wright vs. Other Brands
IN THE MEDIA
400+
Pieces of coverage
6.18B
Online readership
7.45K
Print Circulation
75.6K
TV Audience
238K
Instagram Followers
Largest Age Group 65+
75K
Facebook Followers
Largest Age Group 35-44
HISTORY OF PLAY
“Design a school for very young children? I would try and make [it] a happy place that would be like a flower in their lives.”
- Frank Lloyd Wright
Frank Lloyd Wright designed several children’s playrooms and playhouses over the course of his career. The first one was for his own family in his house and studio in Oak Park. This large room featured a mural of Aladdin and his magic lamp over the fireplace and a maze like stair at the other end for the kids to play on and around. He designed playrooms in several of his prairie houses, but his most famous was the playhouse he designed for the Coonley family in Riverside, Illinois. This separate playhouse had a stage and a large open area, where Mrs. Coonley held theater classes for local children. The playhouse had playful colored-glass windows with a design that Wright called “confetti and balloons.”
Avery Coonley Playhouse Diptych
EDUCATIONAL PRINCIPLES THAT ENDURE
“It is peculiarly important that children should grow up in conditions that are harmonious, in conditions that contribute to their serenity and well-being and their consciousness of those things.”
- FRANK LLOYD WRIGHT
BUILT FOR KIDS
“Their architect has to tuck the extra children in somehow; and the idea seems to be to give them the smallest possible sleeping space with double deckers but to try to give them a playroom. If possible thus should be apart from the sleeping quarters. . . The playroom is planned as part outdoors and part indoors and so gives children a little liberty for play.”
- Frank Lloyd Wright
“For these and many unmentioned reasons it is peculiarly important that a child should grow up in building conditions that are harmonious, live in an atmosphere that contributes to serenity and well being and to the consiousness of those things witch are more excellent, in childhood.”
- Frank Lloyd Wright
PHILOSOPHY AT WORK
The Youth & Family Programs Department serves over 5,000 students, teachers, youth, and families annually developing interdisciplinary, hands-on programs based on the life, work, and inspirations of Frank Lloyd Wright. Using his ethos of “learning by doing”, every program and activity employs project-based-learning and encourages learners of all ages to design, explore, fail, and try again, in the same fearless manner Wright once did. In this way, we further the mission of the Frank Lloyd Wright Foundation while serving k-12 students, educators, home schoolers, Girl Scouts, campers, and more.
■ Serves over 5,000 students, teachers, youth, and families annually.
■ Since 2019, guests has increase 249%.
■ Annual field trip program welcomes 1600 students yearly.
■ Offer 10 weeks of programing that serves over 200 students annually.
■ In partnerships with Let’s Build: Construction Camp for Girls, Civitan Foundation, and Scottsdale Arts.
PROGRAMS AT WORK
9 New sessions of day camps in winter, spring, and summer, focusing on “animal architects,” the history of shelters, Frank Lloyd Wright and the automobile, furniture design, and more
4 New Girl Scout Badge Workshops, focusing on STEM and the arts
3 Workshops for k-6 educators, focusing on using architecture in the classroom through projectbased learning
7 Mornings of FREE story-time programs for young children and their families, using picture books focusing on diverse engineers, architects, and scientists.