FRANK LLOYD WRIGHT
Frank Lloyd Wright created the principles of a modern American architecture that still advance the way we build and live around the world. More than a designer of buildings, he was an architect of innovative design ideas that make our lives better.
Wright embraced the new technologies, materials, and methods that became available over his long lifetime, always grounded in the principles of what he called “organic architecture”—his belief that human work should be inspired by how all elements of the natural world work in harmony with each other. Frank Lloyd Wright sought to help inspire people to live a life where beauty was integral to everything around them.
Wright in his Drafting Studio at Taliesin
A LEGACY OF LICENSING
In 1955, Frank Lloyd Wright began to license his works, creating original designs for the Taliesin Ensemble of products in partnership with leading design brands. Beginning with that original work and continuing today, Frank Lloyd Wright licensed products represent refined style, through the expression of the integral relationships between the natural and the man-made, and between material and design. Whether a reproduction of his original work or innovative products derived from Wright’s timeless ideas, all products licensed by the Foundation further the Foundation’s mission to make good design accessible to the public. The program encompasses more than one thousand primary design references, accompanied by the most iconic name in architecture and design.
Bulova Watches
THE FRANK LLOYD WRIGHT FOUNDATION
OUR MISSION
We connect people to the continued relevance of Frank Lloyd Wright’s architectural legacy; we preserve the buildings, landscapes, and collections of Taliesin and Taliesin West; and we advance the impact of architecture and design. We embrace Wright’s philosophy and transform it into actions for a thriving future.
OUR VISION
Our vision is a better world shaped by Frank Lloyd Wright’s legacy and ideas, inspiring how we live, learn, and build.
Taliesin West. Photo by Andrew Pielage
1,300,000
Entries in the Avery Architectural & Fine Arts Library
20,000+ Drawings in the Foundation Collections
PORTFOLIO OF WORK
40,000+ Historic Photographs
1,114 Architectural Works of All Types
532 Realized Architectural Works
DESIGN PHILOSOPHY
OF NATURE
Inspired by the forms and the processes of nature.
CONNECTION
Sense of continuity and interdependent connection.
HUMAN ACTIVITY
Connection with (dependence from) human activity.
CHARACTER OF MATERIAL
Intrinsic character of material is respected.
CIRCUMSTANCE
Relevant to its place and circumstance.
COHERENT WHOLE
Integration of form and function into a coherent whole.
Greentouch Frank Lloyd Wright Collection
LICENSING PARTNERS
1000Museums
Airstream
AlaModerna
Alumicolor
American Needle
Architectural Grille
Brizo
Bulova
Carly Quinn
Carousel
Cloud9 Fabrics
Conimar
David Howell & Company
Designtex
DHome
Epicurean Cutting Surfaces
Faribault Mills
Galison
Godinger
Greentouch USA
ID Supply Co.
J Charles
KA&F Group
Levinsohn Textile
Lindal Homes
Moderne Glass Co. Inc.
Modgy
Motawi Tileworks
MuseArta
Nichols Bros-Stonework
Noritake
Oakbrook Esser
P22 Type Foundry
Pacific Trading
Philcos
RainCaper
Replogle Globes
Spokeart
Steelcase
Surya
Tea Forte
Tie Bar
Today is Art Day
Vitra Design Museum
Whitehall Products
Japan Exclusive
Haibara
JOA Inc.
Yamagiwa
Frank Lloyd Wright Brizo Bath Collection
CONSUMER DEMOGRAPHICS
461,695
VISITORS IN 2021 TO WRIGHT SITES
ESTABLISHED AND HIGHLY EDUCATED
LIKELY MARRIED OR PARTNERED, MORE LIKELY TO HAVE CHILDREN
35 - 44
25,880
LIKELY BETWEEN MONTHLY VISITORS SLIGHTLY MORE MALE VS. FEMALE
IN THE MEDIA
400+
Pieces of coverage
6.18B
Online readership
7.45K
Print Circulation
75.6K
TV Audience
238K
Instagram Followers
Largest Age Group 65+
75K
Facebook Followers
Largest Age Group 35-44
Frank Lloyd Wright Signature category may only be reproductions of his own designs. All uses of this element must be specifically reviewed and approved by Frank Lloyd Wright Foundation.
PRICE POINT Luxury
CONSUMER Highly Educated, Embraces Luxury & History, Refined, Dis-concerning
POINTS OF DIFFERENCE Luxurious, Elegant, Use of Original Wright Designed Reproductions
DISTRIBUTION High-End Furniture & Department Stores, Showrooms, Trade Channels, Fine Retailers, Custom Projects
Racine Collection by Steelcase
Frank Lloyd Wright Collection category is the main series of licensing. All uses of this element must be specifically reviewed and approved by Frank Lloyd Wright Foundation.
PRICE POINT Premium, Mid to High
CONSUMER Tourists of Wright Sites & Museums, Fans of Frank Lloyd Wright, Affluent Middle Aged
POINTS OF DIFFERENCE Wright Designs & Reinterpretations, Aspirational, Consistent Quality, Home Decor, Coordination between Products
DISTRIBUTION Mid-Tier Department Stores, Museum Stores, Furniture & Furnishings, Independent, Gift Shops, Online
Tea Forte
Frank Lloyd Wright Usonia Series is the accessible category of licensing. All uses of this element must be specifically reviewed and approved by Frank Lloyd Wright Foundation.
PRICE POINT Attainable
CONSUMER On-Trend, Stylish, Young
POINTS OF DIFFERENCE Accessible, Practical, Contemporary Design, Modular, Reinterpretations of Wright Designs, Home Decor
DISTRIBUTION Big Box Stores, Design Stores, Independent, Gift Shops, Home Improvement, Online
Surya Frank Lloyd Wright Collection
FRANK LLOYD WRIGHT USONIA