Jewel’s Artists Step into the Spotlight

Jewel Branding & Licensing (Jewel) will highlight key initiatives and new clients at the 2023 Licensing Expo at booth C134. Jewel has organically grown its roster into a diverse and multicultural portfolio that tells compelling stories through its art.

Following Fit & Fresh’s success with its Artist Series insulated lunch bags sold at Sam’s Club last year, the retailer repeated the program last February to highlight Black artists during Black History Month. The pallet included artists, Nikki Chu and EttaVee, both featured in the Sam’s Club mailer. The collection was supported by in-store signage, press and social media push from the artists, Sam’s Club and Fit & Fresh.

Berkshire Blanket and Home developed an Artist Series collection of throws and robes with EttaVee, Creative Ingrid and Mia Charro.

Mainstream Home introduced an Artist Series collection of kitchen textiles and table linens highlighting Oris Eddu’s brand, Breathe Live Explore, and Rongrong DeVoe and Creative Ingrid. Launched at Home Textiles Market in March, the collection will be in stores next year.

Evite partnered with female artists worldwide, including Amber Vittoria, Rongrong DeVoe, Chu, Oris Eddu, CatCoq, Hannah Beisang, Ilana Griffo, Kendra Dandy, Charro, Tania Garcia and Shannon Snow on trendforward online invitations and cards. The artists are celebrated for key occasions, including Women’s Heritage Month and Black History Month on Evite’s social channels and newsletter that go out to more than 1 million subscribers.

In celebration of Black History Month, Target featured several artists, including wall art from Breathe Live Explore by Oris Eddu, EttaVee and Bouffants and Broken Hearts by licensee, NBG Home. The program included endcaps and table displays with signage about the artists.

Jewel has seen a significant rise in creative collaborations, where high-profile manufacturers and retailers are highlighting female artists and designers and want to tell their stories.

Chu introduced an exclusive home furnishings collection with retailer, Z Gallerie, which reflects her style, showcasing a mix of modern and global design elements. The multi-SKU line includes bedding, decorative pillows and accessories, rugs, wall décor, accent pieces and lighting and is now available at Z Gallerie stores and Zgallerie.com.

Simplified, a brand of planning and organization tools founded by Emily Ley, partnered with The Foggy Dog, a provider of stylish and functional pet products, in a collaboration to bring Simplified’s celebrated and modern designs to pet parents this spring. Simplified also introduced a new collaboration with Fit +

Fresh for a line of lunch totes available at Staples and Amazon.

EttaVee, created by artist and influencer, Jessi Raulet, partnered with Enesco to launch a new gift collection that features homeware, décor and ladies’ accessories. The new EttaVee collection includes acrylic entertaining trays, stainless steel water bottles, coasters, mugs, cooling wine bags, paper napkins, wall art, multifunctional trays, phone stands, aprons, square and curved pouches, keyrings, umbrellas, scarves and compact mirrors.

Jewel has signed several new clients that will be debuting at Licensing Expo. Tea Forte is an award-winning, innovative brand known for its luxury tea products and distinct flavors. Categories available for licensing include teaware, tabletop, food and beverage, experiential, gift and décor, spa and wellness, home fragrance and health and beauty. Amber Vittoria is an artist and poet focused on expressions of emotion and the female form. Her work has been acquired by collectors worldwide and featured in collaborations with Warby Parker, adidas, Instagram, Facebook and H&M.

Breathe Live Explore is a creative brand founded in 2019 by Nigerian artist, Oris Eddu. The brand embraces the joy of slow living through designs that stem from a place of mindfulness and active participation. Target prominently features Eddu in its Artist Series celebrating art and culture.