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Vicky Yorke | Brand Book

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Vicky Yorke is a British Surface Pattern Designer and Illustrator working from her home studio on the Isle Of Portland, Dorset. She creates playful designs that bring fun and warmth to everyday living.

Vicky uses illustration and typography combined with striking colour palettes to make work that is decorative, bright and inviting. She is often inspired by the beautiful countryside and coast that surrounds her home to create modern Art Nouveau designs. As an expert in trend prediction, Vicky takes popular icons and interprets them in her own unique style to create designs that make fresh and desirable retail products. Collections include vibrant florals and woodland animals, as well as coastal and tropical patterns.

Living with a number of chronic illnesses, Vicky is an advocate for both physical and mental well-being. Through her designs she aims to promote kindness and inclusivity and to spread a little bit of positivity back into the world. That may be through a bold empowering slogan or through a beautiful flower illustration, but either way, Vicky hopes her designs project a little bit of joy.

In 2025, Vicky’s design work was recognised as industry leading when her greetings card collaboration with Legacy Publishing won a LOUIE award in the category of ‘Trends & Events’.

brand dna

CREATING PRODUCTS THAT BRING HAPPINESS TO EVERYDAY LIVING THROUGH DESIGNS THAT ARE:

• WARM • PLAYFUL • UPLIFTING

• INSPIRED BY NATURE & TRENDS

Designs For All Occasions

With a huge and evergrowing portfolio of on trend designs, Vicky has the right design just when you need it.

WHY VICKY YORKE DESIGNS?

Timeless

Aesthetic

Vicky’s designs have a classic English charm that is popular with modern consumers seeking European style and comfort through nostalgic prints and patterns.

OVER 1 MILLION PRODUCTS SOLD GLOBALLY

Vicky’s designs suit a broad selection of products and have proven retail success across multiple categories.

Key

Demographic

Audience

Vicky’s warm and uplifting designs have wide appeal, but particularly resonate with affluent Millennial and Gen-X demographics.

HOBBY LOBBY
JOHN LEWIS

ARTISTIC PROCESS - a case study

1) INSPIRATION

Designs often begin with inspiration from nature. This was during a trip to Norway where I photographed everything that caught my eye. There was a lot!

3) DIGITAL COLOURING & PATTERN MAKING

Designs are vectorized, made fully editable and factory-ready with Pantone references supplied for ease of use.

2) studio sketching

Back in the studio every design begins as a hand drawing or painting. I use charcoal most frequently, but also ink and paint as I reinterpret icons from my photographs.

4) sold on qvc!

These patterns were licensed onto home textiles and sold as part of an exclusive QVC ‘Christmas in July’ Artist Series collection.

FABRIC

Over 780,000 yards of fabric sold.

• Selling over 780,000 yards of fabric • Including approximately 692,000 yards in walmart

greeting cards & gift WRAP / BAGS

LEGACY PUBLISHING
GRAPHIQUE DE FRANCE
GRAPHIQUE DE FRANCE
HANSEL

paper tableware

DESIGNSTYLES

GRAPHIQUE DE FRANCE
LEGACY PUBLISHING

CERAMICS / TABLETOP

WIDDOP

RETAILers

BRAND collaborations

T J MAXX

KEY LICENSING partners

• American Greetings

• Artists to Watch • Barton Cotton

• Boston International

• Creative Co-Op

• Decalcomania

• Evite

• Blood Cancer UK • Calypso Cards • Circle Graphics • Colonial Needle

• Creative Brands • Creative Converting • Crystal Art Gallery / Masterpieces

• Design Design • Design House Greetings

• Flame Tree Publishing • Gertmenian

• Homefires

• Housewares International

• Lang

• La Chic Designs

• Leanin’ Tree

• Natco Home

• Norcard Enterprises

• Open Road Brands

• Godinger

• Eccolo

• Eleanor Stuart • Elum

• Graphique de France

• Industrias Danpex

• Mainstream Intl.

• Note Card Cafe

• Intco

• JME

• Hansel

• Kay Dee Designs

• Melamaster • Mowhawk Home

• OESD / Scissortail Stitches • Ohh Deer

• Orange Circle Studio / Studio Oh!

Products • Prima Design

• SI International

• Pic Collage

• Pyramid Art Group International

• Sellers Publishing

• Tree Free Greetings

• Singsong

• Uniek / Kate & Laurel

• Pictura

• Pow Wow

• Really Good / Soul UK

• Sino Gifts

• Stupell Industries

• Vista Home Fashion

• S3 Design

• Todan

• Willow & Ivy Press

• TradeCie

• Yoosh

WALMART

EVERYDAY DESIGNS

STUDIO OH!
GRAPHIQUE
KATE & LAUREL

HOLIDAY DESIGNS

KATE & LAUREL
KATE & LAUREL
KATE & LAUREL
PRIMA DESIGN
PRIMA DESIGN

Perfect for creating a warm and happy home, the Vicky Yorke Designs brand is available across a large selection

• Stationery • Home Textiles • Home Decor • Fabric

• Gifts • Greeting Cards • Gift Wrap & Bags

• Kitchenware • Tabletop • Tech Accessories • Rugs Craft Products • Luggage / Accessories

- And more! … With new ranges coming soon!

Instagram.com/vickyyorkedesigns

Facebook.com/vickyyorkedesigns

Linkedin.com/in/vickyyorke

Threads.net/@vickyyorkedesigns Jewel Branding & Licensing For Licensing enquiries contact Katie Sklenar katie@jewelbranding.com d e m o g r a p h i c s

With a continuously growing portfolio of over 5000 designs, Vicky has artwork available for licensing in many different product categories. Visit JEWELBRANDING.COM for all her latest work.

Pinterest.co.uk/vickyyorkedesigns

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Vicky Yorke | Brand Book by Jewel Branding & Licensing - Issuu