Influence Me - Research by jessmoran04

ME ME INFLUENCE

A STUDY INTO THE FAST FASHION INDUTRY

S O C I A L

Social media and the impact it has had over the last few generations is something that will be recognised throughout years to com, both within the fashion industry and life in general.

In terms of social media within the fashion industry, this has led to a global problem that we know of today as fast fashion. Most of us know what fast fashion is, however, we as a society still buy into this, and this is having an affect on the generation today, and more importantly the future generations to come. So, how do we prevent this?

SO WHAT IS INSTAGRAM USED FOR?

SO WHAT IS SNAPCHAT USED FOR?

- Sharing Photos and Videos (this can include captions, hashtags, locations, and tags and music).

- Stories that are short-lived content (photos or videos) that disappears after 24 hours.

- Reels, which are short-form videos that are designed for entertainment, tutorials, or trends.

- Messaging and interaction (direct Messaging, or often known as “DM’s” lets users send messages, photos, or posts privately.

- Sending messages, also known as ‘snaps’, where users send photos or videos that disappear after being viewed.

- Snapchat Stories which are photos or videos you post to your story that are viewable for 24 hours by friends or the public (depending on your settings).

- Video and voice calling, with the option to also be able to send voice messages.

- Business & Influencer Marketing, which is often used to market products/services. Influencers can promote products through paid collaborations, whilst businesses can create shoppable posts, track insights, and run ads.

- Discover content from celebrities, news outlets, brands, and creators. This includes entertainment, news, sports, and lifestyle videos, which these creators will get paid for posting.

- Snap Map shows your location to friends and lets you see what others are Snapping around the world.

- Lenses and filters are used to change how you look, add effects to the world, or play mini-games.

SO WHAT IS TIKTOK

USED FOR?

- Entertainment purposes such as watching funny, creative, or trending videos.Lip-syncing, dance challenges, and comedy skits are also very popular at the minute and have been trending foe quite a while.

- Content creation where users record videos with filters, music,

- Trends and challenges where users participate in viral trends, hashtag challenges, and memes.

B A B Y

- Education where creators post short-form style educational content.

- Product discovery & reviews for viral product trends where hashtags such as ‘#TikTokMadeMeBuyIt’ have became popular.

- Marketing & Business where brands and creators use TikTok to grow audiences, run ads, and engage with customers.

E N X

M I L L E N I A L S

E N Z G E N

Some of the current trends that Generation Alpha is currntly buynig into and thinknig is cool are:

- Gaming and vitual worlds, such as, Roblox, Minecraft and Skibidi Toilet

- Digital entertainment and memes, such as, TikTok and Short-form videos, which is a preffered style of video, where that the contects of whatever the video is, is shortened.

- Environmental and sustainablility awareness, where generation alpha are preffering to purchase from more sustainable brands.

- AI driven content, where they will ‘choose their path’ so that the videos are more personalised to them.

- Consumer habits and brand influence - letting influencers decide and tell them what is trensinf, what is ‘cool’ and what to buy.