National Conditions Thailand
Jessica J
Content 1 Language, currency, climate and religion. Short Introduction 3 Trend & market opportunities 2 Development Population, Edu. Index and economy. 1 4 Conclusion
PART 01 Short Introduction
Environment
FX: 1:0.93094 (THB:TWD)
Mean Annual TEMP: 26-35°C
3
Public Transportation
TukTuk
https://www.tattpe.org.tw/HowToGo.html?id=11 4
Source:
9-32THB 5
Source: http://www.chaophrayaexpressboat.com/en/services/index.aspx
https://www.bts.co.th/eng/service/timetable.html 16-59THB 6
Source:
Source: https://www.mrta.co.th/en/services/entickets/
7
14-70THB
Source: http://www.bmta.co.th/en/services
8
8-25THB
Source: http://thailand.ggogo.com/tour/transport/taxi.html
9
35-210THB
Source: https://john547.pixnet.net/blog/post/110327861-%E5%A6%82%E4%BD%95%E6%90%AD%E6%B3%B0%E5%9C%8Btuk-
tuk%E5%98%9F%E5%98%9F%E8%BB%8A 30-150THB 10
Fares (THB)
Boat 9-32
BTS 16-59
MRT 14-70
Bus 8-25
Taxi 35-210
TukTuk 30-150
Source: https://www.tattpe.org.tw/HowToGo.html?id=11 11
Source: https://www.statista.com/statistics/516704/share-of-households-that-
own-a-motorcycle-by-country/ 12
Source: https://www.statista.com/statistics/615193/two-wheeler-sales-in-thailand/
13
Source:
https://info.taiwantrade.com/biznews/%E6%B3%B0%E5%9C%8B%E6%A9%9F%E8%B
B%8A%E7%94%A2%E6%A5%AD%E8%88%87%E5%B8%82%E5%A0%B4-1278149.html 14
Usage rate (Bangkok)
Over 8M cars in Bangkok and increase 2k cars per day.
While total number of roads available for vehicles is only 600 .
Source: https://eric7189.pixnet.net/blog/post/224803937-
%E6%9B%BC%E8%B0%B7%E7%82%BA%E4%BB%80%E9%BA%BC%E9%82%A3%E9%B A%BC%E5%A0%B5%E8%BB%8A%EF%BC%8C%E5%8E%9F%E4%BE%86%E9%83%BD% E6%98%AF%E5%9B%A0%E7%82%BA%E5%AE%83%EF%BC%81
92% 8%
Lots of vehicles, few of available roads.
Drive Pub.T
15
PART 02 Development
Population
• Population: 69M
• Median age: 37y
Source: PopulationPyramid.net; MacroMicro 17
Education
• Edu. index: 0.665
• Adult literacy rate: 92.9% Source:
http://hdr.undp.org/en/countries/profiles/THA 18
Economy-GDP(2019)
• $529 billion • Annual growth: 2.37%
Source: https://en.wikipedia.org/wiki/Economy_of_Thailand 、https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?end=2019&locations=TH&start=2010
19
YoY, Real GDP Real GDP
https://www.macromicro.me/charts/805/asean-tha-real-gdp 20
Source:
GDP- Production approach
8% 32% 60% Argriculture Industry Service Industry 80% Manufactoring 25% 15% Retail Wholesale 21
Rapid urbanization Modern sales channels
Mature retail channels Handled by 2 retail groups:
The Mall Group
Siam Paragon, Emporium, EMQuartier
Central Retail
Central World, Central Embassy, Robinson
Source: https://www.taitraesource.com/total01.asp
22
GDP-
Expenditure approach
50% 20% 15% 15% Consumption (C) Investment (I) Government spending (G) Net exports (X-M) 23
Economy-GNI
• Per capita: 7,260 US$
Source: https://data.worldbank.org/indicator/NY.GNP.PCAP.CD?end=2019&locations=TH&start=2010
24
• Per family (THB):
Source: https://john547.pixnet.net/blog/post/118273677-thailand-salary
18k 17.6k 14.3k 20.2k
25
Economy-GNI(TW)
• Per capita: 26,514 US$
Source: https://eng.stat.gov.tw/point.asp?index=1
26
PART 03 Trend & market opportunities
2018 - 2022 revenue forecast of South-East Asia E-commerce
Source: Statista、TMTs https://thailand-marketing.circles.tw/article/175
28
Source: https://www.slideshare.net/DataReportal/digital-2019-thailand-january-2019-v01
29
https://www.daat.in.th/digital-ad-spend 30
Source:
16.48% 75.9% COD Credit card 7.05% 0.57% Source: https://thailand-marketing.circles.tw/article/175 Transfer Debit Card 31
E-Payments
Policy Overview of Industry Promotion
• Promote digitization of industry
Increase opportunities of Cross-border marketing
• Strengthen efficiency of automated production
• Industry Cluster corridor from East of Bangkok
Source:
• Digital transformation of industry & city
build the digital data platform of smart city supply at least 100 e-services in 2022
build the digital data platform of smart city supply at least 100 e-services in 2022
Digital Thailand EEC Thailand 4.0
亞州產業地圖 ; https://www.taitraesource.com/total01.asp?AreaID=00&CountryID=TH&tItem=w04
32
PART 04 Conclusion
Source: https://research.hktdc.com/en/article/Mzg0OTU1NTAx 34
: Thailand’s EV market grew by nearly 200% last year, with sales exceeding 10,000.
Source: https://technews.tw/2019/06/10/evat-hope-thailand-will-become-asean-electric-car-center/
35
Limitation
• Charging stations are not popular
• Charge time is too long
• Price is high
• Huge demand of electric power
Source: https://visionthai.net/article/thailand-sees-bright-future-electric-car/
36
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“ ” “ ” Thank You
