Deserious lookbook ss14

for unique people

trousers collection spring summer 2014

Deserious Spring-Summer 2014 - a Dutch treat Deserious receives inspiration for the Spring - Summer 2014 Collection originating from it’s Dutch heritage accentuating subtle shades Expanding on the success of their proven concept of high quality trousers, Deserious is introducing polo shirts to complete their collection.

Classic chinos, 5 pockets, shorts and blue jeans are reinforced with polo shirts in a subtle colour palette.

No unnecessary frills or screaming shades of bright colour, only original details with a look and feel unique to Deserious.

Who’s afraid of ...

Spring & Summer is all about “washed” colours.

All trousers and polo shirts are hand stitched, garment dyed and stone washed accentuated by its nuanced selection of flavors in orange, lime, green, black, red and blue.

In alignment with the trousers, the polo shirts are also recognized by the yellow catchy button, a common theme that runs through each Deserious collection.

Dutch detailing Matching the subtly of the season’s colours with a fastidious attention to detail, a traditional Dutch theme flows through the collection.

Pockets are emblazoned with prints of William of Orange, historic Dutch flags and the Amsterdam Coat of Arms.

Stamped with an individual serial number and a one of a kind coin that adorns the side of each trouser, making them a collector’s item with a unique eye for the detail.

Deserious for unique people

sunset orange

fregrsheen

royal

riored

sunflower yellow

lila

sumkhmakier

Colours Spring/Summer 2014

azur blue babyerry green

marine

blue

toffee n brow

dark

navy

It’s all about trousers bowery

- Men’s chino Our Classic Men’s Chino is the ideal smart casual trouser.

Inspired by the Dutch legacy of exploration and discovery, and defined by craftsmanship and authenticity. A perfectly tailored silhouette gives way to a slightly tapered leg. The end result is a stylish, poised look.

Des erious

Fabric composition: 97% cotton/3% Lycra

hampton

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Fabric composition: 97% cotton/3% Lycra

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- Men’s chino Defined by precision tailoring and distinctive details, the Hampton collection offers a casual look with a single welt back pocket and custom designed decorative stitching.

With a straight fit and unique twill weave, it’s ideal for any occasion.

Bleecker

- Men’s 5-pocket Our Casual Men’s 5-pocket trousers offer medium rise and great fit. Perfect for wearing out on the weekend or throw on a blazer and it works at the office. The highest quality cotton, specially dyed and washed with neutral enzymes, provides ultimate softness and comfort.

Fabric composition: 97% cotton/3% Lycra

HEMpSTEAD

- Men’s short Introducing our perfect lightweight shorts – The Hempstead.

Men’s classic short double welt back pockets and 2 original yellow buttons. A semi-slim fit and made with the highest quality cotton, specially dyed and washed with neutral enzymes, provides ultimate softness and comfort.

Fabric composition: 97% cotton/3% Lycra

Deserious

bowery - Men’s chino Our Classic Men’s Chino is the ideal smart casual trouser.

Inspired by the Dutch legacy of exploration and discovery, and defined by craftsmanship and authenticity. A perfectly tailored silhouette gives way to a slightly tapered leg. The end result is a stylish, poised look.

Fabric composition twill: 97% cotton/3% Lycra

Des erious

available colours twill

№ 1 sunflower yellow

№ 7 azur blue

№ 2 sunset orange

№ 8 marine blue

№ 3 rio red

№ 9 summer khaki

№ 4 royal lila

№ 10 toffee brown

№ 5 fresh green

№ 11 dark navy

№ 6 bay berry green

hampton - Men’s chino Defined by precision tailoring and distinctive details, the Hampton collection offers a casual look with a single welt back pocket and custom designed decorative stitching.

With a straight fit and unique twill weave, it’s ideal for any occasion.

Fabric composition twill: 97% cotton/3% Lycra

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available colours twill

№ 1 sunflower yellow

№ 7 azur blue

№ 2 sunset orange

№ 8 marine blue

№ 3 rio red

№ 9 summer khaki

№ 4 royal lila

№ 10 toffee brown

№ 5 fresh green

№ 11 dark navy

№ 6 bay berry green

Bleecker - Men’s 5-pocket Our Casual Men’s 5-pocket trousers offer medium rise and great fit. Perfect for wearing out on the weekend or throw on a blazer and it works at the office. The highest quality cotton, specially dyed and washed with neutral enzymes, provides ultimate softness and comfort.

Fabric composition denim: 97% cotton/3% Lycra

Deserious

available colours denim

light denim

medium denim

Bleecker - Men’s 5-pocket Our Casual Men’s 5-pocket trousers offer medium rise and great fit. Perfect for wearing out on the weekend or throw on a blazer and it works at the office. The highest quality cotton, specially dyed and washed with neutral enzymes, provides ultimate softness and comfort.

Fabric composition canvas: 97% cotton/3% Lycra

Deserious

available colours twill

№ 1 sunflower yellow

№ 7 azur blue

№ 2 sunset orange

№ 8 marine blue

№ 3 rio red

№ 9 summer khaki

№ 4 royal lila

№ 10 toffee brown

№ 5 fresh green

№ 11 dark navy

№ 6 bay berry green

HEMPSTEAD - Men’s chino Introducing our perfect lightweight shorts – The Hempstead.

Men’s classic short double welt back pockets and 2 original yellow buttons. A semi-slim fit and made with the highest quality cotton, specially dyed and washed with neutral enzymes, provides ultimate softness and comfort.

Fabric composition twill: 97% cotton/3% Lycra

Des erious

available colours twill

№ 1 sunflower yellow

№ 7 azur blue

№ 2 sunset orange

№ 8 marine blue

№ 3 rio red

№ 9 summer khaki

№ 4 royal lila

№ 10 toffee brown

№ 5 fresh green

№ 11 dark navy

№ 6 bay berry green

We are represented in the following countries: Belgium Germany The Netherlands Russia China Luxembourg UK For further information please visit our website at www.deserious.com

for unique people