AW 2013 2014

for unique people

trousers collection autumn winter 2013 / 2014

A New York state of mind Deserious combines craftsmanship inspired directly from the iconic streets and neighborhoods of New York City.

Let Deserious take you past the places where it all began, from Bleecker Street in lower Manhattan via the Brooklyn Bridge to the brownstones of Flatbush. And further, on the Sunrise Highway, to the far corners of the Hamptons.

Only One You Deserious let New York City speaks for itselfs, a city where everyone wants to be and nobody wants to be the same. Deserious shows the unique and indisputable quality of life through a collection with the Big Apple as the leitmotif.

One by one unique items with a deserious look and feel.

Deserious for unique people

it’s all about trousers bowery

- Men’s chino Men’s Chino with normal fit and slightly tapered leg.

Featuring the original yellow-buttoned back pocket with triangle shape, striped pocketing and famous up side down leather patch.

Des erious

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition: 97% cotton/3% Lycra

hampton

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Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Also available in a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition: 97% cotton/3% Lycra

Bleecker

- Men’s 5-pocket Classic Men’s 5-pocket pants with medium rise and straight leg. Made with a fine antique washed canvas.

Also available in a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition: 97% cotton/3% Lycra

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- Men’s chino Men’s casual chino with single welt back pocket and decorative back pocket stitching.

flatbush

- Men’s chino Men’s basic Chino with two yellow-buttoned double-welt back pockets.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look.

Fabric composition: 97% cotton/3% Lycra

pearl - Women’s 5-pocket -

Des erious

Slim fit 5-pocket colour denim with medium rise and narrow leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look. Recognizable by it’s unique pearl trim.

Also available in a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition: 97% cotton/3% Lycra

brooklyn - Women’s chino -

Cotton/Elastin Women’s chinos with medium rise and slightly tapered leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition: 97% cotton/3% Lycra

Des erious Trous ers for her

bowery - Men’s chino Men’s Chino with normal fit and slightly tapered leg.

Featuring the original yellow-buttoned back pocket with triangle shape, striped pocketing and famous up side down leather patch.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition twill: 97% cotton/3% Lycra

Des erious

available colours twill

№ 01 light khaki

№ 20 mars red

№ 02 cognac khaki

№ 21 butterscotch

№ 03 bison brown

№ 22 sable

№ 10 coastal blue

№ 30 ochre yellow

№ 11 midnight navy

№ 40 moon mist grey

№ 12 poseidon blue

№ 50 deep sea green

№ 13 marine blue

for unique people

hampton - Men’s chino Men’s casual chino with single welt back pocket and decorative back pocket stitching.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition twill: 97% cotton/3% Lycra

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available colours twill

№ 01 light khaki

№ 21 butterscotch

№ 03 bison brown

№ 22 sable

№ 10 coastal blue

№ 30 ochre yellow

№ 11 midnight navy

№ 41 shale grey

№ 12 poseidon blue

№ 50 deep sea green

№ 20 mars red

hampton - Men’s chino Men’s casual chino with single welt back pocket and decorative back pocket stitching.

Made with a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition denim & corduroy: 97% cotton/3% Lycra

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available colours denim

№ 60 dark denim

№ 61 medium denim

available colours corduroy

№ 10 coastal blue

№ 22 sable

№ 11 midnight navy

№ 30 ochre yellow

Bleecker - Men’s 5-pocket Classic Men’s 5-pocket pants with medium rise and straight leg. Made with a fine antique washed canvas.

Fabric composition canvas: 97% cotton/3% Lycra

Deserious

available colours canvas

№ 11 midnight navy

№ 30 ochre yellow

№ 12 poseidon blue

№ 50 deep sea green

№ 21 butterscotch

Bleecker - Men’s 5-pocket Classic Men’s 5-pocket pants with medium rise and straight leg.

Made with a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition corduroy & denim: 97% cotton/3% Lycra

Deserious

available colours corduroy

№ 10 coastal blue

№ 22 sable

№ 11 midnight navy

№ 30 ochre yellow

available colours denim

№ 60 dark denim

№ 61 medium denim

for unique people

flatbush - Men’s chino Men’s basic Chino with two yellow-buttoned double-welt back pockets.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look.

Fabric composition twill: 97% cotton/3% Lycra

available colours twill

№ 01 light khaki

№ 21 butterscotch

№ 10 coastal blue

№ 30 ochre yellow

№ 11 midnight navy

№ 44 cargoyle grey

№ 20 mars red

for unique peop

pearl - Women’s 5-pocket Slim fit 5-pocket colour denim with medium rise and narrow leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look. Recognizable by it’s unique pearl trim.

Fabric composition colour denim: 97% cotton/3% Lycra

Des erious

available colours colour denim

№ 01 light khaki

№ 22 sable

№ 11 midnight navy

№ 30 ochre yellow

№ 12 poseidon blue

№ 41 shale grey

№ 20 mars red

pearl - Women’s 5-pocket Slim fit 5-pocket with medium rise and narrow leg.

Made with a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition corduroy & denim: 97% cotton/3% Lycra

Des erious

available colours corduroy

№ 12 poseidon blue

№ 21 butterscotch

№ 22 sable

№ 50 deep sea green

available colours denim

№ 60 dark denim

№ 61 medium denim

brooklyn - Women’s chino Cotton/Elastin Women’s chinos with medium rise and slightly tapered leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition twill: 97% cotton/3% Lycra

Des erious Trous ers for her

available colours twill

№ 01 light khaki

№ 20 mars red

№ 03 bison brown

№ 21 butterscotch

№ 10 coastal blue

№ 22 sable

№ 11 midnight navy

№ 30 ochre yellow

№ 12 poseidon blue

№ 50 deep sea green

We are represented in the following countries: Austria Belgium Germany The Netherlands Russia Switzerland Luxembourg UK For further information please visit our website at www.deserious.com

for unique people