Phenomenal Fitness

phenomenalfacelift phenomenal facelift

20100118

index existing situation - photo documentation - elevation - entry plan

signage - potential locations - billboard - precedents

facade treatment - major overhaul - potential scenarios - precedents

entry sequence - plan - seating area - precedents

materials and lighting - flooring - lighting scenarios - precedents

introduction The goal of this project is to develop a powerful and seamless intervention that will increase Phenomenal Fitness' street presence on a lean budget. The intervention should also set the tone for existing and potential clients increasing their sense of value and making a striking initial impression.. The intervention will act as a 24-7-365 advertisement for phenomenal fitness.

existing situation - photo documentation - elevation - entry plan

exterior day

exterior facade at 14th and Michigan

exterior night

exterior facade at 14th and Michigan

interior

main entry and stair

stair

reception

emergency shut-off under stairs

gym

surveilance entry

entry plan

elevation

signage - potential locations - billboard - precedents

frost

graphics 1

graphics 2

graphics 3

billboard 1

billboard 2

facade treatment - major overhaul - potential scenarios - precedents

major 1

major 2

precedent

precedent

entry sequence - plan - seating area - precedents

pipes

pipes are embraced as an element of entry furniture

pipes

materials and lighting - flooring - lighting scenarios - precedents

Light Pole - Common Neighborhood Graphic T sides

20100118