phenomenalfacelift phenomenal facelift
20100118
index existing situation - photo documentation - elevation - entry plan
signage - potential locations - billboard - precedents
facade treatment - major overhaul - potential scenarios - precedents
entry sequence - plan - seating area - precedents
materials and lighting - flooring - lighting scenarios - precedents
introduction The goal of this project is to develop a powerful and seamless intervention that will increase Phenomenal Fitness' street presence on a lean budget. The intervention should also set the tone for existing and potential clients increasing their sense of value and making a striking initial impression.. The intervention will act as a 24-7-365 advertisement for phenomenal fitness.
existing situation - photo documentation - elevation - entry plan
exterior day
exterior facade at 14th and Michigan
exterior night
exterior facade at 14th and Michigan
interior
main entry and stair
stair
reception
emergency shut-off under stairs
gym
surveilance entry
entry plan
elevation
signage - potential locations - billboard - precedents
frost
graphics 1
graphics 2
graphics 3
billboard 1
billboard 2
facade treatment - major overhaul - potential scenarios - precedents
major 1
major 2
precedent
precedent
entry sequence - plan - seating area - precedents
pipes
pipes are embraced as an element of entry furniture
pipes
materials and lighting - flooring - lighting scenarios - precedents
Light Pole - Common Neighborhood Graphic T sides
20100118