Ideal

Branding, Website & Social Media PROPOSAL

BRANDING ELEVATES: The culture of a company is seen in it’s people, their surroundings and how they are presented to the world.

Branding can enhance the perceived value of a business and make it enticing to both current and future clients.

A creative branding plan can help stimulate inspiration and strengthen organizational culture.

BRANDING INSPIRES:

Branding can act as talisman for the goals we want to meet head on each day.

A well planned brand can remind us to be our best, strive ahead, and instill passion in our daily activities.

A few words can inspire us to collaborate, have fun, aim high, remain focused, work with passion, and act with intention.

DIGITAL SPACE MATTERS: Digital design has the potential to affect how much a business accomplishes, how much initiative they take, and their overall professional satisfaction.

The psychological ramifications of the way digital space is managed has a huge impact for firms of any size. By paying more attention to digital presence, a business can impact wellbeing and productivity can be enhanced at minimal cost.

WORKING TOGETHER: After talking with you both, Donna and Sarah, several things have made themselves abundantly clear: 1- It’s clear that you both have a passion & sense of joy for what you do.

2- You both seem very proud to be part of a team, working together to improve.

I’d love to work with you to create something that reflects that joy + passion, mirrors that sense of determination + pride, and elevates your business.

BRAND STANDARDS:

CONCEPT: Establish the over arching aesthetic theme for your business.

This includes the color palette, fonts, copy, tag lines, graphic elements, photographs, illustrations and any other important visual needs that are needed to convey your core values.

FORM: As in the work to the left, created for an established Physicians office in South Florida, we work together to create each of the elements listed above. at the project completion you receive a branding notebook which you and your employees can use as a guide for all future marketing. It’s collaborative.

We work together to curate what will be the face of your company before your clients actually meet you.

WEBSITE:

CONCEPT: The development of a completely original site, built from the ground up with original graphic design elements (branding listed in previous pages). A strong emphasis will be placed on attracting new clients through Search Engine Optimization (SEO), integrated social media, and client interaction

FORM: This site will include general and informational pages as well as a content management system that will allow users to update site content and location information, a contact form to request a consultation or simply make contact with the firm, and a variety of other interactive forms.

SOCIAL MEDIA:

CONCEPT: Social media is about staying in touch and gathering new customers. It’s about creating a community of people who follow your business and wish to be associated with your company values and mission. A BRANDED social media presence helps to establish trust in your customers. They know who you are, where you are , and what special events and services align with their lives.

FORM: Consistent branding of both images and copy through all social media profiles. Regular scheduled posting that syncs, making it easy for your employee to take minimal time out of their day to spearhead your goals and share news with your community.

QUOTE

Branding

Logo completion and / or creation Establish font standards Supplemental imagery for use in site & promotions

$1400

Create color palettes Copy standards for wording

Website Design

Set up hosting, email accounts, security certificate, eventual redirect 10 pages designed using branding guidelines from above Downloadable forms and / or forms which save directly to CMS

$3200

Social Media integration

Tutorials

Social Media

SEO and Analytics Image and profile design for all standard Social Media accounts $2200

Email Marketing setup with templates / templated branded images Integration of social media (simultaneous and scheduled posting) Tutorial for employees to manage ongoing use and updating of website

$400

Tutorial for employees to manage ongoing use and updating of Social Media Tutorial for employees to manage ongoing use and updating of Email Ads To t a l f e e

$7200

33% deposit due at start / 33% due mid- project / 34% due at project completion All files / logins/ domains / hosting services / e-commerce systems are filed and remain in your name under your ownership. I also supply you with an archived version of your project for future backup. This is a work - for - hire project and all ownership of imagery specifically created for this project. Stock imagery will be licensed under your business name. Thank you so much for considering me for this project!! Jen Renninger