Myspace Visual Standards Guide

myspace visual standards guide

GR604 Nature of Identity Jenny Xu | Spring 2022

JENNY XU / 05133965

GR604 NATURE OF IDENTITY M5

myspace

GR604 Nature of Identity Jenny Xu | Spring 2022

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01

overview 42 44 44

About Us Our History

Our Mission

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visual system 12 14 16

contents 2

Color Palette Typography Choice Business Stationery

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logo standards 6 8 8 8

New Logo & Anatomy Colors and Sizes Logo Extension Logo Don’t

04

our future

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Intro

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01 4

overview 5

About Myspace Myspace, a social networking Web site founded by Tom Anderson and Chris DeWolfe in 2003, is a free, advertisingsupported service that allows users to create Web “profile” pages that feature photographs, express their interests, and, most importantly, link to other people’s profiles. The site can be used to keep in touch with friends, “meet” and become friends with new people.

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It quickly distinguished itself from established social net-

The site was the first social network to reach a global

working sites by allowing—and in fact encouraging musical

audience, and had a significant influence on technology,

artists to use the site to promote themselves, earning

pop culture and music. After repositioning, Myspace

Myspace a hip cachet and making it a destination site for

now it is trying to become a social network of people

youth. It also developed a reputation for racier profiles and

who share common interest by connecting people to

a raunchier attitude than other sites.

learn and fulfill themsevles.

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Soul Connecting people to learn and fulfill themsevles through community.

Mission statement Myspace creates safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment.

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We cultivate love when we allow our most vulnerable and powerful selves to be deeply seen and known, and when we honor the spiritual connection that grows from that offering with trust, respect, kindness and affection.

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Brand History

Agreed to take new steps to protect children from sexual predators In Thousands

on its site.

80,000 60,000

Founded by Tom Anderson and Chris DeWolfe

40,000

Acquired by News Corporation for $580 million

20,000 0

2003

2005

2006

2008

2009

launched localized versions in 11 countries across Europe, Asia MySpace has emerged as one of

and the Americas.

the hottest sites on the Web.

co-founder DeWolfe to step down. MySpace to cut 300 international positions.

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U.S Monthly Unique Visitors

Time Inc. and Meredith Corporation ownership

Due to unsuccessful operation, Facebook surpassed MySpace in U.S. visitors.

2009

2016

Since then, Myspace has seen a continuing loss of membership. rounds of acquisition. New models released.

2021

2022

Myspace will help people learn and grow by connecting them through community

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2003

2004

2010

2012

2020 12

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02 14

logo standards 15

Our New Logo

Myspace brand explores deeper in connection between people and community for people who share the same interests. With inspiration from cubical space sharing information, the logo’s geometric shape creates a sense of connection with an abstract form of M and S by combining typographic solution and iconic solution together.

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Black and White Logo

The color logo is always preferred, but there are times when we will need to use the black or reversed signature in one-color printing. On dark backgrounds, use reversed signature. When there is adequate contrast and // or light backgrounds, use black signature.

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Logo Variations

To best represent Myspace in a variety of logo settings, there are two logo variations. Always consider the best possible clear space and sizing contrast when choosing the logo.

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Signature 1

myspace Signature 2

myspace 21

Logo Anatomy

Myspace logo was constructed with the connection dots as a guide for spacing between the icon and logotype, and also spacing between each letterform. Letterform stroke width also equals the width of the point.

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X

3X

4X

3X

7X

X

13X

myspace

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Clear Space

The area around the signature must remain clear. Do not place copy or graphics in this area.

The clear space is measured by the height of the letterforms in the logotype (x).

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3X

X

3X

3X

3X

myspace 3X

3X

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Alternative Size

The area around the signature must remain clear. Do not place copy or graphics in this area.

The clear space is measured by the height of the letterforms in the logotype (x).

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Above 2 inches in width

Signature

Alternative

Logotype

1 inch in width

3/4 inch in width

1/2 inch in width

Below 1/4 inch* in width *Do not set the logo below 1/4 inch

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1. Do not distort the logo.

2. Do not distort the word mark.

3. Do not change the proportion of the signature components.

4. Do not alter the color of the logo.

5. Do not alter the color of the word mark.

6. Do not rotate the logo.

7. Do not set logo on colorful background.

8. Do not change the space between the word mark and icon.

Logo Don’t

Myspace logo was created to best represent the brand and its core values. Disregarding correct use violates the spirit of the logo and the Myspace brand.

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visual system 31

Type Specifications

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HEADER & SUBHEAD

Steelfish ExtraBold Italic Steelfish is a condensed typeface—an ad hoc design inspired by early to mid-20th Century newspaper headlines.

Rather than being modeled after one specific metal type, Steelfish is an aggregate of many headline font sources.

The original cuts of Steelfish were released in 2001, then updated and expanded in the early 2010’s. This modernization refined the look, expanded languages, added more weights and turned Steelfish into brawny web headliner.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 0!@ #$%^&*( )|:”,.

BODY TEXT & CAPTION

Roboto Regular Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settle in to their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 0!@ #$%^&*( )|:”,.

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Color Palette

The myspace colors are high contrast, bright and bold. Together, they create vital recognition of the myspace brand. Use these colors together to create thoughtful communications and connect people together for unlimited growth.

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PRIMARY COLORS The three different colors stands for people from different places around the world. The colors signify endless growth, community, happiness, connection, and possibilities.

In addition for more saturation, feel free to use tints of the primary colors.

UNIVERSAL NEUTRALS The colors derive from the very basic background colors— In addition for more saturation, feel free to use tints of the primary colors.

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Business System

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04 38

Our Future 39

Brand Projection Chart PRODUCTS P-01 Myspace Podcast P-02 Myspace Dating App

EVENTS EV-01 Myspace Music Festival EV-02 Myspace Arts and Crafts EV-03 Myspace Group Work Out

SERVICES S-01 Myspace Vacation Package S-02 Myspace Personal Trainer S-03 Myspace Mentor Program

ENVIRONMENTS EN-01 Myspace Cafe EN-02 Myspace Recreation Center EN-03 Myspace Experience Center

CO-BRANDING OPPORTUNITIES CBO-01 Myspace + Ted CBO-02 Myspace + University Campaign

EXPERIENCES EX-01 Myspace Book Expo EX-02 Myspace Getaway

EDUCATION OPPORTUNITIES ED-01 Myspace Study Group ED-02 Myspace Student Exchange Program

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Community

P-01

S-01

P-02

S-02

EN--01

S-03

EN-02 EN-03

EV-01 EV-02

EX-01 EX-02

EV-03 ED-01 ED-02

CBO-01 CBO-02

Connection

Fullfilment

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PRODUCTS

PRODUCTS

P-01 Myspace Podcast

P-02 Myspace Dating App

Conversations that inspire connections through learning

Conversations that inspire spark through our big data

about culture & diversity in a broad platform. Myspace will

matching system. Myspace will create a platform for peo-

reach out to the community through a podcast that fosters

ple who want to find their true love or soul mate.

a sense of connection through conversation.

MISSION FOCUS

MISSION FOCUS

Myspace Podcast reinforces our mission to create safe

Myspace Dating App reinforces our mission to create safe

and secure community environments for people with com-

and secure community environments for people with com-

mon interests for empowering connection between them

mon interests for empowering connection between them

with a goal of helping people find fullfillment by encourag-

with a goal of helping people find fullfillment by offering a

ing people to talk more freely.

safe and romantic environment for people to make friends.

SIMILARITY

SIMILARITY

Apple Podcast

Coffee Meets Bagle, Soul

DIFFERENTIATION

DIFFERENTIATION

By sharing different story from different guests in all kinds

We apply filters for our users by using big data analysis

of industry and experience levels, we welcome any voice.

technology, so that the people they find on our platform will

This is a great platform to share your experience and to

essentially sharing common interests with each other.

have your voice heard.

LINKS TO

LINKS TO

Myspace Website/App

Myspace Website/App

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EVENTS

EVENTS

EV-01 Myspace Music Festival

EV-02 Myspace Arts and Crafts

Music festival that inspire connections through enter-

Local meet up events that inspire connections through

tainment about culture & diversity in a free environment.

our arts and crafts. Myspace will host monthly events to

Myspace will host premier electronic music festivals,

encourage people to step out of their home and meet new

boasting elite DJs and unparalleled production located in

people in their neighborhood.

the beautiful cities around US.

MISSION FOCUS

MISSION FOCUS

Myspace Music Festival reinforces our mission to create

Myspace Arts and Crafts reinforces our mission to create

safe and secure community environments for people with

safe and secure community environments for people with

common interests for empowering connection between

common interests for empowering connection between

them with a goal of helping people find fullfillment by light-

them with a goal of helping people find fullfillment by host-

ing the spark between people on electric music festivals.

SIMILARITY Ultra, EDC

DIFFERENTIATION

ing meaningful arts and crafts sessions for people to step out of their door and engaging more in community.

SIMILARITY Meetup, Eventbrite

By sharing free spirits from different backgrounded DJs

DIFFERENTIATION

in the world. We share fun and love to everyone who love

We give each event a topic and encourage people to join

to listen to music. This is a great platform to meet new

on a first come first servce base. There will be instructor

people and have fun with each other.

onsite free tutoring people with proper techniques.

LINKS TO

LINKS TO

Myspace Website

Myspace Website/App

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EVENTS

SERVICES

EV-03 Myspace Group Workout

S-01 Myspace Vacation Package

Group workout session that inspire connections through

Discounted vacation package that inspire people to travel

a more healthy life style. Myspace will host monthly Yoga,

around the world. Myspace will collaborate with hotels and

Pilate, HIIT, Zumba, and weight training sessions to encour-

airplane companies worldwide to encourage people to go

age people hangout through a better way.

out through a better package.

MISSION FOCUS

Myspace Vacation Package reinforces our mission to

MISSION FOCUS

Myspace Group Workout reinforces our mission to create

create safe and secure community environments for

safe and secure community environments for people with

people with common interests for empowering connection

common interests for empowering connection between

between them with a goal of helping people find fullfillment

them with a goal of helping people find fullfillment by

by motivating people to go out and explore with great

helping people get motivated through a community envi-

vacation package.

ronment.

SIMILARITY Pro Club, 24 Hr Fitness

SIMILARITY Costco Travel, Expedia package

DIFFERENTIATION

DIFFERENTIATION

We only work with the best brands in the world to ensure

By practicing and learning new exercise skills, we welcome

the experience of our users for a better vacation worldwide.

any levels of people. This is a great platform to be more active about your own health. Meantime, you have another

LINKS TO

opportunity to meet people who share the same goals.

Myspace Website/App

LINKS TO Myspace Cafe

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SERVICES

SERVICES

S-02 Myspace Personal Trainer

S-03 Myspace Mentor Program

Exclusive training sessions that inspire self fulfillment

Professional consulting sessions that benefit your career

through becoming a better oneself. Myspace will offer per-

development. Myspace will offer mentor program by

sonal trainer service at a discounted rate for people who’d

launching our big data matching system to better serve

like to make himself better shaped and more healthy.

you with great knowledge and experience you needed.

MISSION FOCUS

MISSION FOCUS

Myspace Personal Trainer reinforces our mission to create

Myspace Mentor Program reinforces our mission to create

safe and secure community environments for people with

safe and secure community environments for people with

common interests for empowering connection between

common interests for empowering connection between

them with a goal of helping people find fullfillment by prop-

them with a goal of helping people find fullfillment by help-

erly guiding people to a more healthy life style.

ing people finding their life meaningful.

SIMILARITY

SIMILARITY

Orange Theory, Barry’s

LinkedIn, Clubhouse

DIFFERENTIATION

DIFFERENTIATION

By matching you with one of our experienced personal

By using our big data analysis system, we know what you’ll

trainer, you’ll get our full service including nutrition educa-

need and what will best help you. We will make the match-

tion, body analysis, personal training classes and unlimited

ing process the most easy and convenient for you, but offer

gym access.

you with the best consulting sessions ever.

LINKS TO

LINKS TO

Myspace Gym

Myspace Website/App

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ENVIRONMENTS

ENVIRONMENTS

EN-01 Myspace Cafe

EN-02 Myspace Recreation Center

The local myspace Cafe allows users to get together

An ineractive experience center for people to have fun.

locally to experience more in person interactive activities

Here you’ll have lots of board games to play with, group

with each other. The users of myspace can host events or

fitness center, and resting area.

workshop here to attract more people who share the same interest. This could be an offline way for making more connections with people who understand you better.

MISSION FOCUS Myspace Cafe reinforces our mission to create safe and

MISSION FOCUS Myspace Recreation Center reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment

secure community environments for people with common

by creating a recreation center for people to gather around

interests for empowering connection between them with

and have fun together.

a goal of helping people find fullfillment by building a safe and creative environment for people to talk and connect.

SIMILARITY Starbucks, Blue Bottle

DIFFERENTIATION By setting up a cozy cafe environment with drinks served,

SIMILARITY Disney Land, Universal Studio.

DIFFERENTIATION We offer you the best experience environment to spend some good time with either your family or your friends.

Myspace Cafe will be the perfect place to hang out during

LINKS TO

your free time.

Myspace Website/App

LINKS TO Myspace Cafe

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ENVIRONMENTS

CO-BRANDING OPPORTUNITIES

EN-03 Myspace Experience Center CBO-01 Myspace + Ted An ineractive experience center for people to have fun.

Encourage people pursue what they really want and love.

Here you’ll have lots different VR experience room, immer-

Partnering with Ted could give people the opportunity to

sive museum, and resting area.

expose themselves to a bigger audience. Their voice will be

MISSION FOCUS

heard. Their stories will be shared.

Myspace Experience Center reinforces our mission to

MISSION FOCUS

create safe and secure community environments for

Myspace + Ted collaboration reinforces our mission to

people with common interests for empowering connection

create safe and secure community environments for

between them with a goal of helping people find fullfillment

people with common interests for empowering connection

by creating an indoor exploration world for people who

between them with a goal of helping people find fullfillment

love science.

by helping people know the importance of connection

SIMILARITY Sandbox VR

DIFFERENTIATION

between people and the meaning behind it..

SIMILARITY Talkshow

We offer you the best experience environment to spend

DIFFERENTIATION

some good time with either your family or your friends.

Through a talk show series with Ted, myspace could reach

LINKS TO Myspace Website/App

more people around the world to join the community.

LINKS TO Myspace Website/App

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CO-BRANDING OPPORTUNITIES

EXPERIENCES

CBO-02 Myspace + University

EX-01 Myspace Book Expo

Partnering with University to encourage college students to

An book expo with book note sharing activities. This could

engage more in community activities can inspire student’s

encourage people to talk about their reading experience

sense social responsibility.

and attract more people to read books.

MISSION FOCUS

MISSION FOCUS

Myspace + University reinforces our mission to create

Myspace Book Expo reinforces our mission to create safe

safe and secure community environments for people with

and secure community environments for people with com-

common interests for empowering connection between

mon interests for empowering connection between them

them with a goal of helping people find fullfillment by help-

with a goal of helping people find fullfillment by gathering

ing student build consciousness of building connections

people who love reading together and offer them a chance

around their community..

to talk to each other freely.

SIMILARITY

SIMILARITY

Career fair

Amazon Bookstore

DIFFERENTIATION

DIFFERENTIATION

By setting up a consistent relationship with certain univer-

We offer you the best experience environment to spend

sities to help students to engage more in social activities

some good time with people who also read.

for more credits is a great way to help people step out of their comfort zone.

LINKS TO Myspace Website

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LINKS TO Myspace Website/App

EXPERIENCES

EX-02 Myspace Getaway An organized getaway vacation trip with people who wants to join and have fun together. Background checked for every person joined.

MISSION FOCUS Myspace Getaway reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by helping people to relax in today’s world.

SIMILARITY Getaway Cabin

DIFFERENTIATION We offer you the best experience environment to spend some good time with people who share the same interest.

LINKS TO Myspace Website/App

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EDUCATION OPPORTUNITIES

EDUCATION OPPORTUNITIES

ED-01 Myspace Study Group

ED-02 Myspace Student Exchange

Encourage people to discuss in depth on certain topics

Encourage student to explore more possibilities in a differ-

that they are interested about. This could be hosted in any

ent environment and make new friends.

Myspace cafe.

MISSION FOCUS

MISSION FOCUS

Myspace Student Exchange reinforces our mission to

Myspace Study Group reinforces our mission to create safe

create safe and secure community environments for

and secure community environments for people with com-

people with common interests for empowering connection

mon interests for empowering connection between them

between them with a goal of helping people find fullfillment

with a goal of helping people find fullfillment by hosting a

by exposing students to new but safe environment for life

safe and encouraging environment for students to learn

experience.

from each other.

SIMILARITY Group Study

SIMILARITY University exchange program

DIFFERENTIATION

DIFFERENTIATION

This could be co managing with the Myspace + University

Through a group study in an welcoming environment, more

collaboration.

potential will be discovered.

LINKS TO Myspace Cafe

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LINKS TO Myspace Website

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PRODUCTS

P-01 Myspace Podcast Conversations that inspire connections through learning about culture & diversity in a broad platform. Myspace will reach out to the community through a podcast that fosters a sense of connection through conversation.

MISSION FOCUS Myspace Podcast reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by encouraging people to talk more freely.

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myspace

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myspace

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SIMILARITY Apple Podcast

DIFFERENTIATION By sharing different story from different guests in all kinds of industry and experience levels, we welcome any voice.

This is a great platform to share your experience and to have your voice heard.

LINKS TO Myspace Website/App

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PRODUCTS

P-02 Myspace Dating App Conversations that inspire spark through our big data matching system. Myspace will create a platform for people who want to find their true love or soul mate.

MISSION FOCUS Myspace Dating App reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by offering a safe and romantic environment for people to make friends.

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SIMILARITY Coffee Meets Bagle, Soul

DIFFERENTIATION We apply filters for our users by using big data analysis technology, so that the people they find on our platform will essentially sharing common interests with each other.

LINKS TO Myspace Website/App

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EVENTS

EV-01 Myspace Music Festival Music festival that inspire connections through entertainment about culture & diversity in a free environment.

Myspace will host premier electronic music festivals, boasting elite DJs and unparalleled production located in the beautiful cities around US.

MISSION FOCUS Myspace Music Festival reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by lighting the spark between people on electric music festivals. .

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SIMILARITY Ultra, EDC

DIFFERENTIATION By sharing free spirits from different backgrounded DJs in the world. We share fun and love to everyone who love to listen to music. This is a great platform to meet new people and have fun with each other.

LINKS TO Myspace Website

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EVENTS

EV-02 Myspace Arts and Crafts Local meet up events that inspire connections through our arts and crafts. Myspace will host monthly events to encourage people to step out of their home and meet new people in their neighborhood.

MISSION FOCUS Myspace Arts and Crafts reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by hosting meaningful arts and crafts sessions for people to step out of their door and engaging more in community.

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SIMILARITY Meetup, Eventbrite

DIFFERENTIATION We give each event a topic and encourage people to join on a first come first servce base. There will be instructor onsite free tutoring people with proper techniques.

LINKS TO Myspace Website/App

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EVENTS

EV-03 Myspace Group Workout Group workout session that inspire connections through a more healthy life style. Myspace will host monthly Yoga, Pilate, HIIT, Zumba, and weight training sessions to encourage people hangout through a better way.

MISSION FOCUS Myspace Group Workout reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by helping people get motivated through a community environment.

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SIMILARITY Pro Club, 24 Hr Fitness

DIFFERENTIATION By practicing and learning new exercise skills, we welcome any levels of people. This is a great platform to be more active about your own health. Meantime, you have another opportunity to meet people who share the same goals.

LINKS TO Myspace Cafe

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SERVICES

S-01 Myspace Vacation Package Discounted vacation package that inspire people to travel around the world. Myspace will collaborate with hotels and airplane companies worldwide to encourage people to go out through a better package.

MISSION FOCUS Myspace Vacation Package reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by motivating people to go out and explore with great vacation package.

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SIMILARITY Costco Travel, Expedia package

DIFFERENTIATION We only work with the best brands in the world to ensure the experience of our users for a better vacation worldwide.

LINKS TO Myspace Website/App

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SERVICES

S-03 Myspace Mentor Program Professional consulting sessions that benefit your career development. Myspace will offer mentor program by launching our big data matching system to better serve you with great knowledge and experience you needed.

MISSION FOCUS Myspace Mentor Program reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by helping people finding their life meaningful.

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myspace

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SIMILARITY LinkedIn, Clubhouse

DIFFERENTIATION By using our big data analysis system, we know what you’ll need and what will best help you. We will make the matching process the most easy and convenient for you, but offer you with the best consulting sessions ever.

LINKS TO Myspace Website/App

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ENVIRONMENTS

EN-01 Myspace Cafe The local myspace Cafe allows users to get together locally to experience more in person interactive activities with each other. The users of myspace can host events or workshop here to attract more people who share the same interest. This could be an offline way for making more connections with people who understand you better.

MISSION FOCUS Myspace Cafe reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by building a safe and creative environment for people to talk and connect.

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my s p a c e

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SIMILARITY Starbucks, Blue Bottle

DIFFERENTIATION By setting up a cozy cafe environment with drinks served, Myspace Cafe will be the perfect place to hang out during your free time.

LINKS TO Myspace Cafe

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ENVIRONMENTS

EN-02 Myspace Recreation Center An ineractive experience center for people to have fun.

Here you’ll have lots of board games to play with, group fitness center, and resting area.

MISSION FOCUS Myspace Recreation Center reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by creating a recreation center for people to gather around and have fun together.

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my s p a c e

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SIMILARITY Disney Land, Universal Studio.

DIFFERENTIATION We offer you the best experience environment to spend some good time with either your family or your friends.

LINKS TO Myspace Website/App

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ENVIRONMENTS

EN-03 Myspace Experience Center An ineractive experience center for people to have fun.

Here you’ll have lots different VR experience room, immersive museum, and resting area.

MISSION FOCUS Myspace Experience Center reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by creating an indoor exploration world for people who love science.

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my s p a c e 108

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myspace

my s p a c e

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SIMILARITY Sandbox VR

DIFFERENTIATION We offer you the best experience environment to spend some good time with either your family or your friends.

LINKS TO Myspace Website/App

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CO-BRANDING OPPORTUNITIES

CBO-01 Myspace + Ted Encourage people pursue what they really want and love.

Partnering with Ted could give people the opportunity to expose themselves to a bigger audience. Their voice will be heard. Their stories will be shared.

MISSION FOCUS Myspace + Ted collaboration reinforces our mission to create safe and secure community environments for people with common interests for empowering connection between them with a goal of helping people find fullfillment by helping people know the importance of connection between people and the meaning behind it..

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SIMILARITY Talkshow

DIFFERENTIATION Through a talk show series with Ted, myspace could reach more people around the world to join the community.

LINKS TO Myspace Website/App

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