Viewfinder / Portfolio

JENNY RODRIGUEZ, MA JENNY RODRIGUEZ, MA

VIEW WFFI INNDDEERR

PORTFOLIO 2021 — 2022

PORTFOLIO 2021 — 2022

PROJECT /

JENNY RODRIGUEZ, MA

COURSE /

INSTRUCTOR /

JENNY RODRIGUEZ, MA

VIEWFINDER

2021 — 2022

JENNY RODRIGUEZ, MA

PROJECT ONE / 08

PROJECT T WO / 28

PROJECT THREE / 38

PROJECT FOUR 68

PROJECT FIVE / 80

PROJECT SIX / 92

VIEWFINDER

CONTENTS

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

08 / 09

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

Concept > Project This project is about climate change and the impact it is having on forests.

Objective Design an online gallery of practitioners whose work advances the following UN Global Goal: Life on Land and create a platform to showcase their work and impact on achieving the goal.

Approach To show awareness about the Earth’s forests and how we can help protect and restore them. I wanted to use a black and white film aesthetic to show the true beauty of nature within the photographs.

10 / 11

SPRING 2022

PROJECT T WO / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

12 / 13

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

14 / 15

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

16 / 17

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

18 / 19

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

20 /21

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

22 / 23

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

24 / 25

SPRING 2022

PROJECT ONE / FOREST HUGS

JENNY RODRIGUEZ, MA

C O U R S E / D I G I TA L D E S I G N ST U D I O 1

INSTRUCTOR / PHIL HAMLETT

VIEWFINDER

26 / 27

SPRING 2022

PROJECT T WO / A PERFECT CUP

JENNY RODRIGUEZ, MA

COURSE / T YPE SYSTEMS

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

28 / 29

SPRING 2022

PROJECT T WO / A PERFECT CUP

JENNY RODRIGUEZ, MA

COURSE / T YPE SYSTEMS

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

Concept > Project This project is a redesign of Stumptown Coffee’s Sustainability and Impact Report.

Objective Pick a company/organization and redesign their CSR report or annual report.

Approach Stumptown Coffee started in Portland, Oregon, and bloomed into a hip brand of what coffee is today. It is not only about the coffee; it is about the conversations you have while enjoying your hot beverage.

Stumptown had just come out with its first report and needed a redesign to make it look more professional.

30 / 31

SPRING 2O22

PROJECT THREE / A PERFECT CUP

JENNY RODRIGUEZ, MA

COURSE / T YPE SYSTEMS

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

32 / 33

SPRING 2022

PROJECT T WO / A PERFECT CUP

JENNY RODRIGUEZ, MA

COURSE / T YPE SYSTEMS

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

34 / 35

SPRING 2022

PROJECT T WO / A PERFECT CUP

JENNY RODRIGUEZ, MA

COURSE / T YPE SYSTEMS

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

36 / 37

SPRING 2022

PROJECT THREE

/ V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

38 / 39

SUMMER 2O22

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

Concept > Project This project is about everyday vampires socializing and dating in the modern age.

Objective This project is intended for vampires to create relationships and to connect socially with each other. Vampires do not have the same opportunities as mortals when it comes to dating. They need to come out into the light and tell everybody who they are. It is time for vampires to have a place where they can find long-lasting relationships.

Approach I explored this topic by asking the question, what if vampires existed as a part of everyday life, and how would they find other vampires looking to date? I have always been fascinated with vampire movies and TV shows and wanted to create a story about them. I researched many different types of vampires and created three deliverables that were suited for an everyday vampire looking to date.

40 / 41

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

42 / 43

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

Vampire Persona No. 1 Besides the fact that she is half vampire and half mortal, Lilith is a typical teenager. She is very edgy and does not fit in with the humans at her high school. She also really wants to date but has no way to connect with other vampires her own age.

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

Lilith

Half Vampire & Student

44 / 45

SUMMER 2022

JENNY RODRIGUEZ, MA

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

Alice

Vampire & Bar opener

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

Vampire Persona No. 2 Alice is a vampire but more importantly, she is a successful businesswoman. She started her own bar in Puget Sound close to the university. It is the place to be on the weekends. The party never ends. She is too busy to date anyone because she is always working.

46 / 47

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

Vampire Persona No. 3 Xander is a very old vampire who works as a lab assistant at the local blood lab. He is very social and is always on the go but wants to try a serious relationship.

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

Xander

Vampire & Lab assistant

48 / 49

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

00 / 00

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

date

date

Date

date

Date

Date

v

V

Date

COURSE / VISUAL THINKING

dat

e

DATE

date

DATE

Date

V

date

v

date

DATE

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

VDATE VDATE VDATE DATE

DATE

VDATE date

date

date

V

DATE

DATE

V

DATE

V Vdate V V DATE

52 / 53

date

DATE

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ MA

V

DATE

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

VV

DATE DATE

54 / 55

SUMMER 2022

P R OJ EC T O N E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

58 / 59

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

60 / 61

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

62 / 63

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

00 / 00

SUMMER 2022

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

VIEWFINDER

00 / 00

SUMMER 2022

PROJECT FOUR / ROAD TRIPS

JENNY RODRIGUEZ, MA

COURSE / TYPE COMPOSITION

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

68 / 69

FALL 2021

PROJECT FOUR / ROAD TRIPS

JENNY RODRIGUEZ, MA

COURSE / TYPE COMPOSITION

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

Project Concept > This project is about redesigning an illustrated book about different road trips around the world.

Objective Pick a book and redesign it. Coffee table books are good examples as they usually have large images and include all the components, such as text, captions, titles, subtitles, and so on. The goal is to redesign sample spreads, not the whole book.

Approach Epic Drives of the World was chosen because I wanted to take the reader on an adventure. I tried to make the pictures come alive so that the reader would be able to experience these new places.

70 / 71

FALL 2021

PROJECT FOUR / ROAD TRIPS

JENNY RODRIGUEZ, MA

COURSE / TYPE COMPOSITION

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

72 / 73

FALL 2021

PROJECT FOUR / ROAD TRIPS

JENNY RODRIGUEZ, MA

COURSE / TYPE COMPOSITION

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

74 / 75

FALL 2021

PROJECT FOUR / ROAD TRIPS

JENNY RODRIGUEZ, MA

COURSE / TYPE COMPOSITION

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

76 / 77

FALL 2021

PROJECT FOUR / ROAD TRIPS

JENNY RODRIGUEZ, MA

COURSE / TYPE COMPOSITION

INSTRUCTOR / JOHN NETTLETON

VIEWFINDER

78 / 79

FALL 2021

PROJECT FIVE / PINK PANTHER

JENNY RODRIGUEZ, MA

COURSE / TYPE EXPERIMENTS

INSTRUCTOR / DAVID HAKE

VIEWFINDER

00 / 00

FALL 2022

PROJECT FIVE / PINK PANTHER

JENNY RODRIGUEZ, MA

COURSE / TYPE EXPERIMENTS

INSTRUCTOR / DAVID HAKE

VIEWFINDER

Project Concept > This project is about exploring your dreams with type. The movie posters were ideas based on the type experiments.

Objective Explore your dream state as a place to experiment with type. After experimenting, design three movie posters.

Approach I explored many different types of materials to create an illusion of a dream state. From my experimentation, I ended up in moving a different direction from where I started. I chose the movie The Pink Panther and started experimenting with a fun but sophisticated style.

82 / 83

FALL 2022

JENNY RODRIGUEZ, MA

anther

anther A Blake Edwards Production

P R OJ EC T T H R E E / V D AT E _ E V E R Y D AY VA M P I R E S

The

ake Edwards Production

A Blake Edwards Production

Pink The Pink Panthe Panth

A Blake

The

Pink Panther

The

Pink Panther

A Blake Edwards Production

er

e

COURSE / VISUAL THINKING

The

INSTRUCTOR / JEREMY STOUT

The

A Bl

The

Pink Panther

A

ak eE dw

ds

Pr o

du

er her

ct

Pink Panther

io

The

n

Panther

the PINK panther

lake Edwards Production

00 / 00

The

Bl

ar

e Edwards Production

A Blake Edwards Production

VIEWFINDER

SUMMER 2022

UNDERGRAD PHOTOGRAPHY / BEHIND MIRRORS JENNY RODRIGUEZ, MA

THESIS

VIEWFINDER

92 / 93

2018

UNDERGRAD PHOTOGRAPHY / BEHIND MIRRORS JENNY RODRIGUEZ, MA

THESIS

VIEWFINDER

Project Concept > This project is my undergrad photography thesis.

Artist Statement The camera is often utilized as a tool of representation, objectification, manipulation, and abstraction, but photography is typically the medium that is most closely associated with representing reality. My pictures call into question this very notion by embracing and pushing further the precarious relationship between the recorded world and reality.

Whether utilizing reflective materials such as mylar and mirrors; or collaging pictures printed and then reprinted to create an illusion of depth on a flat surface; or finding what seems to be unlikely, uncanny reflected light and shadow in the world; my pictures distort and disguise reality and offer a new version, in which our relationship with reality and ability to read the real is dubious.

My working process includes two modes of intervention: first, what is captured by the camera; and second, what is created through collages. Seeking out light and spaces that are a balance of humanity and nature, in my unmanipulated photographs, I either hunt for illusions and make pictures at angles that create a feeling of disorientation; or I intervene in the landscape with reflective materials and objects that create line and division, with the aim of abstracting space.

In my collage work, the manipulation of photographs is done in camera to create the illusion or perception of layering images.

Pictures are printed in multiples at various sizes, cut up, and pasted together to create layers or planes, which I then piece together in compositions that mimic my photographs made singularly with a camera.

Both photographs and collages are installed and exist together so that the viewer contemplates these constructed spaces in and out of the camera, which may look digitally altered but are not. My aim is to call into question photography’s relationship with representation and reality.

94 / 95

2018

UNDERGRAD PHOTOGRAPHY / BEHIND MIRRORS JENNY RODRIGUEZ, MA

THESIS

VIEWFINDER

96 / 97

2018

UNDERGRAD PHOTOGRAPHY / BEHIND MIRRORS JENNY RODRIGUEZ, MA

THESIS

VIEWFINDER

98 / 99

2018

UNDERGRAD PHOTOGRAPHY / BEHIND MIRRORS JENNY RODRIGUEZ, MA

THESIS

VIEWFINDER

100 / 101

2018

JENNY RODRIGUEZ, MA

To my family — Mom, Dad, Josh and Lizzie Thank you so much for your support and unconditional love. I would not have been able to finish this journey without you. You always told me to follow my dreams and reach for the stars. I am able to pursue my goals because of all the love and support you have given me.

To my instructors — Mary Scott, Phil Hamlett, Hunter Wimmer, John Nettleton, Sandra Isla, Jeremy Stout, David Hake, and James O’Hara Thank you so much for pushing me to achieve work that I am proud of.

You gave me more confidence not only in myself but also as a designer. I entered the program without much of a graphic design background, but each one of you has taught me things about design that I am grateful to have learned.

To my dearest Simon Thank you so much for just being there. Your love and support have given me the greatest incentive to do my best.

To my friends I made at the Academy Thank you for helping me when I truly needed it the most. I thought I was alone on this journey but realized we were all in this together.

I did not even think it was possible to make friends via Zoom, but I am so glad that I did.

VIEWFINDER

THANK YOU

10 00 2/ /0 10 0 3

JENNY RODRIGUEZ, MA

Contact Jenny Rodriguez Jenyrodriguezdesign@gmail.com Jennyrodriguez.design School Academy of Art University School of Graphic Design 79 New Montgomery St San Francisco, CA 94105

COLOPHON

Major Master of Arts Graphic Design and Digital Media Instructor Mary Scott Course GR 700 Portfolio Book Title Viewfinder Typography Franklin Gothic URW Photography Adobe Stock Images Pexels Unsplash Peter James Rita Leistner Printing and Binding Blurb Paper Stock Mohawk Superfine paper, eggshell finish, 100# text

COPYRIGHT © 2022 JENNY RODRIGUEZ. ALL RIGHTS RESERVED.

VIEWFINDER

00 / 00

SUMMER 2022

JENNYRODRIGUEZ.DESIGN