ONTARIO, CALIFORNIA
Sept 19 - 21, 2014
www.ROUTE66CRUISINREUNION.com
“EVERYTHING was great, from the variety of cars, the location, the set-up, even the corn dogs and lemonade, to the shade under the trees where we sat listening to all the bands playing by G street. We loved the fact that regardless of all the different people there, we were all able to get along and enjoy our time making sure to support our classic car hobby.� - Eddie Brizuela, Event Participant
ECONOMIC IMPACT
“Had a Great Time on Saturday Night!!! Can’t wait till next year 2015!!” - Patricia Peralta, Event Participant
OVERVIEW
Route 66
Crusin’ Reunion
The Route 66 Cruisin’ Reunion features three days of classic cars, cruising, contests, live entertainment, fabulous food and revelry to make it one of the nation’s most extended, long-play events of its kind. Vintage auto and car hobbyists line Ontario’s tree-shaded Euclid Avenue
for this three-day classic car rally featuring block upon block of cars and displays, live music, and interactive off-site events such as a Poker Run and car competitions, and draw crowds of fans from Southern California and the Southwestern United States to Ontario’s historic Euclid Avenue.
$22 million
Economic Impact to Greater Ontario
200,000
Car Show Attendees Over 1,000 registered vehicle participants
Demographics
45% 55%
Male Female
WEB ADVERTISING
5
4
WEB BANNER
EBLAST
Total Web Banner Impressions: 810,470
Database of over 5,000
+66.4%
New Page Visitors in September 2014 2014 Web Traffic: +118% | 42,755 sessions
SEP TEM BER 19-2 1, 201 4 Ontario, Calif ornia
DON’T M
THIS 3-DAY CLASSICISCSAR SHOW!
Vehicle Regis tration is limite d to the first 2,000 motorcycles from 1900 throu approved vehic gh 1975. Vehic ends August les and le pre-registr 31st. On-site ation is $50 and registration is $60 from Septe On-site Regis mber 19-21st. tration is Limite d to Availability .
Call or go onlin e to register!
800 -8366 Route66Cru-867 isinReunion .com
AM590 The Answer Orange County Register Kola Radio CBS Radio Inland Valley Daily Bulletin San Bernardino Sun Redlands Daily Facts
RADIO ADVERTISING
221
RADIO SPOTS
7
RADIO STATIONS
72 million consumers
STATIONS KRTH KCBS KFROG KFROG KRTH KCBS KOLA KAMP KROQ KFROG AM590
# OF SPOTS 70 70 70 172 172 172 172 172 172 30 30
LENGTH :15 :15 :15 :30 :30 :30 :30 :30 :30 :30 :30
PRINT ADVERTISING
7
4,749,700
PUBLICATIONS
TOTAL REACH
SEP TEM
30,000 POSTCARDS
1, 2014 BER 19-2
STER! REGI PRE-VEH WIN ICL E TO YOU R
st 31, 2014 tered by Augu a FREE Vehicles regis ed to win ls will be enterRacing Custom Whee ican set of Amer (a $2,600 value). register! 67-8366 to Call 800-8
DON’T MISS THIS 3-DAY CLASSIC CAR SHOW! CLASSIC CARS, LIVE MUSIC, AND TONS OF FAMILY FUN ON HISTORIC EUCLID AVENUE IN DOWNTOWN ONTARIO!
ONTARIO, CALIFORNIA
Feel the past come to life as amazing hot rods, muscle cars, custom and classic vehicles park & cruise on Historic Euclid Avenue in Downtown Ontario, CA. Pre-registration deadline is August 31st, 2014!
2,000 d to the first tration is limite cycles Vehicle Regis vehicles and motor st . approved through 1975. from 1900 deadline is August 31 gistration Vehicle pre-re 7-8366
Enjoy over 2 miles of tree-lined streets filled with music, fabulous food and celebrity appearances. Don’t miss this great family event! For information: 800-867-8366
.com | 800-86 isinReunion Route66Cru THE GREATE
BY: S BUREAU VISITOR POWER ED NTION & IO CONVE ONTAR IO R ONTAR CITY OF AND THE
Visit Us at
SEPTEMBER 19-21, 2014
Route66CruisinReunion.com In partnership with the following sponsors
Mailed out to database of 3,000+ It’s a Vintage
SEPT EMB ER
Metal Roads
how ®
19, 20 & 21, 2014
FLYERS as and classic vehicles CA. cars, customs Ontario, hot rods, muscle Avenue in downtown See amazing on Historic Euclid they park & cruise guaranteed the first 700 vehicles2,000 approved and be one of first Limited to the Pre-Register now Avenue median. 1900-1975. parking on Euclid vehicles from
DON’T MISS ruisinReunion.com THIS 3-DAY CLASS IC CAR Visit Us @ Route66C SHOW Call or Visit Us: 800.86 7.8366 • Route66Cruis In participation
with:
inReunion.com
Distributed over 10,000 flyers
$130,387 TOTAL AD VALUE
ADVERTISING PLACEMENTS
1,500,000 1,250,000 1,000,000 654,194 165,000 THE ORANGE COUNTY
REGISTER
150,506
FOOTHILLS
30,000
READER
SOCIAL MEDIA ADVERTISING Social Media Skins were created to further promote the event on YouTube, Twitter and Facebook.
+424%
+13.38%
+24.73%
Facebook Followers
Twitter Followers
Instagram Followers
(from prior yr)
(from prior yr)
(from prior yr)
Total Likes:
Total Followers:
Total Followers:
6,546
180
162
OUTDOOR ADVERTISING
Interior Omnitrans Bus advertising strategically placed to service 35,000 cars per day on Euclid & Foothill Blvd.
In-Bus Advertising
Digital Marquees Total of 2 million consumers reached weekly with our strategically placed signs located off the 10 and 15 freeways
Marquee Advertising
“Southern California thrived because of its rich love affair with the automobile,” said Michael Krouse, CEO of the Greater Ontario Convention &Visitors Bureau,which produces the event, in a statement. “This is a chance for folks from everywhere in the world to gather and enjoy the nearly mystical passion that is shared by so many and embodied in Route 66, California and of course amazing cars.”
PR & COMMUNICATIONS
USA Today
KTLA News
3.3 million Impressions
4.1 million Impressions
69
Total Articles
63,319,123
Total Impressions
$1,607,002 Ad Value
KNBC.Com USA Today Real Army of Moms NBC Los Angeles The Weekly Driver Rod Authority Examiner.Com x2 Daily Bulletin L.A. Times
SPONSOR CONTRIBUTION
$61,000 cash + $48,500 trade + In-kind product =
$115,000
CAR PARTICIPANT SURVEYS
80%
are likely/very likely to come back next year.
92%
are likely/very likely to to recommend the event.
ONTARIO, CALIFORNIA
A SPECIAL THANKS TO ALL OUR SPONSORS