Timing is also key. Negotiations should occur well before significant events or seasons, giving both parties time to assess the deal, adjust expectations, and avoid rushed decisions. Be patient and focus on establishing a long-term partnership rather than just a one-off agreement.
Finally, transparency and clear communication should always be ensured. From the terms of the contract to deliverables, both parties should be on the same page. Setting expectations from the start ensures that both the sponsor and the team or athlete walk away satisfied and ready to take their partnership to the next level.