T H E S C O O P User Created Content

The pandemic has given a boost to the user-created content marketplace, with consumers saying they are watching more of this content now than they did a few years ago, per the CTA report Beyond looking for entertainment, some of the top reasons consumers seek out this content include learning how to do something, to consume content on niche topics and to watch content not on traditional TV

In a reflection of how UCC is impacting the monetization of content, more than one-third of consumers pay to support the content they like via subscriptions, tips and purchasing either merchandise and fan experiences or a la carte content.

Seven percent of U S consumers 13 and older nearly 20 million people are monetizing content online in some way, per the CTA report. More than anything, full-time creators are driven by financial reasons Full-time content creators earn an average of $768 per month with about a quarter coming from merchandise or fan experiences, a quarter from content subscriptions, a quarter from a la carte payment for content, 16% from tips and 2% from other sources

[springboard Editor’s note: Check out 10 Ideas for Getting More User-Generated Content]

This article was written by Nina Lentini from Marketing Dive and was legally licensed through the Industry Dive publisher network Please direct all licensing questions to legal@industrydive.com

In February there is naturally a focus on love and relationships. We spend time and energy celebrating our Valentines -which is wonderful and amazing -but when do we direct the same affection and jubilee for ourselves?

What if we cultivated our relationship with ourselves with the same dedication and jubilee that we did in our relationships with others? I believe we could accomplish so much more if we turned our attention inward just as much as we export it!