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Content marketing is a strategic way to use your story or narrative to build a connection with your audience. It is engaging content that resonates with your audience and makes you memorable in an otherwise crowded space.

When done well, content marketing encourages audiences to share, and the ripple effect is audience growth and awareness. Content marketing includes infographics, podcasts, videos, articles, and webinars.

T E N T M A R K E T I N G

Michelle Markey

The most remarkable story you - or your brand- have to tell is uniquely your own.

I believe that the most remarkable story you - or your brand- have to tell is uniquely your own. When you show up authentically online and share your story in a thoughtful way, then you create points of connection. You never know who your story will resonate with, and that resonance makes you stand out. Intertwining your unique story into your brand and social media is the best way to elevate your message and be noticed. You can be memorable just by being you!

The content you share as part of your brand’s story needs to be relevant, engaging, and provide value. What unique parts of your story are worth sharing? Generally, most brands stick to three parts of the storyline and package them for strategic audience consumption When deciding what to share in your content, think about the pillars of your story and what aspects are most essential and provide interest.

The digital world is far past the days where sharing photos of your lunch is interesting; you need to open yourself up and share what makes you noteworthy.

Always be impactful with your messaging, and remember that the delivery is just as important.

The way that you present your story online can be just as important as what you actually say. Again, you want to stand out by honoring yourself in a noisy online environment. How can you present yourself in ways that others find relatable?

Some digital marketing experts will urge you to share content on every available platform. I don’t disagree with the approach, but I also believe in honoring yourself and doing what is best suited for you. If you aren’t someone that enjoys podcasts or podcasting, don’t participate!

Or, start with other forms of content marketing and try it out later. One of the best parts of the online world is that trends change, and you can effectively make your own rules. Do what works for you and be open to evolving courses as needed. If you aren’t comfortable, that’s ok!

After you decide on your three story pillars and the platforms you will use, decide on your brand’s voice and have fun making content! Your brand’s voice should match the messaging, and again, be true to you! If you are someone who speaks formally or your brand is for something serious, then showcase that. If your brand is a lifestyle brand, be light-hearted and fun!

Develop your story pillars, unlock your words, and start making waves with your social media and marketing content! Have fun with it and don’t be afraid to be open online; let your energy shine through and be authentic.

About Michelle Markey

Owner at Michelle Markey Unlock Your Words

Skilled

You want to walk away with a clear understanding of what you need to do to advance as well as where you fall in the company’s internal pay range and why.

The most important thing to do to be prepared to advocate for yourself is to come into the discussion prepared.