Save Our Soil Campaign

Jennifer Badr www.saveoursoil.org

Save our Soil exists to raise awareness of how the consumer demand for paper products as well as lumber and other products that are derived from trees are destroying the Earth. The mining of these trees leads toa reduction in minerals in the soil which makes the land not optimal for crop growth.

The destruction of the trees destroys the fragile ecosystems that are supported in the trees, soil and surrounding communities. The impact on the loss of these ecosystems in devestating to nature as well as to the civilizations in that area.

Save our Soil exists to educate consumers on the amount of natural resources that are being destroyed by us everyday. We seek to bring the forests to you so that you can see the people, animals and food that are being destroyed every second. Why are they being destroyed? To bring us paper, cardboard and other materials. But is this really necessary?

We hope that by educating the consumer, that you can help us raise awareness on this issue. The Earth is not a non-renewable resource, we are killing it. By being thrifty with our resources as wel as recycling, we can greatly benefit our planet.

Mission Statement www.saveoursoil.org

SOIL .

EROSION

Find out how!

occurs at a rapid

rate

AND WHEN IT DOES

it ends up in RIVERS raising the RIVERBEDS causing FLOODING the SILT buries FISH EGGS causing a LOWER hatch RATE impacting the FISHING industry and FOOD SUPPLY for locals

More than 99% of Earth’s

YOU CAN H E L P!

food comes from the

Buy organic cotton cloths for cleaning

soil. 25 million acres are

Save Our Soil P.O. Box 123456 Seattle, WA 12345 Phone: 1-888-123-4567 Fax: 1-888-789-1011 info@saveoursoil.org www.saveoursoil.org

The island of Java in Indonesia reports losing a stunning 770 million metric tons of topsoil per year at an estimated loss of 1.5 million tons of rice.

The lost rice would have been able to feed a total of 15 million people!

lost or degraded as topsoil is swept away by wind and rain. An area large enough to feed Europs has been so severely degraded so that it cannot produce

Buy toilet paper with a high percentage of post consumer content Print ONLY if you really have to and print on BOTH sides of the paper Use post consumer recycled paper Look for the Forest Stewardship Council Logo which guarantees that sustainable practices were followed and that no forests were destroyed no was illegal logging involved in the manufacture of the product.

food. This area is 10 times the size of the

Be INFORMED, PROACTIVE

United Kingdom.

SPREAD THE WORD!

Outside of Information Collateral www.saveoursoil.org

Top Ten Deforested Countries:

Russia

Brazil Indonesia

United States of America

Russia Mexico

Mexico

Papua New Guinea

Sudan

Peru

Nigeria

Peru

Brazil

United States of America Indonesia

Bolivia

Papua New Guinea

Bolivia Sudan Nigeria

Think before you print, buy or throw away....

Is it worth the devestation?

For more information on how YOU can help, visit: www.saveoursoil.org

Information Collateral Inside www.saveoursoil.org

Information Collateral Final Photos www.saveoursoil.org

I chose to use greenerprinter.com for my information collateral because they had a paper that was made from 100% recycled material and processed chlorine free. They also offer vegetable and soy based inks. What really caught my attention over other printers was the audit that they offer. Once you choose you paper and quantity, they would show you how many pounds of wood, waste-water, carbon and paper by choosing their printing. This is a handy way to show potential clients their positive impact on the environment if they choose sustainable printing methods.

Reason why I chose greenprinter.com www.saveoursoil.org

Give-A-Way Rough Sketches www.saveoursoil.org

side view

S

il

ave our So

www.sos.org

front/back view

3/4 view

Give-A-Way rough Comps to Final Design www.saveoursoil.org

Materials for Give-A-Way: Recycled Paper Non-GMO Seeds Vegetable Ink

Materials for Information Collateral: 100% Post Consumer Waste Paper Processed Chlorine Free FSC Certified Vegetable based ink

Information Collateral In the Give-A-Way www.saveoursoil.org

1. Paper is recycled from local schools and businesses 6. Seed paper biodegrades and leaves beautiful plants.

This is the end of the seed papers life cycle 2. Recycled paper is taken back to the shop where it is shredded, soaked and implanted with seeds. It is then dried with circulating air.

5. After use, seed paper is planted and biodegrades within several weeks

3. Seeded paper is shipped to resellers or consumers

4. Seeded paper is bought and taken to its destination

Lifecycle Analysis for the Give-A-Way www.saveoursoil.org

I chose to use Botanical Paperworks for my give-a-way. I love how this company repurposes paper from local schools and businesses to make their completely biodegradable paper. I love the concept that this paper leaves something positive at the end of its lifecycle vs ending up in a landfill. I also love how the company uses non-GMO seeds in their paper.

Reason why I chose Botanical Paperworks www.saveoursoil.org

Trade Show Rough Sketches www.saveoursoil.org

Sasave OOuur Soil

sa Sa ve Our Soil

Newsletter Signup

S

il

u ave o r So

www.sos.org

Trade Show Roughs to Final www.saveoursoil.org

Materials: Recycled Aluminum Bamboo Plywood Water based stain Paradise Fabric Soy Ink Eco-Glass Biodegradeable Polylactic Acid

Tradeshow Display www.saveoursoil.org

I chose to use EvoExhibits for my trade show display. They offer a great number of sustainable displays and printing options. They are very inforative and go into great detail as to how their displays are sustainable. I found that they provided the most information to their clients.

Also, this company provides a discount on a new display if they recycle their old displays through EvoExhibits. www.evoexhibits.com

Reason why I chose EvoExhibits www.saveoursoil.org