CHUMMY TUMMY

Located in the iconic Carstensz mall in the heart of Tangerang, specifically the Gading Serpong area, Chummy Tummy is a breath of new air. The idea is of a FAST FOOD dining integrated with chinese cuisine, with a target market of mostly young audience. The design is PLAYFUL and COLOURFUL, with mostly orange and blue as both is the branding colour of the restaurant. The concept may infuse a buffet selection experience where one can choose different combination of side dish and main dish all at once in a row of station. There’s also some game stations scattered near the entrance. In a way, its a self-service system and in a way creates a LIVELY PARTAKE

The establishment itself is divided into two; the restaurant dining area and a pop-up beverage shop called Chum Tea.

Restaurant:

-Shopfront

-Self-service station

-Main Indoor Dining

-Bar + Seating area

-Mini kids playground

-Outdoor dining area

-Mini kids playground (Newly added feature)

Initial Design

ISOMETRIC & SECTION STUDIES

Some earlier ideas regarding Chummy Tummy. There’s not much changes but in the previous design, there’re more window seating and lighting elements before the design is adjusted.

Shopfront

ENTRANCE + CHUM TEA

The entrance is heavily adorned with playful lighting to really represent the whole lively concept up to its fullest. Chum tea is also located right at the shopfront for people who just wants to come and go.

Restaurant Area Main Dining

The branding mascots drape through all the interior of the main dining area. Some greeneries are also added to add a more welcoming ambience into space. The blue and orange on the space brings the branding alive as well as creating a fun atmosphere with the accent lightings highlighting some dynamic shapes.