Ferrari Owners Club Northeast Region 2014 Partnership Opportunities Prepared For:
Prepared by: Jen Danzi, LLC
www.focner.com
Welcome! Becoming a partner of the Ferrari Owners Club Northeast Region offers opportunities to engage on a personal, one-on-one level with our members at customized events. FOCNER members are educated in what is important to them, they care deeply for the brands that they are associated with. They express a sense of pride in their possessions and decisions. They are exclusive, well traveled & are in a position of financial security. Our events are experiences designed to satisfy their discriminating appetites for life. Sharing these experiences are strong bond building opportunities. Many partnerships have grown through the introductions made at FOCNER events.
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About FOCNER members FOCNER members’ primary residence is within the northeast region of the United States. Most members have multiple homes across the globe. Some own private planes, most travel by private aviation or first class. Most have more then one vehicle.
Demographic study of Ferrari Owners shows - Average Annual Income: $1.67m - Average Net Worth: $20.5m Demographic Study of Ferrari Owners conducted by Ferrari *Source: http://www.cavallino.com/PDF_2010/Sponsor_Info.pdf
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About the Events In 2014 FOCNER will host over 8 featured events plus a series of informal rallies. Here is a list of the 2013 calendar WINTER Cavallino Classic 22 in Palm Beach F-12 Unveiling Rally and Go-Karting
SPRING Service & Tech Day Culinary Experience Rally to Runway Racing SUMMER Greenwich Concours d'Elegance Mashomack Polo with Wide World ALMS Race at LimeRock Ferrari Challenge at LimeRock FALL Breakfast and Rally Wide World Ferrari Greenwich Polo Club Luncheon & mini Concours Holland & Holland Luxury Experience
If you visit our website www.focner.com you can see a catalog of images from our past events. Following is a more detailed summary of last year’s events. www.focner.com
2013 Season Recap
January: Cavallino Classic 22 Concours d’Elegance FOCNER members fly to Palm Beach for a 6 day gathering for Ferrari owners and enthusiasts includes a two-day track meet at Palm Beach International Raceway, Jet Aviation Hanger Party, Concorso d’Eleganza on the front lawn of the Breakers Resort Hotel, Yacht Hop & Brunch and Classic Sports Car Sunday’ at Mar-a-Lago. www.focner.com
2013 Season Recap
February: F-12 Unveiling at Miller Motorcars FOCNER members were invited to an exclusive cocktail party at Miller Motorcars to preview the new F-12.
April: Service & Tech Day at Wide World Ferrari-Maserati Every Ferrari owner loves to get an oil change, tires rotated and the chance to meet one on one with a technician to talk Ferrari in’s and out’s. Well that is exactly what happened at Wide World Ferrari-Maserati.
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2013 Season Recap
April: Rally & Runway After a warm welcome and breakfast hosted by Murphy Brothers Contracting, FOCNER members rallied to a private runway in Walkill, NY. Members took their cars to the runway and opened them up. After building up an appetite, guests enjoyed a catered lunch.
June: Concours d’Elegance Real Estate agent Barbara Zaccagnini opened up a home on the market and hosted a gourmet breakfast. After a good start to the day members hopped in their cars and rallied to the Greenwich Concours d’Elegance to view hundreds of classic cars on display.
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2013 Season Recap
June: Mashomack Polo 16th Annual Mashomack International Polo Challenge was the destination after a rally from Greenwich to Wide World Ferrari Maserati where breakfast was served upon arrival. FOCNER members then received preferred parking in the Ferrari Corral at the polo grounds. The day catered lunch during the polo match followed by a champagne reception and award ceremony.
July: Ferrari Challenge at Lime Rock Parl A gather at Wide World Ferrari Maserati for breakfast was followed by a FOCNER rally together, up to the track at Lime Rock. FOCNER members were granted preferred parking in the Ferrari Corral at Lime Rock and then were given the opportunity to do a Parade Lap on Track! The day included the a catered lunch, premium seating & all VIP access at Lime Rock
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2013 Season Recap
September: NetJets Breakfast & Greenwich Cup at Polo After enjoying a great breakfast at The NetJets hanger, members headed to Greenwich Polo Club to The Greenwich Cup. Ferraris, along with other classics & exotics filled the field at Greenwich Polo Club in Conyers Farm. After an exhibition Rugby match, the polo players took the field to compete for the Greenwich Cup. The day included a car show, children’s playground, catered lunch, Davidoff Cigars & a fashion show, all took place on this warm Sunday afternoon. www.focner.com
2013 Season Recap
September: GrandAm Race at Lime Rock Park the Grand-Am Rolex Sports Car Series championship-deciding season ender is at Lime Rock Park! The feature race showcases the same cars that race in the Rolex 24 Hours of Daytona. The Daytona Prototypes – Riley, Dallara, Lola and Corvettes powered by BMW, Chevy, Porsche and Ford engines – do battle at the same time with GT-class cars: the fire-breathing Corvettes, Porsches, BMWs, Mustangs, Camaros and Mazda RX-8s. Also on tap are the showroom stock cars in the popular Continental Tire Sports Car Challenge, where virtually every automaker is represented in the Grand Sport (GS) and Street Tuner (ST) classes. Members get VIP parking and access to the VIP Hospitality tent which includes a catered lunch.
November: Holland & Holland Clays, Cigars, Whiskey & Wine Gentleman's day of Sporting Clays" hosted by Holland & Holland of London, at Dover Furnace in Dover Plains, NY. The day began with a breakfast hosted by Carriage House Motorcars followed by a rally to Dover Furnace. Once everyone arrived at the shooting grounds, Holland & Holland presented their new line of Men's & Women's clothing, along with their finely crafted shotguns which FOCNER members used to shoot sporting clays with. After shooting sporting clays members headed in to eat some delicious BBQ and finally have a Davidoff Cigar and Dalmore Whiskey tasting. www.focner.com
2013 Season Recap
November: Art of the Automobile- Sotheby’s Auction Preview Sotheby’s extended a very special preview tour of the "Art of the Automobile" auction. A private tour of the collection followed by an expert symposium and a cocktail reception .
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Sample Event June 19 Track Day at Monticello Motor Club 8am - Meet at Delamar Hotel / L'escale in Greenwich, CT for breakfast & check-in 9am - Rally through the country to MMC 11am – 11:30: TECH of cars going on track 11:30 -12: Checkout rides for solo candidates (we will have each solo-qualified driver fill out a form. Depending on their backgrounds, we may have some people go out for a check-out ride with an instructor) 12-1pm: Lunch, presentation 1-1:15pm – Solo drivers prepare for track 1:15-2pm – Open track for solo drivers (we will have each solo-qualified driver fill out a form. Depending on their backgrounds, we may have some people go out for a checkout ride with an instructor) 1-2pm – Beginners in classroom 2-2:40 – Beginners on track, solo drivers have track classroom discussion 2:45-3:30 – Open track (solo drivers), Beginners in classroom 3:40 – 4:20 – Beginners on track 4:30 – 5pm – Open track (solo drivers) 5 – 5:30 – Open track all cars (if beginners are ready and with approval of instructor to all run together)
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Partnership Opportunities All partners are ensured category exclusivity. We will not partner with your competitors during the term of your partnership. Partnership availability is limited.
All of our events are customizable and we are open to ideas that would benefit and please our members. If there is something specific that you would like us to consider that would help you meet your marketing needs, please do not hesitate to ask.
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Dealership Partner $7,500 This is only for Ferrari Dealers.
As a Dealership Partner you will have exposure at most of the FOCNER events. Dealership partners allows you the opportunity to experience first hand the value of relationship building in our network.
You will receive the follow benefits: - Opportunity for a speaking engagement at events to introduce your company - Opportunity to include your collateral material and promotional items for distribution at events -Opportunity to host up to 2 events per season at your location - Logo & link on our Sponsor Tab, on the member website www.focner.com - Logo on signage, promotional material such as invitations, email blasts and merchandise (embroidered shirts, hats, jackets, etc) created for the events you are committed to - 1 Half page ad in Pilota, the national monthly magazine for Ferrari Owners Club members - 2 invitations to one FOCNER event - 2 invitations to the FOCNER holiday party
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Membership Card Partner Starts at $10,000 As an annual Membership Card Partner you will have exposure in every member’s wallet or in their car! Each member will receive a Membership Card that will be branded with the FOCNER logo, their member number and 3 partner logos on the back. Your logo will be carried with each member daily!
You will receive the follow benefits: - Opportunity for a speaking engagement at one event to introduce your company - Opportunity to include your collateral material and promotion items for distribution at one event - Logo & link on our Sponsor Tab, on the member website www.focner.com - Opportunity to post a member benefit on www.focner.com - Logo on signage, promotional material such as invitations, email blasts and merchandise (embroidered shirts, hats, jackets, etc) created for the event you are committed to - 1 Half page ad in Pilota, the national monthly magazine for Ferrari Owners Club members - 2 invitations to one FOCNER event
Brand subject to approval by club directors.
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We at FOCNER consider our members and partners like family. We hope to have you join us. Here are some fun photos of our members and their vehicles at our events.
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Thank you for your time and consideration.
If you have any questions or would like to establish a partnership with FOCNER, please contact Jen Danzi (646) 526-7643 Jen@focner.com
www.focner.com