Jelena _Jelačić_portfolio_2019

_portfolio Jelena Jelačić 2019

vauuuuuuu

Content _01 _02 _03 _04 _05 _06

synthesis intimacity ovÄ?a through colors

3 7 12

drive-thru market

15 17 19

pig package steve the bum

2

01

synthesis project brief: dwellings+mixed use site location: Slavija, centre of Belgrade, Sebia category: diploma project_ individual academic project mentors: PhD Grozdana Šišović

synthesis

concept

The site is located in Belgrades’ center, on one of the city’s busiest traffic points. Objects surrounding the site are mostly residential and business facilities, as well as hotels.

Seeing as how it is a very frequented and culturally important location, the site is imagined as having a mixed use.

Taking into account how accessible and well connected the location is, the project is focused on creating dwellings for the elderly.

The idea behind the project is to reduce and ease the growing issue of social isolation between old people, present for various reasons such as going in to retirement, their diminishing social circles through deaths of spouses and friends, the fact that they are no longer the hub of their family, or through disability or illness.

semester_6_2018

Taking all of that into account, the space is functionally divided into two main sectors – dwellings and a market space, created as a complimentary function to the residential area.

4

2 3

Extruded surface of the location

Forming the new ground floor

Objects on the edge of the lot, leaving the inner space empty for garden

Hotrizontal and vertical communications connecting the floors

Facade in the form of net surrounding the complex

Apartments are designed to provide comfort and satisfy the residents’ basic needs, while at same time encouraging them to go out and participate in group activities in the complex’s common areas. As such, the common areas are divided in to two groups: specialized – spaces such as a library, a spa center, a cinema, a recreational center, as well as an emergency room – and multipurpose common spaces such as expanded communications, where the residents can gather and create their own content.

4

semester_6_2018

synthesis

diagram

1

While the market takes up the entirety of the ground floor, the residential area is, starting from the first floor, divided into five separate objects.

This creates a second, more intimate ground floor, giving the residents a public, yet private space to socialize. The added ambient value of this separate ground floor is a garden located between the dwellings that are located on the edges of the site, encompassing the garden.

Though the residential areas are segmented in to five different structures, they are interconnected with hallways and enclosed bridges. A designated parking area is located below the marketplace, spacious enough to cover the needs of the tenants as well as independent shoppers.

activities on different floors 1_roof 2_two types of floors 3_garden 4_market

There are several types of apartments, designed to meet the possibly unique needs of a user – apartments for singles, apartments for couples as well as apartments for those who need constant care.

Apartment type 1: For singles

Apartment type 2: For couples

Apartment type 3: For couples+caretaker

Apartment type 4: For singles+caretaker

4

synthesis

drawings semester_6_2018

Plan of the market

Plan of the ground floor

Section of building

5

semester_6_2018

6

synthesis

models

02

intimacity/intimacy+city/ project brief: multi-family housing site location: Crveni Krst, Belgrade, Serbia category: 5th semester, project 2_ individual academic project mentors: PhD Ivana Rakonjac, M. Arch. Borislava Ivanković

intimacity

concept _diagrams-sketch

The project was created as a direct reaction to impressions from the site. In Belgrade’s urban core, where noise and crowds are a pressing issue, the project aims to emphasize the beauty of the location by purposefully drawing the residents gaze to its’ most attractive aspects. With that in mind, the project emphasizes those aspects, creating intimate spaces for people to enjoy. That intimacy is achieved through the synergy of living spaces with its’ public environment. Using a scale ranging from most to least intimate spaces, two types of floors are formed with the goal of giving residents multiple spaces and opportunities to interact with each other.

semester_5_2017

Stratified and complex communications strive to stimulate the residents’ contact with the environment, while also providing the possibility for isolation.

Introverted volumetry, resulting from the need to use all of the space to its’ full capacity, is perforated by communications that emerge on the facade providing a view of the blocks’ interior. The key elements of the design are arched openings that contribute to the ambient value and rhythmically reflect on the facade. The ultimate goal is to encourage residents to communicate with the environment and each other.

context sketch

Extruding the surface

Openings for sunlight

Openings for view

Smaller openings towards points of view

Communications

8

intimacity

experimenting the segments of project semester_5_2017

Combination and position of dwellings

Horizontal and vertical communications

Facade

9

multi-family intimacity housing

penthouse apartment_site plan semester_5_2017

Plan of the ground floor of apartment

Plan of the first floor of apartment

10

semester_5_2017

11

intimacity

ambient

03

ovca through colors project brief: urbanistic solution for development of sustainable and resilient community of Ovča site location: Ovča, outskirts of Belgrade, Serbia category: 4th semester, project 1_ group academic project mentors: PhD Danijela Milovanović Rodić, M. Arch. Jelena Radosavljević

ovča through colors

concept_diagrams

This project aims to answer the topic of urbanistic solution for development of a sustainable and resilient community of Ovča through urban management. As Ovča is an already existing, functioning community, the first step of this project was a research into their already existing cultural, social and natural resources, with the idea of transforming and upgrading them in favor of creating entirely new content.

The researching process located four main focal points of interest with great development potential. The idea behind this development process is dual – it’s meant to transform Ovča in to a touristic location, while benefiting the local economy and improving the overall quality of life for the locals.

Such a project requires not only contextual branding, but visual as well, and what set apart the community of Ovča from other potential sites was the already present visual identity. Research showed that some elevations in Ovča are already decorated with colorful ceramic tiles, with patterns and motifs specific to the area. As they were used as a symbol of wealth, and are unique and visually appealing, the entirety of the visual branding for this project is based on said tiles.

existing objects

potential cultural objects zone of spa complex new objects, different than context Vojvodian house

semester_4_2017

unfavorable conditions for construction very unfavorable conditions for construction

spa complex typical Vojvodian houses

potential directions of expanding

favorable conditions for construction area vulnerable to floods side streets with potential for expanding main roads secundary roads

colored objects which would, after construction be used for cultural content

diagram of potential directions of expanding

13

ovča through colors

main ideas

cultural content

semester_4_2017

The starting point in the conceptualization of this project was the already present cultural specificity of the site. Focus is given to buildings with elevations decorated by multicolored, ceramic tiles. These buildings themselves are, as a rule, bigger then the objects surrounding them and, as such, are perfect sites for creating cultural content in the form of theatres, music halls, cinemas or galleries – none of which are represented in Ovča at the moment.

spa complex Potential for the construction of a water-based spa complex, based on the sulfur-rich waters, already experienced as a part of the local identity by the locals themselves.

routes

local products

Transforming the multitude of secondary, rarely frequented streets, most of which are surrounded by unused grasslands, in to public spaces, designed to encourage the members of the community to socialize and develop them to fit their own needs.

Almost every household in Ovča was built in a Vojvodina-specific style and include a spacious backyard. That offers the possibility for the locals to grow and sell organic food, sell traditional crafts or even offer workshops, teaching tourists the basics of said crafts.

14

ovÄ?a through colors

final products semester_4_2017

Branding products: redesigned tiles, food products

Final model

Branding products: maps, calogues

15

04

drive-thru market project brief: reorganization of open market and park site location: Kovilj, Novi Sad, Serbia category: competition entry, 1st prize, in proces group proffesional project

drive-thru_market

concept_diagrams

The existing context is the fact that, once a week, in Kovilj, people use the main street to sell their goods, instead of using the already existing marketplace, which is problematic in and of itself. Using the most frequented and busiest streets as a market results in blocked traffic and a general chaos created by the shoppers as well as the salesmen, who sell products directly from a rack parked along the street. Meanwhile, the nearby, unused marketplace is covered by impractical, damaged urban furniture and is, as such, a waste of space.

By studying the locals’ behavior, it was decided that the best solution would be to move the market to the adjacent street, thus reopening the traffic flow. While the new market would be equipped with resilient urban furniture that can be easily packed and stored away on the days the market isn’t open, thus leaving the area to be used as what it is – a parking lot. The existing market, that is located next to a park, would be repurposed as said parks’ extension.

Solution:

september_2017

The detail of transformable market stall Selling spot which becomes usual parking lot ket.

Axonometry

Atmosphere of street where market is located

17

05

pig package project brief: flexible, lightweight pig shelter site location: Gent, Belgium category: tutor of MEDS workshop project

pig_package

concept_diagrams_realisation august_2017

The project is designed to respond to the needs of the Het Spilvarken organization. Their concept is the development and connecting of local communities through moving their three pigs from neighborhood to neighborhood in two month cycles.

For that, they needed lightweight and flexible structures in which the pigs would live. This resulted in a folding structure made of wood with specially designed recycled plastic joints. After extensive brainstorming and multiple design options, a design consisting of wood and recycled plastic was chosen. The first part of the process was wood processing, followed recycling plastic using the Dave Hakkens machine for the shredding, melting and molding into the designed parts. After 15 days, with 11 participants, the product design went through further changes, but the results were exactly what was needed.

Instuction manual

Process

19

06

steve the bum_video game project brief: environment for video game category: individual proffesional project

semester_6_2018

This project entailed designing a fictional city that serves as the primary player environment for the game Steve the Bum (Stevica Klošar). The process involved combining urban matrixes of existing cities, creating a unique yet convincing urban environment. A big part of this process was studying the way a city communicates and coexists with great bodies of water such as rivers, lakes and the sea, and then forming the city itself in organic, or rather orthogonal matrixes.

This is Stevan. His friends call him Stevica. Stevica is 58 years old. He is a ship mechanic, or at least he was, but the company he worked for went bankrupt two months ago and now he became homeless. If you’re wondering how that happened, you’ll soon realize it’s really simple.

He was a working-class man to begin with, so he lived paycheck to paycheck and once his monthly income ceased to exist, he soon found himself out on the street. He has no children or family to speak of and most of his friends are blue-collar workers like himself, so they can’t really help him. Stevica tried getting another job, but it turned out to be quite difficult. At his age, nobody would hire him as a ship-mechanic again, as he is relatively close to retirement. On the other hand, he ouldn’t get any other job as a, for example, car mechanic as he is overqualified and his employer would be required to pay him more than the job usually entails. As he lost his home and ended up on the street, Stevica lost the means with which to make himself presentable on job interviews and he soon became just another homeless man.But there is still hope. You can help Stevica survive on the harsh city streets and even help him find a job and get back in to the system.

steve the num_video game

concept_game interface

Urban grid of imaginary city

His life is in your hands.

21