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NEW YORK: Thanksgiving email pays off handsomely
Sendingemail to strangers can be a tricky job. What are the odds that you’d open an email from someone you don’t even know, let alone read it?
This past Thanksgiving, the Freedom Foundation beat those odds by launching its most successful email campaign to date in the wonderful state of New York. In the days leading up to the Thanksgiving holiday, tens of thousands of public employees from various unions received a special email with the subject line, “Thanksgiving Special For Union Employees!”
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From that one email alone, we received an unprecedented amount of questions, comments, concerns, outrage and, most importantly, opt-outs.
We’ve been working around the clock to introduce ourselves to thousands of New Yorkers over the past two months, so many of those public employees that received our Thanksgiving message had already heard from us at least once, making it even more impressive to see this one email motivate hundreds of members of the Public Employees Federation (PEF) in particular to respond to us on such an unprecedented level.
By RYAN BROOKS, NY Outreach Coordinator
How unprecedented? Well, the Thanksgiving email resulted in so many PEF members opting out that the Freedom Foundation ended up setting a new record for the most opt outs in a single day in New York, obliterating the previous high and getting more opt-outs in a day than the Empire State previously had achieved in any given month prior.
Not only did our message prompt a record number of government workers to opt out of their abusive relationship with PEF, it also inspired the defectors to share their horror stories about the union.
And the best part? We’re still just getting warmed up. The holiday season is here, and Christmas cheer will be spread across New York on a level never before seen in the Excelsior State. The scouts have returned from the field with fresh intelligence, the heavy artillery is locked on target, and the generals have given the word. So stay tuned, as we expect to see even greater results in December.
