Our Story

Necessity is the mother of invention, and prohibition necessitated a veil of obscurity. As that veil is lifted and hemp becomes legal across the United States, it is radical transparency we demand, not opacity and the resulting confusion. Things that were once done in darkness, in the secret fields and hidden backrooms of the not especially risk-averse, are done now in the open. Bringing that which was once clandestine safely into the light is no small task; for trust to thrive where suspicion was once king we require new systems of clarity and understanding.

Trace shines a light, revealing the truth of a market never before understood or even seen in totality; that opacity was by design, but so too is our transparency.