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“Julas”
Alexandria, Virginia 22314
An elevated waterfront restaurant located in historic Alexandria featuring American cuisine classics with an innovative approach to brunch, lunch and dinner.
The design experience at Jula’s aims to create an elevated, modest, and chic language with pastel tones and delineated materials – creating a curated contemporary encounter.
FINAL DESIGN DEVELOPMENT PRESENTATION | 16 JUNE 2022
Rounded soft edges and small details in craftsmanship provide a tailored visual, while traditional forms add a sense of timelessness. The mixed use of the organic materials provides an achievable sense of modest opulence.
Scaled back ornate details provide a backdrop to the dining experience. Deliberate use of shapes and materials will contribute to the balance of elevation and luxury.
THE BAR WITHIN JULA’S IS THE CROWN JEWEL-A...
WITH A WATERFRONT VIEW OVER LOOKING THE POTOMAC RIVER AS WELL AS THE SKYLINE OF OUR NATION’S CAPITAL, THE BAR OFFERS A WIDE RANGE OF BEVERAGES TO VIBE AND EMBIBE.
THE BAR INCORPORATES FINE DETAILS FROM THE STITCHING ON THE BARSTOOL TO THE EDGE DETAILS IN THE COUNTERTOP.
THE CONCIERGE
WALLCOVERING BEHIND CONCIERGE FRAMED ARTWORK WITH ART SCONCE WOOD COLUMNS
ACCENT WALLCOVERING AT CONCIERGE WALL
ACCENT WALLCOVERING AT CONCIERGE WALL
WALLCOVERING BEHIND CONCIERGE FRAMED ARTWORK WITH ART SCONCE 16 FT PENDANT OVER CONCIERGE
MAIN FLOORING AT LOBBY
STOREFRONT WALL BASE
STOREFRONT WALL BASE
MAIN FLOORING AT LOBBY
THE PARTY AT JULA’S STARTS WITH THE CONCIERGE ... WITH AN ALMOST RESIDENTIAL FEEL, YOUR DINNER PARTY WILL CHECK IN WITH CONCIERGE READY TO LEAD YOU TO YOUR DINING TABLE. HERE YOU CAN SIT AND ENJOY A BEVERAGE IN THE LOUNGE, HANG YOUR COAT, OR TAKE A LOOK OUT ONTO THE POTOMAC. THE CONCIERGE WAS INSPIRED BY THE FEELING YOU RECEIVE WHEN YOU CHECK INTO YOUR BOTIQUE HOTEL ON A WEEKEND ADVENTURE.
SCHEMATIC PERSPECTIVE VIEW - CONCIERGE DESK
WOOD WALL MILLWORK FOR STORAGE COLUMNS WRAPPED IN POWDERCOATED NICKEL FINISH
CONCIERGE CEILING MATERIAL PAINT MAIN CEILING MATERIAL PAINT
THE RESTROOMS AT JULA’S WERE TO NOT BE OVERLOOKED OR AN AFTER-THOUGHT. THE RESTROOMS WERE TO BE DESIGNED WITH JULA-BLUE IN MIND TO HAVE AN ELEVATED OPULENT FEEL.
DESIGN DEVELOPMENT PRESENTATION
POLISHED NICKEL FINISHES WITH CUSTOM QUARTZ COUNTERTOPS SPARKLE UNDER UNDER ASYMETRICAL WALL SCONCES. WHETHER WAITING FOR YOUR TABLE OR FRESHENING UP AFTER YOUR MEAL, THESE RESTROOMS FEEL ANYTHING BUT ORDINARY.
