Jeffery D Whippo is a professional business educator who believes that the application of Strengths, Weaknesses, Opportunities, and Threats [SWOT] Analysis is a vital key to determining the likelihood of success of a company’s strategic plan. He notes that it is important to know how each of the four aspects of a SWOT relates to the business. He notes that by using the SWOT analysis, the organization is able to determine, as part of the business strategy, what the business needs from the new IT system.