Jeffery Whippo Explains that Environmental Scanning is Important in Strategic Planning

Jeffery Whippo Explains that Environmental Scanning is Important in Strategic Planning Jeffery Whippo explains the importance of environmental scanning in strategic planning. He shares that environmental scanning involves the internal analysis of the environment and it includes employee interaction with other employees, employee interaction with management, and management interaction with shareholders.

According to him, he believes that environmental scanning aids decision making as it is an important tool in understanding and decision making in all situations of the business. It also enables the firm to select the best option for the success and growth of the firm.

Various efforts are made by the organization to do an environmental scanning. Market research is performed and data collected from the market research process is studied in order to make planning for future actions. It also includes comparing the performance of the competitor company in order to learn about their strategies and business ideas.

Jeff Whippo shares that environmental scanning plays an important role in the business process of an organization.

By performing environmental analysis, you can learn about the strengths, opportunities, opportunities available, and threats lurking around the industry. Having knowledge about all these things you can take a decision

regarding your business and can reform your business strategies.

Environmental scanning helps you to learn about the business strategies of your competitors. You can take ideas from the strategies and can also form your strategies accordingly so that you can give constant competition to them. Jeffery Whippo considers it an important component of strategic planning as it provides information on factors that affect the organization in the future.