Jeffery David Whippo Explains that Environmental Scanning Helps in Determining Future Direction of Organization
Jeffery D Whippo Explains the Responsibilities of Environmental Scanning with the Organization
According to Jeffery David Whippo, environmental scanning is aimed at helping management determine the future direction of the organization Besides, it involves the internal analysis of the environment and it includes employee interaction with other employees, employee interaction with management, and management interaction with shareholders In addition, the analysis of internal environment helps in identifying strengths and weaknesses of the organization
Jeffery Further Explains the Methods Used to Conduct an Environmental Scan
According to Jeffery, a variety of methods should be used while conducting an environmental scan to collect data, including reviewing publications, conducting focus groups, interviewing leaders inside and outside the organization, and administering surveys He further considers it an important component of strategic planning as it provides information on factors that affect the organization in the future The information gathered allows the leadership to proactively respond to external impacts
He Explains More About Environmental Scanning Jeffery believes that environmental scanning constitutes a primary mode of organizational learning The information collected during environmental scanning is critical in product design, formulation of marketing strategies, determination of marketing mix, and research and development strategies
All About Jeffery D Whippo
Jeffery David Whippo is a professional educator and developer of people, teams, and leaders He is a well-educated professional who has attended California Coast University, Boston University, California State Polytechnic University, Community College of the Air Force, and Citrus College He also worked as a Combat Intelligence Specialist for the USAF for almost 4 years