Jeffery David Whippo Believes that Industrial Organization Draws Upon Contributions from a Variety of Fields of Economic Enquiry Jeffery David Whippo, a successful leadership and coaching consultant, very well explains organizational structure. He opines that a sound organization facilitates the performance of various managerial functions by division of labor, consistent delegation and clarity of authority and responsibility relationship. He believes that due to decentralization, organic structures tend to encourage more fluid information processing enabling the organization to respond better and faster to unexpected events. Industrial organization draws upon contributions from a variety of fields of economic inquiry including game theory, information theory, organization theory, agency theory, and transaction cost analysis, as well as the related field of strategic management. Overall, organizational structure is the analysis of factors that contribute to the overall strategy and product placement of the firm. It also involves a study of different areas that affect the operations of the firm. Jeffery D Whippo further states that in a centralized structure, decisions flow from the top down, while in a decentralized structure, decisionmaking power is distributed among various levels of the organization. It outlines how certain activities are directed to achieve the goals of an organization. In addition, it defines each employee's job and how it fits within the overall system. According to Jeffery, a sound organizational structure emphasizes on the study of the firm strategies that are characteristics of market interaction including price competition, product positioning, advertising, research, and development.