Jeffery D Whippo Discusses the Key Differences between Natural and Strategic Competition
Types of Competition Found In Business •
• •
•
Business professional and educator Jeffery D Whippo explains that natural competition and strategic competition are the two main types of competition found in business. Natural competition is evolutionary in foundation while strategic competition is revolutionary. Besides that, natural competition seems to be very expedient in its moment to moment interaction, it is very conservative, gradual and produces almost unnoticeable change near term regardless of the ultimate consequences long term. Strategic competition, on the other hand, is very deliberate in its careful consideration, tight reasoning and commitments; however it can result in large change in quite a short period of time.
About Natural Competition •
Jeff Whippo indicates that natural competition is the foundation, and should be completely understood in order to take full advantage of strategic competition. • Based on Darwinian natural selection, natural competition is the basic pattern of evolution. • It is this process that produced all the forms of life on planet Earth. • Also, it involves learning by trial and error without the need for either obligation or forethought.
Differences between Competitors Are the Prerequisite for Survival in Natural Competition •
Whippo clarifies that in natural competition, when you have two competitors who are making their living in exactly the same way with the same products; it is highly unlikely that both of them will survive long term. • However, one competitor may be able to gain an edge over the other by incorporating any difference that would be perceived as competitive advantage. • The future success of that competitor can then be measured by that competitive difference as a value.
Conclusion
•
Jeffery D Whippo concludes that while natural competition involves making small changes and adaptations over time, strategic competition seeks to make very large change in competitive relationships. • Mutual awareness between competitors including culture, perceptions, attitudes and behavior are keys to strategic success. • It is due to this deep understanding of one another that consequences can be widespread in both strategic failure as well as strategic success.
Thank You Jeffery D Whippo