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on critical aspects including renewal of
CA M PAI GN
public and performance spaces,
In April of this year,
technology upgrades, energy efficiency
Jefferson Center publicly
upgrades, plus components that allow for
unveiled the
an expansion of audience development with
Performance Beyond
new and emerging artist opportunities.
Campaign for Jefferson
Some money has already been used for
Center. At a press
water damage repair and energy and
conference in the
equipment upgrades.
Fralin Atrium,
Jefferson Center continues to seek
Executive Director, Cyrus Pace, among others, conveyed the
successes and continue performing beyond
motivation behind the campaign.
expectations, the Performance Beyond
“Through this ambitious effort we will ensure the long-term viability of Jefferson Center in addition to providing a means to strengthen and enhance imperative community resources.” said Pace. $4 Million $3.5 Million $3 Million
$2 Million $1.5 Million $1 Million $500 Thousand
than half of this goal was met during the “silent phase” thanks to private fundraising efforts and donations from individuals, businesses and Foundations such as the Horace Fralin Charitable Trust, The
O V E R
Roanoke Women’s Foundation, and The
H A L F
Norfolk Southern Foundation. Along with
R A I S E D
Jefferson Center is
$2.5 Million
campaign seeks to raise $4 million. More
known as a premier performance venue,
those who’ve donated since the public phase’s debut, the campaign has raised approximately $2.2 million as of this writing.
educational hub and
A B O V E
cultural center, all
Jefferson Center intends to use funds from
contained within one
the Performance Beyond campaign to
iconic building. To continue building on
&
B E Y O N D
expand and improve its services, focusing
donations for its Annual campaign to continue with its community, arts education, and programming initiatives. With the two campaigns running simultaneously, Jefferson Center’s encouraging slogan is “Give Today...and Beyond!” to remind the public of the need for both regular, annual support, and the efforts to take Jefferson Center to new audiences beyond the season, new arts and music opportunities beyond the classroom, and new levels of efficiency, modernity, and usability for a deserved and ever-supportive community.