The Creative Recipe

PORTFOLIO

The Creative Recipe of

J E A N N I TA P R I S C I L L A ...an aspiring graphic design intern

2017 THE SECRETS BEHIND HER DELICIOUS SKILLS, WORKS, AND IDEAS.

01 ABOUT ME 0 3 P E R S O N A L D E TA I L S 05 WORKS AND PROJECTS 0 5 B R A N D I N G A N D PA C K A G I N G 1 3 C A M PA I G N / A D V E R T I S I N G 23 UI / UX DESIGN 3 1 P H OTO G R A P H Y 3 7 I L L U S T R AT I O N

PORTFOLIO 2017

Contents

00

Hello!

02

I’m a 3rd year student of DKV Creative Advertising in Binus University.

Having big enthusiasm in visual creative fields since I was a kid makes me have this strong taste in visual. I love experimenting with texture, colour, and shape. Also love to learn new things, getting involved in design study or project. This is a creative recipe of me and my artworks.

I guarantee that all of my essential skills in graphic design are delicious.. you’ll taste it once you work with me :)

I look forward to secure amazing experience in your company.

Creative!

Fun and optimistic Extrovert yet introvert Able to lead, yet to follow And yep, I am the one who made this entire recipe book.

Warm regards,

Jeannita .

PORTFOLIO 2017

My name is Jeannita Priscilla.

Personal Details PERSONAL Name

Jeannita Priscilla

Birthday

8th October 1996

Marital status

Single

Nationality

Indonesian

TECHNICAL SKILLS Illlustrator Photoshop Indesign Premiere Animate

CONNECT www.behance.com/jeanpriscilla www.instagram.com/jeanpriscilla www.linkedin.com/in/jeanpriscilla www.facebook.com/jeannitapriscilla

WORKING EXPERIENCE

04 2017

GRAPHIC DESIGNER (INTERNSHIP)

Job-desc: Handling design research, marketing kit, UI/UX for websites, illustration, and copywriting.

2017 2016

PA R T- T I M E G R A P H I C D E S I G N E R

Lazato Indonesia, Jakarta Job-desc: Creating graphics and visual designs for logo and branding, UI/UX, banner and poster design.

2016

WEB DESIGNER

Eureca 2017, Prasetiya Mulya University Brief: Designing the event’s website interface.

2016

U S E R I N T E R FA C E D E S I G N E R

Monosite, Jakarta Job-desc: Designing the client’s website interfaces 2016 2014

based on brief and its target market.

F R E E L A N C E I L L U S T R AT O R

A C H I E V E M E N T & O R G A N I Z AT I O N 2017

GPA: 3.72

2016

Participant of Mengyu Chen Illustration Workshop

2016

Finalist of Poster Quotes Competition 2016

2016

Participant of Hometown International Illustration Exhibition 2016

2016

Member of Mentor BSLC Binus University

2016

English Tutor Binus University

E D U C AT I O N A L Q U A L I F I C AT I O N now 2015 2015 2012

DKV (Creative Advertising) Bina Nusantara University (5th Semester) SMA Regina Pacis Bogor

PORTFOLIO 2017

Simpul Aksara Group, Jakarta

BRANDING

and Packaging

MAIN INGREDIENTS: 1 TEASPOON OF RESEARCH 1 TEASPOON OF BRAND MESSAGE 2 TA B L E S P O O N S O F C R E AT I V I T Y

06 B R A N D I N G A N D PA C K A G I N G

F L I P S B OX R E S TA U R A N T

Phase: Applied Tools : Adobe Illustrator, Adobe Photoshop

Flipsbox is a new home restaurant that sells three different dishes (rice, ďŹ sh, and chicken) with four variative sauces.

The target market is to aim teenagers, young adult (college students) and employeesThe prices of the food range between Rp 15.000- Rp 25.000.

The brief is to make a whole branding and packaging for the restaurant that O

FL

are relevant to the target audience and to make a mascot which represents Flipsbox and its special dishes.

Color Codes

Logo & Mascot

#a21e22 #f1aa1e #e1d5c4

X

n SB da ah t Sy ra H. a Ba a si . K. rt Jl Jaka done In

IP

08 B R A N D I N G A N D PA C K A G I N G

L A Z ATO I N D O N E S I A

Phase: Applied Tools : Adobe Illustrator

Lazato is a start-up digital agency and software developer based in Jakarta, Indonesia.

They are born to help & realize every client’s business & enterprise's dreams through digital solutions.

The brief is to make a whole new branding & logo for the agency based on their core values:

- Trusted & Professional - Understand & Deliver - Keep Learning - Teamwork

Logotype

Color Codes

#227dc0 #606262 #fafdfe

10 B R A N D I N G A N D PA C K A G I N G

FA LC O N P R OJ E C T 8 U P H

Phase: Applied Tools: Adobe Illustrator

Falcon Project is an annual Technology Event held

by Universitas Pelita Harapan's Faculty of Computer Science since 2011.

This year's theme of Falcon Project 8 UPH is "STARTUP" along with the tagline "IT starts with you".

The brief & main idea is to incorporate the symbolic falcon of each year’s project into something fresh, creative, innovative, and represents the theme.

Style: Flat design Keywords: Falcon, 8 (eight ), rocket, launch, creative

FALCONPROJECT STARTUP: IT STARTS WITH YOU

12

STARTUP: IT STARTS WITH YOU

B R A N D I N G A N D PA C K A G I N G

FALCONPROJECT

C A M PA I G N

and Advertising

MAIN INGREDIENTS: 1 TEASPOONS OF PRODUCT RESEARCH 1 TEASPOONS OF CONSUMER RESEARCH 2 TA B L E S P O O N S O F A N A LY S I S MANY BOWLS OF FRESH IDEAS

14 C A M PA I G N A N D A D V E R T I S I N G

M I LO Phase: Assignment Tools: Adobe Photoshop

Milo is a brand of chocolate milk made from malt. The target market is teenagers between the age of 14-17 years old with various activities and are interested in sports.

And after doing some research, we made this print ad that tells the audience that Milo provides unlimited energy. Proven by the visual of a soccer net which has a hole from kicking too often and too hard.

Headline: “Unlimited energy, unlimited goals.�

GILLETE PRINT AD

Tools: Adobe Photoshop

Gillette is a brand of men's safety razors. It has a long history of promotions for its products, especially towards young men.

Gillette has variety of razor types with different blades. Thus it makes Gillette known for a clean, smooth shave.

So the aim of these print ad is to show the audience that even a rough cactus could be as smooth as a ceramic.

C A M PA I G N A N D A D V E R T I S I N G

Phase: Assignment

16

REEBOK Phase: Assignment Tools: Adobe Photoshop Reebok is a sport shoe brand. The idea is to show audiences that this shoe is lightweight, especially for sports. Therefore I illustrated it in a form of runner’s “bare feet” on a running track, but it still leaves shoe prints.

Indicating that the shoes are so lightweighted, that we would feel as if we run without shoes.

INDOMIE BITE MIE

Tools: Adobe Illustrator Indomie Bite Mie is a dry-noodle snack, served in mini sizes so the consumer could eat it in just one “bite”. The target market is teenagers (instant generation). The brief is to make a copy- based print ad of Indomie Bite Mie which will be featured on HAI Magazine, Indonesia’s magazine for teenagers.

The idea is to show the audience that Indomie Bite Mie is super easy and quick to consume, as quick as replacing the word “masak” with “gigit”. They will get the taste of Indomie without having to cook it.

C A M PA I G N A N D A D V E R T I S I N G

Phase: Assignment (Copywriting)

18

MANGO “UNIQUENESS” SERIAL PRINT AD Phase: Group Assignment Tools: Adobe Photoshop

Mango is a clothing design and manufacturing company, and one of the leading fashion groups in the world.

The theme of this assignment is “Uniqueness”. We have to define what exactly is “Unique”. Based on our group’s and brainstorming, we decided that “unique” is different. so we chose the tagline: “Unique has no boundaries, unique is you.”

We wanted the audience to understand that we should not be afraid of being different. We could dress the way we like, and should not be defined by society, be it by gender, body shape, or even rules.

20 C A M PA I G N A N D A D V E R T I S I N G

CERES Phase: Assignment Tools: Adobe Illustrator, Adobe Photoshop

Ceres is a brand of chocolate sprinkles. Their main tagline is “Taburkan Meises Ceres, Taburkan Cinta.� The target market is women around 25-35 years old that already have a family. So I made a print ad that used iconic family character: The Simpsons.

I wanted the explain the audience that even a family that is always bickering and quarrel a lot can have a peaceful moment when they share Ceres at dinner.

Here are the print ad and the point of sales materials.

22 C A M PA I G N A N D A D V E R T I S I N G

UI/UX

Website and Mobile

MAIN INGREDIENTS: 1 TA B L E S P O O N O F U S E R R E S E A R C H 1 TA B L E S P O O N O F W E B / A P P I N F O R M AT I O N M A N Y B O W L S O F I N N O VAT I O N & C R E AT I V I T Y

24 UI / UX DESIGN

THE 8293 WEB DESIGN

Phase: Applied Tools: Adobe Illustrator

A project for @monosite (monositeid.com) Monosite is a web developer team that helps various companies in creating their own website.

One of Monosite’s client is The 8293; an Indonesian based company that develops skincare products and soaps.

The brief is to make the interface of the website looks professional and clean.

26 UI / UX DESIGN

BELLEWOOD WEB DESIGN

Phase: Applied Tools: Adobe Illustrator

A project for Lazato Indonesia (lazato.com). Lazato Indonesia is a start-up digital agency and software developer based in Jakarta, Indonesia.

One of Lazato’s client is Bellewood; an Indonesian based company that provides wooden interiors such as chairs, tables, or sofas.

The brief is to make the interface of the website looks luxurious, clean, and represents the elegance of Bellewood itself.

28 UI / UX DESIGN

E L S H I N TA’ S M O B I L E A P P

Phase: Applied Tools: Adobe Illustrator, Adobe Photoshop

Another project for Lazato Indonesia.

One of Lazato’s client is Elshinta; which owns an application named IdA or InfodariAnda. It is an application that enables all the users to update all conditions of many places in Indonesia.

The brief is to make the interface as well as the user experience of the app represents IdA and easy to be used.

30 UI / UX DESIGN

collection

MAIN INGREDIENTS: A S E T O F P H OTO G R A P H Y P R O P E R T I E S 1 TA B L E S P O O N O F P R O P E R L I G H T I N G 1 TA B L E S P O O N O F G O O D C O N C E P T DOZENS OF ART DIRECTION

PHOTOGRAPHY

P H OTO G R A P H Y

32

B A L I N E S E L A DY

Phase: Photography Final Exam Photographer & Retoucher: Jeannita Priscilla Model: Fadilla Syabania Make Up: Ipith Tools: Adobe Photoshop

The brief is to make a local-content photoshoot (Indonesia).

I chose Bali as my theme.

I want to show the audience the elegance and gracefulness of a Balinese Lady, that carries and proud of her own culture.

34 PHOTOGRAPHY

FOODSCAPE “WINTER NIGHT”

Phase: Assignment Photographer & Retoucher: Jeannita Priscilla Tools: Adobe Photoshop

The brief is to make a foodscape photography, with a little bit of editing. I chose “Winter Night” as my theme, and purplish color to support the concept.

And yes, everything you can see in the photograph is made of real, fresh food (except for the sky).

36 PHOTOGRAPHY

collection

MAIN INGREDIENTS: 1 TA B L E S P O O N O F C R E AT I V I T Y 1 TA B L E S P O O N O F D E TA I L S ( B E C A U S E T H E D E V I L I S A LWAY S I N T H E D E TA I L S )

I L L U S T R AT I O N

I L LU S T R AT I O N

38

CAPSULE CORPS CHILDREN’S BOOK

Phase: Freelance Project Tools: Adobe Illustrator Title: Capsule Corps, Legend of the Time

An illustration book called “Capsule Corps, Legend of the Time”. The Brief is to make some children’s book illustrations based on the story that the client has made.

The target market of this book is children between 7-12 years old.

This book tells a story about a kind and genius professor who make a riddle for his village, in order to find a sophisticated technology for their future.

40 I L L U S T R AT I O N

H O M E TO W N I N T E R N AT I O N A L I L LU S T R AT I O N E X H I B I T I O N

Phase: Exhibition Tools: Drawing pen and copic on Canson Paper

Hometown International Exhibition 2016 is an exhibition held by IAIF and Creative Advertising Binus University in collaboration with Cheung Kong School of Art & Design, Shantou University (China), Tomas Bata Univeristy, Kabul University and Afganistan Calligraphy Association.

42 I L L U S T R AT I O N

This is the illustration that is featured on the exhibition, the main theme is “Hometown”. Therefore I made 3 different illustration that represents: Garuda, Dayak, and Bali. What I want to say is “Home is where your culture is.”

I L LU S T R AT I O N

Phase: Simpul’s Project, ongoing Tools: Adobe Illustrator

Several illustrations that I made during my internship in Simpul Group (simpulgroup.com). I made the illustrations for the e-magazine icons on seratusplus.com, and the illustrations for their upcoming book: Seratusplus Gerai Interior Bali according to the context that they have already prepared.

I L LU S T R AT I O N

Tools: Pencil and color pencils on paper

I made a drawing of Belle from Beauty and the Beast, Ariel from Little Mermaid, and Rapunzel from Tangled. These are drawn using pencil (from 2B until 8B), and a little bit of color using color pencils.

I L L U S T R AT I O N

Phase: Personal Project

44

Thankyou!

Contact me for more delicious design recipes: jeannitapriscilla@gmail.com - 087873059348

Let me cook you and your company the most delicate ar tworks you’ve ever seen (and tasted).

Thank you for taking your time to have a look on my por tfolio. I truly hope my works interest you. Cheers!

See you!

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