Profotousa edu spring 2018

EDU 2018 Valid from February 2018

Get the shot: Seven shots and how to recreate them yourself Featuring Sal Cincotta Tim Kemple Alba Soler Adam Angelides Chris Knight Andreas Lundberg Pauline Darley

The world is my studio With Sal Cincotta

The shoot An important part of the photographer's art is the ability to improvise a location. Who would have thought that an unassuming back street in an industrial area in downtown St Louis would prove to be the perfect spot to capture a wedding portrait? Luckily, one of the world's leading wedding photographers, Sal Cincotta, decided that it would be the ideal location.

The challenge Shooting in a public area means that people are out and about and could get curious about what's going on. So it's always an advantage to be able to move fast. In essence, get in, get the shot and get out. In addition, it was a cloudy day, and the sky was acting like one huge soft box, which meant Sal needed to augment the natural light with flash to create significantly more depth and warmth.

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The solution Sal shot with the Profoto A1 on camera. He added a warming gel, in this instance a Half CTO Gel to bring warmth to the portrait. He also added a Dome Diffuser. The light from the A1 is already natural and beautiful, but the dome diffuser further smooths and softens the light ensuring that the skin tones are nice and natural. Shooting with the A1 on camera flash brings out all the subtle details in her hair while providing a good level of contrast on her face and below her jawline.

Flash also adds a pleasing catch-light in her eyes – bringing them to life. Shooting in TTL allowed Sal to lock in the exposure allowing him to work even faster.

The gear 1 x Profoto A1 1 x Dome Diffuser 1 x Half CTO Gel

Shooting with the world’s smallest studio light Profoto A1

Light that’s both natural and beautiful Because we designed the A1 with a round head rather than the typical rectangular shape used by other on-camera solutions, the light it delivers is both natural and beautiful. That spread of light can also be easily adjusted from a wide setting, where the light has a soft smooth fall off to something narrower and more focused – with just a simple twist of the zoom ring on the head.

AirTTL means built-in convenience and versatility With AirTTL you have a huge amount of built-in flexibility. TTL allows you to lock in the perfect exposure instantly, giving you far greater degree of control and a significantly faster workflow. It’s pretty much point-and-shoot; it’s easy, fast and precise. And the ‘Air’ feature means you can communicate with another A1 or other Profoto light seamlessly, and HighSpeed Sync is right there when you need it.

More than light Being able to work with light is the key to creating better, more creative images. That’s why the A1 comes with a dedicated set of light-shaping modifiers that, thanks to a built-in smart magnetic mount, can be easily clicked on and off or stacked to help you achieve exactly the effect you want. These are a Dome Diffuser, Bounce Card and a Wide Lens included with the A1 and a Gel Kit and a Soft Bounce as optional extras.

No more worrying about battery life The A1 has its own exchangeable Li-Ion high capacity battery pack that lasts up to four times longer than AA batteries with no performance fade, and a facility to recharge quickly.

So, you can shoot for longer with confidence.

Never miss a shot The A1 can keep up because it recycles four times faster than most on-camera solutions – that’s every 1.2 seconds at full power. Put simply, you’ll never miss a shot.

Photographer ©Sal Cincotta www.salcincotta.com Location Downtown, St. Louis

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Taking on-location shooting to new heights With Tim Kemple

The shoot Locations all have their own degree of difficulty. When your location is a sheer cliff above the sea in Mallorca, wind, glaring sun, wet, slippery rock and the chance that one false move means that someone falls into the water are among the givens. The ever-present possibility that a bad handoff can mean a camera winds up sleeping with the fishes just adds to the fun. That’s what action photographer Tim Kemple faced in Mallorca, the birthplace of deep-water soloing-rock climbing without safety ropes high above the sea.

The solution Tim used the B1X directly overhead as the key light and let the sun become the fill. To do this, he used the HSS function on the B1X and shot at 1/2,500 of a second. The fast shutter speed allowed him to darken down the sunlight hitting the cliff. And by setting the B1X to the maximum power and using the OCF Magnum Reflector for an extra f-stop of light, he could spotlight Edu with the flash and overpower the sun.

The challenge It’s one thing to get trained rock climbers into position. But photographing them was a high-wire act for Tim. First he had to rappel into position to get his shots. Then he had to hang there with a flash and a light shaping tool strong enough to overpower the sun and mobile enough to have out there with him. For this shot, Tim’s aim was to make professional climber Edu Marin stand out from the wall in the bright ambient light.

1 × B1X Off-Camera Flash 1 × OCF Magnum Reflector 1 × Air Remote TTL-N

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The gear

The best-selling battery-powered TTL flash Profoto B1X

Quick to set up. Easy to use.

The B1X is a fully cordless light with simple, intuitive controls and a large easy-to-read LED display. So instead of tripping over cables or fiddling with sub menus or user manuals, you can focus on being creative.

Battery power you can rely on B1X’s rechargeable Lithium-ion battery provides up to 325 flashes at full power and tens of thousands at lowest power.

And it recharges in no time.

Capture the moment with AirTTL Finding the right exposure the first time can be a challenge when time is limited or the light is constantly changing.

AirTTL automatically does it all for you, just point and shoot.

Modeling light with power and quality A powerful LED modeling light that enables you to preview your shot and evaluate how light and shadows fall on the subject. It's also useful as main or fill light in low light situations.

Shape light in broad daylight with HSS No matter how bright the sun shines, Profoto High-Speed Sync (HSS) enables you to use your flash at shutter speeds up to 1/8,000s. Overpower the sun and shape your light even with large apertures in broad daylight.

Explore your light shaping potential Photography is all about controlling and shaping light.

With the B1X it’s easy to take your creativity to the next level with our dedicated range of compact, lightweight OCF Light Shaping Tools.

Photographer © Tim Kemple www.kemplemedia.com Location Mallorca, Spain

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Magical, timeless stories made believable with lighting With Alba Soler The shoot For a portrait shoot with a child at Valencia Botanical Gardens in Spain, Alba Soler wanted to tell a timeless story in which the beholder could sense the magic yet believe the story.

“The aesthetic is creamy yet crispy, whimsical and, at the same time, realistic,” she says.

The challenge Children move a lot, especially in an outdoor location like the botanical gardens, so Alba needed to be able to move around and be flexible herself. Even though she planned her setups well ahead, there still had to be room for improvisation. “It makes no sense to me to prepare a lighting set up that is not able to move quickly since you lose the inspiration, the child and the flow,” she says. And for the image to be believable, the light had to be believable.

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The solution Shooting in TTL and using the Profoto B2 Off-Camera Flash with an OCF Beauty Dish White, she could pose the model independently of the ambient light, still lighting her face properly. “I use the OCF Beauty Dish White for an even, creamy light. Both the B2 and the OCF Beauty Dish are also easy to transport and easy to carry once assembled.

“That is very important for me since I change places all the time during the photoshoot.”

The gear 1 × B2 Off-Camera Flash 1 × OCF Beauty Dish White 2' 1 × OCF Speedring 1 × Air Remote TTL-C

The most portable TTL flash for photographers on the move Profoto B2 Quick to set up. Easy to use.

Profoto doesn’t do complicated. We prefer a few simple, intui-tive controls and a large easy-to-read LCD display.

Just to make it quicker to change important settings.

And setting up takes seconds.

Fast enough to capture the action No need to miss that perfect moment. With speeds of up to 20 flashes per second, a short flash duration of 1/15,000s and fast recycling time of 0.05-1.35s, you’ll always be able to keep up with both the action and your camera.

Capture the moment in perfect light with AirTTL Finding the right exposure first time can be a challenge when time is limited or the light is constantly changing. AirTTL auto-matically does it all for you, so you just point and shoot.

Shape light in broad daylight with HSS With Profoto High-Speed Sync (HSS) it doesn’t matter how bright the sun shines. It enables you to use your flash at shutter speeds of up to 1/8,000s. So you can overpower the sun and shape your light even with large apertures in broad daylight.

Battery power you can rely on Don’t worry about losing power at a vital moment – B2’s rechargeable Lithium-ion battery provides up to 215 flashes at full power and tens of thousands at lowest power. And it recharges in no time.

Powerful enough to light the scene Whether you’re shooting in the bright sun or low light, B2 offers you both power and precise control with 250Ws over a 9 f-stop power range. And it’s 5 times as powerful as the average speedlight, so you’ve always got plenty of power.

Delivers superior control & quality of light B2’s built-in reflector creates a wide, even light spread and keeps the size of the head very compact and safely protected.

Its strong 9W LED modeling light enables you to preview your shot and evaluate how light and shadows fall on the subject.

Explore your light shaping potential Now you can take your creativity to the next level with our dedicated range of compact, lightweight Light Shaping Tools for off-camera flashes. Easy to set up or pack away, our range includes softboxes, beauty dishes, hard reflectors, grids, gels, barndoors and a snoot.

Photographer © Alba Soler www.albasoler.es Location Valencia Botanical Garden, Spain

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Get the shot 2017

How to create natural light with flash With Adam Angelides

The shoot Lifestyle photographer Adam Angelides’ portfolio is a mix of images shot with flash and images shot with ambient light only. But they all look and feel equally natural. Keep reading to learn how he does it.

Sometimes the ambient light is just perfect. But usually it’s not. It’s too bright. It’s too dark. It’s the middle of the day when you want a glowing sunset. That’s why we use flash. With flash you’re in full control. If it’s too bright you use it to overpower the sun. If it’s too dark you light up your subject. If it’s the wrong time of day you add an orange color gel and create your own sunset.

The challenge The trick is to make it look natural. People should pay attention to the image, not the technique behind it. Adam Angelides knows this just as much as anyone. His portfolio is a mix of images shot with flash and images shot with ambient light only, but they all have an equally natural look and feel to them.

So what’s his secret?

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The solution “There are a few things to look out for,” says Adam. “As a general rule, you want to keep the lighting ratio between your available light and your flash well balanced. Not underexposing the available light will also help produce a more natural looking image. You should also pay attention to light direction. For example, if you have the sun showing to the left in an image and you add an equally powerful light source to the right, it will not look real. Naturally, every scene and concept is different. But if it doesn’t look real, it more than likely is not real.”

The gear 1 × B1 Off-Camera Flash 1 × OCF Color Gel Starter Kit 1 × Umbrella Deep Silver L with diffuser 1 × Air Remote TTL-C

Portable and lightweight OCF Light Shaping Tools

OCF Softboxes Creates a soft and flattering light. Available in four sizes: strip, square, rectangular and octagonal. Fast and super easy to set up. Optional softgrids control the light spread.

OCF Beauty Dish A collapsible and more portable version of the classic Profoto Softlight Reflector. It creates a creamy yet crisp light, often referred to as a “beauty light”.

OCF Speedring The unique design allows you to snap on the softbox without having to bend and fumble with the rods, while the clever color-codes show you exactly how to assemble the unit.

OCF Gels Balance color temperature or get creative with colored light.

OCF Gels are pre-cut to fit Profoto Off-Camera Flashes, and mounted in the blink of an eye thanks to a unique and clever snap-on solution.

OCF Grid Kit Attach any of the three grids included in the kit in front of the off-camera flash to reduce its light spread to either 10°, 20° or 30°.

OCF Snoot Drastically reduces the light spread to create a crisp and direct light with almost no spill light.

OCF Barndoor Adjust the four barndoors individually, rotate the entire tool 360° on the flash head, and control and shape light in an almost infinite number of ways.

OCF Zoom Reflector A hard reflector dedicated to our flat fronted lights. An on location option to the standard Zoom Reflector that offers a wide zoom range and takes up minimum space in your bag.

OCF Magnum Reflector An on location option to the standard Magnum Reflector that offers lots of punch and a significant zoom range without taking up more space than a Profoto Zoom Reflector.

Photographer © Adam Angelides www.adamangelides.com Location Norwich, United Kingdom

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Get the shot 2017

Homage to Hollywood: Re-creating a Golden Age with cinematic portraits With Chris Knight The shoot Photographer Chris Knight uses three Profoto D1 Monolights to transfer the sensation of celluloid and silver to a modernday photo shoot and re-create a grand, cinematic portrait style from a bygone era. In the final images, photos of modern subject look like those classical, chic images of movie stars of old.

The challenge The biggest challenge is executing the grand vision of this type of shoot with many small details in order to make the images tell a story and really talk to the audience. Everything has to feel dynamic to achieve the idea. “It’s a commendable thing to create something technically well executed, but photographs still have to have a narrative or tell a story,” Chris says. “It’s an exhilarating balancing act.”

The solution To create drama and shape the overall feel of the image, Chris set up a Profoto D1 Monolight, fitted with a diffused Umbrella Deep White XL, as main light quite high, to the left of his camera position. Behind him and his camera he set up another D1 with a diffused Umbrella Deep White L. This allowed him to control the brightness of the shadows and the overall contrast. The hazy, filmic feeling is partially generated by a haze machine. To light up the fog from behind, Chris set up yet another D1 with an Umbrella Deep White S above the backdrop, high up and pointed at camera. “When encountering anything particle-based, like smoke, haze, fog etc., it must be lit from behind to be seen,” he says.

The gear 3 × D1 Monolight 1 × B2 Off-Camera Flash 1 × Umbrella Deep White XL with diffuser 1 × Umbrella Deep White L with diffuser 1 × Umbrella Deep White S 1 × OCF Color Gel Starter Kit 1 × Air Remote

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The proven performer is a flash that lasts Profoto D1

A flash that lasts Launched a few years back and acclaimed for its timeless award winning design, the D1 is still going strong. After several years of field testing, it has proved its durability, precision and reliability beyond any doubt.

Built in Air The D1 offers Profoto built in Air for remote radio sync and control, providing full control of power, modeling light and triggering up to 300 meters (1,000 ft) away – all at the click of a button. The D1 works great in combination with Profoto’s AirTTL flashes, use it with your Air Remote or with an Air Remote TTL – both give you sync and manual control of the D1.

Superior performance Boasting a generous 7 f-stop power range, short flash durations even at high power, and color and energy consistency comparable with that of many studio generators, the D1 proves that superior performance can be delivered in a compact and affordable package.

Shoot with ease, everywhere Intuitive and easy-to-use interface allows you to concentrate on the image in front of you. Add to that the D1’s lightweight design and you have a very portable flash to bring on location.

A kit for every need Available in 250, 500 and 1000Ws and combined in our popular Basic Kits with two heads, Studio kits include two or three heads, stands and light shaping tools, all packed in a custom fit bag. The D1 offers one lighting solution for every need.

Explore your light shaping potential D1 is compatible with over 120 different Light Shaping Tools and has a rubber collar that makes it easy to slip them on to fit the head. And that’s not all, because D1 also has several builtin features. For instance, the zoom allows you to change the light characteristics of each light shaping tool, offering you even more creative possibilities. It’s like having several light modifiers in one.

Photographer © Chris Knight www.chrisknightphoto.com Location Chelsea, New York, US

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Always up to speed With Andreas Lundberg

The shoot The shoot took place at Delight Studios in Stockholm. Andreas was commissioned to do a shoot for a gymnastics organization who wanted campaign images showing the speed and agility of their athletes. Much like Andreas, the young gymnasts are genuinely passionate about what they do, and he wanted to capture that. “Think about all that dynamic movement their bodies create. To capture that energy and motion in super sharp detail is something that gets me really pumped up,” says Andreas when asked about his artistic idea. He wanted the images to feel dynamic. The models in heroic poses with pearls of sweat showing on their skin and the chalk powder in the air, as if they were suspended in time and space.

The challenge Shooting sport is demanding. You need to be alert and ready so as not to miss out on any of the action. The greatest failure for a photographer is to miss that special moment. As a photographer you do not want to stand in the middle of the action and worry that the flash will not fire. Speed makes all the difference.

The lighting conditions were rather tricky. There was beautiful, but strong, ambient light that Andreas wanted to work into

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the picture. “I try to enhance the feeling of natural light in almost all my images. I use flash in most of my shoots, but that doesn’t necessarily mean I want it to show,” Andreas explains. “Feeling confident about having the fastest gear there is enables you to be much more creative,” says Andreas.

The solution To capture the passion, adrenaline and action of the gymnasts, the setup consisted of four Profoto D2 Monolights. He used two monolights for the backlight, both with a Profoto Zoom Reflector and as main light he lit the subject with two D2’s, each with a Strip Softbox 1×4’. Using the High-Speed Sync function Andreas could match the ambient light coming through the windows to the right and overpower it with his flashes, granting him full control of the shoot. Using the Air Remote TTL-C he set the flashes into burst mode and just fired away.

The gear 4 × D2 Monolight 2 × Zoom Reflector 2 × RFi Softbox 1x4' 1 × Air Remote TTL-C

The world’s fastest monolight with TTL Profoto D2

Quick to set up. Easy to use.

Our philosophy at Profoto is simple – sometimes less is more. So there are only a few buttons and dials for those key functions that you often need to use. And there’s a large display that’s easy to read in the dark or in bright sunshine, where you often find some of the best photographers.

Get the perfect light with AirTTL Finding the right exposure first time can be a challenge when time is limited or the light is constantly changing. AirTTL automatically does it all for you, so you just point and shoot.

Capture the action Shooting in super quick bursts of 20 flashes per second you can capture every part of the action. Ask your subject to jump and you’ll have 20 mid-air exposures to choose from. And besides fast recycling, D2 can also sync with the quickest shutter speeds up to 1/8,000s.

Freeze the moment Creating crisp, sharp images with no motion blur is not a problem for the world’s fastest monolight. D2’s short flash duration of up to 1/63,000s enables it to freeze an image with absolute sharpness.

Overpower any light. Or add a hint of light.

D2’s wide 10-stop power range offers you flexible options for different lighting scenarios. It packs enough punch to overpower the sun and illuminate larger areas. Yet you can also use the lower f-stops to add a subtle hint of light in darker environments – perfect for when you want to create a cozy, moody atmosphere.

Shape light in broad daylight with HSS With Profoto High-Speed Sync (HSS) it doesn’t matter how bright the sun shines. It enables you to use your flash at shutter speeds up to 1/8,000s. So you can overpower the sun and shape your light even with large apertures in broad daylight.

Explore your light shaping potential D2 is compatible with over 120 different Light Shaping Tools and has a rubber collar that makes it easy to slip them on to fit the head. And that’s not all, because D2 also has several builtin features. For instance, the zoom allows you to change the light characteristics of each light shaping tool, offering you even more creative possibilities. It’s like having several light modifiers in one.

Photographer © Andreas Lundberg www.andreaslundberg.com Location Delight Studios, Stockholm

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Get the shot 2017

Rooftop fashion shoot in Paris With Pauline Darley

The shoot The chic but hectic Les Piaules, one of Paris’s most popular youth hostels offered plenty of potential to create multiple metropolitan setups for fashion photographer Pauline Darley: a cozy bar, the foyer and the rooftop. In all, Pauline had five hours to shoot five outfits in three locations.

The challenge Since the photos were for a series, Pauline had to get a consistent look despite different light conditions in each setup. “In the bar and foyer I mixed ambient light with my flashes and had to take both the lamps and the light from outside into consideration,” she says. “On the rooftop terrace, the light was changing constantly all the way to dusk and then it went pitch black (well, as black as a night can be in a city like Paris).” With limited time and no assistant, she also had to be able to make quick adjustments and move the equipment by herself.

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The solution To quickly get consistent light in all five setups, Pauline shot with a Sony α7R II with the Air Remote TTL-S and the lightweight Profoto B2 off-camera flash. “The Air Remote TTL-S fully integrated my Sony α7R II with the B2 so I did not need to tamper with the settings. Using the TTL function saved me a lot of time when trying to find the perfect light.

The Air Remote TTL-S calculated everything for the necessary lighting power on the subject.” After each outfit, she needed to move to a different place, so the light weight of the B2 was a game changer. “When we moved from the main floor to the roof I could move the stand, the head with the light shaping tool and the B2 by myself, and I am not the strongest person in the world.”

The gear 1 × B2 Location Kit 1 × OCF Softbox 2' Octa 1 × OCF Softgrid 50° 2' Octa 1 × OCF Softbox 2x3' 2 × OCF Speedring 1 × Air Remote TTL-S

Wirelessly connect your lights with your camera Profoto Air Remotes

Take full control of your flashes or fire your camera from up to 300 m/1,000 ft away. Shoot without any cords and stay moving. All this is possible thanks to Air – the world’s fastest system for remote radio sync and control, designed to free your eyes and hands so that your mind and heart can focus on the image you set out to create.

Air Remote TTL AirTTL offers full TTL operation with Canon, Nikon, Sony, Olympus and Fujifilm cameras. Attach the remote to the camera’s hot shoe, then point and shoot. The off-camera flash will automatically adjust its light output to provide you with the perfect exposure. It’s as easy as it sounds.

AirTTL also includes patent-pending Profoto High-Speed Sync technology, making it fast and easy to do fast paced action shots or daylight backlit portraits with large apertures.

Air Remote and Air Sync The standard Air Remote and Air Sync can be used to wirelessly control and sync your flashes from any camera with a hot shoe. There will be no TTL and HSS functionality, but the sensation of shooting without any cords is the same.

For more precise control, switch to Hybrid Mode. This allows you to first shoot with TTL to get a technically perfect exposure, and then switch to Manual Mode with the same readings and settings and do whatever creative adjustments you feel like doing. It’s a huge time saver.

Photographer © Pauline Darley www.paulinedarley.com Location Les Piaules, Paris, France

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For a softer light in any shape RFi Softboxes

There’s a reason that our RFi softboxes are so popular. They are made with high quality, durable fabrics and available in all sorts of shapes and sizes. Setting up is fast and hassle-free thanks to color-coded speedrings and Velcro attachments.

There’s a wide range of optional accessories too, including speedring adapters which will ensure your softbox is compatible with the major flash brands.

It’s true to say we’ve got a softbox for every occasion. The range starts with the smallest at 1x1.3' and ends with the largest at 4x6' with more than 20 other sizes in between. It’s worth keeping in mind that the larger the softbox and the closer the light source is to the subject the softer the light will be.

Octa Octa softboxes are perfect for people photography thanks to their circle-like shape that generates an attractive and natural looking catch-light in the subject’s eye. The Octa also gives an equally soft or hard edge on all sides.

Strip Strip softboxes provide a soft light with long shadow edges from the long side and a harder light from the short side with short shadow edges. This makes them ideal for edge or rim lighting that separates the subject from the background. This effect is often used on the side of a person or to enhance the curves of an object such as a car, or for elegant highlights on glassware or other reflective objects.

Rectangular and Square Rectangular softboxes suit most photography areas and therefore it’s no surprise that they’re our most popular. Their shape makes them similar to a window light and they’re available in a wide range of sizes from one foot up to six feet.

The smallest provide a semi-soft but distinct light and the largest ones a super soft almost shadow free light. Square softboxes are extra popular for shooting people, especially head and shoulder portraits where they provide an even soft-edged and flattering light on all sides that seems to wrap around the subject.

Photographer © Rossella Vanon www.rvanonphotography.com Location Stratford, London, UK

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For easy and versatile light shaping Umbrella Deep and Shallow

Umbrellas are the backbone of many photographers’ toolboxes, understandably so, because they are easy to work with and ideal to bring to location. Profoto Umbrellas are made to the same exacting standards we apply to all our light modifiers. Available in 18 unique versions and made with high-quality fabrics and surface-treated metallic elements, Profoto Umbrellas provide a superior light and last for many years.

Umbrella Deep All of Profoto’s deep umbrellas have a deeper parabolic shape compared with the average umbrella. The deeper the shape, the better control you have of the light spread. It also allows you to focus and shape light by simply sliding the umbrella shaft backward or forward in its holder.

Umbrella Shallow A master of portability and ease-of-use, the Umbrella Shallow is the go-to light modifier when you need a soft light with wide light spread. It’s lightweight and fast to set up, and takes up very little space in your bag when folded.

Which shape?

A deeper shape gives you more precise control of the light spread – a more focused light with less stray light. It also provides the possibility of a greater zoom effect than you’ll find in the shallow version. However, the shallow shape offers more light spread, which is useful if you want to achieve an evenly lit background.

Which fabric?

The Silver creates a very crisp, direct light with more contrast and a high light output, a little like the light you’d get from a hard reflector. The White reflects a more natural, softer light.

Translucent umbrellas are used to shoot through and they diffuse and soften the light by reducing contrast. Translucent umbrellas are perfect for creating soft light when you’re very close to your subject.

Which size?

The sizes range from the smallest 85 cm (2.8') to the extralarge 165 cm (5.4'). The size affects the softness and spread of light. Think of it like this – the larger the umbrella the softer the light will be. Also, a larger umbrella will create an even illumination over a larger area, which is good for full length or group portraits.

Photographer © Chris Knight www.chrisknightphoto.com Location Chelsea, New York, US

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Pricelist 2018

A1-World’s Smallest Studio Light Product no. Description 901201 901202

A1 AirTTL-C (for Canon) A1 AirTTL-N (for Nikon)

OCF Light Shaping Tools

MAP

EDU

Product no. Description

MAP

EDU

$995 $995

$805.95 $805.95

101220 101221

OCF Beauty Dish White 2' (60 cm) OCF Beauty Dish Silver 2' (60 cm)

$199 $199

$119.40 $119.40

101211 101213 101215 101217

OCF Softbox 2' Octa (60 cm) OCF Softbox 1.3x1.3' (40 x 40 cm) OCF Softbox 2x3' (60 x 90 cm) OCF Softbox 1x3' (30 x 90 cm)

$159 $109 $219 $199

$95.40 $65.40 $131.40 $119.40

101212 101214 101216 101218

OCF Softgrid 50° 2' Octa (60 cm) OCF Softgrid 50° 1.3x1.3' (40 x 40 cm) OCF Softgrid 50° 2x3' (60 x 90 cm) OCF Softgrid 50° 1x3' (30 x 90 cm)

$109 $79 $129 $119

$65.40 $47.40 $77.40 $71.40

101210

OCF Speedring

$99

$59.40

100772 100793

OCF Zoom Reflector OCF Magnum Reflector

$149 $199

$89.40 $119.40

101030

OCF Grid Kit (incl. 10/20/30° grids, grid holder and soft bag) OCF Barndoor OCF Snoot

$99

$59.40

$99 $59

$59.40 $35.40

OCF Color Gel Starter Kit (incl. Grid & Gel Holder, two gel attachment pieces and a gel wallet with 10 gels) OCF Color Correction Gel Pack (incl. a gel wallet with 20 gels) OCF Color Effects Gel Pack (incl. a gel wallet with 20 gels)

$99

$59.40

$59

$35.40

$59

$35.40

MAP

EDU

$89 $205 $370 $236 $304 $145 $224

$72.09 $166.05 $299.70 $191.16 $246.24 $117.45 $181.44

$112 $205 $168

$90.72 $166.05 $136.08

A1-Batteries & Chargers Product no. Description 100397 100398

Li-Ion Battery for A1 Battery Charger for A1

MAP

EDU

$99 $99

$80.19 $80.19

A1-Light Shapers and accessories Product no. Description 101207 101209

A1 Soft Bounce A1 Gel Kit

MAP

EDU

$149 $99

$120.69 $80.19

101203 101200

A1-Spares and Consumables Product no. Description 101222 101223 101224 101225 340217

Dome Diffuser Bounce Card Wide Lens A1 Flash Stand A1 Bag

MAP

EDU

101037

$30 $30 $30 $20 $50

$24.30 $24.30 $24.30 $16.20 $40.50

101038

MAP

EDU

$2,095

$1,696.95

On-Camera Flashes Product no. Description 901028

B1X To-Go Kit 500 AirTTL 1 x B1X off-camera flash with protective cap, 1 x Li-Ion Battery, 1 x Battery Charger 2.8A, 1 x Bag XS.

Off-Camera Flash accessories

901027

B1X Location Kit 500 AirTTL $4,148 2 x B1X off-camera flash with protective cap, 2 x Li-Ion Battery, 1 x Battery Charger 4.5A, 1 x Car Charger 1.8A, 1 x BackPack M.

$3,359.88

901109

B2 To-Go Kit 250 AirTTL 1 x B2 pack, 1 x Li-Ion Battery, 1 x B2 Head with protective cap, 1 x Battery Charger 2.8A, 1 x B2 Location Bag, 1 x B2 Carrying Bag. B2 Location Kit 250 AirTTL 1 x B2 pack, 2 x Li-Ion Battery, 2 x B2 Head with protective cap, 1 x Battery Charger 2.8A, 1 x B2 Location Bag, 1 x B2 Carrying Bag. B2 250 AirTTL w/o battery B2 Head

$1,615.95

901110

901107 901108

101039

$1,995

Product no. Description 330224 330227 330223 100396 100399 100308 100309 100330 330607 331528

$2,795

Bag XS Bag S Plus BackPack M Li-Ion Battery for B2 Li-Ion Battery MkII for B1 and B1X Battery Charger 2.8A Battery Charger 4.5A (For B1/B1X only. Not to be used with B2) Car Charger 1.8A Extension Cable for B2 3 m Flashtube for B1 500

$2,263.95

Profoto Air Remotes Product no. Description $1,385 $649

$1,121.85 $525.69

MAP

EDU

901039 901040 901045 901046 901047

Air Remote TTL-C Air Remote TTL-N Air Remote TTL-S Air Remote TTL-O Air Remote TTL-F

$419 $419 $419 $419 $419

$339.39 $339.39 $339.39 $339.39 $339.39

901031 901032 901035

Air Remote Air Sync Air Sync Kit

$321 $243 $451

$260.01 $196.83 $365.31

To purchase Profoto gear at EDU pricing please download the Purchase Request Form at www.profotoedu.com All OCF Light Shaping Tools may only be used with Profoto Off-Camera Flashes that have a LED modeling light. The only exceptions are the OCF Zoom and OCF Magnum Reflectors that can be used with all flat fronted lights: B1, B1X, B2, D1 and D2. Both OCF Beauty Dishes and OCF Softboxes require an OCF Speedring that is sold separately. Gel packs require an OCF Color Gel Starter Kit.

18

Profoto

Accessories for Monolights

D2 Monolights Product no. Description 901012

901013

901016

901017

D2 500 AirTTL Delivered with protective cap, power cable and custom bag XS. D2 1000 AirTTL Delivered with protective cap, power cable and custom bag XS. D2 Duo kit 500/500 AirTTL Including 2 x D2 500 AirTTL with protective caps, power cables and custom Bag S Plus.

D2 Duo Kit 1000/1000 AirTTL Including 2 x D2 1000 AirTTL with protective caps, power cables and custom Bag S Plus.

MAP

EDU

Product no. Description

$1,595

$1,291.95

100795 100796 100797

$2,095

$1,696.95

$3,195

$2,587.95

$4,195

$3,397.95

MAP

EDU

MAP

EDU

Grid 5° 100 mm Grid 10° 100 mm Grid 20° 100 mm

$138 $138 $138

$111.78 $111.78 $111.78

901124

BatPac 120V

$2,099

$1,700.19

331524 101561

Glass Plate for Flat Front Standard Glass Cover for Flat Front

$65 $183

$52.65 $148.23

331522 331523 331529 331531 331532 102071

Flashtube for D1 250 Flashtube for D1 500/1000 High Capacity Quartz Flashtube for D1 Flashtube for D2 500/1000 High Capacity Quartz Flashtube for D2 Modeling Lamp GX/GY 6.35 300W/120V

$162 $176 $384 $205 $447 $42

$131.22 $142.56 $311.04 $166.05 $362.07 $34.02

D1 Monolights Product no. Description 901022 901024 901025

D1 250 Air D1 500 Air D1 1000 Air

$1,112 $1,273 $1,800

$900.72 $1,031.13 $1,458.00

901055

D1 Studio Kit 250 Air 2 x D1 250 Air with protective caps, power cables, 2 x Umbrella Shallow White S, 2 x stands and custom Bag M. D1 Studio Kit 500 Air 2 x D1 500 Air with protective caps, power cables, 2 x Umbrella Shallow White S, 2 x stands and custom Bag M. D1 Studio Kit 1000 Air 2 x D1 1000 Air with protective caps, power cables, 2 x Umbrella Shallow White S, 2 x stands and custom Bag M. D1 Studio Kit 500/500/1000 Air 2 x D1 500 Air, 1 x D1 1000 Air with protective caps, power cables, 1 x RFi Softbox 2x3', 1 x RFi Softbox 1.3x2', 1 x D1 Grid 10°, 3 x stands and custom Trolley Bag L.

$2,109

$1,708.29

901056

901057

901019

$2,445

$1,980.45

$3,506

$2,839.86

$5,446

$4,411.26

Hard Reflectors for Monolights Product no. Description

MAP

EDU

100785 100624 100794

Zoom Reflector Magnum Reflector SpillKill Reflector

$248 $355 $128

$200.88 $287.55 $103.68

100772 100793

OCF Zoom Reflector OCF Magnum Reflector

$149 $199

$89.40 $119.40

100607 100608 901183

Softlight Reflector Silver Softlight Reflector White Softlight Reflector Kit Softlight Reflector White, 20° grid and diffuser sock

$431 $431 $798

$349.11 $349.11 $646.38

Accessories for Hard Reflectors Product no. Description 100609 100704 100714 100606 100605 100646 900849 100618

Grid 25° 515 mm Glass for Softlight Reflector Diffuser for Softlight Reflector Grid 20° 180 mm Grid 10° 180 mm Grid 5° 180 mm Grid Kit 180 mm 5º, 10º, 20º grids and bag Grid 10° 337 mm

MAP

EDU

$373 $103 $64 $135 $152 $167 $431

$302.13 $83.43 $51.84 $109.35 $123.12 $135.27 $349.11

$299

$242.19

MAP

EDU

$124 $164 $274 $361 $540 $224 $291 $224 $254 $367 $266 $337 $405

$74.40 $98.40 $164.40 $216.60 $324.00 $134.40 $174.60 $134.40 $152.40 $220.20 $159.60 $202.20 $243.00

RFi Softboxes Product no. Description 254701 254702 254703 254704 254705 254706 254707 254708 254709 254710 254711 254715 254712

19

Get the shot 2017

RFi Softbox 1x1.3' (30 x 40 cm) RFi Softbox 1.3x2' (40 x 60 cm) RFi Softbox 2x3' (60 x 90 cm) RFi Softbox 3x4' (90 x 120 cm) RFi Softbox 4x6' (120 x 180 cm) RFi Softbox 2x2' (60 x 60 cm) RFi Softbox 3x3'' (90 x 90 cm) RFi Softbox 1x3' (30 x 90 cm) RFi Softbox 1x4' (30 x 120 cm) RFi Softbox 1x6' (30 x 180 cm) RFi Softbox 3' Octa (90 cm) RFi Softbox 4' Octa (150 cm) RFi Softbox 5' Octa (60 x 90 cm)

Pricelist 2018 cont.

Accessories for RFi Softboxes Product no. Description

MAP

EDU

Product no. Description

MAP

EDU

254620 254621 254622 254623 254624 254625 254626 254627 254628 254629 254630 254645 254631

RFi Softgrid 50° 1x1.3' (30 x 40 cm) RFi Softgrid 50° 1.3x2' (40 x 60 cm) RFi Softgrid 50° 2x3' (60 x 90 cm) RFi Softgrid 50° 3x4' (90 x 120 cm) RFi Softgrid 50° 4x6' (120 x 180 cm) RFi Softgrid 50° 2x2' (60 x 60 cm) RFi Softgrid 50° 3x3' (90 x 90 cm) RFi Softgrid 50° 1x3' (30 x 90 cm) RFi Softgrid 50° 1x4' (30 x 120 cm) RFi Softgrid 50° 1x6' (30 x 180 cm) RFi Softgrid 50° 3' Octa (90 cm) RFi Softgrid 50° 4' Octa (120 cm) RFi Softgrid 50° 5' Octa (150 cm)

$77 $101 $133 $277 $536 $105 $190 $95 $122 $179 $198 $367 $536

$46.20 $60.60 $79.80 $166.20 $321.60 $63.00 $114.00 $57.00 $73.20 $107.40 $118.80 $220.20 $321.60

100986 100987 100988

Umbrella Deep White M (105 cm) Umbrella Deep Silver M (105 cm) Umbrella Deep Translucent M (105 cm)

$220 $220 $176

$132.00 $132.00 $105.60

100977 100978 100979

Umbrella Deep White L (130 cm) Umbrella Deep Silver L (130 cm) Umbrella Deep Translucent L (130 cm)

$275 $275 $220

$165.00 $165.00 $132.00

100980 100981 100982

Umbrella Deep White XL (165 cm) Umbrella Deep Silver XL (165 cm) Umbrella Deep Translucent XL (165 cm)

$385 $385 $330

$231.00 $231.00 $198.00

254632 254633 254634

RFi Stripmask 7 cm 1x3' (30 x 90 cm) RFi Stripmask 7 cm 1x4' (30 x 120 cm) RFi Stripmask 7 cm 1x6' (30 x 180 cm)

$57 $63 $85

$34.20 $37.80 $51.00

254635 254636 254637 254638 254639 254640 254641

RFi Flat Front Diffuser 1x1.3' (30 x 40 cm) RFi Flat Front Diffuser 1.3x2' (40 x 60 cm) RFi Flat Front Diffuser 2x3' (60 x 90 cm) RFi Flat Front Diffuser 3x4' (90 x 120 cm) RFi Flat Front Diffuser 4x6' (120 x 180 cm) RFi Flat Front Diffuser 2x2' (60 x 60 cm) RFi Flat Front Diffuser 3x3' (90 x 90 cm)

$34 $38 $50 $68 $81 $40 $63

$20.40 $22.80 $30.00 $40.80 $48.60 $24.00 $37.80

100501 100503 100504 100505

RFi Speedring for Profoto RFi Speedring for Elinchrom RFi Speedring for Bowens/Calumet RFi Speedring for AlienBees/White Lightning X RFi Speedring for Broncolor Pulso RFi Speedring for Comet RFi Speedlight Speedring

$142 $142 $113 $113

$85.20 $85.20 $67.80 $67.80

$113 $142 $198

$67.80 $85.20 $118.80

100507 100511 100520

Accessories for Umbrellas Product no. Description

MAP

EDU

100990 100991 100992 100993

Umbrella S Diffuser (85 cm) Umbrella M Diffuser (105 cm) Umbrella L Diffuser (130 cm) Umbrella XL Diffuser (165 cm)

$49 $62 $95 $106

$29.40 $37.20 $57.00 $63.60

100994 100995 100996 100997

Umbrella S Backpanel (85 cm) Umbrella M Backpanel (105 cm) Umbrella L Backpanel (130 cm) Umbrella XL Backpanel (165 cm)

$66 $77 $120 $133

$39.60 $46.20 $72.00 $79.80

101099

Stand Adapter for Umbrella

$126

$102.06

MAP

EDU

$87

$52.20

$132

$79.20

$87

$52.20

$132

$79.20

$87

$52.20

$132

$79.20

$87

$52.20

$132

$79.20

$87

$52.20

$132

$79.20

Collapsible Reflectors Product no. Description 100960

Umbrellas

100961

Product no. Description

MAP

EDU

100962

100971 100972 100973

Umbrella Shallow White S (85 cm) Umbrella Shallow Silver S (85 cm) Umbrella Shallow Translucent S (85 cm)

$87 $87 $66

$52.20 $52.20 $39.60

100963

100974 100975 100976

Umbrella Shallow White M (105 cm) Umbrella Shallow Silver M (105 cm) Umbrella Shallow Translucent M (105 cm)

$110 $110 $87

$66.00 $66.00 $52.20

100965

100983 100984 100985

Umbrella Deep White S (85 cm) Umbrella Deep Silver S (85 cm) Umbrella Deep Translucent S (85 cm)

$186 $186 $143

$111.60 $111.60 $85.80

100967

100964

100966

100968 100969

20

Profoto

Collapsible Reflector Silver/White M (80 cm) Collapsible Reflector Silver/White L (120 cm) Collapsible Reflector SunSilver/White M (80 cm) Collapsible Reflector SunSilver/White L (120 cm) Collapsible Reflector Gold/White M (80 cm) Collapsible Reflector Gold/White L (120 cm) Collapsible Reflector Black/White M (80 cm) Collapsible Reflector Black/White L (120 cm) Collapsible Reflector Translucent M (80 cm) Collapsible Reflector Translucent L (120 cm)

Profoto – the light shaping company.

A commitment to light shaping excellence today, and tomorrow.

Profoto is more than a brand. Profoto is more than the world-leading light shaping products we make.

Profoto is dedicated to making every image the best it can possibly be by helping the creator of that image bring the very best quality of light to it. And when you consider there are literally billions of images taken every single day, then you start to truly understand the full extent of our commitment to light shaping excellence.

Because we believe that light is the indispensable heart of all image creation, no matter what the camera, no matter what the situation, the ability to create amazing images is directly linked to the ability to master light shaping.

That core principle is the key to enabling a world filled with incredible images, and the purpose of every single light shaping tool we make.

Company facts

That dedication and passion was imprinted upon our DNA from the very beginning.

50 years ago, our founders Conny Dufgran and Eckhard Heine resolved to make the very best flash for the very best photographers – and they succeeded. That’s a standard that we don’t just aim to maintain – but to surpass.

21

Get the shot 2017

CEO: Anders Hedebark Headquarters: Sundbyberg, Stockholm Offices: Tokyo, Hamburg, Paris, London, New York and Toronto Employees: 120+

© Annie Leibovitz

The Profoto EDU program

To purchase

Purchase your Profoto lights and accessories at a reduced price. The Profoto Students Program is designed to help institutions, students and faculty involved in a photography education, purchase Profoto products at a reduced price. Students enrolled in a full-time post higher education photography program at an accredited college, university or trade school, as well as the instructors or faculty teaching at these institutions are eligible to participate.

All Profoto student sales require proof that the purchaser is currently enrolled in or working at an approved educational institution. Only students enrolled in a full-time higher education photography program at an accredited college, university or trade school, as well the instructors or faculty teaching at these institutions are eligible to participate.

Proof required: For student Copy of current student ID or current course schedule.

For instructors Copy of current faculty ID card from their institution To learn more about the Profoto EDU program or to download a purchase request form, please visit www.profotoedu.com.

Profoto US Educational Service

Joe Lavine works with colleges and universities that specialize in professional photography education and serves as an asset to schools and students by developing programs and services based on the unique needs of the educational community.

Joe has been involved with the photography community for almost three decades. He holds a Master’s Degree and is an accomplished photographer, author and educator.

Please reach out to Joe if you’d like to learn more about how Profoto can help serve your educational needs with on-campus demonstrations, lectures and contests. joe.lavine@profoto.com

22

Profoto

Rising Light

Rising Light is a feature on Profoto’s blog and social media channels that spotlights one talented student currently enrolled at an American college or university on a monthly basis.

If you would like to be considered, please drop us an email (us-edu@profoto.com) telling us where you go to school along with links to your website and/or social media accounts, and we will be in touch. Please write "Rising Light" in the subject line. Looking forward to hearing from you!

Photo by: Chris Bogard 23

Get the shot 2017

It’s our mission to enable the aspiring photographer to work with light, to shape it and to take their craft to new levels. That’s why we’ve created the Profoto Academy.

It’s a set of online video courses designed to inspire and educate talented photographers who have a desire to know more about the art of light shaping.

A unique opportunity to learn from a number of great photographers and educators from many different photographic fields starting with fashion, portrait, wedding, and light shaping fundamentals.

With a particular focus on light shaping, each one hour course is clear and to-the-point with a specific goal and definite, actionable outcomes.

Bottom line, we want you to spend less time sitting in front of your computer, and more time working with your camera and creating with light.

Discover profoto.com/academy and shape your own future!

profoto.com/us facebook.com/profotousa twitter @profotousa instagram @profotousa

Product information is subject to change without notice.

October 2018

Introducing the Profoto Academy