JULE is both a membership benefit and a communications tool used to build diverse audiences and fundraise at the museum. In its overall presentation, the staff continues the transformative art experience one has in the museum onto the page through visual storytelling and compelling and informative content. In lieu of an annual report, JULE also serves as a reference guide for members households as well as area businesses, patrons and prospects. This online version includes video and informative links for an alternate reading experience.