C&VS Marketing

Building Campus Partnerships through Internal/External Communications

02/10/14 - 02/10/18

Mission Conferences & Visitor Services: - Promotes the University of Maryland mission, community, facilities, and services.

- Welcomes guests, visitors, and program participants to campus.

- Engages individuals in exploring, learning about, and appreciating the spirit and value of Maryland.

- Facilitates meetings and events on campus and on behalf of the University of Maryland.

Vision Conferences & Visitor Services will be the resource to the campus community in welcoming visitors to the University and in planning meetings, conferences, and events on campus and on behalf of the University of Maryland.

Strategy

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Be proactive in helping the University review and establish policies that affect visitors, meetings, and events on campus.

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Develop a marketing campaign that establishes brand and visual identity and educates the community and potential clients about the University of Maryland.

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Develop systems that are in alignment with our mission.

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Be clear and consistent in our message.

Building Campus Partnerships through Internal/External Communications

2014 Student Leadership Conference Program Audience: Conference Attendees

Building Campus Partnerships through Internal/External Communications

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Golf Cart Graphics Audience: Summer Faculty, Staff and Program Participants

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Building Campus Partnerships through Internal/External Communications

Annual Reports Audience: Senior Management

Building Campus Partnerships through Internal/External Communications

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Ad Specialties

Audience: Business Meeting & Trade Show/Showcase Attendees

Clockwise from upper right: Imprinted Padfolio, Magnet Globe Pen, 5� x 7� Magnet, Imprinted Pen for use with Padfolio

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Building Campus Partnerships through Internal/External Communications

Parent & Family Affairs Co-op Promotions Audience: Parent & Family Weekend Attendees

Two-page Flyer (.pdf) accessed via Web-based Banner Ad/Link seen on Terp Parent & eConnections websites

Building Campus Partnerships through Internal/External Communications

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Student Affairs New Employee Welcome Event Audience: Event Attendees

Event Postcard

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Building Campus Partnerships through Internal/External Communications

New Faculty Orientation Event Audience: Event Attendees

Building Campus Partnerships through Internal/External Communications

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Maryland Greek Leadership Conference Audience: Event Attendees (undergraduate leaders as a conduit to national organization summer programs on campus)

Top to Bottom: Name Badge (front) Calling Card (front) Name Badge & Calling Card (back)

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Building Campus Partnerships through Internal/External Communications

Maryland Greek Leadership Conference

Two-sided Flyer distributed at event

Building Campus Partnerships through Internal/External Communications

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University of Maryland Visitor Guide Ad Audience: Visitors, Parents Appeared in 25,000 copies of the Visitor Guide

2014-2015 Edition Quarter-Page Vertical Ad

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Building Campus Partnerships through Internal/External Communications

Conferences & Visitor Services - Postcard 5� x 7�

Postcard (reduced for presentation)

Building Campus Partnerships through Internal/External Communications

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Thank You Cards

Audience: Customers (upon contract signing) Designed to mail in Standard #10 Envelope

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Building Campus Partnerships through Internal/External Communications

Animated .gif file Sequence

SGMP Leader Board Web Advertising

Building Campus Partnerships through Internal/External Communications

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New Employee Orientation Handout

Audience: New Employees attending Orientation Sessions

8.5� x 11� Two-sided Flyer

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Building Campus Partnerships through Internal/External Communications

Conferences & Visitor Services - Postcard 5� x 7�

Postcard (reduced for presentation)

Building Campus Partnerships through Internal/External Communications

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UMTV Graphics

Audience: UMTV Viewers Graphics appear intermittently throughout broadcast hours

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Building Campus Partnerships through Internal/External Communications

BIG 10 Tailgates Mailing

8.5� x 11�

Two-sided Flyer

Building Campus Partnerships through Internal/External Communications

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Article Contribution: Unique Venues Magazine

Audience: 55,000 Meeting & Event Planners across the USA An interview with C&VS Senior Associate Director Thomas Flynn was arranged and five student employee photos were contributed

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Building Campus Partnerships through Internal/External Communications

Conferences & Visitor Services - Postcard 5� x 7�

Postcard (reduced for presentation)

Building Campus Partnerships through Internal/External Communications

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Letters to Presidential Award Winners

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Building Campus Partnerships through Internal/External Communications

Conferences & Visitor Services Open House 7� x 5� Invitation (reduced for presentation)

Audience: All campus contacts, partners, Deans, Directors, and Department Chairs, vendors, external clients and prospects

Building Campus Partnerships through Internal/External Communications

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Conferences & Visitor Services Open House Electronic Invitation

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Building Campus Partnerships through Internal/External Communications

Conferences & Visitor Services Open House Banner Ad

Facebook Post

Takeaway Card

Building Campus Partnerships through Internal/External Communications

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Conferences & Visitor Services Open House

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8.5� x 11� Handouts

Building Campus Partnerships through Internal/External Communications

Conferences & Visitor Services Open House

Building Campus Partnerships through Internal/External Communications

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Retractable Banner Stands

First Used at the Open House Event

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Building Campus Partnerships through Internal/External Communications

Holiday Card / Calendar Audience: All campus contacts, partners, Deans, Directors, and Department Chairs, vendors, external clients and prospects

Building Campus Partnerships through Internal/External Communications

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Summer Employment Promotional Materials Facebook Posts

Postcard (11� x 17� Poster also produced)

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Building Campus Partnerships through Internal/External Communications

Brochure Electronic Publication (selected pages shown)

Building Campus Partnerships through Internal/External Communications

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University of Maryland Visitor Guide Ad Audience: Visitors, Parents Advertisement moved to back cover and appeared in 25,000 copies of the Visitor Guide

2015-2016 Edition Half-Page Ad

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Building Campus Partnerships through Internal/External Communications

2015 Student Leadership Conference Audience: Conference Attendees Save the Date Flyer

Building Campus Partnerships through Internal/External Communications

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2015 Student Leadership Conference Audience: Conference Attendees

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Call for Programs Flyer

Building Campus Partnerships through Internal/External Communications

2015 Student Leadership Conference Program Audience: Conference Attendees

Postcard

Building Campus Partnerships through Internal/External Communications

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2015 Student Leadership Conference Audience: Conference Attendees

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Facebook Campaign

Building Campus Partnerships through Internal/External Communications

Smart & Sustainable Conference

Facebook Campaign

Building Campus Partnerships through Internal/External Communications

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2015 Student Leadership Team Audience: Internal A device designed to provide the professional and student staff with visual identity of the summer student supervisors who are often in our workplace

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11� x 8.5� Handout

Building Campus Partnerships through Internal/External Communications

C&VS Invoice Stuffers

Repurposed selected Banner Stand graphics to be inserted into outgoing invoices and act as introduction of clients to additional services

Building Campus Partnerships through Internal/External Communications

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Football Schedules

Audience: Internal

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8.5� x 11� Handouts

Building Campus Partnerships through Internal/External Communications

Custom Maps for Summer Programs

Building Campus Partnerships through Internal/External Communications

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Draft Flyer

Client: Student Affairs Marketing

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8.5� x 11� Handouts

Building Campus Partnerships through Internal/External Communications

BIG 10 Tailgates Mailing

8.5� x 11�

Two-sided Flyer

Building Campus Partnerships through Internal/External Communications

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“Learn More About” One-Sheets

8.5” x 11” Handouts

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Building Campus Partnerships through Internal/External Communications

Greetings!

My name is Joe Criscuoli from the Conferences & Visitor Services department at the University of Maryland. I am writing to raise your awareness about the university as a venue for meetings, conferences, and summer programs .

Unique Venues E-Mail Blast

You may already know that the University of Maryland College Park is a robust conference/ convention/event venue, and here are a few of the reasons why:

Selected “plain-text” as a method to achieve greater “opens” and “reads”

In 2017 The Hotel at the University of Maryland will open its doors. This four star facility will feature 297 rooms, a full service restaurant; a fitness center, pool and spa; and a generous amount of meeting and multi-function spaces.

The newly renovated Marriott College Park Hotel and Conference Center also at the University of Maryland offers 237 rooms, including 31 luxury Studio Suites and 39,000 square feet of meeting and multi-function space.

About 800 additional hotel rooms are nearby at value-rated hotels and inns are within one mile of campus, including 450 rooms at four hotels within a few minutes walking distance of the University.

In the summer, the University’s 8,000+ air-conditioned student accommodations, and more than 400,000 square feet of lecture halls, arenas, and multi-function spaces, accommodate a wide array of conferences, conventions, camps, and events - some of which have involved as many as 16,000 participants.

As a destination, the City of College Park, Maryland has several unique advantages:

 The University of Maryland is a top-twenty Research 1 institution with a world-class research park that is home to several U.S. and world organizations and government agency research centers.  The University of Maryland has joined the Big Ten sports conference and its academic affiliate the Committee for Institutional Cooperation.  The University of Maryland is located at the North intersection of I-95 and the beltway of the Nation’s Capital, and it’s just a short Metro ride from Capitol Hill, U.S. monuments, museums, and many other attractions of Washington DC.  The University of Maryland is within a six hour drive of three-quarters of the population of United States and is centrally located within a 35-minute drive of three international airports.

Audience: You have a prime opportunity to arrange conferences, meetings, competitions, events, exhibitions, and academic symposiums at Maryland with just one phone call. And, we can also help with summer housing & dining, transportation, and more. Conferences & Visitor Services is a one-stop resource for help with site-selection, lodging, web-based registration, meeting/function space, food arrangements, event planning, transportation, hospitality, funds management, VIP care, signs and publications, technical services, and more.

Youth Groups Fraternal Groups Educational Groups Religious Groups Association Corporate For more information, you can visit our Unique Venues page at http:// Non-Profit Groups www.uniquevenues.com/umcollegepark - and please feel free to contact me via reply e Association -mail or by phone at 301-314-7880.

Religious Groups

USA 400 USA 200 USA 2,000 Mid-Atlantic 500 Mid Atlantic 1,000 Mid Atlantic 2,000 Mid Atlantic 2,000 South East 400 South East 600

Have a great day, and “GO TERPS” Joe Joseph E. Criscuoli ‘82 Marketing & Sales Coordinator Conferences & Visitor Services University of Maryland 4321 Hartwick Road Suite 500 College Park, MD 20742 301.314.7880 Office joecrisc@umd.edu cvs.umd.edu See our video here Online University of Maryland Visitor Guide: http://www.umd.universityvisitorsnetwork.com/

Results: Here are the statistics from the e-blast that you had sent on July 30, 2015.

Overall, I would venture to say that your e-blast has been one of the most successful I’ve ever sent out! Enjoy!

Opened by: Clicked by: Direct leads:

849 21 10

Corey Salem Member Services Coordinator Building Campus Partnerships through Internal/External Communications

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Unique Venues Direct Mailing Audience: 1,500 Meeting & Event Planners in the Mid-Atlantic area

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8.5� x 11� Two-sided sheet

Building Campus Partnerships through Internal/External Communications

Conferences & Visitor Services Open House 7� x 5� Invitation (reduced for presentation)

Audience: All campus contacts, partners, Deans, Directors, and Department Chairs, vendors, external clients and prospects

Building Campus Partnerships through Internal/External Communications

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Conferences & Visitor Services Open House Electronic Invitation

Banner Ad

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Building Campus Partnerships through Internal/External Communications

Electronic Invitations

Conferences & Visitor Services Open House

Takeaway Card

Building Campus Partnerships through Internal/External Communications

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Unique Venues “Best of” Awards - 2015 Facebook Posts

Facebook Background

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Building Campus Partnerships through Internal/External Communications

Graphic for UMTV & Stamp Video Monitor Presentation

Unique Venues “Best of” Awards - 2015

Building Campus Partnerships through Internal/External Communications

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Unique Venues “Best of� Awards - 2015 Congratulations Letter sent to C&VS Partners across campus

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Building Campus Partnerships through Internal/External Communications

Unique Venues “Best of� Awards - 2015 Congratulations Certificate sent to C&VS Partners across campus

Building Campus Partnerships through Internal/External Communications

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Calling Cards Audience: A device designed to raise awareness for the department through placement in small stacks at UMD department reception desks, as well as external (destination marketing) organizations

Standard business card

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Building Campus Partnerships through Internal/External Communications

Holiday Card / Calendar Audience: All campus contacts, partners, Deans, Directors, and Department Chairs, vendors, external clients and prospects

Building Campus Partnerships through Internal/External Communications

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University of Maryland Visitor Guide Ad Audience: Visitors, Parents Advertisement moved to back cover and appeared in 25,000 copies of the Visitor Guide

2016-2017 Edition Half-Page Ad

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Building Campus Partnerships through Internal/External Communications

Major Event Request for Services Form A re-design for easier use and to enable staff to capture a greater amount of “Scope of Work� info associated with requests from internal and external entities with an interest in using UMD assets for meetings, conferences, camps, etc.

Building Campus Partnerships through Internal/External Communications

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Meeting Planning Services Rack Card A two-sided 1/3 of a page rack card promoting Meeting Planning & Registration Services, given in quantity to the two on-campus hotels for distribution to UMD contacts they encounter, as well as useful for general distribution

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Building Campus Partnerships through Internal/External Communications

The editorial staff of Between the Columns was encourage to cover the Unique Venues award won

by Conferences & Visitor Services

Publicity Placement -

Between the Columns

Building Campus Partnerships through Internal/External Communications

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Self-Promotional Videos

Three videos have been produced, placed on YouTube, and delivered to UMTV for intermittent use throughout broadcast hours

https://youtu.be/UhgmqJzVldg

https://youtu.be/XY8beGIIVHQ

https://youtu.be/FQeIAxzUiVc

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Building Campus Partnerships through Internal/External Communications

One-Sheet: The Local Area

Building Campus Partnerships through Internal/External Communications

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2016 Student Leadership Team Audience: Internal A device designed to provide the professional and student staff with visual identity of the summer student supervisors who are often in our workplace

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11� x 8.5� Handout

Building Campus Partnerships through Internal/External Communications

Boy Scouts Promotional Flyer

Building Campus Partnerships through Internal/External Communications

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Name Badges

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Building Campus Partnerships through Internal/External Communications

Orientation Poster

Building Campus Partnerships through Internal/External Communications

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One Sheets

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Building Campus Partnerships through Internal/External Communications

One Sheets

Building Campus Partnerships through Internal/External Communications

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Unique Venues “Best of” Awards - 2016

Facebook Background

Facebook Profile

Facebook Posts

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Building Campus Partnerships through Internal/External Communications

Awards Won

Unique Venues “Best of” Awards - 2016

Building Campus Partnerships through Internal/External Communications

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Unique Venues “Best of” Awards - 2016

Facebook Background

Facebook Posts

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Building Campus Partnerships through Internal/External Communications

Unique Venues “Best of” Awards - 2016

Graphic for UMTV & Stamp Video Monitor Presentation

Building Campus Partnerships through Internal/External Communications

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Unique Venues Magazine Advertisement

Half-Page Ad

Audience: 55,000 Meeting & Event Planners across the USA

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Building Campus Partnerships through Internal/External Communications

Holiday Card / Calendar Audience: All campus contacts, partners, Deans, Directors, and Department Chairs, vendors, external clients and prospects

Building Campus Partnerships through Internal/External Communications

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Unique Venues Magazine Advertisement

Audience: 55,000 Meeting & Event Planners across the USA Full-Page Ad -Appeared opposite Table of Contents

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Building Campus Partnerships through Internal/External Communications

2017 Student Leadership Team Audience: Internal A device designed to provide the professional and student staff with visual identity of the summer student supervisors who are often in our workplace

11� x 8.5� Handout

Building Campus Partnerships through Internal/External Communications

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Unique Venues “Best of” Awards - 2017

Facebook Background

Facebook Posts

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Building Campus Partnerships through Internal/External Communications

Custom Maps for Summer Programs

Building Campus Partnerships through Internal/External Communications

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Unique Venues E-Mail Blast

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Created Unique Venues E-Mail Blast resulting in Total Opens 77% above Unique Venues year-long average, and a Click-to-Open rate 125% above Unique Venues year-long average.

Building Campus Partnerships through Internal/External Communications

Visitor Center - Greater College Park Info Area

Building Campus Partnerships through Internal/External Communications

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Facebook Ad Campaign

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Created Facebook Ad resulting in 12,306 people reached and 511 link clicks.

Building Campus Partnerships through Internal/External Communications

Unique Venues “Best of” Awards - 2017

Building Campus Partnerships through Internal/External Communications

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Unique Venues “Best of” Awards - 2017

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Building Campus Partnerships through Internal/External Communications

Unique Venues “Best of” Awards - 2017

Facebook Background

Facebook Milestone Graphic

Building Campus Partnerships through Internal/External Communications

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Broadcast Graphics

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Building Campus Partnerships through Internal/External Communications

Broadcast Graphics

Building Campus Partnerships through Internal/External Communications

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Broadcast Graphics

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Building Campus Partnerships through Internal/External Communications

Infographic

Building Campus Partnerships through Internal/External Communications

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News Release

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Building Campus Partnerships through Internal/External Communications

News Release

Building Campus Partnerships through Internal/External Communications

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Poster

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Building Campus Partnerships through Internal/External Communications

News Release Coverage

Building Campus Partnerships through Internal/External Communications

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News Release Coverage

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Building Campus Partnerships through Internal/External Communications

Unique Venues Blog Feature

Building Campus Partnerships through Internal/External Communications

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Campus Tours Rack Card

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Building Campus Partnerships through Internal/External Communications

Holiday Card / Calendar Audience: All campus contacts, partners, Deans, Directors, and Department Chairs, vendors, external clients and prospects

Building Campus Partnerships through Internal/External Communications

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Additional Facebook Posts

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Building Campus Partnerships through Internal/External Communications

Additional Facebook Posts

Building Campus Partnerships through Internal/External Communications

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Additional Facebook Posts

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Building Campus Partnerships through Internal/External Communications

Additional Facebook Posts

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Exhibit / AwarenessBuilding Events             

  

Exhibitor: Student Affairs New Employee Welcome Event 2014 Attendee: Maryland Student Affairs Conference Exhibitor: New Faculty Orientation 2014 Presentation: UMD Research Administration Presentation: UMD College Budget Officers Participant: Platinum Tour Lunch (Orientation) Exhibitor: UMD Connect Event at Capital One Headquarters Attendee: Student Affairs Social Media Conference Member: Student Affairs Communicators Member: Campus Communicators Exhibitor: Stamp 365 Open House Exhibitor: New Faculty Orientation 2015 Hosted Campus Tour / Site Visit as part of the Unique Venues 4th Annual Marketing Conference Exhibitor: Student Affairs New Employee Welcome Event 2015 Exhibitor: Student Affairs New Employee Welcome Event 2016 Exhibitor: New Faculty Orientation 2016

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Exhibitor: Riggs Open House 2016 Presentation: ACCED-I Business Development Educational Forum  Presentation: ACCED-I 37th National Convention 

Writing / Editing Edited: 2014-2015 Visitor Guide Edited: Diversity Report Edited: Special Events Contract Edited: Student Affairs One-Sheet about C&VS Edited: Web Content - Prince George’s County Convention & Visitors Bureau Edited: C&VS Website

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Photography NCCWSL Event NHD Event Residence Halls Cambridge Community Center Maryland Student Affairs Conference 2017

Building Campus Partnerships through Internal/External Communications

C&VS News Bulleting Board

Affiliations

Building Campus Partnerships through Internal/External Communications

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