Sponsorship & Giving Opportunities Johnson County Park & Recreation District
ABOUT US The 50 Plus Department of the Johnson County Park and Recreation District has served active older adults since 1971-more than 55 years of inspiring healthier, connected lives. JCPRD is proud to be the 2025 National Gold Medal Award recipient for excellence in parks and recreation among large communities.
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OUR GOALS Continue to offer high-quality programs that enrich the lives of older adults.
Maintain a high level of excellence across all our parks and properties.
Connect with like-minded organizations to support their goals.
REACH. CONNECT. ENGAGE. Sponsoring JCPRD’s 50 Plus Program puts your brand in front of one of Johnson County’s most active, loyal, and influential audiences. Each year, more than 20,000 older adults each year turn to JCPRD for recreation, connection, and lifelong learning, making this program a trusted hub for community engagement across the metro. Sponsoring this program connects you directly with adults 50 and better who are homeowners, decision-makers, and community influencers with the time and resources to support the products and services they value. Partner with us for year-round recognition, face-to-face access to participants, and high-visibility promotion opportunities, all while supporting a program that enriches lives and strengthens our community.
Reach a powerful consumer base: Engage a loyal, active audience: Advertise in a trusted community environment: Stand out in a low-clutter space: Build recognition countywide:
01
Adults 50+ make up over one-third of Johnson County’s population and account for more than 50% of all U.S. consumer spending (AARP). They control nearly 70% of the nation’s disposable income and are highly responsive to brands that align with their values.
02
JCPRD’s 50 Plus Program reaches 20,000+ participants each year through thousands of classes, trips, and community events. These adults are consistently engaged, giving sponsors repeat exposure and meaningful, in-person interactions.
03
As a National Gold Medal Award-winning agency, JCPRD provides advertisers with a credible, community-focused platform that reflects the values of health, connection, and lifelong learning, offering sponsors meaningful visibility and alignment with what matters most to our audience.
04
Despite their spending power, adults 50+ receive less than 5% of national advertising attention (AARP). Your message won’t get lost - it will stand out to an attentive, underserved demographic.
05
With programs across Johnson County, your sponsorship reaches residents in multiple cities and facilities, strengthening local visibility for your business.
ADVERTISING & MARKETING
Trailblazer Adventurer $5,500 $3,500
Explorer $1,000
Recognition for one year on JCPRD 50 Plus Home webpage with…
Logo & Link
Logo
Company Name
Ongoing recognition for one year in Explore 50 Plus e-Newsletter distributed monthly (9,200+ distribution)
Logo & Link
Logo
Company Name
Inclusion in Give Thanks email sent to 50 Plus e-newsletter database during the month of November
Logo & Link
Logo
Company Name
Recognition six times yearly at highly attended (approx 100+) events Custom ad graphic (linked to your website) featured once in the Explore JCPRD e-Newsletter (88,000+ distribution) Custom ad graphic (linked to your website) featured once in the Explore 50 Plus e-Newsletter (9,200+ distribution)
ONSITE and/or VIRTUAL PROGRAM OPPORTUNITIES Promotional table & onsite or virtual presence at… *Additional event opportunities may be added to packages at a rate of $300/event (max 2)
12 Events
8 Events
2 Programs/ Events
1 Program/ Event
Opportunity to provide promotional materials (swag) for onsite distribution during sponsorship period. Opportunity for company to lead a mutually agreed upon educational program at JCPRD facility…
LIVE WELL AGE WELL Vendor table at event. Opportunity to choose location of your vendor table. Company logo and link on Live Well Age Well website. Opportunity to provide promotional materials (swag) for event bag distribution. (700 bags) Swag may include but is not limited to: magnet, water bottle, coaster, hand sanitizer, pill caddy, etc. Print materials not included.
3 Events
IN-KIND OR DOOR PRIZE DONATIONS The Parks & Recreation Foundation of Johnson County Visit us at jcprdfoundation.org The Parks & Recreation Foundation of Johnson County is a non-profit 501(c)3 organization which is committed to supporting and improving the quality of assets for current and future generations to enjoy. Help support their efforts and 50 Plus programming through monetary giving or donation of gift certificates, food, or advertising. Businesses/organizations will be recognized for their contributions and marketing materials may be made available to event participants. The “market value” of the contribution must meet or exceed a specific amount to be considered a sponsor for an event or program.
ENHANCE YOUR IMPACT We encourage our sponsors to be involved at our events and mingle with participants. Sponsors are welcome to arrive up to 30 minutes early to meet and connect with participants before the event begins. Opportunities may include: calling a game of bingo, providing food or prize donations, or gifting each participant with a special to-go goodie to further enhance their experience and your sponsorship. All events provide direct relationship-building opportunities and promote your business or services.
IT’S ALL IN THE DETAILS... 2027 Explore 50 Plus & Explore JCPRD e-Newsletters Ad Specifics: 851 (w) x 315 (h) pixels Please send your ad in JPG or PNG format Artwork should be outlined File size not to exceed 5MB Ad will be clickable and direct to sponsors desired link Explore 50 Plus and Explore JCPRD are monthly publications. Ad artwork will be due by the 20th day of the month for inclusion in the following months e-newsletter.
Thursday, Aug. 26, 2027 10 am - 3 pm Johnson County Arts & Heritage Center Live Well Age Well is an opportunity for residents of Johnson County and the greater metro to engage with businesses and organizations that serve aging adults and their loved ones. It offers vendors and screeners face-to-face interaction with this influential population. The free event features a vendor fair, health screenings, educational sessions, and prizes.
800+ Attendees
60 Screeners & Vendors
3 Educational Sessions
Countless Connections
EVENT PARTNER - $7,500
must be received by March 5, 2027, limit to one company
Opportunity for your company to provide an educational or informational presentation at the event. Opportunity to host interactive workshop during event in demonstration space. Your company logo on all activity prizes. Opportunity for company staff member to sit on event planning committee. Your company logo or name listed as “Event Partner” on all event marketing materials. Clickable advertisement in one 50 Plus e-Newsletter (9,200+ distribution) and recognition in all 50 Plus event e-newsletters leading up to the event. Opportunity to use organization branded event bags with the dimension of 12"W x 13"H x 8"D or larger (partner provide bags). Premier vendor booth placement. Company commercial included in one 50 Plus e-newsletter pre-event and hosted on the event webpage through the end of 2027. Inclusion in post-event email sent to 50 Plus e-newsletter database thanking sponsors and providing clickable links. Organization marketing materials distributed in 700 participant giveaway bags. Prior years event partner receives first right of refusal for following sponsorship year.
EXPERIENCE SPONSORS - $3,000 must be received by May 19, 2027
Experience sponsors will receive the benefits associated with the specific experience selected as well as the following benefits: Recognition in all 50 Plus event e-newsletters (9,200+ distribution). Your company logo or name listed on all event marketing materials. Opportunity for your company to choose the location of your promotional table. Organization marketing materials distributed in 700 participant giveaway bags. Inclusion in post-event email sent to 50 Plus e-newsletter database thanking sponsors and providing clickable links. OPTION 1 - SNACK BAG SPONSOR limit one company
Your company logo on all Live Well Age Well snack bags and on event signage. Opportunity to speak at event (i.e. 2-3 minute presentation). Opportunity to provide company representative to distribute snack bags to event attendees. OPTION 2 - EVENT BINGO SPONSOR limit one company
Option 2 - Event Bingo Sponsor (limit one company)
Your company logo on all Live Well Age Well bingo area signage. Opportunity to speak twice at event (i.e. 2-3 minute presentation). Your company logo displayed during all bingo sessions. OPTION 3 - WATER BOTTLE SPONSOR limit one company
Your company logo on all water bottles distributed during Live Well Age Well and on event signage. Opportunity to speak at event (i.e. 2-3 minute presentation). Opportunity to provide company representative to distribute water bottles to event attendees. OPTION 4 - SHUTTLE SPONSOR limit one company
Your company logo prominently displayed on a window cling on the event shuttle. Your company logo displayed on signage at the shuttle loading area. Opportunity to provide a company representative to greet attendees and/or assist with shuttle boarding/disembarkation.
EVENT SPONSOR - $1,000
must be received by May 19, 2027, limited to eight companies
Your company logo or name listed on all event marketing materials. Organization marketing materials distributed in 700 participant giveaway bags. Opportunity for your company to choose the location of your promotional table. Recognition in all 50 Plus event e-newsletters (9,200+ distribution). Inclusion in post-event email sent to 50 Plus e-newsletter database thanking sponsors.
VENDOR BOOTH - $450 $500 after June 1, 2027
NONPROFIT VENDOR BOOTH - $375 $400 after June 1, 2027
Secures your company (1) booth space at the event to promote your product or service.
SCREENER BOOTH - $300 $300 after June 1, 2027
Secures your company (1) booth space at the event to promote your product or service. Screenings must be age related and offered the entire event.
ADDITIONAL ADD-ONS
must be received by July 31, 2027, limited to eight companies
Vendor Boxed Lunch - $17 Booth Electricity - $25 Swag Bag Inclusion - $150 - Provide swag for event bags to be distributed to up to 700 registered participants. Swag may include but is not limited to: magnets, water bottles, coasters, hand sanitizer, etc. Print materials not included. A portion of all sponsorship and vendor dollars received support event and year-round department prize needs.
PROGRAM LOCATIONS Johnson County Arts & Heritage Center
New Century Fieldhouse
8788 Metcalf Ave., Overland Park
551 New Century Pkwy, near Gardner
Matt Ross Community Center
Roeland Park Community Center
8101 Marty St., Overland Park
4850 Rosewood Dr., Roeland Park
Meadowbrook Park Clubhouse
LongHouse
9101 Nall Ave., Prairie Village
Tomahawk Ridge Community Center 11902 Lowell, Overland Park
Mill Creek Activity Center 6518 Vista Dr., Shawnee
9209 W. 179 St., Overland Park