Who We Are
The 50 Plus Department of the Johnson County Park and Recreation District has served active older adults since 1971 more than 55 years of inspiring healthier,
20,422 facilities
8
JCPRD is proud to be the 2025 National Gold Medal Award recipient for excellence in parks and recreation among
Our Goals
1,144 drop-in By the Numbers 2025
Continue to offer high-quality programs that enrich the lives of older adults. participants
Maintain a high level of excellence across all our parks and properties.
13 dedicated news games of bingo called attended 958 Live Well Age Well programs offered
Connect with like-minded organizations to support their goals.
Sponsoring JCPRD’s 50 Plus Program puts your brand in front of one of Johnson County’s most active, loyal, and influential audiences. Each year, more than 20,000 older adults each year turn to JCPRD for recreation, connection, and lifelong learning, making this program a trusted hub for community engagement across the metro.
Sponsoring this program connects you directly with adults 50 and better who are homeowners, decision-makers, and community influencers with the time and resources to support the products and services they value.
Partner with us for year-round recognition, face to-face access to participants, and high promotion opportunities, all while supporting a program that enriches lives and strengthens our community.
Why it’s worth it:
• Reach a powerful consumer base: Adults 50+ make up over one-third of Johnson County’s population and account for more than 50% of all U.S. consumer spending (AARP). They control nearly 70% of the nation’s disposable income and are highly responsive to brands that align with their values.
• Engage a loyal, active audience: JCPRD’s 50 Plus Program reaches 20,000+ participants each year through thousands of classes, trips, and community events. These adults are consistently engaged, giving sponsors repeat exposure and meaningful, in-person interactions.
• Advertise in a trusted community environment: As a National Gold Medal Awardwinning agency, JCPRD provides advertisers with a credible, community-focused platform that reflects the values of health, connection, and lifelong learning, offering sponsors meaningful visibility and alignment with what matters most to our audience.
• Stand out in a low-clutter space: Despite their spending power, adults 50+ receive less than 5% of national advertising attention (AARP). Your message won’t get lost - it will stand out to an attentive, underserved demographic.
• Build recognition countywide: With programs across Johnson County, your sponsorship reaches residents in multiple cities and facilities, strengthening local visibility for your business.
Recognition for one year on JCPRD 50 Plus Home webpage with…
Individual recognition of sponsorship support on JCPRD 50 Plus social media page
Ongoing recognition for one year in Explore 50 Plus e-Newsletter distributed monthly (9,200+ distribution)
Custom ad graphic (linked to your website) featured once in the Explore JCPRD e-Newsletter (88,000+ distribution)
Custom ad graphic (linked to your website) featured once in the Explore 50 Plus e-Newsletter (9,200+ distribution)
On Site and/or Virtual Program Opportunities
Promotional table & onsite or virtual presence at…
2)
Opportunity to provide promotional materials (swag) for onsite distribution during sponsorship period.
Opportunity for 50 Plus staff to host a program at company venue or company to lead a program as applicable at JCPRD facility
Opportunity for company to plan and host one virtual program with 50 Plus staff.
Live Well Age Well
Vendor table at event.
Opportunity to choose location of your vendor table.
Company logo and link on Live Well Age Well website
Opportunity to provide promotional materials (swag) for event bag distribution. (700 bags)
Swag may include but is not limited to: magnet, water bottle, coaster, hand sanitizer, pill caddy, etc. Print materials not included.
In-Kind or Door Prize Donations
The Parks & Recreation Foundation of Johnson County Visit us at jcprdfoundation.org
The Parks & Recreation Foundation of Johnson County is a non 501(c)3 organization which is committed to supporting and improving the quality of assets for current and future generations to enjoy. Help support their efforts and 50 Plus programming through or donation of gift certificates, food or advertising.
Businesses/organizations will be recognized for their contributions and marketing materials may be made available to event participants. The “market value” of the contribution must meet or exceed a specific amount to be considered a sponsor for an event or program.
Enhance Your Impact Through Engagement
We encourage our sponsors to be involved at our events and mingle with participants. Opportunities may include; call a game of bingo, provide food or prize donations, or gift each participant with a special to-go goodie to further enhance their experience and your sponsorship. All events provide direct relationship-building opportunities and promote your business or services.
It
s All in the Details...
2026 Explore 50 Plus & Explore JCPRD e-Newsletters
Ad Specifics:
• 851 (w) x 315 (h) pixels
• Please send your ad in JPG or PNG format.
• Artwork should be outlined.
• File size not to exceed 5MB.
• Ad will be clickable and direct to sponsors desired link.
Explore 50 Plus and Explore JCPRD are monthly publications. Ad artwork will be due on the date(s) below for inclusion in the following months e-newsletter.
Artwork/URL Deadlines:
December 15
January 20 February 16 March 16
April 20
May 18
June 15
July 20
August 17
September 21
October 19
November 16
Thursday, Aug. 27, 2026 10 am - 3 pm
Johnson County Arts & Heritage Center
Live Well Age Well is an opportunity for residents of Johnson County and the greater metro to engage with businesses and organizations that serve aging adults and their loved ones. It offers vendors and screeners face-to-face interaction with this influential population. The free event features a vendor fair, health screenings, educational sessions, and prizes.
BY THE NUMBERS | 2025 ReCap
Event Partner - $5,000 (must be received by March 6, 2026, limited to one company)
• Opportunity for your company to provide an educational or informational presentation at the event.
• Opportunity for company staff member to sit on event planning committee.
• Your company logo or name listed as “Event Partner” on all event marketing materials.
• Clickable advertisement in one 50 Plus e-Newsletter (9,000+ distribution) and recognition in all 50 Plus event e-newsletters leading up to the event.
• Individual recognition and tag of organization on JCPRD 50 Plus social media page.
• Opportunity to use organization branded event bags with the dimension of 12"W x 13"H x 8"D or larger (partner provide bags).
• Opportunity for your company to choose the location of your vendor table.
• Company commercial included in one 50 Plus e-newsletter pre-event and hosted on the event webpage through the end of 2026.
• Inclusion in post-event email sent to 50 Plus e-newsletter database thanking sponsors and providing
links.
• Organization marketing materials distributed in 700 participant giveaway bags.
• Prior years event partner receives first right of refusal for following sponsorship year.
Experience Sponsors - $3,000 (must be received by May 20, 2026)
Experience sponsors will receive the benefits associated with the specific experience selected as well as the following benefits:
• Advertisement in one 50 Plus e-Newsletter and recognition in three 50 Plus event e-newsletters (9,200+ distribution).
• Your company logo or name listed on all event marketing materials.
• Opportunity for your company to choose the location of your promotional table.
• Sponsor recognition on JCPRD 50 Plus social media page during the month of the event.
• Organization marketing materials distributed in 700 participant giveaway bags.
• Inclusion in post-event email sent to 50 Plus e-newsletter database thanking sponsors and providing clickable links.
Sold Option 1 - Snack Bag Sponsor (limit one company)
• Your company logo on all Live Well Age Well snack bags and on event signage.
• Opportunity to speak at event (i.e. 2-3 minute presentation).
• Opportunity to provide company representative to distribute snack bags to event attendees.
Sold Option 2 - Event Bingo Sponsor (limit one company)
• Your company logo on all Live Well Age Well bingo area signage.
• Opportunity to speak twice at event (i.e. 2-3 minute presentation).
• Your company logo displayed during all bingo sessions.
Sold Option 3 - Water Bottle Sponsor (limit one company)
• Your company logo on all water bottles distributed during Live Well Age Well and on event signage.
• Opportunity to speak at event (i.e. 2-3 minute presentation).
• Opportunity to provide company representative to distribute water bottles to event attendees.
Option 4 - Museum Entry Sponsor (limit one company)
• Your company logo on all Live Well Age Well museum area signage.
• Your company logo on all Live Well Age Well museum tickets.
• Opportunity to provide company representative to collect tickets into the museum from attendees.
Sold Out Event Sponsor - $1,000 (must be received by May 20, 2026, limited to eight companies)
• Your company logo or name listed on all event marketing materials.
• Organization marketing materials distributed in 700 participant giveaway bags.
• Opportunity for your company to choose the location of your promotional table.
• Recognition in two 50 Plus event e-newsletters (9,200+ distribution).
• Recognition on JCPRD 50 Plus social media page during the month of the event.
• Inclusion in post-event email sent to 50 Plus e-newsletter database thanking sponsors.
Vendor Booth - $450 ($500 after June 1, 2026)
Nonprofit Vendor Booth - $375 ($400 after June 1, 2026)
• Secures your company (1) booth space at the event to promote your product or service.
Screener Booth - $300 ($350 after June 1, 2026)
• Secures your company (1) booth space at the event to promote your product or service. Screenings must be age related and offered the entire event.
*All Live Well Age Well booth options available for purchase April 28 - July 31, 2026.
Additional Add-ons (must be received by July 31, 2026)
Available to those participating as a booth vendor or sponsor, not for individual purchase.
• Vendor Boxed Lunch - $17
• Booth Electricity - $25
• Swag Bag Inclusion - $150 - Provide swag for event bags to be distributed to up to 700 registered participants. Swag may include but is not limited to: magnets, water bottles, coasters, hand sanitizer, etc).
Print materials not included.
* A portion of all sponsorship dollars received support event and year-round department prize needs.
Program Locations
Johnson County Arts & Heritage Center 8788 Metcalf Ave., Overland Park
Matt Ross Community Center 8101 Marty St. Overland Park
Meadowbrook Park Clubhouse 9101 Nall Ave., Prairie Village
Tomahawk Ridge Community Center 11902 Lowell, Overland Park
Mill Creek Activity Center 6518 Vista Dr., Shawnee
New Century Fieldhouse 511 New Century Pkwy, Gardner
Roeland Park Community Center 4850 Rosewood Dr., Roeland Park
LongHouse 9209 W. 179 St., Overland Park
Be a sponsor and help Johnson County Park & Recreation District’s 50 Plus Program stay active, have fun, and connect with our community.
