2022 Sponsorship & Giving Opportunities Johnson County Park and Recreation District 50 Plus Department National Gold Medal for Excellence Award Winner!
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• Day Trips: From nature walks to historical adventures to theatre productions, our participants live adventurous lives.
• Special Events: Step Into Wellness, Veterans Day Celebration, Senior Follies and Regional Pickleball Tournament.
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In 2019, when running at full capacity, we provided approximately 1,000 recreational opportunities to 20,000 participants who engaged with us 55,000 times. In 2021, programs ran at limited capacity for much of the year. However, we were still able to connect with the older adults of Johnson County by offering 800 in person programs to just over 7,000 individuals who participated more than 23,000 times. Additionally, approximately 2,600 people engaged with us more than 4,000 times through 150 virtual programs.
• Classes: Participants benefit from wellness and fitness programs, dance classes and performances, fine arts lessons, computer classes and socializing in various other activities.
• Domestic and International Travel: Recent destinations included Spain, England, Costa Rica, Germany, New England, Egypt and Italy, just to name a few.
• Virtual Programs: All the benefits of our in person programs from the comfort and convenience of home. "You all have made my year! The multi talented and creative skills of JCPRD staff I've encountered through virtual programs this crazy year has been impressive. Thanks for all you do. Keep it up!" Thank you for doing such a wonderful job of making NHB so lovely! One of the best experiences of my life! Warm regards.
The 50 Plus Program’s mission is to provide unique opportunities and lifelong memories that inspire a healthier community. 50 Plus has been serving the needs of the metro area’s active older adults since 1971 that’s 51 years! Everyday our programs are making a true impact on the people in our community but don’t just take our word for it...
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The 50 Plus Department provides a wide range of both virtual and in person classes, events, and programs throughout Johnson County. Below is a brief snapshot of what we offer. For a complete listing visit www.jcprd.com.
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Judy B., Westchester Village of Lenexa Marketing Director Without the support and dedication of our business community, the 50 Plus Department would not be able to provide the quality recreational services our citizens enjoy today. On behalf of the entire staff, thank you for taking the time to review the 50 Plus Department Sponsorship information. We are committed to working with you one on one to create a mutually beneficial partnership between your business and our organization. Whether it’s a complete sponsorship package or an individual item, the opportunities are endless! If you have questions feel free to call or email us at any time.
The 50 Plus Department provides the opportunity to not just promote your business with unique and affordable advertising, but also to invest in the programs in your community! This is your chance to meet this influential demographic of Johnson County.
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3 Benefit?YouDoHow Be VISIBLE! Get INVOLVED! Generate NEW BUSINESS! Sponsor Johnson County Park & Recreation District’s 50 Plus Program!
Sponsorships benefit your business by: Increasing the value of your advertising dollars. name recognition with this influential population. future sales through personal contact with potential customers. Maximizing exposure to your target market. your brand and business with one of the top park and recreation agencies in the nation. Making a positive and beneficial contribution to your community. Market beyond your doorstep we program throughout Johnson County.
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“The JCPRD team is terrific to work with and offer incredible events for the Johnson County (50+) residents to engage in. The program truly offers something for everyone and sponsorship provides new opportunities to reach people.”
Libby Scarborough Recreation Specialist 913 826 libby.scarborough@jocogov.org31604850RosewoodDriveRoelandPark,KS
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*Additional Event Opportunities may be added to packages at a rate of $300/event. Max 3.
Opportunity to provide promotional materials (swag) for onsite distribution during sponsorship period.
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Recognition for one year on JCPRD 50 Plus Home webpage with & Link Logo Company Name recognition of sponsorship support on JCPRD 50 Plus social media page & Link (3) times per contract year Logo (2) times per contract year Company Name (1) time per contract year
Opportunity for pre recorded 2 3 minute spotlight by company representative hosted on 50 Plus social media page.
Recognition by company name and sponsorship level in all special event ads listed in outside publications, as allowed by publication. Site and/or Virtual
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Opportunity for 50 Plus staff to host a program at company venue or company to lead a program as applicable at JCPRD facility…
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Clickable advertisement in ExploreJCPRD e Newsletter. (61,000+ distribution) (3) times per contract year (2) times per contract year (1) time per contractyear Clickable advertisement in Explore 50 Plus e Newsletter (8,500+ distribution) (3) times per contract year (2) times per contract year (1) time per contract year
Promotional table & onsite or virtual presence at... (10) Events (6) Events (3)
4 Department Wide Sponsorship Opportunities and Benefits Advertising & Marketing Partners$5,000 Leaders$3,000 Supporters$1,000
Program Opportunities Partners$5,000 Leaders$3,000 Supporters$1,000
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Recognition for one year in Explore 50 Plus e Newsletter distributed bi weekly (8,500+ distribution). & Link Logo Company Name
Opportunity for company to plan and host virtual program with 50 Plus staff. ProgramVirtual
Help support their efforts and 50 Plus programming through monetary giving or donation of gift certificates, food or Businesses/organizationsadvertising. will be recognized for their contributions and marketing materials may be made available to event participants. The “market value” of the contribution must meet or exceed a specific amount to be considered a sponsor for an event or program. Live Well Age Well Vendor table at event. Company logo and link on Live Well Age Well website.
Partners$5,000 Leaders$3,000 Supporters$1,000
Build relationships with program attendees and promote your organization while participating in one of our many in person or virtual classes, events, and programs throughout Johnson County. Below you’ll find a brief description of the types of programs sponsors may choose to attend.
The Parks & Recreation Foundation of Johnson County is a non profit 501(c)3 organization that cultivates financial support and community engagement through strategic philanthropic initiatives. The foundation is committed to supporting and improving the quality of assets for current and future generations to enjoy.
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Recognition on Live Well Age Well e Newsletter (8,500+ distribution)… Company Name Recognized by name and/or logo as Event Partner on Live Well Age Well signage day of event.
Tea Dances Dance the afternoon away listening to live music from the big band era. Virtual Programs Taking programs like bingo, trivia, and Scattergories® virtual!
On Site and/or Virtual Program Opportunities may include:
In-Kind or Door Prize Donations
Bingos, Enrichment & Special Interest Events Whether you love calling out "BINGO!", enjoy a sophisticated afternoon sipping tea, or are looking to partake in lunch and a show you’re in the right place!
Special Events - The 50 Plus Department offers annual celebratory special events such as Too Fit to Quit (formerly Step Into Wellness), Veterans Breakfast, and Senior Follies. We encourage you to be involved while at our events. Come early and mingle with participants, call a game of bingo, provide food or prize donations, or gift each participant with a special to go goodie to further enhance your sponsorship.
The Parks & Recreation Foundation of Johnson County Visit us at www.jcprdfoundation.org
• Sponsor Spotlight in one 50 Plus e newsletter (8,500+ distribution) leading up to the event.
• Inclusion in email, sent post event, to all pre registered event attendees thanking sponsors and providing clickable links and information.
Live Well Age Well offers an opportunity for residents of Johnson County and the greater metro area to learn about businesses and services geared towards aging adults and their loved ones. Now in its twelfth year with JCPRD the event offers businesses and service organizations throughout the Kansas City area the opportunity to speak face to face with this influential population. The event is free to all attendees and features a vendor information fair, health screenings, educational sessions and door prizes. Event Partner $5,000 (must be received by April 1, 2022)
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• Sponsor Spotlight on JCPRD 50 Plus social media page during the month of the event.
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• Opportunity for company staff member to sit on event planning committee. Education session sponsored by company. Company presentation during opening remarks. Opportunity for your company to choose the location of your vendor table.
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• Your company logo or name listed as “Event Partner” on all Live Well Age Well marketing materials and event giveaways.
• Organization marketing materials distributed in participant giveaway bags.
• Verbal recognition at the event for your company as “Event Partner.” Your company logo on event signage.
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• Inclusion in email, sent post event, to all pre registered event attendees thanking sponsors and providing clickable links and information.
• Opportunity for your company to choose the location of your promotional table.
• Secures your company (1) booth space at the event to promote your product or service. Booth $250 ($265 after 7/8/2022)
• Opportunity to speak at event (i.e. 2 3 minute presentation).
Vendor Booth $400 ($415 after 7/8/2022)
Other opportunities (must be received by August 1, 2022)
• Organization marketing materials distributed in participant giveaway bags.
Available to those participating as a booth vendor or sponsor, not for individual purchase.
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• Secures your company (1) booth space at the event to promote your product or service. Screenings must be age related and offered the entire event.
• Company Commercial $225 Pre recorded 2 3 minute spotlight by company representative. Spotlight included in one 50 Plus e newsletter pre event and hosted on the event webpage through the end of 2022.
• Verbal recognition at the event for your company as “Event Sponsor.”
Event Sponsor $1,000 (must be received by June 17, 2022)
• Sponsor Spotlight in one 50 Plus e newsletter (8,500+ distribution) leading up to the event.
• Sponsor Spotlight on JCPRD 50 Plus social media page during the month of the event.
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Nonprofit Vendor Booth - $350 ($365 after 7/8/2022)
• Promotional Giveaway $1,500 Company logo on all event promotional giveaways.
* A portion of all sponsorship dollars received will go to support event and year round department prize needs.
• Your company logo or name listed as “Event Sponsor” on all Live Well Age Well marketing materials.
• Swag Bag Inclusion $125 Provide swag for event bags to be distributed to up to 300 registered participants. Swag may include but is not limited to: magnets, water bottles, coasters, hand sanitizer, etc). Print materials not included.
8 It ’ details...theinalls Website Logo Requirements • (1) Black and White • (1) Color • Website specifics • Horizontal layout • 240 DPI .jpg or .tif file • RBG coloring 2022 Explore 50 Plus & Explore JCPRD E AdnewslettersSpecifics: • 851 (w) x 315 (h) pixels • Please send your ad in JPG or PNG format. • Artwork should be outlined. • File size not to exceed 5MB. • Ad will be clickable and direct to sponsors desired link. Explore 50 Plus is a bi weekly publication. Ad artwork is due 10 days prior to run date. Explore JCPRD is a monthly publication Ad artwork will be due on the date(s) below for inclusion in the following months e newsletter. Deadlines January JuneMayAprilMarchFebruary18th15th15th19th16th21st July DecemberNovemberOctoberSeptemberAugust19th16th20th18th15th20th Antioch Park (AP) 6501 Antioch Road, Merriam Johnson County Arts & Heritage Center (JCAHC) 8788 Metcalf, Overland Park Matt Ross Community Center (MRCC) 8101 Marty, Overland Park Meadowbrook Park Clubhouse (MBPC) 9101 Nall Avenue, Prairie Village, KS Tomahawk Ridge Community Center (TRCC) 11902 Lowell, Overland Park Mill Creek Activity Center (MCAC) 6518 Vista Dr., Shawnee New Century Fieldhouse (NCF) 511 New Century Parkway, Gardner Roeland Park Community Center (RPCC) 4850 Rosewood, Roeland Park Program Locations
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Be a sponsor and help County Park & Recreation District’s Plus stay active, have fun, and with our community.
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