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2027 MEDIA KIT

CONTENTS DELIVERING OUR AUDIENCE ON EVERY PLATFORM AVAILABLE

JCKONLINE. . . . . . . . . . . . . . . . . . . . . . . . . 4 HOMEPAGE TAKEOVER. . . . . . . . . . . . . . . 6 JCK NEWS DAILY . . . . . . . . . . . . . . . . . . . . 8 JCK SPECIAL REPORT . . . . . . . . . . . . . . . 10 PAID SOCIAL . . . . . . . . . . . . . . . . . . . . . . 12 B2B EMAIL. . . . . . . . . . . . . . . . . . . . . . . . 14 NATIVE CONTENT. . . . . . . . . . . . . . . . . . . 16 JCK MAGAZINE. . . . . . . . . . . . . . . . . . . . 22 PODCAST SPONSORSHIP. . . . . . . . . . . . 24 DIGITAL CLASSIFIEDS. . . . . . . . . . . . . . 26

2027 MEDIA KIT

AN ENGAGED AUDIENCE

IF YOU WANT TO REACH THE DECISION MAKERS, OUR CHANNELS ARE THE PLACE TO BE.

As the jewelry industry authority, JCK brings the trends, people, and news that shape this business to our highly engaged audience. With decades of experience and a strategic omnichannel presence, we'll get your message out across digital, print, newsletters, social, and audio platforms.

ONLINE

average monthly users 230K+ average monthly page views 170K+ (UP 65% YOY) (UP 22% YOY) *

* Google Analytics, monthly average, Jan.–Jul. 2026.

SOCIAL

35K+*

(UP 5% YOY)

142K+*

24K+

(UP 11% YOY)

* Combined Facebook and Instagram followers for JCK Magazine & JCK Events.

NEWSLETTERS †

20K+ subscribers

40% open rate

3.6% click rate

Combined averages for JCK News Daily & Special Report newsletters. * We follow best practices regarding list hygiene: cleaning inactive subscribers and maintaining good sending habits. This protects our sender reputation, ensuring that our emails reach the right people, in the proper inbox. ** Percentage of delivered messages that got clicks. †

PODCAST

show impactful average monthly 140K+ total 80% plays 1.5K plays plays *

*Listens of 75% or more of an episode

MAGAZINE

30K

AWARD-WINNING

engaged industry professionals and JCK and JIS show attendees

ADVERTISE@JCKONLINE.COM

JCKONLINE As the Industry Authority for breaking news and information, JCKonline delivers trusted content in a clean, visual-forward format. With a share-of-voice pricing model and high engagement, your brand gets maximum exposure exactly where the jewelry world goes to stay informed.

MONTHLY RATES Ad Units

Est. Range of Impressions*

Est. Share*

Monthly Rate

A - Crown Unit

400,000

80,000

$8,475

B - Half Page 1 (Sticky)

600,000

120,000

$6,450

C - Billboard

375,000

75,000

$3,800

D - Half Page 2 (Sticky)

100,000

20,000

$3,000

SPECIFICATIONS AD UNITS

DESKTOP SIZE

MOBILE SIZE

Crown Unit

1480x360

375x152

Half Page 1 (Sticky †)

300x600

300x250

Billboard

970x250

300x250

Half Page 2 (Sticky)

300x600

300x250

* Impressions are estimates and are not guaranteed. Web traffic on the site varies over time, and impressions could be lower or higher than the estimated numbers above. † Not sticky on article pages

2027 MEDIA KIT

JCKONLINE ADS:

2.1M

Avg. Monthly Impressions* B

0.39% Avg. CTR*

ADVERTISE@JCKONLINE.COM

HOMEPAGE TAKEOVER MAXIMIZE YOUR IMPACT

JCKonline offers a clean, modern layout with intuitive navigation—an ideal backdrop for a homepage takeover that puts your brand front and center.

THE OPPORTUNITY For one day, take over ALL ad units on the JCKonline.com homepage: four (4) total.

25K

Estimated Impressions*

SPECIFICATIONS AD UNITS

DESKTOP SIZE

MOBILE SIZE

Crown Unit

1480x360

375x152

Half Page 1 (Sticky †)

300x600

300x250

Billboard

970x250

300x250

Half Page 2 (Sticky)

300x600

300x250 TOTAL COST: $7,000 NET

2027 MEDIA KIT

L.O.V.E. Current. Luxury-focused. Smart. Great work.

ADVERTISE@JCKONLINE.COM

39.7%

Avg. Open Rate (UP 4% YOY)

990K

Avg. Monthly Ad Impressions*

0.50%

Avg. Monthly Ad Click Rate*

16K

Subscribers**

2027 MEDIA KIT

JCK NEWS DAILY The JCK News Daily delivers original, must-read stories to over 16,000 jewelry professionals every day—with a standout 39.7% average open rate. It’s the industry’s go-to source for timely, high-impact news. RATES

NEWSLETTER SPONSORSHIP OPPORTUNITIES ADVERTISER EXPOSURE

12x

26x

52x

Daily Delivery Sponsor

Logo ad (130x45) exposure in header bar & billboard ad unit (970x250)

$1,800

N/A

$1,384

$1,260

Leaderboard 1

In news flow, 728x90 ad unit

$750

$725

$700

$675

Leaderboard 2

In news flow, 728x90 ad unit (Monday-Friday only)

$500

JCK News Daily gives me the most up-to-date information the industry has to offer, on a daily basis, and directly to my inbox.

PRO T IP

Keep yo u short an r ad copy d font s ize large— clarity drives c licks.

HOW TO SUBMIT YOUR AD Creative material must be submitted to fulfillment@jckonline.com at least one week prior to campaign launch. Your submission must include: • Advertiser name • Campaign start and end dates (e.g., 5/1 – 5/31/2027) • Click-through URL (with UTM codes if tracking in Google Analytics) • Final creative files º Max file size 200KB º JPG, PNG, or GIF formats only º For banners with a light background, include a one-pixel dark, interior border * Averages from Jan.–Jul. 2026 ** We follow best practices regarding list hygiene: cleaning inactive subscribers and maintaining good sending habits. This protects our sender reputation, ensuring that our emails reach the right people, in the proper inbox.

ADVERTISE@JCKONLINE.COM

SPECIAL REPORT Meet the JCK Special Report, a series of newsletters from our editorial team. Each month, one key topic gets four weekly deep dives—delivered to a curated list of highly engaged jewelry industry professionals. Check out the editorial calendar of monthly topics and secure your position today!

19K

Subscribers

39.5%

Avg. Open Rate (Up 4% YOY)

140K

Avg. Monthly Ad Impressions**

0.90% Avg. Monthly Ad Click Rate**

NEWSLETTER SPONSORSHIP OPPORTUNITIES AD POSITIONS FOR 4-PART WEEKLY NEWSLETTER

RATE

Presenting Sponsor

Logo (130x45) exposure in header bar & billboard (970x250) ad unit (4 ads total)

$5,900

Billboard 2

In news flow, 970x250 ad unit (4 ads total)

$4,850

Billboard 3

In news flow, 970x250 ad unit (4 ads total)

$4,850

Billboard 4

In news flow, 970x250 ad unit (4 ads total)

$4,850

* We follow best practices regarding list hygiene: cleaning inactive subscribers and maintaining good sending habits. This protects our sender reputation, ensuring that our emails reach the right people, in the proper inbox. ** Averages from Jan.–Jul. 2026

2027 MEDIA KIT

AD DEADLINES MONTH

SPECIAL REPORT TOPIC

AD MATERIALS DUE

FIRST NEWSLETTER SEND

January

Colored Stones

12/18

1/6

February

Spring Weddings

1/27

2/3

March

Luxury

2/24

3/3

April

Fashion Trends

3/31

4/7

May

Las Vegas

4/28

5/5

June

Watches

5/27

6/9

July

Trends from Las Vegas

6/30

7/7

August

Lab-Grown Diamonds

7/28

8/4

September

Men's Jewelry

9/1

9/8

October

Pearls

9/29

10/6

November

Metals

10/27

11/3

December

Natural Diamonds

11/19

12/1

HOW TO SUBMIT YOUR AD Creative material must be submitted to fulfillment@jckonline.com at least one week prior to campaign launch. Your submission must include: • Advertiser name • Campaign name and start date (Ex: "JCK Special Report: Watches, first send 6/9/2027.") • Click-through URL (with UTM codes if tracking in Google Analytics) • Final creative files º Max file size 200KB º JPG, PNG, or GIF formats only º For banners with a light background, include a one-pixel dark, interior border ADVERTISE@JCKONLINE.COM

PAID SOCIAL MEDIA MARKETING SAMPLE CAMPAIGN

DOU YOUR B BLE RAN REACH D'S ! SAMPLE REPORT

2027 MEDIA KIT

Reach JCK’s highly engaged Facebook and Instagram audience with targeted paid social ads that appear as they scroll. (B2C campaigns are also available upon request. Please ask your sales representative for more information.)

†

35K+

142K+

Average CTR is

147% above Meta's benchmark

TARGET

JCK magazine followers on Facebook (18k+) and Instagram (58k+) PLUS JCK Events Facebook (17k+) and Instagram (84k+).

TIMING

14 or 28 days

REPORTING

See clicks, post engagement, reach, and more

CTR

2.22%*

AVERAGE LINK CTR

1.97%*

PRICE

$4,475 net (14-day campaign); $7,590 net (28-day campaign)

CREATIVE SPECIFICATIONS Submit 3-5 creative sets in your format(s) of choice: Video, video slideshow, carousels, or static images. FULL SPECS AND REQUIREMENTS

HOW TO SUBMIT YOUR AD

ALL CREATIVE ASSETS ARE DUE 2 WEEKS PRIOR TO CAMPAIGN START DATE. † Combined followers for JCK Magazine & JCK Events * Results vary widely and are based on the quality of creative submitted.

ADVERTISE@JCKONLINE.COM

B2B EMAIL MARKETING Want to get your brand in front of 30,500 U.S. jewelry retailers? JCK’s email marketing packages make it easy—whether you need distribution or full creative support and retargeting. With strong open and clickthrough rates, plus optional display ad retargeting, your message will be seen and remembered. Let’s build a campaign that delivers.

EMAIL MARKETING BENCHMARKS

20-30%

90%

2-3%

Open Rate**

of readers are on mobile

CTR**

SERVICES

Audience: Jewelry Stores Total Audience Count: 30,500 (based in U.S)

RATES

(except May)

MAY RATES

$4,750

$5,750

Custom eBlast: PDF-to-HTML service

$500

Custom eBlast HTML creative service

$1,550

Email (creative supplied by advertiser)* A LA CARTE SERVICE

HOW TO SUBMIT YOUR EMAIL

* Final email must be submitted in HTML format at least two weeks before launch, unless you’ve selected a package with creative design included. ** Results and performance vary widely and are based on creative quality, offer, and timing.

2027 MEDIA KIT

CREATIVE SAMPLES

ADVERTISE@JCKONLINE.COM

NATIVE ADVERTISING YOUR STORY, BACKED BY THE POWER OF JCK

Put The Industry Authority to work with a native article designed to engage decision-makers and drive results. THE OPPORTUNITY One native advertising article about your brand or products, with related promotions for one month. Your article appears on a custom landing page dedicated to your brand, and is promoted through key placements on JCKonline. NEED HELP? If you want to write the article, feel free! Or, get paired with one of our seasoned writers who will work with you to craft your ideal article—for an additional fee. GOT VIDEO? See Native Video advertising for more information! CONTENT • Custom article with brand byline • Dedicated advertiser landing page collecting all of your brand's native articles to remain on JCKonline beyond your campaign • Ads that get 100% exclusive share of voice on article page and advertiser landing page (billboard and half-page ad) • Link to your website within article (with UTM code if tracking in Google Analytics) PROMOTIONAL SUPPORT PER ARTICLE • Editorial hero unit on homepage (one week) • Article placement in homepage news feed (one week) • Inclusion in Sponsored Content carousel (minimum two weeks) • News Daily newsletter inclusion (two newsletters) • One social push via JCK’s Facebook and X channels • Custom, branded, ROS ad units driving to article (15,000 impressions)

MONTHS

RATE

JANUARY, FEBRUARY, and JUNE – DECEMBER

$7,150 per month

MARCH – MAY

$8,400 per month

Ask your sales rep about 6- or 12-month series discounts. HOW TO SUBMIT YOUR ASSETS 16

2027 MEDIA KIT

EDITORIAL HERO UNIT

POSITION IN NEWS ARTICLE FLOW

ARTICLE TOPIC STARTERS • Educate on a new trend • Identify a pain point and a savvy solution • Inform with a how-to article • Get personal with a profile of your company's leader • Celebrate a company milestone

SPONSORED CONTENT CAROUSEL

ADVERTISE@JCKONLINE.COM

JCK MAGAZINE ANNUAL PRINT ISSUE

ANNUAL ISSUE (MAY) DISTRIBUTED TO 30,000 OPTED-IN SUBSCRIBERS ANNUALLY BONUS DISTRIBUTION: JCK Las Vegas, Luxury, JIS Miami AD CLOSE: 3/15 MATERIALS: 3/22 MAIL DATE: 4/26 With every full page or 2-page spread ad, a digital product preview will be included as added value.

Watch Feature: What to expect at Timepieces at Luxury and JCK, from new collections to trending topics affecting the entire watch world. JCK Las Vegas Show Feature: A guide to what's new and noteworthy at JCK and Luxury. Fall 2027 Fashion Preview: The colors and styles of the season, with expert tips on jewels that pair best with them. Las Vegas Off-Hours Feature: The newest hotel, dining, and nightlife hotspots to prep readers for the 2027 JCK Show. Colored Stones Feature: Highlights top gemstone trends, colors, and market insights shaping the season.

2027 MEDIA KIT

DATES, RATES & SPECS

JCK Magazine helps me understand what is going on in the industry, what directions are best for my business, and what vendors are up-and-coming.

HOW TO SUBMIT YOUR PRINT AD FILE SUBMISSION

Upload via jck.sendmyad.com. FILE REQUIREMENTS

File Format: PDF/X-1a (CMYK, 300dpi, fonts embedded)

RATES

Resolution: Color/Grayscale=300dpi; Line art=800-2400dpi

2P Spread $18,000

Max Total Ink Density: 300

Full Page $11,300

No crop marks or registration.

1/2 Page

$5,700

Digital product preview (valued at $2,000) is included with full or 2-page ad placements.

PRODUCTION SCHEDULE

AD CLOSE

MATERIALS DUE

Annual (May)

3/15/27

3/22/27

Final production dates subject to change

PRINT AD SPECIFICATIONS AD SIZES

BLEED

TRIM

NONBLEED

2P Spread

20.25 x 12.25

20 x 12

18.5 x 10.5

Full Page

10.25 x 12.25

10 x 12

8.5 x 10.5

1/2 Horizontal

10.25 x 6

10 x 5.75

8.5 x 5

1/2 Vertical

5 x 12.25

4.75 x 12

4 x 10.5

Printing: Web offset, 200 line screen Binding Method: Perfect bound

ABOVE SIZES ARE INCHES

Sizes allow for 1/8" trim at top, bottom and one side. Keep live matter 1/4" from all sides. Perfect alignment of type or design across gutter of two facing pages can’t be guaranteed. Only advertisements fitting these specified sizes will be accepted.

ADVERTISE@JCKONLINE.COM

Spread ads must be submitted as two single pages. The PDF/X-1a format is acceptable for full or partial pages. Trapping is the responsibility of the file provider.

PROOF JCK utilizes Virtual Proofing technology at its print facility. Hard copy guidance is no longer required. If you opt to use a proof for your internal color approval, please render at 100% size, to the SWOP 2006 #3 Data Set: SWOP2006_Coated3.

DISCLAIMER All ads submitted via the portal must meet the above listed criteria. Out-of- spec files will be rejected and will require your immediate attention. QUESTIONS: JCKads@pwxsolutions.com

DIGITAL PRODUCT PREVIEW HOW TO SUBMIT YOUR ASSETS: Upload completed Product Preview Form

and high resolution image to JCK Advertiser Product Preview

QUESTIONS: JCKsupport@advancelocal.com

PODCAST SPONSORSHIP Hosted by JCK’s Victoria Gomelsky and Rob Bates, The Jewelry District podcast delivers informed, engaging conversations on the topics jewelry professionals care about most. Two episodes drop each month—alternating between editorial deep dives (audio) and industry interviews (with added video!). Sponsor the show and speak directly to the industry's most engaged listeners. THE JEWELRY DISTRICT PODCAST AUDIENCE AT-A-GLANCE:

STATES WITH THE MOST LISTENERS

TOP LISTENS BY COUNTRY (ALL-TIME)

Total plays

NEW YORK

US: 91,500

CALIFORNIA

UK: 7,100

FLORIDA

CAN: 6,600

140K+ 1.5K+ average monthly plays TITLE SPONSOR PROMOTION DETAILS

• Your logo is integrated into the podcast logo, everywhere it is streamed. • Your ad is read aloud in the mid-episode. • JCKonline article on the episode featuring your clickable logo and URL (with UTM code if tracking in Google Analytics). • Episode article featured at the top of the JCKonline homepage the week it drops. • Episode appears in the JCK News Daily the week it drops. • Podcast and article live online forever. TITLE SPONSOR: $4,950/MONTH (2 EPISODES)

MID-ROLL AD: $3,400/MONTH (2 EPISODES) Your ad read in the middle of 2 sequential episodes, and your company and URL of choice (with UTM code if tracking in Google Analytics) in podcast article and notes.

* Impactful plays are listens of 75% or more of an episode.

2027 MEDIA KIT

Everything you need to stay current on the jewelry trade from two fun and brilliant journalists and amazing guests! –Listener (Apple Podcasts)

80% IMPACTFUL PLAYS*

ADVERTISE@JCKONLINE.COM

CLASSIFIEDS ONLINE CLASSIFIEDS & JOB LISTINGS

Reach the jewelry industry’s most engaged professionals with a digital classified or job listing on JCKonline. Easy to post, update, and renew each month—visible on both the main menu and site footer. Reach the jewelry industry’s most engaged professionals with a digital classified or job listing on JCKonline. Easy to post, update, and renew each month—visible on both the main menu and site footer.

SUBMISSION GUIDELINES • A headline • Body text (minimum 150 characters including spaces)

SAMPLE JOB LISTING

• Contact info (email, phone, etc.) • Image: 300x300 px, JPG, (max 80 KB) RATE: $445/MONTH

PAYMENT & INVOICING • All ads must be prepaid. • Once payment is made, you’ll receive a form link to submit your ad content. • Invoices with payment instructions will be emailed after order confirmation. DEADLINES • To go live on the 1st of the month, please submit by the 15th of the prior month. • To go live on the 15th of the month, please submit by the 1st. CONTACT • Your JCK Sales Representative or email advertise@jckonline.com.

2027 MEDIA KIT

2027 MEDIA KIT JCKONLINE.COM/ADVERTISE